Innovation and enterprise blog

The British Library Business & IP Centre can help you start, run and grow your business

10 November 2014

Innovating for Growth: The AnnaLoucah story

 I was introduced to Anna of Annaloucah Fine Jewellery when she joined Centre’s Innovating for Growth programme in June 2014. Since then, I have had the chance to get to know her better and admire her passion for her work, her talent and her dedication to ethically sourced materials.

Anna designs and makes jewellery, of recognisable and distinctive style, using fair trade and ethically sourced materials, including gold, platinum, silver, precious and semi-precious stones. She specialises in bespoke design and commissions but also makes limited edition collections that sell online or through exhibitions.

If you want to admire an exquisite piece of Anna’s work, you can visit the OXO Tower Bar, where her cocktail ring is on display from October until December 2014, as part of the Harvey Nichols campaign called Cocktail with a Cause. During the three-month campaign, those who order a Disa Goddess cocktail at the OXO Tower Bar will be entered into a draw to win Anna’s glamorous cocktail ring.


Anna in her studio (copyright of Annaloucah Fine Jewellery)

Anna joined Innovating for Growth because she needed advice on how to transform her trade into a growing business. She participated in one-to-one advice sessions with our expert partners and received advice on her business growth strategy, her branding and marketing approach, her customer development strategy and trade mark and designs protection.

Innovating for Growth helped Anna to develop her business strategy and prioritise the actions she needs to implement for business growth. As a result, she is in the process of developing her brand, improving her online presence and accessing new markets.

If you are an ambitious London-based established business and want to apply for up to £10,000 worth of funded advice and support, tailored specifically for your business, have a look at our Innovating for Growth programme and apply before 8 December 2014. 

Irini Efthimiadou on behalf of Business & IP Centre 


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