26 January 2017
Vicki Psarias is a screenwriter, director and the founder of the immensely popular blog, Honest Mum. Having already had a successful career as a screenwriter, Vicki began blogging after the birth of her first child in 2010. Her personal and honest writing resonated with mothers all over the globe, and she soon found that Honest Mum had an online following in the tens of thousands.
The Honest Mum blog had started as a means of talking about Vicki’s personal journey as a mother. However, it quickly became so popular that it created a visible and identifiable brand by itself. The passion that Vicki has for motherhood has meant that this has proven to be a win-win situation, providing her with the opportunity to be both an ambitious entrepreneur and a loving mother. If you’d like to hear more about Vicki’s journey and the Honest Mum story, you can book your place for ‘Turn Your Passion into Pounds’ today.
Hi Vicki, you’re a screenwriter, director, blogger and mother. How do you do it?
When it comes to how do I do it all, I have to attribute being incredibly organised and strict with my time and energy to achieving 'the juggle' most days. Some days you’ll see me congratulating myself at achieving balance in work and family life, other days I feel like I'm failing at everything. I've accepted this is part of being a working mother.
I have a super manager in Neil at Insanity who makes sure I don't get overwhelmed with projects and whose advice is invaluable to me. Schedule-wise, I design my life and work so I get the most time possible with my kids whilst running my company and personal brand. My husband and I are equal in every way too as it should be so we share the load with our kids.
I don't see any limits now to my creative pursuits whereas pre-blogging, I used to limit myself somewhat. I felt I couldn't veer off from directing. Technology has shown me it doesn't have to be that way and I love that I have a portfolio career.
Your background is in screenwriting and film. What inspired you to start your blog, Honest Mum?
I felt lost and alone after a traumatic birth with my first child in November 2010, and it was a filmmaker friend of mine Amancay Tapia who actually encouraged me to start a blog at a time there were very few worldwide. I would recount stories of new motherhood and she nagged me until I bought a domain name to share these stories with the world. I owe her so much.
Within weeks I was approached by forward-thinking brands to collaborate with them and despite a stint directing commercials, by the time I was pregnant with my second son two years later, I was working as a blogger in an accidental career I adored.
My blog helped me to rediscover my voice and slowly my confidence. Along with social media, it also gave me a new tribe of women who understood what I was going through. Blogging is such a liberating way to connect with others. You write, publish and connect.
Having achieved so much already, how do you continue to stay motivated?
Thank you, it's funny I rarely look back and reflect on past achievements as I endlessly push onwards towards the next goal. My kids motivate me. I want to prosper for them. I have to write to feel content and I love the long form of writing my first book. It's going to be utterly surreal to see it in the shops. It's a joy working with my editor Jillian at Piatkus/Little Brown who is publishing my book, and my literary agent Robyn at Diane Banks Associates.
More and more women are taking the plunge and becoming entrepreneurs. Why do you think this is happening?
We won't put up with the inequalities of the workforce and are fighting back. Technology allows us to make our careers work for our families. Many women are creating side jobs they nurture alongside their main careers, watching them grow before going full-time. I always say that new businesses benefit from a maternity leave, baby or not, a period of time where you can develop and grow your 'baby' giving your business the time and energy it needs to thrive. Working digitally offers a flexible, well paid, empowering way to do what you love. For me, it's offered the solution I was looking for when working in traditional media meant I wouldn't have much time with my child. My screenwriting and directing skills (as well as the fact I used to edit a film magazine) gave me the perfect foundation in which to launch my own blog and personal brand.
What would be your key piece of advice for an aspiring entrepreneur?
Work on self-belief. Fake it until you make it. The brain is malleable so the more you tell yourself you can achieve the greater chance you have of taking risks, pushing yourself out of your comfort zone and reaching your goals. With every small milestone met comes greater confidence until it builds and builds and becomes second nature. Confidence becomes your default. When you believe in yourself, others will follow. Importantly, learn from your mistakes and never give up. Talent plus tenacity equals success.
Are there skills that you have gained as a mother that have helped you as an entrepreneur?
Yes, definitely. Prioritising, for one, as having kids has helped me focus on what matters in life and in business. Also, taking calculated risks where possible, motherhood has made me more fearless, for sure. Surviving sleep deprivation and a traumatic birth, once I'd recovered, strengthened me. Kids have definitely made me more ambitious- they drive me to succeed. Vitally, I now have a perspective I didn't have pre-kids. I don't sweat the small stuff.
What has been your greatest achievement so far?
Firstly, the relationship I have with my family, and then my creative career. Touchingly, co-founder of BritMums, Susanna Scott recently said this about me, 'Vicki is a ground-breaking blogger and vlogger, always pushing boundaries - and glass ceilings - through her voice and great work. She's the closest the UK has to Dooce and I can't wait to see what she does next!’ Receiving praise from those I respect like Susanna, and above everything, emails from others informing me that my work has inspired them to start blogs and businesses are the most rewarding part of my job. It reminds me I'm on the right track.
Vicki will be joined by the Public Relations guru, Jessica Huie and a panel of outstanding business women including, Jo Morell, Natasha Courtenay-Smith and Alison Jones. Don’t miss your chance to hear how these women made it to the top of their respective industries at our ‘Turn You Passion into Pounds’ event.