THE BRITISH LIBRARY

American Collections blog

2 posts from April 2019

30 April 2019

The New York World's Fair, 1939

Today marks 80 years since the Official Opening by President Franklin D Roosevelt of the 1939 New York World’s Fair.

First conceived by New York City business leaders in the midst of the Great Depression, the Fair was intended to raise the spirits – and economic outlook – of the city and the nation. Located at Flushing Meadows, Queens, on land that had been part salt marsh, part ash dump, the 1,200 acre site was three times the size of the Chicago World’s Fair, held just six years earlier. Indeed, the amusement park alone was larger than the entire Paris Exposition of 1937.

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The New York World's Fair Cook Book: The American Kitchen. By Crosby Gaige. New York: Doubleday, Doran & Company, 1939. (Shelfmark: 7944.t.37) 

Although the Official Opening commemorated the 150th anniversary of George Washington’s inauguration in NYC (then the nation’s capital), this Fair was all about looking forward. With its hugely optimistic, yet commercially minded theme – 'Building the World of Tomorrow' – nearly 45 million visitors were encouraged to see themselves as co-creators of an exciting, progressive and essentially urban future. Yet, unlike previous world expos, which had tended to celebrate technological, scientific and medical innovations in their own right, this fair wholly embraced the vision and output of corporate America.

Perhaps one of the most captivating early exhibits – unveiled in 1938 to help publicise the Fair – was the Westinghouse Time Capsule. With contents ranging from Camel cigarettes to the works of Alfred Einstein, and Life magazine to corn and tobacco seeds, it was plunged 15 meters below ground with instructions not to be opened for 5000 years.

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The Book of Record of the Time Capsule of Cupaloy. New York: Westinghouse Electric & Manufacturing Company, 1939. (British Library shelfmark: 20033.d.15) 

The Fair itself was organised across seven vast 'zones', including Communication and Business, Production and Distribution, and Transportation. Huge pavilions were sponsored by the giants of American industry and manufacturing - Ford, Chrysler, National Cash Register, General Electric, Lucky Strike, Kodak and others. Here they showcased current and soon-to-be released consumer products, including television, air conditioning, washing machines and nylon. Yet many also offered imaginative, even breath-taking conceptions of the future, perhaps none more so than Norman Bel Geddes's 'Futurama'; a unique exhibit and ride, it offered a tantalising view of the city in 1960 and was sponsored by General Motors.

In the Government zone, 60 nations – more than at any other US fair – created and curated their own unique pavilions, enthusiastically embracing Andre Maurois’s faith in their being 'excellent publicity albums.' The British Pavilion included Lincoln Cathedral's copy of the Magna Carta, 'an object of interest and indeed of reverence,' which left Britain for the first time in its history.

Magna carta hall

The Magna Carta Hall, British Pavilion. London, 1939. (British Library shelfmark: 7960.df.12) 

Yet, for all these displays of international friendship and diplomacy, the Fair opened at the most perilous of times. The French Pavilion programme notes: At the time when the present volume leaves the printers, [France], has entered upon war, as a result of Germany’s brutal aggression against Poland. All the more stirring will be its message to America and the world…'

When the Fair opened for its second six-month season in April 1940, its theme had changed to 'For Peace and Freedom' and numerous countries, including the Netherlands, Norway and Poland did not take part.

World fair france

France. Paris: Art Printing and Packaging Works, 1939. (British Library shelfmark: 7745.a.10)

The Fair closed in October 1940 millions of dollars in debt and having failed to attract the visitor numbers that had been hoped for. Yet, it lived on in the imagination of those who attended and its vision and hope still resonates today.

The British Library holds a unique and eclectic collection of materials from this – and all other – US hosted Fairs.

Jean Petrovic, Eccles Centre

 

 

03 April 2019

América Latina: Artists’ Books at the British Library

In early February the British Library held its third hugely successful Artists’ Books Now event: América Latina. The evening brought together artists, collectors, academics and curators to consider the multiple dynamics at work in the creation of Latin American artists’ books. It also enabled the audience to handle and explore the works on display and to discuss them with the contributors and each other.

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Artists, curators and members of the audience engaging with the artists' books. Image: Jerry Jenkins.

Amongst the items considered were cordel literature and cartonera, both of which are richly represented in the Library’s collections. Cordel literature are popular and inexpensively printed booklets or pamphlets containing folk novels, poems and songs which often have decorative covers printed from woodcuts.

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Brazilian woodcut prints illustrating cordel publications from Connie Bloomfield’s collection.  Image: Jerry Jenkins.

Cartonera is a publishing movement which originated in Latin America in the early 2000s and which employs recycled material to make literary works. Historically these works have social, political and artistic significance. The British Library holds cartonera from Argentina, Uruguay, Peru, and Mexico. Beth Cooper, Curator for Latin America and Caribbean collections, has been working with Lucy Bell and Alex Flynn on an AHRC funded cartonera research project ‘Precarious Publishing in Latin America: relations, meanings and community in movement'.

The Library also holds works from Ediciones Vigía, an independent publishing house located in Matanzas, Cuba. Vigía originally opened as a space for writers and artists to gather and discuss their work. Participants began creating single-sheet flyers that advertised meeting times for interested artists, and eventually they evolved into a book publishing house. Many of their works are produced in coarse paper from substances including sugar cane, offcuts of cardboard and other leftovers. They are decorated with drawings, cut by hand and enhanced with material objects: scraps of tissue paper, cloth, cord, as well as less likely ornaments including sand, twigs, leaves and nails. The maximum number of any work produced by the house is two hundred. Clearly there is an intersection with the cartonera, although the roots of each movement are differentiated by time, with Vigías being a backlash to the uniformity of Cuban printing and publishing of the 1980s.  

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Artist Francisca Prieto discussing her work The Antibook [British Library shelfmark: RF.2003.a.233]

América Latina offered a wonderful opportunity to explore and unpick the ways in which  artists’ books can be seen as a transnational and international medium which does not respect boundaries or borders.

Huge thanks are due to all of the contributors: Michael Wellen, Curator, International Art, Tate Modern; researchers and collectors Lucy Bell and Connie Bloomfield; artist book and zine maker Rafael Morales Cendejas; visual artist Francisca Prieto; and Beth Cooper, Curator, Latin America and the Caribbean, The British Library.

Jerry Jenkins, Curator Contemporary British Publications, Emerging Media