THE BRITISH LIBRARY

Innovation and enterprise blog

09 May 2018

Unleash Your Imagination With A Creative WordPress Blog

10289836_10152031295746437_1063345659468432057_nThe digital landscape is driven by an attention economy: whoever can hold the attention and capture the excitement of website visitors will benefit most. Blogging is the ultimate way to create a space online that is entirely yours. Our partners at UK2 have created this handy Guide to creating a WordPress blog to help you get started with a platform that is flexible enough to capture your creativity.

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In an always-on digital space, creativity and imagination is rewarded. An aesthetically pleasing, fully functional blog is a terrific place to let your innovation run rampant. Luckily for us, WordPress is just the tool!

Why Choose WordPress?

How your content is presented is just as important as the words you write. Before you get started on your blogging adventure, consider these important points:

1. First Impressions Are Everything

Website visitors have very little patience when it comes to page load. They want appealing, professional websites in seconds, if not, they will move to the next flashing light. This means that you need a blog that looks great and performs well. Speed is important in an on-demand world. Once you have WordPress installed, you can choose to build your own website from scratch or purchase a template for a one-off fee. Remember that online readers have very short attention spans. But WordPress has thousands of suitable, ready-made templates for you to choose from, each one optimised for speed and functionality. Take a look at some of our favourite templates here.

2. Get Social!

Once your creative blog is ready for action, social media is the perfect way to get the word out. As a social creature it would be remiss of you if you failed to tap into the ocean of connectivity provided by Facebook, Instagram and Twitter. WordPress understands this necessary avenue and makes it easy to connect to social media platforms with one easy click. Easy social sharing buttons make it simple for website visitors to create posts and share your brilliant content.

3. Updating Your Blog: Complete Control

There is nothing more frustrating than not having control over your own websites. Creativity is stifled by restrictions or limited options. WordPress makes sure that the power is in your hands, so you can make changes or update anytime and from anywhere. With a user-friendly backend system, WordPress lets your imagination go wild with colours, fonts, themes and layouts. You have total power to create!

4. Endless Possibilities

WordPress is “open source”, which means that the source code is available for anyone to see and contribute to. Because of this, the options for your new blog are endless. Brilliant techies around the world have been testing and creating amazing little plugins for your website called “widgets”. These terrific little bundles of code instantly add new abilities to your website. For example, if you want your website visitors to be able to sign up for your amazing newsletter, a widget can help you accomplish it.

5. Room To Grow

You are excited and ambitious about your new blog, which means it probably won’t be a secret for long. If down the road you decide that you need to expand to meet your readers’ demands, WordPress can help you with a few clicks! You can easily add an online shop or a multi-page website. You can even offer a booking service for website visitors to book appointments. With WordPress, the options are endless.

WordPress is easy to use and has the flexibility and power you need to create a successful blog. The only real question left is: what are you waiting for?

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