My new favourite trademark was spotted on my way to work today, and is rubbish.

More accurately, it is What a Load of Rubbish! And I was pleased to see they have registered both their logo and text at the UK Intellectual Property Office at UK00002525927.

I love their combination of a cheeky but memorable name, which is reinforced on their website whataloadofrubbish.com.

Their trademark registration page.

The lorry in question.

Neil Infield on behalf of the Business & IP Centre

Neil Infield on behalf of the Business & IP Centre