Innovation and enterprise blog

11 November 2022

A day in the life of Ronke Jane Adelakun, co-founder of Cultureville

This month we are following the co-founder of Manchester-based African-inspired fashion brand, Cultureville, who specialises in hand-crafted clothing and accessories that feature bold African wax prints in contemporary designs. We'll hand over to Ronke Jane to find out what a typical day is like running the business...

In the life of an entrepreneur, each day is unique and in my role as the co-founder and Creative Director of fashion brand Cultureville, this is certainly true. Within the span of a week, my days can vary from having a glamorous shoot on one day to a grueling day of accounting and admin the next, but that’s part of what makes it enjoyable.

I’m constantly being challenged, learning and developing. An added benefit for me is that I get to do it all with my sister, co-founder and best friend, Adeola. Although there is no “typical” day for me, here is what an average day in my life can look like.

Ronke Jane and Adeola
Ronke Jane and Adeola

10.00 – 11.00

My day typically begins at 10am, one of the perks of working for yourself is that you get to choose your own hours and as a night owl, I definitely take advantage of this on days where I don't have early meetings. I start my day by praying and reading the bible before getting ready for the day ahead. While I enjoy working from home, I find that I'm more productive in a work space, so I head over to our co-working space whenever I can.

11.00 – 11.30

To help shape my day, I start by writing a to-do list of the tasks that I need to get done and order them by priority. My co-founder and I have weekly strategy meetings which I use as the basis of my to-do list. I usually select four tasks to complete each day – two relatively easy, two more challenging. I think starting your week off by achieving something difficult makes you feel like you can do anything so I try to kick off my week by getting something challenging crossed off my list.

11.30 – 13.30

As the Creative Director of Cultureville I lead our digital marketing and communication efforts so some of my tasks include formulating our content strategy, planning our shoots, designing for upcoming collections and communicating with our mailing list. The first portion of my day is usually dedicated to one of these tasks.

13.30 – 14.30

As a late riser, I tend to do brunch rather than breakfast and I like to break for brunch after I've gotten into the swing of my day. For me, getting started is the hardest part of completing a task so I tend to take my break midway through so I can just pick up where I left off.

14.30 – 19.00

I like to switch between admin and creative tasks to stay engaged, so if my first task was something admin heavy like crafting a content calendar, I'll try to lighten it up with something more fun in the afternoon like creating a reel or writing a blog.

19.30 – 21.00

We are huge proponents of work/life balance at Cultureville therefore our social schedules tend to be packed. In addition to my role at Cultureville, I’m a poet and spoken word artist so in my evenings I can often be found performing at open-mic nights. On the days where I'm not performing, Adeola and I can be found hanging out with friends, either at a games night or dinner.

21.00 – 23.00

If we haven’t had dinner by this point then we’ll head home, rustle up something and curl up on the couch with a good Netflix show. The evenings are when I spend quality time catching up with my family

23.00 – 1.30

I really enjoy working at night , the world is quiet and I can focus so this is the time I dedicate to editing videos for Cultureville. I usually wrap up by 2am and head straight to bed.

While running a business can be extremely challenging, I am lucky to have a job that allows me to use all my skills and pursue my talents wholeheartedly. It’s so fulfilling to see all that work come to fruition when someone wears our items for a special occasion like their wedding and to know I played a part in their story.

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