Innovation and enterprise blog

19 July 2021

Introducing Authentic Worth, founded by Esther Jacob

Authentic Worth is a book publishing company that is dedicated to help aspiring authors to write and publish a book.⁣ It was founded by Esther Jacob in 2018, we spoke to Esther about her business journey and experience on the Start-ups in London Libraries programme.⁣

Esther Jacobs from Authentic Worth

'My business, Authentic Worth was Founded in October 2018 providing bespoke face-to face-workshops initially. As a multi-published author, I took the initiative to use my two books that were published in 2016 and 2017; It’s Time to Heal and Completion to continue the face-to-face workshops in 2019. During that period, I held workshops on the fundamental and basics steps on how to write a book for beginners. I decided to utilise and share my expertise on helping aspiring authors write a book, and has now become a book publishing company. Due to the demand of the workshops being popular, Authentic Worth Publishing now offers bespoke book publishing services, monthly online seminars, 1-2-1 consultation support on writing and tailored online course(s) to reach creatives and aspiring authors to learn about publishing and how to market their book effectively. 

The purpose of starting up Authentic Worth Publishing was due to a family bereavement in 2018. I wanted to continue the legacy and continuation of my books to make an impact and would be the starting point to help others to build their storytelling at a confident level. I also wanted to give back to the community, reminding them that their pain serves a purpose and that is to help someone use their challenges to make a difference. For this reason, Authentic Worth Publishing is making a positive impact in the lives of those that are willing to share their story and build upon their own confidence. 

The SiLL project helped me in setting up my business through their workshops I attended in 2019. On the first day, I was able to connect and network with other aspiring entrepreneurs that had different ideas about what they wanted to achieve in their businesses. I was able to share ideas with them and vice versa which helped stimulate trust and the tenacity to grow my business gradually.

The most helpful part of SiLL were the 1-2-1 meetings with one of the SiLL champions. It was very useful and I was able to get more clarity about starting my business, including creating further awareness through the use of social media, being able to connect and collaborate with other aspiring authors and business owners in my field and ultimately, focusing on my target audience which helped to create a catered/tailored service to those that publish their book with the Authentic Worth brand. 

Covid-19 had an impact on my business as a client’s family member had a bereavement. I decided to take the opportunity to pivot and strategise, whilst working on my fourth book; The Power of a Forward-Thinking Mindset published in July 2020. The purpose of this book is to support people’s mental health during the Covid-19 lockdown and beyond. I then decided to host virtual workshops from July 2020 onwards on several topics including how to write a book during Covid-19, how to set up a business, how to build confidence and personal development, and combining them with new clients that were able to use their free time at home to write their manuscript and turn it into a book. 

My advice to anyone looking to start up a business is; get a mentor who understands the vision of your business – don’t be afraid to ask questions and network. Build your connections on LinkedIn and always remain a student, willing to learn from those that are ahead of you.

BIPC Quote Tile

It is important to reach out and attend one of SiLL’s workshops as they are not only free, but they offer valuable insight into how to start a business. They are able to help aspiring entrepreneurs to find their passion and turn it into useful resources to serve their audience. The workshops also teach the fundamental steps it takes to run a business, the pitfalls that one may encounter, but above all, they share a common trait which is to work together. This has helped the growth of Authentic Worth Publishing and would recommend any new starter that is willing to learn about business from a basic level to attend their workshops.'

Click here to visit the Authentic Worth website.



For more on Start-ups in London Libraries and how to register for our upcoming workshop, visit

SiLL logos