THE BRITISH LIBRARY

Social Science blog

07 June 2017

Propaganda and Ideology in Everyday Life

For-web-prop-mooc-image

Our free online course, Propaganda and Ideology in Everyday Life starts next Monday, 12th June.

Learners have already started introducing themselves on the welcome page for the course. So far, we've had comments from learners in Ukraine, Germany and Costa Rica, as well as from the UK, USA and Canada. Our group of learners includes students, teachers, journalists and others working in fields such as Human Rights and Communications and Marketing. Political views and past experience vary - a common link is an interest in understanding more about communication and current affairs, and the ways in which values are influenced and formed.

The course has been developed by the British Library, in partnership with the Centre for the Study of Political Ideologies at the University of Nottingham and hosted by FutureLearn. Lead Educators are Maiken Umbach, Mat Humphrey, Sascha Auerbach and Ian Cooke.

The course is run as a MOOC (Massive Open Online Course), which gives us the opportunity to draw on the experiences of our learners, and this is an important element. The steps in each week give insight to current academic research, from across disciplines in the humanties and social sciences. In addition, learners are asked how the concepts discussed relate to their personal experience and everyday lives - we are interested in the ways that ideologies are expressed and reinforced in situations that we may not normally think of as "political". Each week, we ask learners to share images that they associate with the themes being discussed: freedom, justice, community, nationhood and consumerism. You can see some of those images on our Flikr group.

An important element of the course is that it explores the differences in the political beliefs that we hold, and also highlights areas of common ground; for instance in the value that we place on freedom and on community. Already, learners have started talking about the ways in which people react to news or opinions that challenge their political views. A strength of this course is that it provides a forum in which we can talk critically about important political questions in a group where we don't share the same the political views.

Registration for our course is open now, and you can join at: https://www.futurelearn.com/courses/propaganda. Our learners include "avid MOOcers" and those coming to FutureLearn for the first time. No prior knowledge or training is required - just an interest in the way that political ideologies are formed and expressed.