Start-up Day: Meet the Speakers
With Start-up Day fast approaching, here's an introduction to a few of the speakers who will be giving their expert advice on the day.
How to understand the UK market right now
I am the senior consumer lifestyles analyst at the market intelligence agency Mintel, and I am very much looking forward to sharing my presentation with you.
My presentation has two goals; the first is to help you to get a better sense of the breadth of Mintel research that you have access to at the British Library and the network of libraries around the country. The second is really to give you a sense of the important role that we believe market research plays for businesses today.
For start-up business owners, it can be taken as a given that you know your product and customers extremely well. But, when it comes to your Dragons’ Den moment, whether that be with your bank manager, an investor or a retail buyer, market research can provide the information you need to support your brand and help it to stand on its own. The second core benefit to market research is in helping you to know where to go next with your business, enabling you to see what is changing in your category and helping you to be prepared for the future.
How To Build an Authentic Business Network
- Always have something shrewd to say and valuable to bring to the table
- Your online, website and social media presence are the window to your world - meeting people in person is the door
- What people feel and say about you when you leave the room is your job while you’re in the room.
How to be an entrepreneur
During Matt’s seven years at Tangle Teezer he transformed the brand from being a “Dragon’s Den reject” to one of the fastest growing companies in the UK and a household name. Matt talks openly about the challenges he and his team faced whilst trying to manage exponential growth overseas growth, UK manufacturing capacity, the importance of IP as well as copycat and counterfeit issues and the grey market. The Tangle Teezer story is a fascinating one as he took it from a start-up to having a valuation of £200M inside five years.
Start-up Stars: How I turned my business idea into a reality
Starting your own business can be an equally exciting and daunting time. I founded Hiro + Wolf five years ago with my wonderful business partner, Bee Friedmann and we have learnt so much on our journey. What started as an accessories brand for people and their pets has grown into two distinct businesses as we launched Artisans & Adventurers two years ago with the help of the British Library. My expertise include design, branding, marketing, ethical sourcing and everything that goes into the day to day running of two shops, an online store and wholesale business. I am looking forward to hearing what challenges new businesses are facing and hope I can offer some advice on the start-up stage.