Innovation and enterprise blog

19 March 2021

Meet our delivery partner: Sam Lane

Not everyone can afford a professional photographer, especially when you are starting a new business and having to spin a number of plates including and not limited to marketing, research and  finance... But these days almost everyone has a great camera in their pocket or bag. Today’s smartphones are all pretty good with a good quality lens (or maybe multiple lenses) and software that makes some great photography decisions for you.

I’m Sam Lane and I have been taking photos since I was around 10 years old. I have over 30 years of experience in Marketing Communications working for some amazing brands including Microsoft and I set up a Limited company in 2013 covering both Commercial and Social photography projects. Commercial clients include the British Library, Network Rail and High Speed 1 (that owns and operates St Pancras International station); I have had the pleasure of photographing the Queen, Sir Elton John and John Legend as well as over 85 weddings including two in Australia and one in the US!

Sam Lane taking a selfie

So I know what it is like to work in a business and not finding enough time to work on the business. A few years ago the Business & IP Centre ran a(nother) fantastic Start Up Day and invited me to do a session on smartphone photography. This evolved into two-hour workshop – face to face when we are allowed, but now perfectly manageable via Zoom – which gives some practical tips and tricks about how to take better photos using your smartphone, whatever make or model; whatever your skill level; and whatever your business needs.

This workshop is aimed at start-ups, small business owners and entrepreneurs who have brilliant ideas but maybe not the money to pay for professional, outsourced help.

We start by looking at ways of optimising your camera phone settings and identifying some features that are going to be helpful as you take more photos – switching on the camera grid being one great example.

Phone camera screenshot

We touch on how to actually take a photo, and moving you from taking a snap to taking a more considered photo.

And really getting to grips with storytelling as “a picture speaks a 1000 words”.

We also look at the importance of planning to make sure that you don’t waste your valuable time. Imagine you are paying someone else to take pictures for you – they’d need to know where, when and what you want the photo of, but also why and how they are going to be used…

We focus (you see what I did there?) on what makes a good photo with the key photographic principles of Lighting and Composition. Ever heard of the Rule of thirds for example?

Even as a professional I know that life is too short to spend time editing so I will give you some tips on making simple edits, mainly using the in-camera editing tools, that help take your images from good to great.

We touch on saving, sharing and storing the images and then focus back on YOU.

Sam workshop in person

My favourite part of the workshop (apart from seeing and hearing your “lightbulb moments” – AE/AF Lock to mention just one) is then finding out about your businesses, looking at your website images and social channels and getting peer group insight from other attendees about what looks good and / or could be improved.

I’ve been amazed - and humbled - at the talent I have seen. People who are thinking about it or just starting out; and those already running small businesses and even growing them - from belly dancers and fitness instructors to tango shoes and pet accessory manufacturers – all with unique challenges but the one common factor – the desire for great photos.

From my experience of running the workshops, we all learn something, especially me!

I look forward to seeing new and inspiring people and hope to meet people face to face at the BIPC later in 2021!

You can find Sam's workshops listed on our Events page: https://www.bl.uk/business-and-ip-centre/workshops-and-events