THE BRITISH LIBRARY

Innovation and enterprise blog

25 October 2018

10 SEO Tips Your Website Can’t Live Without

Here are some top tips from our partner UK2 on boosting your SEO and website traffic...

Website owners are constantly on the lookout for ways to boost website traffic. For organic search results, there is no better way than to spend some time fine-tuning your Search Engine Optimisation (SEO). 

SEO is how search engines decide whether or not to recommend your website to internet searchers like you and I. Google and Bing both pride themselves on serving up quality websites with only one click. Whether your website is one of those quality sites on offer depends on a host of elements that you may not be aware of.

#1. Have a great domain 

A great domain doesn’t necessarily mean an expensive .com, but rather means using a great domain for your specific purpose. Keep your domain short and try to include keywords or website specific information. It may take a while to create a great history for your domain. However, it is worth checking the domain history if it is a pre-owned domain. It’s important to make sure that your domain has stayed clear of blacklists.

#2. Use keywords

While using keywords is easier said than done, a little research can help you discover which keywords you should be aiming for. Discovering the perfect keywords for your website may be a trial and error endeavour, but tools like SEMrush or Moz’s Keyword Explorer can help and both offer a free trial. Whichever you choose, be sure not to cross into the realm of 'keyword stuffing' by overfilling content with the keywords you’ve chosen. Consider asking Google for suggestions with their AdWords tool, as this can help you create a keyword planner and set goals to reach the traffic you want.  

#3. Create engaging content

Many website owners get this SEO step wrong. Rather than posting daily updates chock full of information, it’s best to focus on answering the questions your website traffic is asking. Remember to take advantage of product descriptions and About Us pages. In addition, make sure that you have text accompanying all images and infographics. You don’t have to be a content wizard to maximise SEO, you simply have to include content wherever readers expect it to be. Keep a blog to dive into topics and an FAQ page to keep up with the questions users are most often asking. Before you know it, you will have created a website full of valuable content that ranks well.

#4. Use meta tags

Meta tags, as simple as they are, help web crawlers understand what your website is about. These small snippets of text appear in the code of your website and can work wonders for helping your website appear in search rankings. Website tools like WordPress and Website Builder have easy fill forms to include meta information. However, you can add it yourself to your HTML code if you prefer by creating a note document and uploading it to your webserver. Create a system of adding meta tags whenever you introduce new content and search engines will take notice.  

#5. Optimise for any sized screen

Generally, your WordPress template or Website Builder tool will take care of this for you. However, it’s worth spending some time double checking how your page appears on various tablets and mobile phones. You may find an image that doesn’t fit the screen quite right, or text that wraps a little oddly. These are easy fixes but can help boost traffic when remedied.    

#6. Build links organically 

Search engines like to see your domain on other websites. Some website owners like to purchase these inbound links, but this is not a good idea. Instead, allow links to your website to build up naturally. Collaborate with other websites to produce content for shared links between pages. If there’s one thing we’ve learned about Search Engine Optimisation, it’s that there are no shortcuts. 

#7. Keep up with links and sitemap

Website navigation is not only important for SEO, but for website visitor experience too. Make sure that all of your links are in working order and that the path through your website has easy-to-follow buttons. Imagine yourself as a website visitor: where would you expect each link to take you? Is your menu easy to access and understand? These questions can work wonders in making sure that your sitemap flows smoothly.  

#8. Keep your website fast

Website speed is crucial for SEO. Search engines know that our patience for loading websites is very thin. This is exactly why Google and Bing will only direct you towards sites they know will load quickly enough to keep viewers happy. Keep image sizes low and make sure that there is nothing preventing your website from performing at an optimum pace. Check your website speed at Pingdom. Once pinged, the website can return a list of issues that may be causing your website to slow. Oftentimes, adjusting a bad script or fixing a DNS problem can boost speeds for your website in a few clicks.

#9. Ask for help when necessary

If these tips are slightly overwhelming, know that you’re not alone. Luckily, there are many tools available to help. For example, SEO Guru from UK2.NET can quickly scan your website and help you spot any pain points with a free consultation. If trouble areas are found, our software will walk you through the steps to get your website in tip-top SEO shape. 

#10. Monitor your progress

Once your SEO is looking good, don’t rest on your laurels. Instead, set goals for the future and keep an eye on your progress. SEO Guru can help you watch your SEO efforts and let you know if there are any areas that need immediate attention. Keeping your search results at the top is a big job, however, we can help you get on top and stay there. Finally, you can improve your website traffic today with a free SEO scan from UK2.NET.

UK2 offer

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