29 September 2021
Revisiting our Reset. Restarters
Although restrictions have been lifted across the UK and many of us are returning to normal life, the effects of the pandemic are still being felt around the world. Our Reset. Restart programme launched to help businesses pivot and adapt to the changing climate throughout the pandemic and will continue to support many beyond that. We have caught up with businesses who attended these free webinars to see how the programme influenced their business operations and what changes they have made since.
One start up that benefitted from the programme is INTARIS founded by Oliver Hickmet; a full-service video marketing agency combining the power of digital film with analytics led strategy. Starting a business can be very lonely, and even more so during a global pandemic. For many, our webinars provide an opportunity to build and connect with a network of entrepreneurs from various backgrounds and expertise. “Reset. Restart was an invaluable way to stay connected during lockdown and learn from others sharing experiences and the dynamic conversations that always arose in the sessions. The presentations always had something interesting you did not know before and it was a perfect way to start the day with a hot cuppa.”
For some business owners, as well as networking opportunities, the support and advice offered by Reset. Restart gave them the confidence and push to grow their business. This was the case for Keira Simpson, owner and founder of Daisy Days Virtual Assistant. She provides PA and administration support to small businesses, helping them to save time so they can focus on their core business operations. It was through one of the small businesses that she was assisting at the time, that she discovered the BIPC. “My client wanted me to research the BIPC and to find out what support and services they could offer to help with the set-up of her Community Interest Company (CIC). This is why I love what I do, I get an insight to so many networks, and I get to experience the fabulous support and services that they offer.”
Keira began by attending BIPC Sussex’s free Reset. Restart webinar – Tools for the Job. This gave her an insight into what digital platforms and software was available to grow her business. Like Oliver, it also provided an opportunity for her to connect with other start-ups and share her knowledge and tips, building her confidence in her business. “I gained an insight to other platforms and gained confidence in how I can support my business. The people that I have had the pleasure in talking to from the BIPC, whether that be from the webinars they offer or via email with a question that has arisen, have been so helpful and supportive. They also offer ideas and information - like speaking to a representative from the centre for advice on your business, to other topics which will steer you in the right direction.”
Julia Alcamo and Dan Hodgson founded documentary production company, Happenstance Films in February 2020, weeks before the world went into lockdown. Although this was a difficult time for the creative industries, it was also a time for Julia and Dan to rethink their goals and strategies.
“The last year has been tough because of the pandemic. Many of the initial plans we made fell through and our hopes of starting out strong were quickly squashed. But, it gave us crucial time to doubly rethink our approach to this new way of making branded content: how would we convince the marketing departments? How could we position ourselves to be ready? What did we really want to do differently?”
While their business idea has remained the same, Julia and Dan were able to tap into the wide range of databases and expert advice from our delivery partners that guided them to the clients their business should aim to target. “To hear others care about how we would get out there and find the right clients was amazing! Since, we have used the databases to create a potential client ‘hit list’, a roster of local small and medium-sized businesses who work in specific sectors who we then prepare pitches for. The services have helped us directly with our growth in so far as they identify potential clients and allow us to gain clarity. It’s been crucial in feeling like we have the necessary inside knowledge to be a player in the local economy. Just having that sense is very empowering for a small business. It's also been really great to feel the support from the team and a have a place to go should we have further questions on business development, local resources or tapping into the community most efficiently.”
Although Reset. Restart began as a way to support businesses, like Happenstance, through the pandemic; many entrepreneurs who have used the service started their business as conditions highlighted by the pandemic pushed them to.
This is the case for Roxy van der Post, a Dutch-born documentary filmmaker and lifestyle photographer who began Myosotis Film & Photography in the summer of 2020. For her, the ongoing pandemic emphasised the many social, racial, and climate injustices that were difficult to ignore. The corporate world was no longer a world in which Roxy felt her values and ambitions were shared, so she forged a new path and now works with purpose-led people, social enterprises and charities to amplify their voices through the collaborative practice of visual storytelling.
After settling in Brighton in February 2021 and having no prior knowledge of Brighton or its business community, the Reset. Restart sessions run by BIPC Sussex were a fantastic introduction to the city and its ambitious entrepreneurs. The informal nature of the Reset. Restart workshops meant Roxy could easily engage with likeminded business-owners and quickly grow her network. “All sessions included interviews with entrepreneurs whose fascinating stories of business growth provided much inspiration and motivation, an informative presentation on topics ranging from finding your ideal customer to pricing models and how to establish valuable connections, and room for open, but facilitated discussions, all expertly woven together by Lucy Paine of alwayspossible.” It was through these events that Roxy was introduced to Business Model Canvas, which “was an absolute game-changer that provided more clarity and confidence than any other business plan.”
Following on from the Reset. Restart sessions, Roxy booked an online one-to-one information clinic with BIPC Information Specialist, Gemma Miller. “There is a wealth of information out there and it can be rather intimidating to explore these extensive databases and conduct benchmark research, but Gemma was very helpful and reassuring, she showed me some of the best options as a filmmaker and photographer. As a sole business owner, I valued the opportunity to talk this through with someone outside of my network. The next step is becoming a member of the library and visiting in person, which - as a bookworm and meticulous researcher – I am very much looking forward to!”
Another business that was born during the lockdown period of the pandemic is Nicola Austin’s Life of Libra. Life of Libra is a Professional Organising and Decluttering business, which began in January 2021.
“Before the pandemic, I was juggling school runs, a long work commute, after school clubs and the everyday pressures of life. I knew how full, cluttered and unbalanced our homes and lives can sometimes feel. The pandemic allowed me valuable time and space to think, read and reflect on my strengths, on what I enjoyed doing and what I wanted to do going forward. After attending a training course run by APDO, (the Associated of Professional Declutterers and Organisers), I decided this was the industry I wanted to work in and joined the organisation. I founded Life of Libra soon after.’
It was through a fellow Professional Organiser at APDO that Nicola became aware of the Reset. Restart programme and she signed up for several of our free webinars. “The sessions were practical, insightful and current. They really impacted my thoughts and actions, especially the sessions on Mindset, Digital Productivity Tools, Business Model, and Products and Services. I reviewed my business case using the Business Model Canvas, re-evaluated my customer segments using the Empathy Map Canvas and considered how best to validate my market research. I learnt about net profit, cash flow and operating costs. I was introduced to Brightbooks, Process Street and Airtable, all free software products that I am now using in the day-to-day running of my business.”
Like Roxy, Nicola then arranged a one-to-one information clinic at the BIPC Brighton & Hove, BIPC Sussex’s regional Centre, where she was given recommendations of networks and people to talk to, suggestions about information resources she could access and websites she could refer to through the library. “I had no idea what to expect, but again found myself impressed. I spent an hour talking to two excellent Information Specialists about my business, my ideas for growth and the challenges I was facing.”
One Dareham-based business, Crescent Research, used BIPC Norfolk and MENTA’s Reset. Restart programme to help generate new business ideas, look at digital marketing tools and strategies, as well as building customer relationships and re-adjusting and re-assessing their cost base.
Tracey, founder of the business, which helps locate missing heirs and reunites individuals with unclaimed assets, also attended networking sessions, which has allowed her to meet other entrepreneurs and hear about their business journeys. “Getting to know others who have also started the new business journey has been beneficial and it’s great to see how everyone is progressing at different stages of their journey, sharing tips, ideas and resources.”
The programme also allowed Tracey to look at the different areas of her business using the Business Model Canvas and focus on the areas which needed more time, resource and thought.
Another Norfolk-based business, bear, founded by Bryony Fayers, which sells sustainable and responsibly sourced products for the family used Reset. Restart for one-to-one sessions with MENTA just as she was starting her business. “The team has been ever so accommodating and understanding about how different people are approaching setting up a new business and for me, it’s been chaotic. The one-to-one sessions have been incredible. The session was warm and relaxed, and so, so useful.”
Lottie Katie Russell, founder of L K Designs, a graphic design and illustration studio, also used BIPC Norfolk’s Reset. Restart networking sessions, “They were so informative and filled with a diverse group of like-minded people in very different fields. They were monthly meetings with a guest speaker at each to discuss different topics that we hadn’t necessarily thought about before. This helped me to drive forward with my small business and put into practice a lot of the skills I had learnt to create my website, social media pages and Etsy shop.”
Another business which benefitted from discussing their ideas with like-minded people was BIPC Worcestershire’s Wise Owl Tuition Kidderminster founder, Danielle Hickey. “The small groups that we worked in enabled us to have more specific discussion that was relevant to our individual business. Feedback on our ideas from the trainers and other participants proved equally valuable. It was most beneficial to be taken seriously as small business owners, but to be supported and be amongst others who were at a similar stage in their young businesses too.”
“The support has enabled me to focus on the next steps for growth of my business, and how to achieve them. It also encouraged me to consider my valuable difference as a business, and what I specifically contribute to the market. I made a timeline business plan in pictorial format to hang on my office wall and have achieved the first three steps of it six months ahead of schedule. The opening of another office suite downstairs and taking on two associate tutors to cope with demand - before I have even started to advertise! I was afraid to look to expand, due to my lack of experience in business. Rob and Phil helped me during my one-to-one to develop the confidence to commit to my ideas.”