THE BRITISH LIBRARY

Innovation and enterprise blog

01 October 2019

Follow JRPass' Director through the Innovating for Growth programme: Product Innovation 1:1 Part 2

Each quarter, we pick 18 high-growth businesses to take part in our Innovating for Growth: Scale-ups programme, where businesses receive £10,000 worth of tailored and bespoke business support and advice. Not only do businesses gain three months of guidance, they also receive automatic membership to our Growth Club and their own Relationship Manager.

This quarter, we’re following Haroun, Director of JRPass, a train travel company for those exploring Japan by rail. Haroun will talk us through each session as he progresses through the programme to get the successes and challenges of what it’s like to run a growing businesses. You can see Haroun's previous posts about intellectual property 1:1, marketingbrandingintellectual propertyfinancial managementproduct innovationmarketing strategybranding and research and developing a growth strategy on our blog. In his latest diary entry, Haroun has his second session on product innovation...

HelloKitty train
Photo courtesy of JRPass

I can’t believe there are only a couple of sessions left until the end of the programme. The three months have gone like a blur, so I’m happy to have these follow ups to reinforce what we have previously explored. This week we had the second product innovation one-to-one and as part of that we had talked about optimising the payments workflow, since then the PSD2 SCA deadline for European payments passed on September 14thYou can read about how this affects JRPass customers payments on our own blog here. As we were ready and had successfully updated our systems it meant we are also one of the first UK companies to allow payment via UK Open Banking. This enables our UK customers to pay directly from their bank account with immediate payment and not have to use a debit or credit card. It may take a while for UK customers to get used to paying in this way but it is popular in many other countries and it is good to offer our customers as many payment options as possible and be ahead of the technology curve.

We also discussed our new affiliate marketing service and I was happy to inform them that I am currently hiring for this role to push this forward. We are also looking to staff roles for developing relationships with regional tourism boards in Japan. With the Tokyo 2020 Olympics next year there is a big opportunity to encourage travellers to discover lesser known parts of the country. We are already investing in site content to support these first time travellers, for example a recent blog on tips for first time travellers to Japan

 

Visit our website for more information about Innovating for Growth and how to register your interest for the next application round.