Innovation and enterprise blog

The British Library Business & IP Centre can help you start, run and grow your business

09 February 2021

Meet our delivery partner: Rasheed Ogunlaru

Rasheed Ogunlaru is the life and business coach at the Business & IP Centre, joining as a partner 14 years ago. Rasheed runs several of our popular workshops, particularly those with a focus on networking and building a values-led business that speaks to your customer. Currently working as a life coach, leadership and business coach and a motivational speaker, Rasheed has worked with clients including entrepreneurs, entertainers and organisations such as the NHS and is also the author of the book Soul Trader – Putting the Heart Back into Your Business.

Rash desk crop

About Rasheed

I have worked with the Business & IP Centre for around 14 years helping aspiring and entrepreneurs boost their skills, confidence, network, impact and life balance. I’m known for my ‘Become who you are’ approach to coaching and development which helps people find greater peace and progress from within. Prior to coaching, my career began in media & public relations and as a singer songwriter. 

 About Rasheed’s workshops

Networking for Success - Express

This is an inspiring and practical online event to help you network strategically, effectively, authentically and nerve-free in person and online.

It covers the fundamentals of networking, looking at why it’s essential and the psychology of it including:

  • Working a room, including being authentic, body language and the do’s and don’ts
  • Being clear, crisp and concise in what you say
  • Tips of networking remotely and online in new changing world
  • Networking practice, questions and answers and discussion.

It’s aimed anyone who finds networking daunting or overwhelming but knows its importance in terms of advancing their career or improving their communication skills.

The session blends a ‘how to network’ seminar with an online networking event so you learn to network effectively and make new connections at the same time. It will help you build your clarity, confidence and to develop a networking strategy online and in person.


Soul Trader – Your Life, Your Business

My second core workshop for the BIPC is aimed at aspiring, start-up or emerging sole traders, freelancers and small business owners, and focuses on helping you start/grow a business that you and your customers will love. This event will help reduce the financial and emotional costs of starting and growing a business and will help you follow your heart, skills, mission and passion and build a business in balance with your life by forging rich relationships. It’s also a great opportunity to network with other like-minded people.

It covers this in 7 steps:

  1. Clarity: Know your mission, talent, values & brand; let this passion propel you.
  2. Customers: See life through customers’ eyes to win custom, profit and loyalty.
  3. Courage: Unleash your inspiration / wisdom and adopt an athlete’s attitude.
  4. Co-operation: Punch over your weight; collaborate. Use / build your network.
  5. Conversations: Learn to connect, create and c
  6. Creativity: Know when to work, rest, be at your best and (re)gain life balance.
  7. Compassion: Live by heart; be transformational not transactional                 

 +Change: anticipate, embrace and shape change.

You can expect to go on a journey to really get to the core of who you are, what you’re about and how to build your business in a way that’s authentic to you and your customers

You will leave the session inspired, organised, with greater customer insight and with a clear simple plan of your next actions. This session will also boost your confidence and give you tips on staying energised, centred, authentic, creative and stress free.

Plus… there’s more

I also currently run the BIPC’s  Reset. Restart your Connections Coffee Hour.  This is part of the Reset. Restart programme which is designed to help businesses bounce back from COVID-19. The Coffee Hour gives you the space to pause, reflect, make new connections, gain some ideas and inspiration and think ahead.

I also support on the Innovating for Growth programme for the Business & IP Centre, running the Getting Ready for Growth welcome workshop on the Innovating for Growth Scale Up Programme – so if you’re on the journey of building your business and apply for and are successful in joining the programme, I will be one of the first touchpoints.

I also chair the Innovating for Growth Start Up Stars events where growing business owners share their stories. They are great events to get inspired, get valuable business tips and network with other aspiring and emerging entrepreneurs.  

For more about Rasheed visit his website and his  resource for sole traders and small business owners.