04 November 2021
Sustainability in business
With 61% of Mintel’s Sustainability Barometer respondents saying they were meal planning to prevent food waste and 58% are buying fewer clothes, sustainability and going green are at the top of people’s agendas. Inventors and entrepreneurs around the world are finding new, innovative, environmentally friendly ways to do things and help nurture our planet. This year’s Start-up Day will feature more than 45 speakers who have sustainability at the heart of what they do, all available to watch online, wherever you are and for free. Until then, let’s hear from some of our other BIPs, that’s bright and inspiring people to you and me, who have led the eco revolution.
From initial purchases, processes, marketing and right down to their uniform, Becca and Charlotte are making sure that running a business doesn’t have to cost the earth. The two co-founded North Sky Yurts, based in Yorkshire, which offers a unique venue for weddings, parties, or corporate events, surrounded by nature.
For Becca, having a sustainable business has always been important, ‘for years I’d dreamed of owning my own business. I knew I wanted it to be in glamping, be outdoors, and be something that also contributed something good to the world.’ They do this by planting a tree for every booking and the tent furnishings used are sourced responsibly or second hand where possible.
Attending events and one-to-ones at the Business & IP Centre Leeds helped Becca and Charlotte with their marketing, writing a business plan and access funding. ‘The free advice was so valuable, and it was so great to meet other people wanting to start businesses. It also gave me the confidence that I had a credible idea and could do something with it. Having like-minded people and cheerleaders around your business is vital and working with other small businesses to recommend each other will really help your business along. Make sure you talk about your business in every conversation you have, you never know who that person might know that could help grow your business.’
Another business, who took part in our Innovating for Growth: Scale-up programme earlier in the year, wanted to change an industry from the inside. Amarachi who founded Lucocoa in 2015, after teaching herself how to make chocolate in her home, learned that the bean-to-bar quality chocolate could be much better than that available in the mass market, even than perceived luxury brands.
‘I started Lucocoa Chocolate to change how unsustainable the chocolate industry is. Chocolate is one of those things that we eat so much of and know little about – dark chocolate isn’t supposed to be bitter, milk chocolate isn’t supposed to be that sweet and white chocolate is actually chocolate.
Large chocolate companies exploit cocoa farmers, resulting in serious consequences. Farmers are unable to invest in technology or equipment to help them grow the best beans or meet the corporation's demands. This can lead to them to exploiting their workers and using child or slave labour. It is important that farmers are paid a fair price to help stop these harmful practices and it is our commitment to do that.’
Since 2015, Amarachi has rapidly driven the business to production capacity, having secured keystone customers and thriving online sales. ‘Innovating for Growth has been so useful to me, I have spent a long time trying to work out answers to certain questions alone and this course gave me access to experts that could answer the questions I had and give ideas on how to scale the business.’
If you live locally to Southwark, you may recognise our next business, Bottle Farm, who took part in the Start-ups in London Libraries programme. With everyone spending more time inside their houses over the last two years, Bottle Farm is now more relevant than ever. Co-founders Charlie Francis, Daniel Taylor and Emil Schneider, really put sustainability at the heart of their business, they manufacture in the UK and offset 100% of their carbon footprint by funding forestry and decarbonisation projects. In addition to this, the Bottle Farm kit is made from over 95% recycled material. The Bottle Stands and Grow Baskets are made using waste material from the factory floor.
'We are the kit that turns any used plastic bottle into a beautiful indoor farm. Grow delicious vegetables, fresh herbs and even houseplants on your window. Good for you, good for the planet.
The Start-ups in London Libraries programme has been really useful for us. Dean's specialised crowdfunding expertise was invaluable when we were developing a plan for our Kickstarter campaign. Some of the strategies he suggested were hugely effective. The marketing workshops were also great.'
With help from Dean, the SiLL Business Champion for Southwark, Bottle Farm were able to raise £30,000 through a crowdfunding campaign on Kickstarter, so keep an eye out for big things coming from them.
If you want to find out more about how you can be eco-concious in your business decisions from the start, join us for our biggest free event of the year, Start-up Day. You can also access Mintel reports and over £5m worth of other online resources for free at BIPCs around the UK. Turn your brilliant idea into a business.
Start-up Day is in partnership with Santander