05 February 2019
A week in the life of... Merilee Karr, founder and CEO of UnderTheDoormat
American by origin, Merilee Karr is an adopted Brit, having lived in London for the last 18 years, always in the southwest near Putney. She founded London’s premier short-term lettings company back in 2014 and is an alumni of our Innovating for Growth: Scale-ups programme. Passionate about providing visitors with a ‘home from home’ experience and not leaving homes empty when their owners are away when others could enjoy them, UnderTheDoormat was born. Now hosting over 200 homes and attracting over 5,000 visitors a year, UnderTheDoormat is paving the way for 'responsible short-letting’ across London, for both homeowners and guests to enjoy.
A typical day for me is varied – and no two are ever quite the same! As a founder of a young and growing company, it’s important to be ‘hands-on’ in the running of the company. On the flip side, my role involves a lot of external focus to grow the business and includes everything from speaking at conferences, meeting with property companies for partnerships, carving out potential strategic partnerships with suppliers and of course meeting new investors and keeping my current investors and board members up-to-date. Every day is a challenge for me, and I love it when I have a combination of internal and external things are on my to-do list.
My ‘workday’ can include any of the following:
- A team meeting going through our monthly results and key metrics for the business
- An external meeting with Westminster council or an MP about the industry standards we are building and how we can make them effective as we roll them out
- Releasing payments to suppliers and paying our homeowners the money they earned from working with us
- Lunch or coffee with a fellow founder of a sharing economy business to discuss our businesses and potential to collaborate
- A meeting with a property company or developer about partnering to provide them with short-let options for their portfolios
- Developing a bespoke proposal following that meeting with a business case for working with us and the value we can deliver
- A Phone call or meeting with a potential homeowner looking to let their home with us
- A PR meeting with STAA (Short-term Accommodation Association) for which I currently sit as Chair. I take this role extremely seriously as it promotes ‘responsible’ short-term letting which is the key USP of UnderTheDoormat
- Media interviews and discussions – particularly with property press or newspapers like the Evening Standard
- Increasingly I am asked to speak at conferences as the spokesperson for the industry. With three planned this month already it’s a busy time and I thoroughly enjoy these. It's great for networking and learning what other people are doing in our sector and beyond.
My time away from the job is also important to me. Outside of office hours, it's fair to say I combine more work(!) and my love of sport, keeping fit and keeping up with friends. This is my usual schedule of extra-curricular activities:
Tuesday morning I run with a friend (someone who I went to University within Virginia who lives around the corner in London).
Tuesday or Wednesday evening Typically, a work event of some type- e.g. Tourism society conference speaking or Supper Club CEO’s dinner.
Thursday evenings are triathlon training - usually, a swim followed by a social in the pub - I always order a pepperoni pizza and an apple juice and soda!
Saturday mornings are my club cycle ride which I find hugely enjoyable. My favourite is the Windsor ride via the Great Park (you really get to feel the seasons through the year and looking down at the castle from the top of the long walk never gets old). We stop for coffee at the Cinnamon Café and get gigantic cinnamon buns before heading back.
Saturday evening Drinks or dinner with friends. This week I have a friend’s leaving drinks as she is moving to Hong Kong.
Sunday Lie in day! Generally, it’s a morning of doing stuff around the house and then heading out for a walk and lunch with friends. I then swim in the evening which is a great way to set myself up positively for the start of the week.