Why would I need a book for my business?
You may not have included writing a book in your business or marketing strategy. Why should a café, an accountant, an accessories maker, a toy company or a software designer, to name but a few, have a book?
In 2016, as Writer in Residence at the British Library’s Business & IP Centre, I put on a series of workshops and the most popular by far was Books Mean Business, where I showed the many uses of a book in helping a business be more successful, how to get started and what was important to include. It completely sold out and we had to run it again a few months later just to accommodate those who hadn’t been able to attend the first session.
If you’re a business, writing a book can help you with:
- Getting your brand better known
- Engaging with your customers to turn them into your fans
- Having something to share on social and traditional media
- Bringing you a new source of income (as well as the obvious royalties!)
- As a specialist in a particular field, consultant or professional mentor, having a book to your name will help you be seen as an expert and make more clients want to work with you
Writing a book may seem a daunting process but it can be easier than you think and with Print-on-Demand technology at your fingertips, your book can be professionally produced and selling on Amazon and other retailers a lot quicker than you think!
*Melissa Addey spent fifteen years developing new products at Sainsbury’s Head Office and then went on to mentor over 500 entrepreneurs as part of a government grants programme. Now a fulltime author, studying for a PhD in Creative Writing, she has written six books including fiction and non-fiction. www.melissaaddey.com