Sustainability is at the core of Tracey’s handmade beauty business. Beautiful Ethical is a company that offers natural and luxurious wellbeing gift boxes as a way for people to treat themselves or someone they love to positive self-care.

After losing her job during the pandemic, Tracey launched Beautiful Ethical to promote self-care, positivity, and mindfulness with an ethical focus. Read on to find out how she ensures sustainability remains at the centre of her business…

“I love animals and nature, so choosing cruelty free beauty products and making eco-friendly choices are a part of my everyday life and central to the Beautiful Ethical ethos.

Since people like David Attenborough have highlighted the environmental impact we are having on our planet, I think that protecting the environment and living a more sustainable life has become something we’re all more aware of and people are now considering how they can make a difference. For me, starting a business that puts sustainability at its core was always a no-brainer.

All our products are cruelty free, vegan and handmade by small brands in the UK – helping us to keep our carbon footprint down and support the local economy. Our products contain natural ingredients and are made by hand, plus everything is made in small batches to ensure that waste is kept to a minimum. In addition to this, we also:

• Look for products that use sustainable ingredients, such as soy or rapeseed in our candles and wax melts
• Use eco-friendly packaging so that everything can be recycled, or is biodegradable or compostable
• Use an environmentally friendly printing company
• Offset our carbon footprint through Ecologi – an organisation that funds climate-positive projects around the world, including tree planting.”

Tracey has used Business & IP Centre Leeds' services to access free resources and attend webinars and one-to-one sessions which have helped with "friendly, straightforward and practical advice in areas such as designing a website, social media and marketing”.

Find out more about Beautiful Ethical over on their website.