As a business owner youâll know what it means to have to do everything and anything to get your business off the ground and flying. Youâve experienced the highs, the lows and no small number of frustrations along the way.
But at some point youâll reach a limit to growth. And any one of these things (or more) could be holding you back; time, finance, being âtoo involvedâ in the day to day, staffing challenges, cash-flow, finding new customers and markets, limited marketing and having to navigate ever changing conditions and trends.
But thereâs a way through and beyond all of this; and itâs scaling-up.
The British Libraryâs Business and IP Centre has been supporting businesses to successfully scale up with its wealth of information, advice and support as well as the successful Innovating for Growth Scale-up Programme.
Weâre thrilled to now be presenting this unique opportunity to get some of the best business brains in one place, for just one day, so you can hear first-hand how they kept their business flying and climbing higher. Itâs our first ever Scale-up Summit, and itâs happening next, Tuesday 11th July, 9.30-6.30pm.
Weâll be introducing you to the founders of some great household names and brands such as Paul Lindley (founder of Ella's Kitchen), Julie Deane OBE (founder of The Cambridge Satchel Company) and Rob Law MBE (Founder and CEO of Trunki) just to name a few.
Hear how our top-notch speakers kept their businesses going and growing through their various challenges and what tips they have to share to successfully scaling-up. Thereâll be plenty of time to ask your questions and pick the brains of no less than 20 business experts appearing throughout the day.
Hereâs a taster of what to expect on the day with a few of our speakersâ top tips to whet your appetite
Raising your business profile and building a brand
As you will already know, getting your business in the press or media can be the key to raising your profile and achieve rapid growth, but lots of businesses struggle to identify their unique hook and generate a buzz around their brand. Our panel will give you the inside track on how to maximise your media coverage, pitch effectively to journalists and create strategic partnerships to increase the visibility of your business to access new audiences and scale up.
Our keynote speaker on this topic will be Julie Deane OBE, founder of the Cambridge Satchel Company and a Business & IP Centre ambassador. Having started from her kitchen table with a budget of just ÂŁ600, The Cambridge Satchel Company now has a turnover of over ÂŁ10million and has collaborated with the likes of Google and Vivienne Westwood.
Julie Deane, Founder of The Cambridge Satchel Company and British Library Entrepreneur in Residence
Julie will share her own journey to business success and her tips for raising your business profile and building a brand. During this interactive Q&A session youâll also have the opportunity to put your questions to our panel and get their tips and tricks for making people aware of your business and making sure they donât forget it.
On brand and scaling-up, Jenny Costa (Rubies in the Rubble), another panellist for our branding roundtable says, ââKnow your why.â The journey and the day to day can be overwhelming, so itâs important to keep looking up and focused on the end goal. Knowing and believing in what and why you do what you do will get you through any challenges you may hit along the way.â
Also speaking on this topic will be Will Butler-Adams (Managing Director, Brompton Bikes), Siddarth Vijayakumar (Co-founder, Grub Club), and Anne Cassidy (Editor, Guardian Small Business Network).
Going global for growth
Small businesses that seize on export opportunities are much more likely to survive and grow. However, with so many factors to consider, trading overseas can feel overwhelming and many business owners struggle to identify and exploit the market opportunities that would give them the best chance of achieving fast growth. If youâve ever considered âgoing global for growthâ or are struggling to make your mark on the international stage, this discussion will give you a true insight into what it takes to trade successfully overseas.
Someone who has definitely capitalised on the potential of international trade is keynote speaker, Sean Ramsden, founder and Chief Executive of Ramsden International . Having identified opportunities for global growth, Sean was able to turn his food exporter business (Ramsden International) into a market leader, distributing over 23,000 British branded-food and drink products to 133 countries across five continents.
Sean Ramsden, Founder of Ramsden International
Another of our panellists Paul Lindley of Ellaâs Kitchen says scale-up businesses should âKeep your feet on the ground and your head in the clouds. Meaning stay humble, grounded and real, but donât be afraid to imagine, explore and be free thinking.â
The panel will also feature, Matt Lamb (Tangle Teezer) and Bill Russell (Head of Bilateral Relations, Intellectual Property Office) who will share their experiences and expertise in both growing a business internationally and also ensuring that you stay in control and your Intellectual Property is protected as you âgo globalâ.
Raising finance for growth
A cash injection can fast-track your growth ambitions exponentially, giving access to the resources, expertise and people-power that you need to realise your scale-up ambitions. But raising the necessary cash isnât always easy and access to finance can often be one of the first hurdles that a scaling entrepreneur must overcome. In this section our experts will give their input on a variety of business financing options including VC, angel investors and crowd-funding to help you decide the best way to fund your business growth.
To discuss this topic and describe the best options available small business owners will be Darren Westlake, co-founder and CEO of Crowdcube the worldâs first investment crowdfunding platform. In 2015, Darren was named by Debrettâs as one of Britainâs 500 most influential people and is a serial entrepreneur with more than 20 yearsâ experience in the internet and telecoms industries.
Darren Westlake, Founder of Crowdcube
Leadership for scaling businesses
Most businesses start off with just one or two founders, but as a business grows, the team behind it needs to get bigger too. But how can you be sure youâre hiring the right people to help your business reach its potential, and when is the right time to delegate responsibility? Hear from our expert panel on how your can build a terrific team with your business values at its core.
Leadership for scaling businesses will feature a key note presentation on the theme of building a terrific team, delegating responsibility, embedding and upholding company values and ethos as your business grows and providing strong leadership.
Our speaker on this subject will be Rob Law MBE, founder and CEO of Trunki , the brand behind the much loved childrenâs ride-on suitcase.
His company has been trading for 11 years, now employing 80 people and was named SME of the Year at the National Business Awards in 2012.
Rob Law, Founder of Trunki
Focusing on these four key topics for scaling businesses, this event will provide a platform for entrepreneurs to ask the questions that really matter to you as a growing business. Youâll get practical, immediately implementable ideas and solutions from those in the know and have the opportunity to network with like-minded business-owners who share similar goals and ambitions.
Matt Lamb, CEO and co-founder of Tangle Teezer, says âI am happy to support the British Libraryâs Scale-up Summit because we recognise that scaling up is every bit as hard, if not harder, than starting a business. We are delighted to share our experience in the hope that it may help others.â
Donât miss out on this unique opportunity to take your business to the next level. Tickets are selling fast so take this chance to get inside knowledge and advice on successfully scaling up and reaching your businessâs peak potential.
Book your ticket to avoid disappointment.