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The British Library Business & IP Centre can help you start, run and grow your business

09 September 2019

Meet our delivery partners: Alasdair Inglis, Grow

Alasdair Inglis has been running marketing masterclasses at The British Library Business & IP Centre for a decade and is our Marketer In Residence.

Photo of Alasdair Inglis

He runs two marketing masterclasses at the British Library Business & IP Centre.

About the Digital Marketing Masterclass

The digital marketing masterclass helps entrepreneurs gain clarity about their digital marketing strategy, so they can focus their spending and efforts on gaining new customers.

The masterclass covers inbound marketing, email marketing best practice, the basics of SEO and keyword research, using Google Ads, content marketing, blogging and paid Facebook marketing.

The masterclass demystifies digital marketing so every attendee understands the key areas of digital marketing. Everyone gets a 25-page workbook with plenty of step-by-step instructions. There are opportunities to meet and work with other entrepreneurs during the workshop and questions are encouraged throughout. Every attendee will leave with a step-by-step action plan to improve their digital marketing.

Image of workshop attendees having a conversation

About the Marketing Masterclass

The marketing masterclass helps entrepreneurs focus on their marketing strategy and business model. The masterclass covers understanding customers' key problems, how to focus on ideal customers, learning how to increase revenues from every customer, mapping out and improving customer journeys, creating a system to gather testimonials, how to create offers for new customers and where to hire part-time marketing people.

There is lots of partner work during the workshop and all attendees get a 26-page bound workbook. Questions are encouraged throughout. Every attendee will leave with a step-by-step action plan to improve their marketing strategy.

Image of attendees at the Grow workshop

Who should attend the Marketing Masterclasses?

Alasdair’s masterclasses are aimed at start-ups, aspiring entrepreneurs and entrepreneurs with established businesses. His practical no-nonsense style of teaching and the in-depth workbooks enable people with differing levels of knowledge too all benefit.

What can attendees expect in the Masterclasses?

Attendees can expect a fast paced, practical approach to learning marketing with minimal theory and jargon. Expect to meet with and work with other entrepreneurs during the sessions. Alasdair understands that a lot of learning comes from group discussion and questions so expect some lively interactions.

In every workbook there’s an exercise at the end to create your own personalised marketing action plan.

About Alasdair Inglis

Alasdair has taught his marketing masterclasses to thousands of entrepreneurs, and is the BIPC’s marketer in residence where he offers pro bono sessions every month to established business owners. He has taught marketing on the prestigious Goldman Sachs 10,000 small business programme, and teaches and mentors at The School for Social Entrepreneurs in London and at Idea London, a tech incubator.

Though his company Grow Alasdair has mentored hundreds of Scale-up entrepreneurs from the London area and he lives and breathes marketing. He comes from an entrepreneurial family in the highlands of Scotland where his father and uncle ran restaurants for over 50 years.


Visit the BIPC's workshops and events page to view all upcoming workshops, webinars and events.