Long-standing Business & IP Centre partner, business-life coach and author of ‘Soul Trader’ Rasheed Ogunlaru talked to Kell about the inspiration behind Ryanair, the early years of the company and how it grew to become the leading low fares airline in Europe.
Kell, born and bred in Ireland, says times were tough at home; his father died when he was ten and all they were thinking about was survival. His older brother, Tony, got a job with Irelands national airline Aer Lingus and became the family breadwinner at 21 years of age. Tony went to New York with Aer Lingus and Kell believes it was there that the seeds were sown in Tony’s mind about filling a gap in the aviation business.
Rasheed Ogunlaru with Kell
Tony loved New York and said ‘You should live in New York but have your weekends in Ireland’. He believed the world was a big place and that there are lots of opportunities out there if you could travel easily. So he embarked upon his entrepreneurial journey by forming a leasing company and thus started his involvement in the aviation industry on a much larger scale.
Kell describes how in the early 1980s, before cheap air fares, if you moved to England you didn’t get back to Ireland unless it was to be buried! Tony believed that travel was expensive and restrictive, but it would be possible to travel for low fares if airlines operated differently, and this was the foundation of Ryanair. He understood that tourism only works if there are low fares and access to travel for everyone. In the 1980s tens of thousands of people had left Ireland and he wanted to increase tourism and create jobs in Ireland to bring people back.
Kell at the time was working with Aer Lingus and Tony asked him if he wanted to be involved in Ryanair. The early days of the business were tough. They started with one leased airplane, a Bandeirante aircraft that had eight seats with a height restriction, meaning cabin crew had to be no more than 5’2’’. They eventually got a bigger aircraft and then started doing the London – Dublin route for a lower fare. To fly from London to Dublin cost £500 with other airlines, but only £100 with Ryanair. People saw this and loved it, and so the company grew.
The competition thought they couldn’t sustain this model, but Ryanair stood the test of time because nobody could match them on the low fares they offered. However, Kell admits that Ryanair couldn’t match other airlines in terms of speed and comfort. In the early days the business lost a lot of money, accumulating losses in the range of £20 million and Tony’s leasing company was running into difficulties. It was then Michael O’Leary got involved to try to rectify some of the problems. His solution? Shut it down, it will never make money. Tony, however, had a different view – he never took no for an answer.
Tony met Herb Kelleher, CEO of Southwest Airlines, the first successful low-cost airlines based in the US – they brought the Southwest model back to Ireland and there were real changes in Ryanair. They stuck to one type of aircraft, didn’t employ cleaners, charged for meals and drinks, and removed lemons from your G&T!
Finally, Ryanair became a serious competitor to Aer Lingus and other airlines. With the introduction of deregulation they started expanding into other European countries and it grew from there. They carried 10,000 passengers in first year of operation and now they carry 100,000 a day. The model worked and they continued to grow with more aircrafts and increased profit.
A small island of 3 million people became a big player on the larger scene thanks to Tony’s vision and drive. Despite the tough times and the criticism Ryanair has faced, they have succeeded with their model and grown into the largest business of their kind in Europe.
Diane Kelly on behalf of the Business & IP Centre
Posted by Innovation and Enterprise Team at 1:36 PM
Valentine’s Day is a busy time for some businesses, particularly if you’re a chocolatier, a card designer or indeed a matchmaker like Caroline Brealey. Caroline is an award winning dating expert. She heads up London based matchmaking company, Mutual Attraction, and she was selected to participate in our Innovating for Growth programme. The programme works with small business owners who already have a clear idea of how to expand, but need some help with the next steps.
When you meet Caroline you realise she is not only the brains behind a successful business but the heart and soul of it too. This is the reason why so many people look to Caroline to help them meet their true love. Having had such success with a business idea, Caroline is now ready to take the next steps to expand. In the run up to Valentine’s Day, we asked her some questions about her achievements and her hopes for the future.
Hi Caroline, tell us a little bit about your background before starting your own business.
I often joke that there’s no university degree that qualifies you to become a matchmaker and it’s not something that is on most people’s radar. I didn’t dream of playing cupid, in fact, I always thought I would forge a career in children’s services. After graduating from University, I took up a post working for a charity coordinating services for children with complex needs before moving on to managing Children’s Centres for local authorities. It was here that I decided I needed a change, the problem was that I had no idea what that change looked like.
What inspired you to start Mutual Attraction?
I always had a keen interest in relationships, and dating and a throw away comment by a friend made a light bulb switch on. Yes it was one of ‘those’ moments! My friend experienced a really bad service with a matchmaker so I decided to do a bit of research. After realising a gap in the market existed I decided to go for it and have never looked back.
What makes Mutual Attraction so unique?
Mutual Attraction is the only UK matchmaking service to win the two top awards in the industry. I believe this is because we deliver our matchmaking service in just three months, compared to typical dating agencies whose membership lasts one year. Clients want to meet someone special now, not in one year’s time and the intensity of the service means we really get to know our client and they get in the dating ‘zone’.
Our clients treat us as really good friends who just so happen to have a network of fantastic single people and this leads to building a solid really solid relationship between those looking for love and their matchmaker.
What hurdles have you had to overcome in your journey so far?
In my previous job roles I had worked as part of a team; suddenly I was working on my own and I found it difficult. You don’t have anyone to bounce ideas off, to keep you motivated when you’re having an ‘off day’, or even just someone to have a chat to over a coffee before cracking on. In the early days I found it incredibly difficult, if I made a decision I wanted someone to tell me it was the right decision and to back me up. I have now learnt that I make the final decision, it’s not always easy but you really just have to go for it and trust what you think is right at the time.
How did you first hear about the Innovating for Growth Programme?
I met members of the business team from the British Library at the Great British Entrepreneur Awards who told me about the Innovating for Growth programme. It couldn’t have come at a better time – just as I felt I was hitting a brick wall at how to take my business to the next level. A few days later I was filling out my application form!
How are you hoping your business will benefit from participating in the programme?
The chance to sit down and have a one-to-one conversation about my business with someone objective is a completely new situation for me, and one I’m really looking forward to. I’m also preparing for the fact that I have got used to a set way of working, and that the outcome of my sessions may mean making changes, including some big ones! I’m trying to go into the programme with an open mind, and be open to all new ideas. I know I will benefit from the intellectual property session and I am really looking forward to the PR session.
After years of running my business I feel like a need a bit of a refresh. I’m so head down in the day to day business that I can’t always strategically plan where we are going next. I’m hoping the programme will inspire me, and help me develop new ideas, as well as provide me with the opportunity to network and meet other entrepreneurs and business owners.
Caroline in the Business & IP Centre
What are your hopes for your business in the next year?
It’s a really exciting time for Mutual Attraction as we are bringing on board a new full time employee who has lots of drive, ambition and passion. This year we will continue to keep matchmaking at the core and heart of what we do but we hope to be able to expand the age group of clients we work with so we can help more people find love.
What tips would you give someone thinking about applying for the Innovating for Growth programme?
Really embrace the experience
Don’t just turn up to the session and then forget about it - schedule time in your calendar to reflect on what you discussed and what you have learnt, and be open to new suggestions and ideas
When your business is like your baby it can be difficult to take on board advice and constructive feedback because you feel like you know best, but the advisers are really here to help you and your business so take full advantage.
Go for it!
Finally, as Valentine’s Day is approaching, can you give us some tips on organising a romantic Valentines date?
First off, if she says she doesn’t want anything for Valentine's day, don’t believe her! Take the risk and you may not live to see February 15th! You don’t have to spend a lot to make a Valentine’s Day date special; when it comes to love it really is the thought that counts. Why not recreate your first date, or surprise your partner with an evening of pampering – dinner, bath and bubbles. What more could you want?
Emily Hill is the CEO of Write My Site, a digital copywriting agency based in Ealing, London. Her next workshop, ‘Blogging for Business’ takes place at the British Library Business & IP Centre on Thursday 12 February at 6pm. We asked her what advice she would give to small businesses wanting to start or develop their blog.
Emily Hill, CEO of Write my Site
Blogging for Business
Ahead of my workshop about business blogging as part of this year’s Web in Feb, I thought it would be useful to outline a few tips for small business owners who are considering starting a blog – or indeed, those who have set up blogs on their websites but aren’t too sure what to do with them.
At my copywriting agency, we write content for all manner of business blogs, from start-up tech companies through to big fashion retailers, and while there’s a vast difference in the type of content that performs best for each client, there are some general principles that apply to everyone. Below is my shortlist of 10 considerations which I hope will help in deciding how to approach blogging for
1) Blogging is proven to increase traffic to your website
A study of 2,000 businesses by HubSpot also revealed that blogging more than 15 times each month increases traffic by 55% and inbound links by 97%.
2) Blogging generates leads
Blogging sceptics think it’s not worth spending time or money on lots of content that doesn’t generate immediate sales. These people are missing the point. For small businesses, a blog is the most valuable digital asset they can curate. Blogging doesgenerate leads – according to a Think Creative survey, small businesses that blog get 126% more lead growth than small businesses that do not blog. However, it’s important to take a long-term approach.
At Write My Site, we regularly sign new clients who have been following our blog and social channels for months – in some cases years. Blogging is about building your reputation as an expert in your field, and you can’t do that overnight. The payoff, however, is that the clients who’ve been following your blog are the best kind of clients: they’ve already learned something from you, they already trust your brand, and they are brilliant at generating repeat orders and referrals.
3) Small businesses get the most out of blogging
Small businesses with 1-10 employees receive the biggest benefit of frequent blogging: they can double their sales leads by increasing their number of blog posts from 3-5 to 6-8 per month (HubSpot).
That said, measuring the impact of a business blog purely by the amount of traffic or leads it generates is a limited approach because it excludes the value of developing a social media fan base, and obtaining PR opportunities (e.g. invitations to speak at industry conferences) – both of which are invaluable by-products of blogging for small businesses who must constantly find ways to compete with more well-known competitors.
4) Writing the company blog needs to be someone’s main job
Here’s the drawback to blogging: it’s labour-intensive. This means someone has to spend their time researching and creating the sort of high-quality, original content that will stand out from the thousands of generic articles that already exist on any given topic. Most business blogs are abandoned after fewer than 5 posts and my guess would be it’s because nobody has the time to keep it up to date.
Writing the company blog needs to be someone’s main job or clearly-defined part-time role. It doesn’t matter if that someone is an employee, a contractor or an agency copywriter – what’s important is that they don’t have conflicting demands on their time.
5) Every business has something interesting to say
Many businesses fear they are too “boring” to be able to populate a blog with regular content that people will want to read, but there is a clear reason why this isn’t so: if your business has a customer base, then it is sitting on information and advice that will be of interest to those customers.
Take net curtains, for instance. This is not a topic that automatically gets my pulse racing, but I became a customer of a small textiles company that had taken the trouble to publish articles about how to measure, select and hang net curtains. Why did I buy from them? Quite simply, because they had taken the trouble to provide genuinely helpful information that was an exact match for my needs. This made me far more positively inclined towards them than towards the other companies that simply tried to sell me their products.
6) Longer articles are generally better than shorter ones
In recent years there’s been a shift from short and snappy blog pieces to longer, more detailed articles. This is partly because of Google’s increasingly strict quality guidelines (see point 8, below) and partly because responsive design has made it possible for long-form text to be easily read on mobile phones and tablets. Although there is no convincing evidence that the length of a blog piece has a noticeable impact on traffic, it does seem to affect links and social shares. If a blog post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes (Quick Sprout).
My view is that most blogs benefit from a mix of article lengths. I tend to write a combination of 1,000 words plus pieces (such as this one!) and shorter pieces of no more than 500 words as these can be more easily absorbed by the busy reader.
7) WordPress is awesome
I suggest to my clients that they get set up to an easy to use and SEO-friendly blogging platform such as WordPress. What I really like about WordPress (other than it being completely free) is the extent to which it can be customised – both on the front and back end. You can make it look and behave in just about any way you like.
8) Keywords have grown up
More precisely, Google has grown up. Blogging used to be so easy: all you needed to do was keep repeating a certain word or phrase as often as you could and wait for Google to put you on Page One of the search results for that term. Following a deluge of poorly constructed ‘spam’ articles from companies wanting a quick win, however, Google has raised its game and is becoming better at recognising keyword spam and other cheap tricks designed to manipulate its algorithm.
Following the Hummingbird update in 2013, Google’s key interest is figuring out what people mean rather than just what they say when they run a search. The semantics of search is a huge topic in and of itself, so for the purposes of this section I’ll skip straight to the conclusion: write articles targeted at the reader and don’t crowbar your keywords into them. If you’re using WordPress (see point 7!) you can install a plugin called Yoast which will help you tweak your articles for keywords in a natural way.
9) Your blog needs a voice
Generic content is the kiss of death in business blogging, especially for small companies that don’t already have an established readership. There is absolutely no reason for anyone to read your ‘me too’ version of an article that has already been widely circulated. You must develop a distinctive voice, and a distinctive view on whatever topic you are writing about.
10) Your analytics will tell you what’s working (and what’s not)
The only way you can tell whether or not your blog is doing well is by measuring it. As the saying goes “if you can’t measure it, you can’t manage it”. Fortunately, this doesn’t need to cost you a penny. Make sure you install Google Analytics so that you can track visitors and page bounces (the number of people who leave your blog without interacting) for every article. Over time you should be able to spot patterns that tell you what kind of articles are most popular with your readers.
Blogging for your business can reap huge rewards, so I hope these tips have gone some way towards helping you develop and refine your strategy. Good luck!
Posted by Innovation and Enterprise Team at 4:37 PM
The Knowledge Quarter in King’s Cross is the newest buzz in London. The project started two years ago and was officially launched in December 2014. It is a partnership of over 35 knowledge-based institutions within a three-mile radius of King’s Cross, who are united by the shared purpose of creating and disseminating knowledge.
The Knowledge Quarter’s mission is to promote the area around King’s Cross as one of the greatest concentration of knowledge institutions anywhere in the world, raising awareness of their outstanding facilities, expertise and cooperation. To find out more check the newly launched Knowledge Quarter website and Twitter feed @KQ_London. Fran Taylor, Marketing Manager at the British Library, has also written a blog post London's Knowledge Quarter: Five things you need to know.
With the British Library as the Chair, the Knowledge Quarter includes an array of organisations such as the Art Fund, the British Medical Association, the Guardian newspaper, the University of the Arts London, Google London, Poet in the City, University College London, the Royal College of Physicians, the Francis Crick Institute and many more.
At the official launch by George Osborne the Chancellor of the Exchequer it was also announced the new Alan Turing Institute will be housed at the British Library. This will help to ensure that Britain leads the way in big data, algorithm research and to recognise the contribution of Alan Turing to mathematics, computing and wartime code-breaking.
That week also saw the launch of the British Library’s Living Knowledge Strategy to 2023, which will bring all elements of this to life.
What is striking about all of this to me, is that King’s Cross has seen a phenomenal regeneration in recent years. It is quite a turn-around considering the previous gradual decline from its grandeur as a transport and commuter hub in the late 1880’s, to a run-down ‘red light’ district a hundred years later.
One tweet heralded the announcement of the Knowledge Quarter with: What was once the “wrong side of the Euston Road” is now the Knowledge Quarter
Coincidently, a couple of years ago I went on an official guided walk around the King’s Cross area, given by Rachel Kolsky of GotoLondonTours. And even though I thought I know the area fairly well, I was still impressed with the history, regeneration and investment in the area.
It was on this walking tour with fellow information professionals, that I first heard about Google’s UK Headquarters moving to King’s Cross. I remember looking at the vista from the temporary viewing platform - I could see buildings housing the Guardian, The University of Arts, the Crick Institute, the amazingly rebuilt St Pancras Station, and of course my workplace the British Library. There are too many planned developments to share here, but I have written a blog post all-change-at-kings-cross which serves as a nice memoir. It also acts as a guide for those of you who haven’t visited as yet even for a leisurely stroll or to dine out in the area’s many eateries.
Business clusters and cultural hubs like the Knowledge Quarter can be a good way to give organisations with a common vision, opportunities to collaborate, connect and co-locate. Some other examples of ‘quarters’ are the Cambridge Science Parks, the ‘City of London’ Financial district, the Jewellery Quarter in Hatton Garden, the Inns of Court in Chancery Lane and Holborn, print and publishing in Clerkenwell and the Southbank for cultural activities. Tech City hub, also known as Silicon Roundabout in Shoreditch has been well documented. And in the north of the country is Liverpool Knowledge Quarter. London Council’s report on business clusters attributes this clustering to the “critical mass in skills, services, knowledge and institutions which can underpin economic competitiveness and advantage”.
In an internal British Library presentation, I was pleased to hear that another objective of the King’s Cross Knowledge Quarter project is to increase local community engagement. Other targets are to develop further local schools engagement, apprenticeship, internships and training with organisations, such as with digital skills. We also heard that by 2020, up to 50,000 people will be studying, and working in Kings Cross, and that the population of 225,100 is expected to increase by 2023 to just under a quarter of a million.
Without a doubt, one of the main objectives of the Knowledge Quarter is to increase economic growth and development in the area, but also to reach out beyond London and the United Kingdom. In our digital connected world, it is a lot easier for organisations to be collaborate, connect and innovate across national boundaries. So to say that the Knowledge Quarter’s ambition is global is not an understatement.
Here in the Business & IP Centre we have been doing our bit over the years to help companies start and grow into international businesses. And we have been using internet technologies to deliver webinars and our Inspiring Entrepreneurs events to an international audience. This month we have a host of events on ‘The Web in Feb’ and we have a London Business Information Guide to assist you to find information about setting up or doing business in the capital.
This Saturday, 7 February, marks National Libraries Day. It is a chance for libraries across the UK to celebrate their unique contribution to local communities, to the wellbeing of individuals and to society as a whole. All too often when people think of ‘libraries’ they think of books! But libraries can provide a wider range of services, supporting start-ups and helping to turn ideas into businesses.
Libraries support economic growth
In the run up to the day, libraries will be showing that they play an important contribution to the economy – by supporting entrepreneurs and start-ups. Libraries throughout the country from Newcastle to Norwich offer a range of workshops, advice clinics and one-to-one support to help you on your business journey. As a result, libraries are becoming the obvious choice for delivering enterprise and innovation support activities.
The Enterprising Libraries projects alone are showing that libraries are hubs of community learning and are succeeding at reaching out to diverse communities. The latest report shows that 54% of users are female, 24% of attendees are from Black and Asian Ethnic Minority Groups (compared to a UK population average of 15%) and 18% are unemployed or looking for work.
Innovation around the country
National Libraries Day offers the British Library a chance to celebrate the end of the first phase of the Business & IP Centre national rollout. Following the success of the Business & IP Centre in London, Newcastle City Library launched a pilot Centre in 2012 with support from the Intellectual Property Office. In May 2013, following the announcement of support from Arts Council England and Department for Communities and Local Government, the Newcastle team launched their fully fledged Business & IP Centre. Hot on their heels in 2014 Leeds, Manchester and Birmingham launched similar Centres.
This January, Sheffield Central Library’s Business & IP Centre opened for business, with local entrepreneur, and British Library success story, Guy Jeremiah giving a talk about his journey as an entrepreneur. Sheffield born and bred, Guy initially used the British Library’s Centre for patent advice when setting up his business Ohyo, manufacturing and selling collapsible water bottles. 600,000 bottles have now been sold worldwide at outlets including Boots and Marks and Spencer. Guy also talked about how the British Library helped him to protect his idea, back at the start of his journey: “It gave me confidence in my idea and without it I wouldn’t have invested so much time and effort into the business.”
Guy Jeremiah speaking at Sheffield Central Library’s Business & IP Centre launch
Just last week Liverpool Central Library also launched their Business & IP Centre, and announced an exciting new partnership with some key players in the Liverpool business support landscape – Liverpool Vision and Liverpool Chamber of Commerce as well as gaining support from Councillor Gary Millar, Cabinet Member for Business, Enterprise and Investment who has volunteered to run drop-in sessions at the library as their new Entrepreneur in Residence.
Liverpool Business & IP Centre
Are you with us?
With the launch of Sheffield and Liverpool’s Business & IP Centres marking the end of the first phase of the rollout, we are now looking at what comes next. At the beginning of January, the British Library’s vision Living Knowledgewas launched, setting out our strategy to guide us towards our 50th anniversary in 2023.
The new vision includes our ambition to work with major public libraries across the UK to help transform them into hubs of innovation and economic growth. By 2023 we believe that there should be a network of some twenty Business & IP Centres, which are within easy reach of around 75% of the UK population. The libraries will be supported by branch libraries and provide a range of online services, including webinars, webcasts and online chat facilities.
We hope that others will join us along the way to tell Government, local authorities, Local Enterprise Partnerships and anyone who will listen, that libraries play - and will continue to play - a vital role in the economic recovery and wellbeing of the UK.