Innovation and enterprise blog

01 October 2020

Meet our delivery partner: The House

Story Cube founders Michael Murdoch and Robbie Dale run webinars introducing Story Cube. Story Cube was born out of the work of The House, an award winning branding and marketing agency based in London, and can help to refine your brand strategy, tell your story and increase sales.

Michael and Robbie

Who are Michael and Robbie?

Michael Murdoch

Michael founded The House branding and marketing agency in 2009 and has been a Brand Strategist for nearly 20 years working with emerging and established organisations around the world like NHS, MTV, Diabetes UK, Sanyo, Fairtrade and Nokia to smaller start-ups like Franklin Scholars, Mixcloud and Olive Branch. Michael has won awards for his work and helps clients find their full potential, taking them step-by-step through their projects in partnership with them. Graduating from courses at Central Saint Martins, UWE and Oxford University, Michael loves working with entrepreneurs and hopes to pass on his skills and expertise on to help them be the top 10% of organisations that succeed.

Robbie Dale

Robbie is a creative director and writer with nearly 20 years’ experience who was named in both the inaugural BIMA Hot 100 and Drum Digerati for his input into the British digital marketing industry. He has won more than 50 awards for creativity and effectiveness, is an alumni of the prestigious Marketing Academy scholarship and has helped many organisations - from charities and start-ups to the likes of Microsoft, Lego and the BBC - connect with their customers in interesting and impactful ways.

Story Cube - the formula to help ambitious entrepreneurs inspire, pitch and sell with ease.

Necessity is the mother of invention.

In such testing times for families, businesses and other organisations, we require all the wit and wisdom available to us to make it through to the other side.

We've helped thousands of organisations explain what they do to help them inspire, pitch and sell with ease. We do that using Story Cube, a simple formula that breaks down the key questions you need to consider when building the foundations of your brand. Maybe now's the time to try it?

Want to know more about the session?

Successful organisations know how to tell their story. They understand what their audience needs and they understand how to communicate that with a minimum of fuss. That, essentially, is the secret of good branding and how you make more sales.

During our interactive webinar, we'll teach you the principles behind successful brands, giving you practical tips to shape your own story without spending a small fortune. You'll get hands-on with your brand, to help you create your strong and succinct story.

Join experts Michael Murdoch and Robbie Dale to understand how you can create an organisation that people fall in love with. Grab the chance to ask questions and see for yourself how you can...

  • Improve your creative communications
  • Get more customers and make more sales
  • Attract the best talent to your team
  • Pitch to investors with confidence (and much more!)

Watch the two minute video to find out more.

Story Cube - 2 mins from The House on Vimeo.

Who is Story Cube for?

  • Founders/Owners of businesses, social enterprises and charities.
  • Entrepreneurs who want to improve their knowledge of branding, marketing, storytelling and sales.
  • People with responsibility for marketing, design or communications.
  • Anyone with an idea they want to test, improve, launch and grow.
  • Students and freelancers looking to master their craft in branding, marketing and sales.

We are proud of our statistics...

Stats - 500+ business supported, 100% would recommend to a friend, 94% average feedback

Why should you attend?

One company who attended said, "I’ve attended several workshops at The British Library and this is by far away the best. Thank you!".

Our session has been built on over 30 years combined experience working with hundreds of businesses. So, whether you’re planning something new, just starting out or looking to refresh an existing brand, we have the formula and plenty of ideas that will help. Your customers want to know the story behind your organisation, what makes it stand out and why they should care. It’s why so many of the best new businesses are putting brand at the heart of everything they do.

Here are six ways our Story Cube formula can help you...

Story cube benefits

In this workshop, you’ll learn...

  • The six killer questions you need to answer to better tell your story
  • How to answer the questions via tips, exercises and examples
  • How to articulate your Value Proposition clearly and succinctly
  • How to test and validate your ideas about your brand
  • How to differentiate your brand and stand out from the competition in the real world

Hackney Brewery testimonial

What you'll take away?

You'll leave the session with a downloadable appendix packed full of online resources, case studies, worksheets, videos, templates and other tools to help you with your long term goals. They will make it easier for you to build on the foundations laid down in the webinar once you’re back to work.

Not only that, you'll have started to answer the six key questions that feature in every great brand story and you'll be another step closer to finding more customers, attracting talented team members and securing investment.

We're here to help entrepreneurs excel...

Over the past decade we’ve worked with businesses, charities and other organisations of all shapes and sizes to develop the structured process we’ll share in this session. The ideas we use are tried and tested and have been chosen because they help organisations thrive. Without a great brand story and strategy, a depressing number of ventures fail before they ever really get going. By asking the right questions we want to stimulate your thinking and make sure that doesn’t happen to you.

Who has attended and tried Story Cube?

We have worked with hundreds of businesses from all sorts of backgrounds including, but not limited to...food and beverage, furniture, technology, creative agencies, co-working spaces, fashion houses, charities, universities, schools, photographers, consultants, property companies, tour companies, edtech, fintech, medtech (any other tech), travel accessories, uniform manufacturers, banks and many more. The oldest business for 700 years old and the youngest was seven minutes (they chose our workshop to start!).

Organisations we have worked with...

Story Cube has been delivered to students, start-ups, social enterprises, charities and established organisations.

Tickets from just £10: https://bit.ly/StoryCubeWebinars-BL. To see the rest of the BIPC webinars, visit our events page.