Innovation and enterprise blog

29 October 2020

Innovating for Growth: Scale-ups diary – The Street Food Company – part 2

Hi, and welcome back to part 2 of The Street Food Company blog (read part 1 here if you missed it)! After another great six weeks, we have finally finished the Innovating for Growth: Scale-ups programme and have managed to build a solid growth plan that we are so excited to start actioning.

After all the workshop learnings from the first half of the programme, part 2 really allowed us to tailor this work to our business with focussed one-to-one consultations.

Everything kicked off with one of the most overlooked areas of a business, market research. Not only did we have access to thousands of up-to-date market reports via the programme, we also had Oliver, our dedicated Business Library researcher. Oliver was able to help us answer specific questions we had e.g. were young people engaged in cooking sauces? How has COVID-19 changed people’s eating and cooking habits? Getting these questions answered gave us a much clearer picture about the opportunity in the market and how our products and offering could be as competitive as possible.

Two cheeseburgers being held

With this research in hand we decided to engage a design agency to help us reposition our brand and get the key messages right. During this design phase, we fortunately met with Alex and Ceyda from Briffa, a specialist IP law firm. They were able to give us advice about protecting trade marks and other business intellectual property, both in the UK and abroad, and reviewed our existing confidentiality agreements and privacy policies. We now feel so much more confident in protecting all our work.

Our final meeting was with Uday from Red Ochre where we brainstormed final thoughts and ideas from all areas of the course so we could confidently walk away with an actionable growth plan that will truly make a difference to our company.

We are now incredibly excited to launch our updated brand and products and to crack on with our mission of making truly unique, adventurous and fun products with crazy bold flavours that other companies are afraid to do; that challenges the status quo and pushes the boundaries of food and flavour. If you are as passionate and creative with food as we are, subscribe on our website and be the first to find out!

All in all, it has been a fantastic journey and couldn’t have come at a better time. I would like to thank the British Library for accepting us on this course with a big shout-out to Julie and Anna the Relationship Managers, who have been fantastic. Also big thanks to all the mentors who have helped so many companies with their growth plans in such volatile times.

Although it’s goodbye to the Innovating for Growth programme, we are now looking forward to joining the BIPC’s Growth Club and getting access to their amazing guest speakers. For those thinking of taking part on the course, all I can say is get over to the Innovating for Growth page on the British Library website and apply.

Thanks for now and Let Your Taste Buds Travel!

James and Kevin