11 August 2016
How we amped-up our business strategy and our trading firm took off
Amplify are a trading firm that provide training and expertise for those interested in moving into the financial markets to become a trader. They have pioneered a new training programme, raising the industry standard for trading talent. We asked them about their unique approach to trading and how they have established their high-regarded reputation in the industry.
When was Amplify set up and what was it that inspired you to start the business?
We started Amplify in 2009 as a small trading firm in Canary Wharf. As we grew our team we wanted to create a new and better way to develop our new traders. Rather than relying on out-of-date models and theory, we wanted to revolutionise the way economics and finance were taught, using technology and experiential learning to make their training relevant to the markets today.
What challenges has the business faced along the way?
The industry is incredibly competitive and at first it was hard to make our mark. Reputation is everything, so we always tried to treat every person that has ever come into contact with Amplify with the upmost care and consideration. This has meant growth has perhaps been slower than it could have been, but as we enter into our eighth year the hard work in building a reputation of quality and integrity is starting to pay off.
What has been the business’s biggest achievement so far?
Many of the world’s largest financial institutions, and some of the world’s most prestigious academic institutions, use our technology to perform better and this is great justification of the value of what we do. It’s also excellent to see candidates that we have worked with landing some of the best roles in the industry, from central banks to hedge funds and investment banks. Receiving their feedback and seeing how well they have done is incredibly rewarding.
What one piece of advice would you give to any business owners struggling to take their business to the next level?
As soon as you can, hire an employee to manage the operation that you have built so you can get on with helping it grow.
You were successful applicants on our Innovating for Growth programme – how has it helped you?
The sessions during the three-month programme gave us an invaluable reminder to refocus on the bigger picture, along with giving us the necessary tools to create value from that focus. For us the most useful elements were redefining our business strategy and implementation; making sure the whole team is aware of the business objectives and core values of the firm, and that all involved are on board in helping to achieve those objectives.
Finally, what’s next on the horizon for Amplify?
Since the Innovating for Growth programme we have made our first hire abroad with our office in New York officially opening in September. The co-founders have moved away from the London trading floor to be based in a separate location so we can be physically removed from the day-to-day running and focus on the growth objectives of the firm. After New York opens in September, we start a road show in Hong Kong and Singapore this November.
Apply now for over £10,000 worth of business advice
Are you a start-up looking to scale up, like Amplify? Innovating for Growth is a fully funded three-month programme to help you turn your growth idea into a reality.
Covering everything from intellectual property to reaching new markets and branding, we'll guide you through every step of the way to help your business achieve its growth ambitions.
The programme is fully-funded by the European Regional Development Fund and the British Library.