Zachary Pulman is the founder of award-winning Zachary Pulman Design Studio, fast becoming the go-to design agency for the competitive socialising sector. The team recently took part in Innovating for Growth: Scale-ups.
Also designing high-end residential homes and developments and retail projects for the likes of Nike, Adidas and Sonia Rykiel, the studio began to expand their scope and in designing Swingers City and Swingers West End crazy golf venues, found their niche – competitive socialising spaces that evoke imagination, conversation and memorable experiences.
Now working with Swingers, Top Golf and Hoyts internationally as well as London’s new Pop-music themed crazy golf venue Pop Golf to name a few, the studio are putting into practice learnings from the British Library’s Scale Up Programme to take their designs and concepts worldwide. Competitive socialising never looked so good.
Mondays usually start with an early morning yoga session. If I can fire of a few emails to my team – before my wife Gosia and I take Hugo, our Kerry Blue Terrier out for a walk – then we’re off to a good start! Gosia and I try to find some quiet time before the day fully kicks in.
Recently, we’ve been trying to change up our walks and today, we’re off to Wanstead Park. Hugo currently has zero interest in other dogs but is fascinated by rats, squirrels and ducks. We feel this time is like his version of gaming or competitive socialising. He is extremely high energy!
We get back around 9am and I move to my mezzanine home office to meet the rest of the team. Like most, we’ve all been working remotely for the past year or so, so our team daily meetings are on online. Today, we review projects and plan out the week ahead. The rest of the day is a mix of client meetings on zoom, and site visits for our London clients.
Between 5 - 7pm I usually work on business development and after that it’s time for an episode of Brian Johnson’s Optimize. I’m finding his podcasts on leadership and productivity from his Optimal Living 101 Master Classes to be fascinating and I have been listening to the same 30 podcasts for the same 10 years. Today’s episode is all about leadership. Apparently, there’s no such thing as a bad team, only a bad leader. Johnson shares an example from the Navy Seals – a badly performing team swapped leaders with a top performing team. Before they knew it, that new leader transformed the worst performing team into the best!
This morning starts with vitamin day for Hugo. He automatically sits up, knowing he’s getting last night’s leftovers (disguising his supplements!). Once he’s revitalized, we head off to Hampstead Heath for a quick walk/hunt for squirrels.
They say you should plan your high brain power tasks for the morning, shifting admin to the afternoon or evening. So I start with some work on our projects for our clients in China.
Recently, we’ve been batching our international meetings and on Tuesdays we have our calls with China, so I start with prepping for those. Now that we’re working much more internationally, we’re better understanding the nuances between different regions. It's been great to be working with local teams of executive architects and interior designers to keep designs sensitive to local culture. The first example given to us in China is if you were to open the same KFC as you would in America, it would be almost pointless to unlock the door. With our designs in China, it seems to be a higher-end VIP, private, luxury experience. You really feel the sheer size and quality and speed of fabrication is mind-blowing.
Early evening, I catch up with a friend in Regents Park, since walking is the new socialising! Back home, it's time for evening exercise. I alternate legs (cycling using Zwift) with upper body (TRX - ropes). Today it’s cycling!
Wednesday is Hugo’s girlfriend day so we head to Camberwell to meet a blue whippet called Poppy for their rendezvous. Back in the home office and my inbox is filling up fast so I start the day catching up on client emails. We have our team call at 10.
On Wednesdays, we also have our Marketing and PR Manager in the studio (or more recently online!), we plan out our social media and I usually have a check in with Jessica in the afternoon. Recently there’s been a lot of buzz around the opening of Pop Golf so we meet to chat through progress with that PR campaign.
On Wednesdays, we also have our calls with clients and collaborators in the US, and today feels pretty flat out with Zoom/Skype/Teams etc! We catch up with our client Swingers Crazy Golf who are expanding into the US, reviewing designs for their upcoming Washington DC and New York venues.
Today the focus is on our Australia and Argentina-based projects so after our team meeting at 10am, the day’s a mix of client meetings on zoom and progressing projects. Today, we review designs for Be West, a new development based on sustainable architecture and wellness in Buenos Aries.
Never feel like it but always do it, I think I’m the laziest hard-working person I know. Today’s evening exercise is upper body and I’m working on TRX with ropes. In normal times, I’d usually be off to a competitive socialising venue in London on Thursdays with the rest of the team to see what our competitors are up to.
I try to keep Fridays clear of meetings. I find it’s important to have some uninterrupted time for deep thinking to get fully immersed in creative projects. The idea is the phone goes off on Thursday night and doesn't go back on again until Monday morning.
Today, I’m working on a new VR bar concept where gaming pods become spectacles for unforgettable nightclub experiences. I’m really enjoying working on concepts with emerging technologies and the space to explore new ideas.
Usually I would go to exhibitions and events but over the lockdown’s that’s been replaced with gardening, reading and life drawing.
I love to start my weekends by going for a super early morning drive, in my 1960/70s classic car or a friend’s car for variety. I get on the road by 5.30am before the cyclists are out and about, and usually do a 2.5h lap. My friends and I made a car collective where we share classic cars – a small collection of Italian, English and German 60s, 70s and 80s cars. It’s an analogue experience.
We’ve got a new arrival coming soon and it’s not the most baby friendly house in the world! We’re changing a house that's purely about flow of space and daylight. The new arrival will mean we've got to add some safety elements, pull up our socks on health and safety. The choice is either to do it in an elegant and permanent way or inexpensive and reversible.
It’s the weekend, so I take Hugo out for a longer walk today in Victoria Park. One thing Hugo loves to do is to get into the water and cross over onto an island. He’s happy to swim over to the island... but refuses to come back. Today, that results in me turning heads, by wading through the lake to rescue him.
For me the weekends are all about family and spending time at home, I do try to have a good switch off from work.