THE BRITISH LIBRARY

Innovation and enterprise blog

11 November 2014

What’s new on… Datamonitor Consumer

One of the resources we provide here at the British Library Business & IP Centre is free access to a number of business and intellectual property databases; helping entrepreneurs and businesses to research trends, markets and companies, and to utilise and protect their IP. If you’ve ever wondered what the market trends are in a particular industry, how to write a business plan, or where to search for trademark registrations, then you can use our databases to find out. The databases are regularly updated and in a monthly blog series, we take a look at what’s new.

This month, we look at the Datamonitor Consumer database, which provides analysis of the global consumer goods market. Spanning areas including food and drink, cosmetics and toiletries, pet care and household products, the database covers key category, consumer, innovation and marketing trends and includes product launch and market data analytics tools.

Datamonitor is particularly useful for identifying key trends and innovations in a specific industry or market sector; helping users to analyse opportunities and gaps in the market. Another key feature is the ‘Successes and failures’ series; helpful for those wishing to examine the strategies behind successful products. Datamonitor also provides market data and statistics.

Readers can download up to 20 pages of text per day from Datamonitor.

Below is a selection of the latest reports:

Product Innovation Updates:

Reports drawing out some of the themes, trends and recent innovations in a particular industry, as well as identifying the underlying trends driving product innovation in this area.

•    Sauces, Dressings, Condiments, and Spreads Product Innovation Update – September 2014
•    Skincare Product Innovation Update – September 2014
•    Spirits Product Innovation Update – September 2014
•    Snack Product Innovation Update – September 2014
•    Ready Meals Product Innovation Update – September 2014
•    Male Grooming Product Innovation Update – September 2014
•    Hot Drinks Product Innovation Update – September 2014
•    Non-Carbonated Soft Drinks Product Innovation Update – September 2014
•    Household Care Product Innovation Update – September 2014
•    Oral Hygiene Product Innovation Update – September 2014
•    Make-Up Product Innovation Update – September 2014
•    Dairy Product Innovation Update – September 2014
•    Fragrance Product Innovation Update – September 2014
•    Haircare Product Innovation Update – September 2014
•    Functional Food and Drinks Product Innovation Update – September 2014
•    Confectionery Product Innovation Update – September 2014
•    Beer Product Innovation Update – September 2014
•    Carbonated Soft Drinks Product Innovation Update – September 2014
•    Bakery and Cereals Product Innovation Update – September 2014
•    Baby Personal Care Product Innovation Update – September 2014

Category insights

Reports outlining the most important consumer and product trends impacting a particular industry globally.

The reports include global consumer insight analysis, case studies and product examples. Key considerations and potential opportunities are identified based on consumer preferences and recent product innovations in this category.

  • Consumer and Innovation Trends in Suncare 2014

TrendSights

Reports identifying and examining key cross-industry innovation and trends, from new product development to organisational structures.

  • Retrophilia

Innovation Tracking

Detailed analysis of new products, innovation or trends.

  • Will Coca-Cola Life revive the carbonates industry?
  • Packaging Innovation of the Month: cupcake cream is child's play

Successes and Failures

Case studies analysing the success or failure of a particular product or service, with insights into specific sectors as well as the relevant consumer trends and attitudes that drive innovation success

  • Success: Nivea "Sun Block Ad"
  • Success: Kellogg's Special K Flatbread
  • Success: Ragú's Rebrand
  • Failure: Kashi

 Health and Nutrition

Reports identifying and analysing key innovations and trends across the health and nutrition sector. 

  • Trends to Watch in Cough, Cold, and Flu
  • Functional Nutrition: Energy

 
Sally Jennings on behalf of Business & IP Centre

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