Start-up Day: What’s going on at the British Library
With Start-up Day 2019 drawing closer, we take a look at what’s going on in London and introduce you to some of our speakers…
Whether you’re looking for motivation, practical advice or some tailored advice, Start-up Day is for you. Our full day of free talks in the Knowledge Centre cover a range of business topics, from UK trends, advertising, mental health and more, you’ll be able to apply what you learn directly to you and your business practices.
If you want to know more about the UK market trends, Mintel’s Jack Duckett will be looking at the ‘experience economy’ and how businesses can stay relevant in today’s competitive market.
How do you combine profit with purpose? 24% of last year’s Start-up Day attendees said their motivation to start a business was the opportunity to make a difference. With our partners at Expert Impact, we’ve brought today a panel of case studies to discuss how they built a thriving business that helps makes the world a better place and how you might be able to maximise the positive difference you make as you turn your business idea into a reality. Moderated by Lee Mannion, Head of Communications and Community at Expert Impact
If advertising is causing you confusion, Arjun from the Facebook Family of Apps will be talking you through how to define your advertising goals, reaching your target audience and how to measure a successful advertising campaign and more. This talk will not be webcast.
Mental health impacts both business and personal lives and at last year’s Start-up Day, 16% of people said they wanted to start a business to improve their work/life balance. At our talk on how to build a business without burning out, Mind’s Mental Health at Work Campaign, presented by Dane Krambergar, and Julie Deane OBE, founder of Cambridge Satchel Company will arm you with strategies to keep on-track when it all gets a bit too much.
Whether the idea of networking can fill you with dread or confidence, to build a sustainable business, networking is key. Our panel will talk you through how they mastered the art of building their networks to allow their businesses to grow.
20% of 2018’s Start-up Day attendees said that lack of finance held them back from starting a business, but can you start-up on a shoestring? Our panel, founders of We Built This City, BathrommsByDesign and Pip & Nut, share their hints and tips for keeping costs low as you scale your business.
Holding the day together will be Lisa Bent, a presenter, writer and qualified Counsellor, best known for her radio show Self-Central on Colourful Radio and host for the Precious Lifestyle Awards and Precious Nights.
Our keynote speaker will be Steph McGovern, journalist and broadcaster.
Steph has progressed from Black & Decker engineer to BBC Breakfast business reporter and co-presenter as well as fronting Watchdog, Pocket Money Pitch, Made in Great Britain, and Shop Well For Less. In the process, she’s been trained in lean production, explained monetary and economic policy, danced an impromptu Irish jig live on-air – and been subject of an awkward mistaken identity in Grimsby Fish Market.
It isn’t just our free talks taking place on the day, we have a workshop on how to use the Business & IP Centre, plus a tour; free headshots and advice on how business photography and speed mentoring.
Experts will be on hand throughout the day to give advice on a range of topics including:
- Protecting your business idea
- Creating a marketing strategy
- What you need to know about standards and regulations
- Managing cash-flow
- Getting your business online
- Funding your start-up
- Building your business brand