THE BRITISH LIBRARY

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128 posts categorized "Entrepreneurs"

26 January 2017

Vicki Psarias on how blogging gave her the confidence to be a successful mum and entrepreneur.

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Vicki Psarias is a screenwriter, director and the founder of the immensely popular blog, Honest Mum. Having already had a successful career as a screenwriter, Vicki began blogging after the birth of her first child in 2010. Her personal and honest writing resonated with mothers all over the globe, and she soon found that Honest Mum had an online following in the tens of thousands.

The Honest Mum blog had started as a means of talking about Vicki’s personal journey as a mother. However, it quickly became so popular that it created a visible and identifiable brand by itself. The passion that Vicki has for motherhood has meant that this has proven to be a win-win situation, providing her with the opportunity to be both an ambitious entrepreneur and a loving mother. If you’d like to hear more about Vicki’s journey and the Honest Mum story, you can book your place for ‘Turn Your Passion into Pounds’ today. 

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Hi Vicki, you’re a screenwriter, director, blogger and mother. How do you do it?

When it comes to how do I do it all, I have to attribute being incredibly organised and strict with my time and energy to achieving 'the juggle' most days. Some days you’ll see me congratulating myself at achieving balance in work and family life, other days I feel like I'm failing at everything. I've accepted this is part of being a working mother.

 I have a super manager in Neil at Insanity who makes sure I don't get overwhelmed with projects and whose advice is invaluable to me. Schedule-wise, I design my life and work so I get the most time possible with my kids whilst running my company and personal brand.  My husband and I are equal in every way too as it should be so we share the load with our kids.

I don't see any limits now to my creative pursuits whereas pre-blogging, I used to limit myself somewhat. I felt I couldn't veer off from directing. Technology has shown me it doesn't have to be that way and I love that I have a portfolio career.

Your background is in screenwriting and film. What inspired you to start your blog, Honest Mum?

I felt lost and alone after a traumatic birth with my first child in November 2010, and it was a filmmaker friend of mine Amancay Tapia who actually encouraged me to start a blog at a time there were very few worldwide. I would recount stories of new motherhood and she nagged me until I bought a domain name to share these stories with the world. I owe her so much.

Within weeks I was approached by forward-thinking brands to collaborate with them and despite a stint directing commercials, by the time I was pregnant with my second son two years later, I was working as a blogger in an accidental career I adored.

My blog helped me to rediscover my voice and slowly my confidence. Along with social media, it also gave me a new tribe of women who understood what I was going through. Blogging is such a liberating way to connect with others. You write, publish and connect.

 Having achieved so much already, how do you continue to stay motivated?

Thank you, it's funny I rarely look back and reflect on past achievements as I endlessly push onwards towards the next goal. My kids motivate me. I want to prosper for them. I have to write to feel content and I love the long form of writing my first book. It's going to be utterly surreal to see it in the shops. It's a joy working with my editor Jillian at Piatkus/Little Brown who is publishing my book, and my literary agent Robyn at Diane Banks Associates.

More and more women are taking the plunge and becoming entrepreneurs. Why do you think this is happening?

We won't put up with the inequalities of the workforce and are fighting back. Technology allows us to make our careers work for our families. Many women are creating side jobs they nurture alongside their main careers, watching them grow before going full-time. I always say that new businesses benefit from a maternity leave, baby or not, a period of time where you can develop and grow your 'baby' giving your business the time and energy it needs to thrive. Working digitally offers a flexible, well paid, empowering way to do what you love. For me, it's offered the solution I was looking for when working in traditional media meant I wouldn't have much time with my child. My screenwriting and directing skills (as well as the fact I used to edit a film magazine) gave me the perfect foundation in which to launch my own blog and personal brand.

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What would be your key piece of advice for an aspiring entrepreneur?

Work on self-belief. Fake it until you make it. The brain is malleable so the more you tell yourself you can achieve the greater chance you have of taking risks, pushing yourself out of your comfort zone and reaching your goals. With every small milestone met comes greater confidence until it builds and builds and becomes second nature. Confidence becomes your default. When you believe in yourself, others will follow. Importantly, learn from your mistakes and never give up. Talent plus tenacity equals success.

 Are there skills that you have gained as a mother that have helped you as an entrepreneur?

Yes, definitely. Prioritising, for one, as having kids has helped me focus on what matters in life and in business. Also, taking calculated risks where possible, motherhood has made me more fearless, for sure. Surviving sleep deprivation and a traumatic birth, once I'd recovered, strengthened me. Kids have definitely made me more ambitious- they drive me to succeed. Vitally, I now have a perspective I didn't have pre-kids. I don't sweat the small stuff.

What has been your greatest achievement so far?

Firstly, the relationship I have with my family, and then my creative career. Touchingly, co-founder of BritMums, Susanna Scott recently said this about me, 'Vicki is a ground-breaking blogger and vlogger, always pushing boundaries - and glass ceilings - through her voice and great work. She's the closest the UK has to Dooce and I can't wait to see what she does next!’ Receiving praise from those I respect like Susanna, and above everything, emails from others informing me that my work has inspired them to start blogs and businesses are the most rewarding part of my job. It reminds me I'm on the right track.

Vicki will be joined by the Public Relations guru, Jessica Huie and a panel of outstanding business women including, Jo Morell, Natasha Courtenay-Smith and Alison Jones. Don’t miss your chance to hear how these women made it to the top of their respective industries at our ‘Turn You Passion into Pounds’ event.

12 January 2017

Deliciously Ella: How to create a business empire with a blog

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Ella Woodward is the founder of Deliciously Ella and one of our panel members for upcoming event Inspiring Entrepreneurs: Internet Icons. Her recent rise has been astronomical and, through the power of social media, she has created a powerful online brand. Ella's ascent is made even more extraordinary by the fact that she was diagnosed with a serious illness in 2011 and also suffered from depression. During this difficult period, Ella decided that she would adopt a healthier lifestyle and began to blog about her journey. She could not have imagined how a blog that was meant for friends and family, would change her life and create a business empire. You can find out more about her amazing story and ask the questions you want to be answered at Inspiring Entrepreneurs: Internet Icons but before then we asked her some of our burning questions.  

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Hi Ella! What was the inspiration behind Deliciously Ella?

I got very ill back in 2011 with a condition that affected my autonomic nervous system and left me mostly bed bound struggling with a whole host of physical symptoms, as well as depression and a real feeling of isolation. I became interested in the power of diet and lifestyle and began exploring that area, learning to cook and documenting my journey on a blog. The blog grew organically and I decided to try and turn it into a business. I started with an app, then a book, then three more books, two delis and a line of products. It’s been a crazy few years – challenging but incredible. I wanted to show that eating well should be fun and enjoyable. We all know we should eat our five a day, and I want to give people a way of doing this that they love and that they’re excited to share with their friends and family. Too often, when we want to be healthy, it leads to us feeling deprived and feeling we can’t socialize. I want to show it should be the total opposite.

The internet has really helped your business to grow. Did you ever think you’d have such a huge online following?

Not at all. The blog was only ever meant to be for me, my mum and my friends! Social media has been a huge help to me and I think it’s definitely an interesting angle for any business. It allows you to grow a huge audience with absolutely no budget, which is ideal when you’re getting started and want to test out ideas with instant feedback. It’s a completely 24/ 7 platform, it never takes a break, and I find I always need to be aware of what’s happening there so that I can react to current thoughts and trends.

Eating clean is a popular concept at the moment. What does this mean to you?

I don’t like the term ‘clean’ because it implies that you’re dividing food into two categories: ‘good’ and ‘bad’/‘clean’ and ‘dirty’, which I think is incredibly negative, and only works to further fuel the idea that food is something that should inflict feelings of guilt, which I fundamentally disagree with. In contrast, I feel one of the most pressing issues, especially for women, is to remove the long-standing feeling of guilt associated with meal times and instead find a sustainable, enjoyable way to live. I want to celebrate eating natural food, showing people how to get their 5-a-day in an interesting way. According to recent studies, only 1 in 4 of us reach that 5 a day aim, and with everything we’re doing, I hope to contribute to changing this statistic. 

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How did you deal with your blog becoming so successful, so quickly?

It was all very surreal. It really happened so quickly and very unexpectedly. I’m just incredibly grateful every day to have the opportunities that I have, to share what I’m passionate about and get people excited about eating more broccoli! To begin with, I felt there was a lot of pressure and responsibility and I wasn’t completely prepared for that. It felt like a huge learning curve, and I spent a lot of time just trying to keep on top of everything as I was pretty much working by myself without any support at all. I’ve learnt a huge amount over the last few years though and I’ve been able to scale up my team. We’re now a team of nearly 60, and I couldn’t appreciate them more – they’re the heartbeat of the business and we’d never be where we are without them.

Finally, what would be your key piece of advice for a budding entrepreneur?

My three pieces of advice would be to lose your ego, be an eternal optimist and focus on building the best team you can.

I think you have to be an eternal optimist to be a successful entrepreneur; you just have to have blind faith that you can make it work, even when it seems impossible – and no matter how successful things may look, everyone has numerous impossible moments. Running your own business means new challenges every day and you have to be able to see these challenges as hurdles, rather than insurmountable walls. You have to know that you can overcome them and most importantly, you have to seek out the solution instantly, rather than focusing on the problem itself. As soon as you can see each of these hurdles as chances to get better and to learn, rather than as mistakes, you’ll grow so much quicker.

You also have to lose your ego – we all have one, but I really think you have to find a way to put it to one side if you want to run your own company. You have to be open to constructive criticism, you need to listen to everyone, especially your customers, and adjust what you do accordingly. It’s easy to think that your way is the right way, especially when it’s your own company, but there are always ways to make what you’re doing better, and taking everyone’s views into account is essential if you want to do that. Never stop asking questions, trying to get better and grow as much as you can – you and your company can always be better than you are at any moment.

Hire the best people that you can, make sure they have experience and knowledge in the areas that you have the biggest gaps in. Trust them from the get go and give them as much autonomy as you can to really go and build the business with you. You’re only as good as the people around you, so invest in them.

As Ella's story teaches us there is no one way to become an entrepreneur. If we look back at the stories of most successful brands it is clear to see that many different paths have been taken. The story of Deliciously Ella is as unique as it is inspiring and her enthusiasm for a healthier lifestyle is contagious. Don't miss your chance to find out more at Inspiring Entrepreneurs: Internet Icons. Book your place now.

 

11 January 2017

SpareRoom: The flat-share company receiving over two million hits a month

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Rupert Hunt is the founder of the UK’s busiest flatshare site, SpareRoom. As part of our Inspiring Entrepreneurs: Internet Icons panel Rupert will be spilling the beans on his unique journey to the top and will answer your questions. Having flat-shared in both, London and New York, Rupert realised that there was huge, untapped market just waiting to be exploited. In what he describes as a spider-ridden shed in his parents back garden – and with his trusty credit card handy, the foundations for Spare Room were set in 2004. Today, Spare Room’s website receives over 2 million hits a month and is the UK’s busiest flat-share website. For your chance to quiz Rupert and find out more, book your ticket for Inspiring Entrepreneurs: Internet Icons here.

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Hi Rupert! Tell us about what you did before starting SpareRoom?

In my early 20s I moved down to London with the band I was in, in the evenings we gigged around the usual venues and in the day I worked for a web development agency (where I learned a lot of the skills I later applied to creating SpareRoom). The band did OK, we had a record released and got a bit of airplay from people like John Peel, but we never got any further.  Living in London made me realise how crazy the housing market was and how difficult it could be to find somewhere to live. That’s where the idea for the website that eventually became SpareRoom came from.

What challenges did you have to overcome to get your business off the ground?

Finding the time to focus on it was the first challenge. London wasn’t as expensive back then as it is now but it was still a struggle to make ends meet. In the end, I decided to move back to my parents’ house and give myself six months to really push SpareRoom and see what I could do with it. I set up office in a little spider-infested shed on my dad’s farm and set to work. The next challenge was how to market the site with virtually no capital behind me – in the end, I believe this was one of the reasons for my success as it forced me to be creative and resourceful. If I’d had investment, I’m sure it would have been too easy to naively waste lots of someone else’s money. By the end of those six months, the site was turning a small profit and I was able to move out again.

How did you really crank up your business growth?

Growth has been strong and fairly steady (in the 20 to 40% range) every year since we started, and I wouldn’t say there was any single game changing thing that we did but rather lots of things.

In the early days, SEO was a massive thing for us and something I’d got very good at during my previous job. I also leveraged the old school methods of finding rooms by reselling SpareRoom branded room adverts in the Loot classified ads newspaper (so that it was nearly free for us), and putting posters up in key newsagent windows where there were lots of postcards in the window advertising rooms (costing next to nothing per week). Our Speed Flatmating events were great for PR and word of mouth. For several years listing our inventory on property portals was an effective way of attracting new users on a revenue share basis. We also did a few co-branded white label flatshare sites for brands like thelondonpaper (one of the free London newspapers that appeared for a few years), which helped grow the user base as well as spread brand awareness and trust by aligning ourselves with a more known brand. As well as this I invested in keyword domains like flatshare.com and houseshare.com and created our own in-house white labels to dominate the SERPS. Cracking Google’s PPC so that it started to make a profit was also a fairly pivotal moment for us. 

You recently became your own customer by placing an ad for a housemate on SpareRoom yourself, what did you learn from this?

It definitely started out as the ultimate market research but I learned so much about the business, and about myself, in the process.  I think the single thing I took away from it was that communication is at the heart of what we do. It’s all about bringing people together to find their perfect flatmates. So things like improving the messaging system, or adding video profiles to the site, became really clear after I’d been my own customer. I also learned that living with the right people beats living on your own any day and I’ve shared ever since. I’m currently living in New York and sharing with two roommates I found through SpareRoom – they’re both entrepreneurs too and we’re learning from each other every day. It’s great!

If you had one piece of advice for yourself if you were to start again, what would it be?

That’s a tough one because sometimes I think a bit of naivety is a good thing. If you knew all the challenges that lay ahead before you set off on a journey you possibly wouldn’t do it! Just throwing yourself into it and dealing with things as they come up is what it’s all about.

That being said, maintaining focus is key. I’ve always got very excited about ideas but realised over the years that ideas are ten a penny – it’s execution that matters. When SpareRoom started to grow I would often get side tracked with some new exciting idea and attempt to run it as a side business. Each time, the new project would fail because I didn’t devote enough time and focus to it, whilst losing precious time that could’ve been spent on growing SpareRoom. As entrepreneurs, we tend to be full of ideas, and it’s important to accept that you’ll never have enough time to do most of them so learn to let them go and focus on that one thing.

As with many great ideas, the story of SpareRoom is one that was created because of a personal experience. As customers, we often notice how services can be made more efficient and products improved. Rupert is the perfect example of an entrepreneur who acted on his observations to create a successful solution to a common problem. Don’t miss your chance to quiz him, asking the questions you want to be answered at Inspiring Entrepreneurs: Internet Icons. Book your place here.

 

10 January 2017

Unruly: The online video sharing company helping brands reach an audience of 1.44 billion people

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Sarah Wood is the Co-founder and CEO of the video ad tech company, Unruly. The company is an online video sharing service that allows brands to reach a wider audience using online video content. Unruly was created in 2006 and now helps brands reach an audience of 1.44 billion people. Having seen the early potential of online video sharing, Unruly has been able to capitalise on the extraordinary growth of this market sector. Sarah will be one of our guests for Inspiring Entrepreneurs: Internet Icons on Tuesday 7 February 2017. Don’t miss your chance to quiz this online trailblazer.

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Hi Sarah! Tell us how the Unruly story began?

When Unruly launched in 2006, the idea of ‘viral videos’ was just taking off. Initially, we had started with Eatmyhamster, which was a content sharing board (think Reddit or Digg, but long before) but we soon noticed that the posts that were getting the most engagement and buzz were always videos.

Next up we built the Unruly Viral Video Chart to track and rank the most shared videos on the web (a project that will.i.am called “The Billboard Hot 100 of its generation”).

Brands and ad agencies quickly started calling us to ask how they could get their ads into the chart, and we saw an opportunity to help them distribute contagious content online at speed and scale.

For us, it was the moment the internet went from ‘information superhighway’ to the ‘social web’.

What did you do before embarking on this journey?

I had a range of jobs since school, from babysitter to egg packer, to Tube ticket collector - but before starting Unruly I was lecturing in American Studies at Sussex University.

After studying 18th Century American Literature, which is all about a massive political, economic and cultural shift, I wanted to be part of the bigger picture going on outside my door - the online revolution.

There’s no doubt that Unruly has become a major player in online video content. Could you have ever foreseen such growth?

When we started 10 years ago as a three-man band in a co-working space, we couldn’t have predicted the path Unruly would take. And, rather than one single tipping point, there have been lots of small moments along our journey that let us know we were heading in the right direction.

Since 2012 digital video advertising spend has more than doubled and continues to see explosive growth - according to the IAB, UK video ad spend grew 50% alone in 2015.

Something that we definitely couldn’t foresee way back in 2006 was the boom in mobile - video spend on mobile increased by 98% in 2015, as more and more people spend time-consuming video on the go.

On your website, you explain that Unruly brings an emotional intelligence to digital advertising. What does this mean?

Unruly is the ad tech company that wants to help brands move people, not just reach them. Our secret sauce is our emotional ad tech that tests for emotional responses and targets audiences most likely to have an emotional connection with the content.

Near the end of 2016, we launched Unruly DNA, a really cool new tool that uses artificial intelligence to create profiles of brand’s light buyers to increase sales. We also recently launched Unruly EQ, a content testing tool which allows advertisers to maximise the social, emotional and business impact of their content by evaluating, improving and predicting the online potential of video ads. Unruly EQ is really interesting because it validates whether an ad is authentic, i.e. whether it aligns with customers’ perceptions of the brand.

We’ve found that campaigns targeting people most likely to engage emotionally with specific video creatives results in a strong emotional response, which in turn drives memorability, engagement, purchase intent and many other brand and social metrics.

Unruly was acquired by News Corp in 2015. Has this led to any change in your day-to-day operations?

One of the things that made the deal appealing was that News has a very strong track record of turbo boosting companies they have acquired while also allowing them to maintain their values and autonomy.

Our Unruly DNA was one of the very things that attracted News to the business in the first place. It’s not just our tech and data they bought, it’s also our people, our culture, and our spirit. Unruly’s core values and culture has been instrumental in our growth. We’re agile, we’re passionate, we’re disruptive - and that hasn’t changed at all.

And for us, access to News’s premium media titles and highly-engaged audiences has enabled us to deliver even better campaigns for our clients.

The acquisition has also really helped us accelerate our roll-out of new ad formats and features and it’s great having an internal customer to collaborate closely with, so we’re able to make sure that as we develop new products they’re built with the publisher needs front of mind.

Ultimately, we didn’t sell the business to exit, we sold the business to scale, and that’s exactly what we’re doing right now.

What would be your key piece of advice for anyone wanting to go it alone in business for the first time?

Choose your team and co-founders carefully - look for complementary skills. Pick something you love to do because if your business takes off you’ll be spending a lot of time doing it, and believe that anything is possible and keep a positive outlook if it takes longer than you think to find success.

If you’re intrigued by the Unruly story, our upcoming Inspiring Entrepreneurs event will give you the chance to ask Sarah the questions you want answered. Our Panel will include 3 more Internet Icons. So don’t miss the chance to quiz our trailblazers. Book your ticket here.

 

06 January 2017

Bloom & Wild: How this company became the UK’s top rated flower delivery service

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Aron Gelbard is co-founder & CEO of flower delivery company, Bloom & Wild. He launched the business in 2013 with a view to making, sending and receiving flowers the joy that it should be, every time. Bloom & Wild makes it possible to order flowers in under a minute, and through-the-letterbox delivery means that receiving their flowers is as easy as receiving a letter. Their bouquets are trend­led, being the first florist to create a constantly changing range at a scale they describe as ‘fast fashion for flowers’.  Aron will be a guest for our Inspiring Entrepreneurs: Internet Icons panel on Tuesday 7 February 2017.

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Where did the idea for Bloom & Wild flowers come from? What did you do before becoming an entrepreneur?

Prior to Bloom & Wild, I worked as a management consultant, advising technology, retail and consumer products companies, and had previously worked at Google. I was really interested in some of the exciting and innovative direct-to-consumer brands that were starting to appear in the U.S. in particular (e.g. Warby Parker), and always wanted to create my own company that would have a direct impact on people’s lives. The idea for Bloom & Wild came from a combination of my own frustration with ordering flowers, loving using through-the-letterbox services like graze.com, and being passionate about doing something that would hopefully brighten a large number of people’s days, every day.

Did you ever worry that you were entering an already oversaturated market?

There are lots of other great flower companies out there, many of whom are run by fantastic florists with an incredible sense of aesthetics. We didn’t think there was an affordable luxury flower brand that was loved by millions of people nationwide, and we thought that there should be. We were confident that we could use technology to provide a simpler customer experience and that there was an opportunity to offer flowers through the letterbox, which nobody else was doing, and so were optimistic that we’d be able to find a place in the market, even though it’s crowded.

Has the exponential growth of Bloom & Wild surprised you?

We’re really flattered that our customers have continued to support us and recommend us to their friends, and this has been a significant factor in our rapid growth. It means a huge amount to us, and we take customer feedback incredibly seriously – we’re now the UK’s top rated flower company across every major review platform, and it’s really important to us to continue focusing on the best possible customer service so that people will continue to order from us and to recommend us. We’re delighted that this has resulted in us rapid growth, but really remain 100% focused on giving our customers and flower recipients the best possible experience.

Technology plays an important role for your business. Had you always planned on utilising its potential benefits?

Absolutely! We always knew that technology was an important differentiator for us. A lot of traditional flower companies are run by fantastic florists, and we thought that we could create an even better customer experience by combining our passion for technology and user experience with great on-trend floristry. We have a team of ten engineers, product manager's and user experience professionals, and they’re a huge part of what makes Bloom & Wild different.

Do you have any tips for anyone starting out in business?

Give it a go – the best experience you can get is by actually starting something, so don’t put it off while you try and get more experience – you learn so much more by doing! And now is a great time to be starting a business – there’s lots of uncertainty and start-ups will always be more nimble and able to react to political and economic changes than larger companies.

As part of our Inspiring Entrepreneurs: Internet Icons panel, Aron will take the stage to talk more about his experiences as an entrepreneur. He is relishing the opportunity to answer your questions and to share his story. Don’t miss the chance to quiz our trailblazers and get the inspiration you need to start or grow your business.

22 December 2016

Why entering awards are good for you and your small business

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As a busy business owner you need to find ways to promote what you do with maximum impact. You know the value of your business or service and can shout about it from the top of your lungs all day long. But what’s even more impactful is when other people do it for you. Along with using testimonials on your website and social media from customers you can also enter awards. Win a business award and you’ll create a buzz around your business, enhance your brand and have your story shared in the press. But you have to be in it to win it! Keep track of your networks for news about when their award programmes are running and think of all the of strings to your bow when considering which categories give you and your business the best chance of success.

One awards programme coming up for female business founders is the Veuve Clicquot Business Woman Awards - regarded as the Oscars for female entrepreneurs and business leaders. Set up in 1972 as a tribute to their own female founder, Madame Clicquot, the awards continue to champion the success of women worldwide who share the same enterprising spirit, courage and determination to succeed.

As well as their Business Woman of the Year Award, they are looking for strong nominations to apply for their Social Purpose Award (businesswomen championing social purpose beyond their core business case) and New Generation (under 35 year old) awards. Nominations close on 30 December 2016.

A recent winner of the Veuve Clicquot New Generation award was Jenny Dawson Costa, founder and CEO of relish range Rubies in the Rubble, and graduate of our Business & IP Centre’s ‘Growth Club’. Earlier this year Jenny shared with us how the business began:

“The idea for Rubies in the Rubble came after a very early morning visit to a wholesale fruit and veg market on my bike one frosty day in November 2010. I fell in love with the market - such a diverse range of people living by night and sleeping by day; a world of farmers, wholesalers, restaurant owners and market sellers trading anything from durians to brussel sprouts.

But just along from the bustle of the traders were the piles of unwanted fruit and veg - mange tout from Kenya, mangos from the Philippines, tomatoes from Turkey, cranberries for California which bypassed the bustle of traders and headed straight for the bin! And what really saddened me was that much of these, though potentially with a short shelf life, were perfectly edible!

It got me thinking about the impossibility of matching supply and demand when you have unpredictable weather, unpredictable humans and supermarkets that provide everything in plentiful piles throughout the year.

I then buried myself in researching food waste and realising its scale and implications – both environmentally and financially. However, it was a simple fact that compelled me to act: we are wasting 1/3 of all the food we produce, whilst 1bn people go to bed hungry. I’m not saying I know the solution but there are improvements that we can make to the current system.

And then it came to me: a premium food brand making delicious products from fruit and vegetables that would otherwise be discarded.”

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We’re huge fans of the Rubies relish and continue to work with Jenny to grow the company. If your own story is just as powerful then think about applying for the New Generation or Social Purpose award 2017.

At our next ‘Inspiring Entrepreneurs: Internet Icons’ event, on Tuesday 7 February, you will have the chance to listen to and meet the Veuve Clicquot Business Woman Award winner  Woman of the Year for 2016, Sarah Wood, who’s marketing agency Unruly has been behind fantastic campaigns such as the Compare the Market’s meerkat adverts.

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The event will see Sarah share her story alongside three other inspiring entrepreneurs; founders of SpareRoom, Bloom & Wild and Deliciously Ella. You can join us in the British Library or watch from home with our free of charge webcast. You’ll also have the opportunity to question the panel about how you find the right awards to apply to and ask for tips on how to win.

If you are a female founder and fit the mould for the New Generation or Social Impact Awards then here are some useful tips for submitting a 5 star application:

  1. Give yourself enough time to answer the questions to the best of your ability and to shine a light on your achievements
  2. Don’t be shy! Be sure to give a compelling reason within each answer for why you and your business deserve to be the winner
  3. Be honest. However tempting to inflate the details be truthful and so avoid potential PR problems later on
  4. Have attention to detail – have you answered all the questions fully, within the word limit and hitting all the key criteria?

Good luck with your applications and maybe you'll be the next winner of the Veuve Clicquot Business Woman Awards

 

24 November 2016

A Global Entrepreneurship Week thank-you. You made our week!

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Thank you to all who attended an amazing week of events making Global Entrepreneurship Week 2016 such a great success.

We look back on the British Library’s Global Entrepreneurship Week 2016 campaign, kindly supported by Microsoft.

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For the Business & IP Centre team, 2016 has been a year of celebration. This is the 10th year that we’ve been helping people from all walks of life to start, protect and grow successful businesses. Since launching in 2006, we’ve been able to connect with bigger and broader audiences each year, and now with an expanding network of Business & IP Centres across the country it’s never been easier to get the help you need to take your business idea to the next stage.

We started the week bright and early on Monday morning, by hosting the official launch of the UK Global Entrepreneurship Week campaign and went on to deliver a jam-packed week of inspiration, insider tips, networking and knowledge-sharing. Here are just some of the highlights:

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 Question Time for Entrepreneurs

If you’ve got questions, then we’ve got the answers! Our popular Question Time for Entrepreneurs event brought together some of the UK’s brightest business brains including Edwina Dunn, co-founder of DunnHumby, Simon Devonshire OBE, founder of Wayra and Government’s Entrepreneur in Residence, as well as Helen Pattison, co-founder of Montezuma's chocolates and Lesley Batchelor from the Institute of Export. Our panel discussed their own business journeys and debated a range of topical issues from Brexit to branding, with plenty of opportunities for our audience to ask questions.

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Our top tip from Question Time comes from Simon Devonshire who advised business owners to focus on identifying the ‘most powerful action’ (or MPA) in their business - in other words, to pinpoint the one thing they can do to achieve the biggest impact and then do it.

You can also view previous Inspiring Entrepreneurs on our YouTube channel BIPC TV

Inspiring Entrepreneurs: The White Company and Charles Tyrwhitt

Our entrepreneurial ‘Mr & Mrs’ Chrissie Rucker, founder of the White Company and Nick Wheeler, founder of Charles Tyrwhitt shirts, have both built up formidable retail empires,  with each successfully making the transition from mail order to multichannel (online and bricks and mortar). At this ‘fireside chat,’ both Chrissie and Nick spoke candidly about knowing how they made some mistakes along the way but managed to bounce back.  They also gave very practical advice on how to remain focused and stick to your vision and to always put yourself in the shoes of the customer. One of the main insights that Chrissie gave about building your business was:

“Having a business is a gift. Surround yourself with a brilliant people who share your passion and are right for the different stages of your business.”

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Your Life, Your Business

Business and Life Coach, Rasheed Ogunlaru presented his workshop ‘Your Life, Your Business.’ Running a small business will increase the demands on your own time and lifestyle. Rasheed’s workshop helps you to get the balance right, while at the same time helping to set realistic goals for you and the business.  

Rasheed likens being an entrepreneur to being an athlete, and he advises business owners to“study your field, master your craft, gather your team, know your competitors, win and keep supporters, learn from trials and errors and keep your eye on your goal.”

If you missed last week’s workshop, Rasheed will be delivering this on the 12 December

The Idler Academy:  Killer business ideas

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Everyone at the Business & IP Centre is passionate about supporting new businesses to succeed and grow.  Therefore we were delighted to be joined by twin brothers Gary and Alan Keery, founders of the Cereal Killer Cafe, which is surely one of the most talked-about start-ups in recent years. Since launching in 2014, the retro-inspired Cereal Killer Café has truly captured the public imagination and the Keery brothers have experienced both the best and worst of being in the media spotlight.  At this frank and entertaining event, moderated by Tom Hodgkinson of The Idler magazine, the boys shared the story of how their passion for cereal inspired a killer business idea.  The brothers implored aspiring entrepreneurs to stay true to their convictions, not to listen to the naysayers and to fiercely protect their brand.  They also stressed that new businesses need to be willing to learn skills quickly where necessary – something that the Business & IP Centre’s courses and workshops across a variety of business topics can help you with. 

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Last but not least, if you’re setting up office, we are delighted that Microsoft, our Global Entrepreneurship Partner, is offering our users a special discount on their Office 365 product. Find out more.

21 November 2016

Co-working spaces - the ideal place to do business

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Co-working has grown as a flexible and collaborative working space and environment for start-ups, freelancers and even large businesses. And it is predicted that this will be the norm for the next generation of entrepreneurs, workers and the future of how we work and grow businesses.   

Home-office-336378_960_720As well as being good for  all types of growing and mature businesses co-working hubs are also a viable business model in itself for entrepreneurs and local councils. Revenue comes from memberships or pay-as-you-go fees. Membership terms and conditions can be flexible, such as the number of days or months you buy.

Hubs can host individual working spaces, hot-desking, meeting rooms, cafes, business incubators, informal libraries, and artist galleries. As well as leisure activities such as table football or table tennis spaces. There are often networking and training events too. This article in The Guardian newspaper covers some of the main players and some key financials showing the size of the industry, ‘Where start-up lead, corporates follow – why co-working is the future?’.

Some commentators have compared the growth in co-working spaces to the rise in coffee houses of the 17th and 18th century during the Age of Enlightenment. This also heralded a time where ideas became easier to exchange, travel and adopt. Being an entrepreneur is often a lonely experience, especially at the start. But in these new spaces, start-ups have an opportunity to meet, network, and collaborate with complimentary and like-minded businesses. It is easier for open innovation to happen in this ecosystem, and it is one of the reasons tech developers are so keen to set up in this environment.       

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Example of an early coffee house in London

Co-Work Hub is a flexible workspace company that is currently on our Innovating for Growth programme.  They offer hot-desking, quality offices or virtual office facilities, including a gym and breakout areas. Another example is The Workary, who has set up community working spaces in public libraries. We frequently get asked if the Business & IP Centre meeting rooms are for hire and our Orange Room is now available for hire for appropriate business meetings. Interestingly, Vrumi is an app where you can offer or look for homes for non-traditional spaces for flexible working.  It is well documented that the future of workspaces is changing and this is an example of the possibilities and opportunities.

 Co-Work Hub’s TEDx video

We do have a small area in our networking area in the Centre that can be used for informal working for small groups of people. Occasionally we use this space for our own events and therefore it is not available, so please check in advance. You can also use the public areas on the British Library for informal meetings with a difference. There is an online directory on CoWorking London and we also have a list of office spaces on our Business & IP Centre Wiki.

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Business & IP Centre  networking area

Some local councils have made a concerted effort to help co-working spaces develop.  Luckily, in my neighbourhood in London, there is a new business hub called Central Parade near a busy high street and market.  It is not only a place for flexible co-working, but businesses can also apply for a shop space on a six months basis to test opportunities in the local market.

I have been in touch with bridal wear business Pour L’Amour, who has said that there were several benefits for using the space. Business owner Paula explained the advantages to me; “short let subsidised shop to test the water going forwards; launching a business in this location I would have not been able to afforded a prime site like this otherwise; and great not to have to worry about the everyday running of the space such as utilities, as everything is managed”. There have also been direct results in gaining new customers with this exposure to a vibrant local community.

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Paula Moore at Pour L’Amour at Central Parade London

Co-working is happening in quite a few countries across the globe too with definite increases in spaces in Western Countries as well as emerging markets such as India, Kenya, Panama, and Japan etc.  Not only is it changing where we work, it is changing how we work, who we work with and how our businesses develop. There are many reasons to give it a try!   

Seema Rampersad on behalf of Business & IP Centre

 

23 September 2016

Find out how one man turned his “light bulb moment” into reality

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Guy Jeremiah invented the Ohyo collapsible water bottle when he had a “light bulb moment” in the train station, proving that inspiration can hit you anywhere. Guy then took the crucial steps to turn his idea into a viable business. Today Ohyo bottles are stocked by a large number of major retailers and are exported all over the world. We asked him what he needed to do in those early days to make it happen.

Hi Guy! Where did the idea come from to start your own business?

Ohyo was born out of necessity. I found myself at St Pancras station with no water fountain in sight, no bottle in my pocket, and no option but to buy a bottle of water. From my background in running my own environmental consultancy business, I knew the wasted resources that made that bottle of water. It takes a quarter litre of oil and up to 7 litres of water to make 1 litre of bottled water. There are enough plastic bottles discarded every year to stretch round the world 1,000 times!

I concluded that people are reluctant to carry re-usable bottles because they are too bulky and invented Ohyo as a handy, collapsible water bottle that’s easy to take anywhere. An extended Ohyo holds 500ml, or 1,000ml for the larger version. When empty, an Ohyo will compress down to fit in a pocket. Using (and re-using) an Ohyo avoids the need to buy environmentally-damaging bottled water. In summer 2009 we cycled round London looking for fountains and established a free app for users to find drinking water sources near them.

How did the Business & IP Centre help you along the way?

The next step for Ohyo, was just a stone’s throw from my Eureka moment! Having seen an ad on the tube declaring “Got a great idea, we can help you protect it”, I made my way to the then newly-formed Business & IP Centre at the British Library. They quickly helped me to do some research that established that my design was patentable and, furthermore, did not breach anyone else’s patent. This gave me the confidence to invest the time and cash to develop the idea and protect my intellectual property.

Having traded for a few years, I was then accepted on to the Innovating for Growth programme to help me get my business to the next phase. Participation on the programme included attending workshops and valuable face-to-face support. Launching your own business can be quite lonely, but with the support of the Business & IP Centre and networking with like-minded businesses I never felt alone. When times got tough, such as bullying from major retailers, the Business & IP Centre was my first port of call for expert help in establishing my clear legal position.

What have been your greatest achievements since starting up?

From my initial idea in 2008 to prototype, it took me two years before launching to great acclaim in 2010 at Prince Charles’ “Garden Party to Make a Difference” at Clarence House. In 2012, I struck a major deal to stock the bottles in Marks & Spencer as part of their “Plan A Sustainability Campaign”; a great example of how sustainable credentials can help to promote a product. The bottles are "carbon neutral" after just two to three uses. M&S were great to work with and made a major contribution to our worldwide sales total of 700,000 bottles since 2010!

What one piece of crucial advice would you give to anyone thinking about starting a business?

Understand your cash flow by keeping accurate records and making realistic predictions. You’ll sleep better at night if you know the money isn’t about to run out. And if it is going to run out, it’s better to have enough warning so you can do something about it!

We’ve been helping people like Guy turn great ideas into businesses for over 10 years now. To celebrate we’re holding a day of free workshops, talks and events on everything you need to know to start a business, from raising cash to getting your business online. You’ll meet like-minded people, chat to seasoned business experts and entrepreneurs and even get your first professional headshot. And our new ‘Entrepreneur in Residence’, Julie Deane (founder and CEO of The Cambridge Satchel Company), will be showing you how to start a business from your kitchen table. So join us at the British Library on the 27 September and get inspired to take your first step to entrepreneurship.

 

19 September 2016

How one woman turned her passion for swimming into a successful business

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A keen swimmer and all-round active person Lisa Irlam noticed a gap in the market and took the plunge into the wearable fitness technology world. Her business, Swimovate, launched in 2007 and since then the business has gone from strength to strength, selling the innovative PoolMate - a waterproof watch the counts your laps while you swim.  We asked Lisa some of our burning questions about how she got started and became the success story she is today.

Hi Lisa! Where did the idea come from to start your own business?

As amateur triathletes, my husband Jim and I realised that there were plenty of products to monitor performance for runners and athletes, but nothing for swimmers. We talked to retailers, magazines, triathletes and swimmers who all said they would buy a product if it existed. There was a gap in the market and the PoolMate idea was born.

How did the Business & IP Centre help you along the way?

Initially we did some technical research, reading scientific papers at the British Library and discovered the Business & IP Centre and what an amazing range of support and services it offered. We attended free workshops on intellectual property and researching your market and spent a lot of time searching the databases that the Centre provides access to. It really helped us to understand our field and what we needed to do to make our business a success. Through the Business & IP Centre we met some inspiring and very helpful people who gave us invaluable advice and support, completely free of charge.

What have been your greatest achievements since starting up?

The best feeling was selling out of our first batch before it had even been delivered and knowing we were at the start of something massive. After selling over 100,000 units, it still gives us a buzz to see our watches on people’s wrists on the street.

What one piece of crucial advice would you give to anyone thinking about starting a business?

Be very careful with your finances, it’s easy to get carried away with costs. Make sure you only risk what you are prepared to lose. Try to do as much as possible yourself, this will teach you so much and don’t forget to make use of all the great free resources out there, like the Business & IP Centre.

 

We’ve been helping people like Lisa turn great ideas into businesses for over 10 years now. To celebrate we’re holding a day of free workshops, talks and events on everything you need to know to start a business, from raising cash to getting your business online. You’ll meet like-minded people, chat to seasoned business experts and entrepreneurs and even get your first professional headshot. And our new ‘Entrepreneur in Residence’, Julie Deane (founder and CEO of The Cambridge Satchel Company), will be showing you how to start a business from your kitchen table. Join us at the British Library on the 27 September and get inspired to take your first step to entrepreneurship.