11 November 2015
Top tips for social entrepreneurs from OHYO’s MD Guy Jeremiah
Since Ohyo began trading in 2010, Guy Jeremiah has been through all the snakes and ladders of running a commercial enterprise with a green mission. Having sold 700,000 UK-made Ohyo Collapsabottles across all continents, with clients including Marks & Spencer, Guy has experienced the highs and the lows of running a business.
As part of Global Entrepreneurship Week on 17 November Guy will be sharing his knowledge of running a social enterprise at the Business & IP Centre; in the meantime here are some of his tips for getting started.
Get to grips with intellectual property
Pay particular attention to developing an intellectual property strategy. Is a patent relevant for you? Perhaps design registration, trademark and branding is more pertinent to your plan? The British Library Business & IP Centre has been a tower of strength to me in these areas.
Stay on top of your finances
On a day-to-day basis I seem to have one eye on Twitter, and the other eye firmly on the cash-flow. Financial management is at the heart of any business; whether you use SAGE or Excel, it’s essential that you know when the cash could run out and how to react accordingly.
Get the most out of cloud-based apps
I set up my first business, an Environmental Consultancy, in 1999 when you needed a server, a big printer for mass mail-outs and fax machines. The internet and cloud-based applications have transformed the arena for small businesses to get set up quickly and cheaply.
Drawing on my own experiences of launching the Ohyo Bag with Felix Conran, consider how crowd-funding can get your new product off to a flying start.
Become a marketing whizz
Marketing your products and services is a tough process and you should take all the advice you can get. Balancing PR, advertising and social media on a meagre budget is a skill all entrepreneurs need to learn quickly.
Find out more about how to become an entrepreneur with a social and ethical conscious at Social Entrepreneurship: Theory, practice and what really happens at the British Library during Global Entrepreneurship Week.