Innovation and enterprise blog

12 March 2018

Building a Soulful Business with Motherhood Reconstructed

With International Women's Day and Mother's Day all falling within the last week, we've been thinking about women in business a lot.  Over 55% of the Business & IP Centre's users are women, and we are incredibly proud to have supported so many female entrepreneurs to start, protect and grow their businesses in diverse sectors. On March 12th we're continuing our season of events focussed on women in business with a very special event in partnership with Motherhood Reconstructed and Jessica Huie (MBE, PR Guru, serial entrepreneur and now published author!) entitled How To Build a Soulful Business.

We spoke to Tamu Thomas from Motherhood Reconstructed and asked her to tell us some more about the event:

'How to Build a Soulful Business' is a panel discussion with industry experts that aims to facilitate a conversation enabling women to bring dreams or vision to life by combining strategy with intuitive growth. It is an event for women looking for a way to develop tools that will assist them to create business success without the boorish rhetoric that is often associated with entrepreneurship.  We will be holding space for women to use their intentions to create new a pathway to achieve goals.  How many times have you heard phrases such as, “You just have to push through” or “Get your hustle on?” in dialogue about business?  The space we are creating will lean towards “What does success feel like?” and “What steps do you need to take to cultivate and sustain this feeling?”

This subject matter means a lot to me as I have spent many years stuck in a cycle of drowning out my inner voice, forcing myself in to what ‘they’ said I ‘should’ be doing.  Barging, bumping, forcing my way, doing the same thing over and over yet expecting different results.  We know what Albert Einstein said about that, but here it is in case you don’t:

 “The definition of insanity is doing the same thing over and over again but expecting different results.” – Albert Einstein.

Tamu Thomas
Tamu Thomas (photo by Nyssa Paige)

After doing some work with one of the panellists and really taking some time to reflect rather than analyse, I realised that my behaviour, my constant going against myself and prioritising the noise of others was rooted in a lack of trust. A lack of trust in myself.  Once this lack of trust moved into my consciousness I was able to delve further and realise that I was unable to trust myself because I didn’t feel safe.  Imagine that, an adult woman unable to make herself feel safe?  If we don’t feel safe we are stuck in a state of fight or flight because we are frightened!  These conditions make it impossible to thrive.  Surprisingly this realisation was the most positive and illuminating experience I have had since becoming a mother.  I didn’t berate myself, I didn’t think I was foolish, I had a name, an understanding of what was going on underneath the veil of busyness and hustle. 

Taking time to deeply connect with myself and really feel what was going on was one of the most emotionally disruptive experiences I have had. It was like a rebirth and rather than fall into a pattern of gruff negative self-talk, I was overcome with compassion for myself and a sense of relief that I had shifted into a position where I could actually do something to support myself utilising the tools and suggestions from my work with one of the women on the panel for this event.  I had got to a place where I could combine things like my intuition, affirmations, desire mapping and journaling with business acumen.  I was ready to leap.  Ready to leap back into entrepreneurship but this time with a crystallised sense of purpose, clear intentions and faith in myself.

The beauty of this panel is that these women have been there, done that and are in the position to share practical tips, suggestions and actions based on their experience and qualifications that demystify nebulous terms like “finding my purpose” and “being intentional”. These women are able plant seeds that can help any woman shift from dreaming to doing, from wistfully thinking to inspired action with tools to sustain motivation even in those tricky moments when things feel like they are about to spiral downwards.  Strategies that can be applied regardless of where you are, bring you back to your why and the feeling you want to permeate through you and your business.

We recognise that some women may believe the story they have told themselves about not being entrepreneur material or that they cannot afford to move away from a guaranteed monthly salary. Entrepreneurship is not for everyone and the world would not function if everyone worked for themselves, but fear should not be a barrier.  If you have a business or a business idea we implore you to come along and try something new. 

Ready to leap? Click here to join us.