18 February 2022
BIPC Style Guide
As London Fashion Week A/W 2022 comes to a close today, we’re feeling like it's about time to update our wardrobe! Stuck in a rut with your wardrobe too? Maybe you're feeling inspired to create runway pieces at home? From shoe making classes to vintage inspired clothing, we have BIPC businesses that are transforming the fashion industry to help pull you out of your rut. Find out how below
The Fold Line is an award-winning online sewing pattern shop. Founded in 2015 and based in the UK, they are the home for people who love sewing and making their own clothes, offering an extensive range of paper and digital PDF sewing patterns plus copy shop printing services. They are on a sewing mission to help makers find the perfect project and create a handmade wardrobe they love. If the designs from London Fashion Week has inspired you to try your hand at sewing, why not try making one of The Fold Line's best selling sewing patterns for beginners.
Co-founders Rachel Walker and Kate Underdown took part in the Innovating for Growth Free Scale-Up programme and with the help of experts' advice, marketed their new online shop to an established community following.
If shoes are more your style, why not try I Can Make Shoes, a London-based shoe-making school for beginners. Amanda founded the business back in 2010 to teach total beginners how to make their own shoes from home. Since we last spoke to the Innovating for Growth alumna, a lot has changed - she spent the first lockdown filming the same course content she had been teaching in-person for over 10 years and released it as an Online Course, this turned out to be great timing as people from all over the world had been wanting to take one of their courses but weren't able to travel the distance.
The past two years have been a very rocky road, as is the case many small businesses, but I Can Make Shoes has come out of it in a great position having had a chance reset the business and find their feet in the world of online training.
Inspired by beautiful bygone eras Revival Retro’s garments have classic style, feminine tailoring and flattering cuts. They are the perfect antidote to the fast fashion and throwaway culture of the chain brands on the high street and are committed to enabling individual style with inclusive sizing (8-28). For the discerning woman who wants a better shopping experience, their thoughtful design and considered approach puts people, planet and provenance first. Clothing that women will choose to wear again and again, that are easy to care for, enabling this desire and therefor lowering impact on the environment.
Since completing Innovating for Growth in 2017 where they learned to create a solid foundation for their business plans, their small business has built upon lessons learned and stayed true to their values whilst navigating the challenges of the last few years.
Sabina Motasem is a multi award-winning bridal boutique featured on vogue.com and in Elle. The entrepreneur and designer behind it is Sabina Ali whose dresses are proudly made right here in London with beautiful craftsmanship by an extraordinarily talented team. Having started in 2007, with a single wedding dress made as a present for a friend, Sabina's presence has steadily grown and she took part in our Innovating for Growth programme in 2012; it's an experience she calls "life changing" as it taught her the value of detaching herself and gaining perspective.
Like so many small businesses Sabina had to close her bridal shop in Islington but she believes it was the right thing to do. Her boutique is now online, becoming one of the first bridal brands in the country to pivot in this direction, and in 2022 she has started offering in-person appointments at bridal pop-up shops in Kings Cross, London.
The Maria Grachvogel brand of Fashion and Luxury is about fit architecture – making clothes exist for the wearer, rather than the other way around. She engineers beautiful clothes, in fabrics that make every shape and size of woman look and feel her most confident, beautiful, and feminine. With a deep belief that cut and fit is transformative to the body and soul, each piece is carefully considered with seams that sculpt the body and fabric that drapes perfectly to move and flow as you do with thoughtful design details to enhance and flatter or allow for many ways to wear and style. The finest craftsmanship goes into every, considered piece so it can be loved and worn for many years.
Watch the latest fashion film by Maria Grachvogel, Genesis - A New Dawn, which premiered during London Fashion Week on 21 February.
B_Boheme’s showcases how vegan, sustainable and ethical shoes can be desirable. The collection is 100% animal-free using the latest innovations in sustainable, plant-based materials, as well as natural and recycled materials. With their latest collection, they’ve upped the ante to create a collection with the lowest possible carbon footprint. It features three key styles that are designed to be bolder and brighter as well as durable and timelessly chic. They’ve focused on styles that women can wear to be comfortable while still elevating any outfit, the elegant flat shoe, the designer sneaker and the utility Chelsea boot.