Innovation and enterprise blog

The British Library Business & IP Centre can help you start, run and grow your business

11 March 2019

A week in the life of... Angela Steel, founder and CEO of SuperWellness

Angela is the founder of SuperWellness, a company that specialises in workplace well-being and nutrition. Since she started working with corporate clients in 2014, Angela’s mission has been to make ‘nutrition smart’ workplaces the norm. This means supporting employees to make diet and lifestyle choices which benefit both their mental and physical well-being, but also fit with working life. Angela is an alumni of our Innovating for Growth: Scale-ups programme. SuperWellness’s range of services includes a Monthly Plan of eye-opening and engaging communications content, interactive workshops and programmes which deliver measurable results.

Image of Angela is the founder of SuperWellness


After dealing with the most urgent emails, a long brisk walk to the station and off to my co-working space in Victoria. The commute takes well over an hour so it’s always tempting to stay and work from home but I get much more done when I’m in a buzzy atmosphere.

I focus on project work – a couple of new clients going live next week. One is running an Awareness Day in the City – a chance for us to inspire employees to join a longer term programme of their choice. The other is a global company organising a team meeting in Krakow. We’ll be providing a half-day mindfulness workshop kicking off our SuperMind programme, which the team will subsequently attend via webinar.


I start the day early – at my desk by 7am – to prepare an email to our subscriber list. I want to gauge interest in a new subscription based well-being communications package planned for launch in April. Having pressed ‘send’ and with an eye on the responses (always an exciting moment), I get my head into our sales figures and projections for the month to come. I have my weekly call with one of my board advisors at 12pm, which helps me to stay on top of the numbers. With all of the business’s key performance indicators on a single page report, I can see at a glance how we’re doing and where we need to focus our attention. After a bite to eat, it’s off to a local park for some fresh air and a walk with my partner Johnny.


I’m excited about my meeting today. I’m visiting a Charity near Canada Water to discuss a corporate partnership. The idea will be to donate 10% of revenue from our new subscription programme to support its mission to tackle food waste and fight hunger. Being into food and nutrition, the idea that 1 in 8 people in the UK go hungry is really difficult to accept. I spend a couple of hours being shown around the London warehouse and meeting the corporate fundraising team to discuss possibilities. I’m impressed by the quality of the food they get to redistribute and the fact that 50% of it is fresh produce. Fantastic!

I make my way back home in time for our 4pm monthly team meeting on Zoom. We have 15 associates around the UK and one of our challenges is to stay connected as a team where everyone works remotely. Most of our nutritionists run their clinical practice with private clients in parallel to their work with SuperWellness. We meet physically as a team every quarter and in between, keep in touch through our monthly online meetings. It’s a chance for everyone to share project updates, including new learnings. We also get to brainstorm solutions to challenges which come up. Our projects can be very bespoke and we have to be creative to fit specific work environments. Last year we delivered programmes on board six cross Channel ferries, which involved a lot of logistical planning.

Image of 5 people in meeting, with healthy food on the table


Today I’m meeting with a potential client – a large construction company at the early stages of planning a well-being strategy. One of the most exciting, but also challenging aspects of our industry is that it’s still in its infancy really. More and more employers are considering well-being as a part of their business strategy and seeing the benefits it can bring to the business.

I learn about the company’s challenges and begin to brainstorm some ideas. At this stage the next step is to win buy-in to the overall plan from the board of directors and secure budget for a project next year. I promise to follow up with an outline of a business case to help my contact present her initial plan.

I open an email from one of our clients with fantastic feedback from a recent ‘Ready Steady Smoothie!” competition with their staff. Nice way to end the day.


I begin the day with a 30-minute workout at my local kickboxing gym. It usually takes a bit of motivation to get going, but I find the high intensity exercise amazing for my energy and mood. I can feel the endorphins flowing after this! It sets me up for a day of writing and creating content for one of our workplace posters, called Switch off and Take a Break. I read through the latest studies on the subject, highlight the content I feel will be most insightful and then start writing the tips for the poster. The result will go to the designer next week to create our poster infographic for August.


Saturday is my day of rest. Johnny and I will often have a day out and I’ll switch off completely from work. I’m trying to keep Sundays off bounds too but it’s not always the case. After relaxing with the Sunday papers and a walk, today I have to organise a shipment of binders ready for the SuperMind programme being run in Krakow in a couple of weeks’ time. I can start next week feeling all is under control – well for now at least...

Image of SuperMind programme in an open box