Book review: Start a business for £99 by Emma Jones
She founded Enterprise Nation, which runs diverse campaigns to support business start-up and growth. Enterprise Nation are one of Business & IP Centre partners who run monthly StartUp Saturday events in the Centre. Emma also occasionally chairs our Inspiring Entrepreneurs evening event panels.
I’ve chosen this book because of its intriguing title. Having read it, I can see it would be very useful for people who have an idea, and want to make a living from bringing their idea into the market.
It covers pretty much everything you would need to know from starting wit a business idea, to funding, marketing, social media promotion, growth and much more.
Inside you will find out how to:
- Come up with a winning idea
- Take your idea from concept to market
- Carry out high-value, Low-cost market - research
- Develop a professional online presence for less
- Make the most of free technology tools
- Raise your profile with no marketing budget required
- Find space and people by borrowing and bartering
The book is divided into four parts making it is easy to navigate. Each part is broken down into chapters for clearer explanations. In each chapter Emma presents a case study. One of her case studies was Imran Merza, the entrepreneur behind Jealous Sweets, who was also supported by our Innovating for Growth programme.
As Emma mentions “Imran and his business partner Taz had no knowledge of the confectionery market and no idea where to begin”. Imran took advantage of the free resources at the British Library Business & IP Centre and conducted his market research to help him build his business plan. It helped them target their audience market and their spending habits. With this knowledge, they knew who to approach to sell their products.
The book provides you with a checklist of essential things you need to start a business and how you can do them all for under £99.
Here are the essentials:
- Register as Limited Company - £15.00
- Insurance - £5.00 ( for 1 month)
- Broadband - £2.50
- Domain Registration - £4.50
- Meet Face to Face with Customer - £5.00 (cost of coffee)
- Logo - £3.30
- Business Cards - £9.99
- Home Office - £20.00
- This Book - £12.99
- Bottle of bubbly to celebrate - £10.00
Total - £88.28
Julie Boadilla on behalf of the Business & IP Centre