THE BRITISH LIBRARY

Innovation and enterprise blog

68 posts categorized "Business plan"

14 October 2019

Follow JRPass' Director through the Innovating for Growth programme: Strategy 1:1 Part 2

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Each quarter, we pick 18 high-growth businesses to take part in our Innovating for Growth: Scale-ups programme, where businesses receive £10,000 worth of tailored and bespoke business support and advice. Not only do businesses gain three months of guidance, they also receive automatic membership to our Growth Club and their own Relationship Manager.

This quarter, we’re following Haroun, Director of JRPass, a train travel company for those exploring Japan by rail. Haroun will talk us through each session as he progresses through the programme to get the successes and challenges of what it’s like to run a growing businesses. You can see Haroun's previous posts about financial management 1:1, product innovation 1:1intellectual property 1:1marketingbrandingintellectual propertyfinancial managementproduct innovationmarketing strategybranding and research and developing a growth strategy on our blog. In his final diary entry, Haroun has his second session on strategy...

Japanese train in station
Photo courtesy of JRPass

Well, here we are at the end of three months, 15 sessions and countless follow-ups. It’s come and gone ever so quickly, so this final strategy one-to-one session gives us a good time to take stock. We went through the findings from the branding, marketing, finance and innovation sessions. The main takeaways were that we have so much scope for growth that I need support, so I will be hiring to capitalise on those opportunities, especially in the areas of marketing and business development. Our expansion plans are pretty clear and we must make sure that we execute properly and as rapidly as is possible. We also need to invest time into research and skills acquisition for our new growth areas.

I have found the scale-up course very useful, especially as a way of giving me the head-space to concentrate on issues that I knew needed to be tackled, but have been too busy for day-to-day. Here are my personal take-aways for anyone considering the course:

  • We are all very busy in the day-to-day running of our businesses but to take full benefit you do need to make time for both the sessions and any follow up tasks to take full benefit. This maybe a truism, but you will only get out as much as you put in.
  • The advisers are exactly that, people to advise you on your current status and next steps. They aren’t there to provide a detailed step-by-step plan. They will vary in how much they know about your industry. You, yourself, ultimately should be the arbiter of what is best for yourself. You’ve done well getting this far in your business, so trust your instincts and use the advisers as neutral external interrogators of your business. This will be where the best value lays.
  • The pace of sessions can be overwhelming at times especially with the day job, so pace yourself, prioritise and plan effectively.
  • Before attending, have a deep think about what you want to get out of the sessions. There will be nagging concerns that you may have about your business and this would be a good opportunity to have those addressed.
  • Enjoy meeting new people, there are lots of fascinating people that attend!

Well, that’s it for me, it’s been fun sharing my experiences. Also, I hope that if you consider a trip to Japan that you’ll consider us! I’ll leave you with our ten top tips for first time travellers.

Thanks, Haroun

 

Visit our website for more information about Innovating for Growth and how to register your interest for the next application round.

01 October 2019

Start-up Day 2019 - What's going on in the Start-ups in London Libraries boroughs

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Start-up Day takes place on 11 October and the libraries involved in our brand new Start-ups in London Libraries programme did not want to miss out on being a part of the BIPC's biggest day of the year. For the first time ever, events will not only be taking place across the country in our BIPCs but also in the SiLL London boroughs - Bexley, Croydon, Greenwich, Haringey, Lambeth, Lewisham, Newham, Southwark, Tower Hamlets and Waltham Forest. The London boroughs have drawn on their local resources and localised knowledge to bring specific start-up advice to each of their business communities.

There are activities going on from morning to evening across our partner boroughs. For more details, have a look below and click on any of the links to register our place in your local borough:

Morning

Some of our boroughs are taking part in our co-ordinated coffee morning which is a great chance for networking and to meet your local Champion. If you are close to Walthamstow Library, Brixton Library, the Woolwich Centre or Bexley’s Central Library, register your place at these links and pop along for a coffee and a chat.

If you’re looking for advice on digital marketing, stay on at Woolwich Library for a workshop on the topic, which will aim to help you identify the right channels for your business and give you advice on building your digital community through them. This is followed by a workshop on personal branding between 13.30 and 14.30.

From 10.30-13.00, Croydon will be having a mammoth Start-up Roadshow, with local exhibitors, such as Croydon Enterprise Loan Fund and Croydon Business Hub, and organisations like Santander who will be on-hand to offer guidance and advice. It’s also a great opportunity to network so make sure to book your spot if you are near South London and head to Croydon Central Library for that.

Between 11.00-12.00 and 14.00-15.00, Tower Hamlets will be running introductory sessions to the library business resources at Idea Store Whitechapel. These workshops will take you through key information sources accessible in your library that can help enhance your business performance. Attendees can also use their own smartphones to access the Council website and be guided by staff to some of the services that have moved online. To request more information on Tower Hamlets’ Start-up Day offering, please email the local Champion.

People networking at Start-ups in London Libraries workshop

Afternoon

If you aren’t able to make it to the British Library for our jam packed afternoon of talks, some of the borough libraries are live streaming the panels and speeches direct to their libraries. You can find these at:

If you need help researching your market and protecting your idea, some of the boroughs are focusing on COBRA – the Complete Business Reference Advisor – Southwark is running a whole day training session on the system which you can book for here, while Newham is running a session on the system as well which is bookable here.

Lambeth’s afternoon session will be between 12.00 and 13.45 and will be led by Drew London, a Lambeth-based branding and digital communications agency. The masterclass will be on branding and digital communications so head to Brixton Library if this is an area you are looking to focus on and are looking for tried and tested advice.

Lewisham will be hosting Santander who will give a talk on several topics such as cybersecurity (14.00 – 14.45), funding and finance (15.00 – 15.45) and starting a business on a shoestring (16.00 – 16.45) at Lewisham Library. With time for questions, it is sure to be a comprehensive afternoon with expert advice on starting up.

Participant talking during workshop

Evening

We are not 9-5 people in the boroughs so we also have some events taking place in the evening. If you are based near Haringey, there will be a talk on how to grow your Business and Client Base using Digital Media with local partners from Visual Marvelry, 4U2 and Frame Perfect

SEO is a term that can be thrown around yet still remain a bit of a mystery, yet it's integral to getting your business' name out there. Newham aim to help debunk it by running an evening talk by SEO expert, Mike Loomey, on making the most of Google for your business.

Lewisham will be hosting evening networking drinks between 17.00-18.00, while Lambeth’s drinks event is in collaboration with Brixton Bid until 18.30.

Two participants talking and networking

So whether you decide to hop around different boroughs on the day or choose one and soak up everything that borough has to offer, Start-up Day is sure to have something that will set you on the road to making your idea a reality.

You can find a round up each of the borough’s booking links (where applicable) below:

25 September 2019

Choosing revenue over retirement - starting a business in your 60s

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Bryher is the founder of Autodotbiography. In honour of Book Lovers' Day, Bryher tells us about her book-based business and the inspiration that made her start a brand new business up at the age of 60. 

I know that at the age of 60 most people think their careers are over. I spent 25 happy years at the BBC working on all kinds of factual programmes. I was Editor of 'That’s Life!' and later Editor-in-Chief of BBC Online during the very early days of website development.

So why, at this late stage of my life have I started a business for the first time? I have put my bank account, my home, life-savings and my future on the line? Is it because there is insanity in my family, and I’ve inherited it?  Not as far as I know. It’s all down to my mother’s untimely death.

When my mother died 20 years ago I was devastated.  We were extremely close, she was my best friend, my wise and trusted advisor and more than that, she was great fun to be with. With her sudden death our wonderful relationship died, and so did her memories.  They say that when a person dies a library burns and I think that is so true. There were so many questions I wanted to ask about her life but it was too late.

As her executor I had to rummage through her life to find the documents needed to sort out probate.  I came across drawers full of photographs of people who must have meant something to her but who were now anonymous.  I had no idea who they were and never would. There was no-one to ask.

She had told me very little about her childhood – I knew it had been tough and that she clashed with her mother.  Then I found a story written by her.  It was on yellowing paper and typed on a very old-fashioned typewriter.  It told of jumble sales held at the Methodist Hall where her father was the caretaker.  She described how she would sneak into the hall before it opened and try on hats with magnificent feathers, or teeter on high heels, only to tear them off and put them back when the doors opened and the sale began.  I loved reading it.

I realised that while the rich and famous have their lives recorded, this wasn’t possible for everyone.  Of course, there are ghostwriters to help people tell their story but they tend to cost thousands of pounds. A blank piece of paper or screen is very daunting. Just knowing where to start can be difficult.

I wanted it to be easy, and affordable, for anyone to write their life story and have a beautiful hardback book at the end of the process.  It took 12 years of devising and writing and spending our life savings and putting our house on the line – my husband of 44 years, Paul, has been magnificent in supporting me.

Bryher 1

So, hundreds of thousands of words later and all my savings, I launched www.autodotbiography.com , a unique online system that makes it easy for anyone, no matter how good or bad at writing, to create a beautifully written, lavishly illustrated hardback book of their life story for their family.  All the author has to do is answer simple questions - selecting from pre-written answers, if they are not a confident writer, or writing in their own words if they are.  To illustrate their stories they can upload photographs and documents, and then our automated system turns their words and pictures into a beautiful book.  Basically, it is a virtual ghost writer and a virtual book designer.

By profession I have been a television producer, so it might have been expected that I would produce videos of people’s stories and there are companies that do that. My reason for producing a book is that it is intended to be a family heirloom and that means it has to last hundreds of years.  An autodotbiography is a hardback book with very high-quality paper, designed to last.  As a programme maker and an internet entrepreneur I have watched many video and photographic formats come and go and who knows how we will be accessing our data in 100 years. More likely than not it will be impossible to get at these precious memories because the operating system or app no longer operates. But an autodotbiography will still be sitting on a bookshelf for future generations to enjoy.

Bryher 3

There are so many things to say about running my own business. It has been terrifying, amazing, frustrating and a tremendous adventure. I have learned to do so many things in the course of running the business. For instance, I never dreamed I would become a cruise ship speaker!  But lecturing and running workshops on cruise ships is a terrific way to market autodotbiography, as well as seeing the world with some delightful people who have wonderful life stories to share with their families.

I am thrilled to report that at the ripe old age of 62 I won an award from PRIME (Prince of Wales Initiative for Mature Enterprise) Best New Digital Business.  And I have wonderful comments from the authors who have completed their books and their fascinated families that makes it all worthwhile. In a world when physical books are becoming outnumbered by digital formats, it is wonderful to see the importance people still place on creating beautiful books and I love that I have been able to build a business out of this. 

To find out more about Authodotbiography, visit https://www.autodotbiography.com/.

23 September 2019

A week in the life of... Keri Jamieson, founder of KeriKit

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Keri Jamieson is the founder of KeriKit, a women's accessories brand that develop bags which cater for all sides of the modern woman and alumni of the Innovating for Growth: Scale-ups programme. The designs organise belongings, so for example, for mums there are insulated bottle holders, and D-rings to loop your bag onto your pram, but when you need to switch to work mode, you can easily add your diary, business cards and laptop. The designs are supported by the brand 'Kit' including all the essentials that you need for your day, such as travel wallets, purses, business card holders, PRAM clips, cashmere wraps, muslins and more. Here, Keri tells us what she gets up to in a typically busy week managing and developing her KeriKit brand...

Monday - Day at the Home Office

I get up about 7.40 and then wake up the kids for school which involves breakfast, uniforms, hair brushing, teeth brushing -the usual!- and a quick turnaround to get my three children over to our local primary school. Jasper is seven and my twins have just turned five. I then head back home to my home office via the KeriKit warehouse and collect any orders for the day, or if I’m lucky I can go to yoga for an hour before my workday starts. I’m all about work-life balance since I had a recent hip replacement which unfortunately didn’t go as planned, so I need to do exercise most days to keep myself moving! Balancing all this with the kids is crucial - I’m very grateful not to miss the important things in their lives whilst I balance my work and their schedule.

After yoga or the school drop-off, I check my emails and write a list of the things that need to be done - usually this involves creating a newsletter in MailChimp,  updating or adding product descriptions, doing a video or flat-lay photoshoot, discussing PR opportunities with my PR company and looking at which influencers we would like to target, and then looking if they have posted the pic yet! I also have daily conversations with my marketing director regarding new ways to get KeriKit out into the wider world. I make sure I have answered all the questions and queries on social media too.

I now put time aside each week to schedule my social media with Buffer - before Buffer, I used to find myself working until eight or nine at night whilst I was supposed to be relaxing, but relatively small changes like this allow me to organise my time more efficiently, and have made a huge difference overall. Knowing that posts will go out automatically and to all platforms when I need, is great, especially as I have less energy at night to craft posts after a long day, and with the kids around. I find the morning best for working as the kids are at school, so I can really focus.

Keri Jamieson, founder of KeriKit

With the boring office things out of the way, I then get the enjoyment of creating new designs and looking at trends and colours that are coming through to see how they will fit Kerikit's USP of making life easier and more stylish, for busy women on the go.

I tend to work through lunch so I juice quite regularly, which means my lunch is ready to go and I don’t need to stop for long. Usually I take the kids to after-school activities at 15.30 and then if I’m lucky my day ends at 17.30, so I can prepare dinner for the children and sit down for a family meal with them. After bath time is done, I tend to pop back upstairs and process any orders for the next day so they are left out ready to be packed and processed by my darling mother, who helps me everyday with order fulfilment and accounts - she is 71, bless her!

Bed by 23.00!

Tuesday - Photoshoot in Manchester

It's an early start today, waking up at 6.00. Today is all about creating new photo content as I drive from Chester to Manchester to meet our Manchester-based fashion photographer, Rosie. We recce (scope out) the locations we have pre-planned to check they are as we need them to be with lighting etc, and then get the outfits ready with the bags that we are shooting with. Today I am modelling again (although I much prefer using professionals, and staying behind the scenes!) as we need a few more shots of me with the new bag styles we are launching. 

I am always trying to create beautiful things that make women's life easier and I hope to expand my range in the future to include luggage accessories and other Kit items that support you through your day. The business has just gone through a full rebrand and we are focusing our efforts on an edited collection of perfect items that work seamlessly together, with limited seasonal drops. The rebrand involved a new website, new logo, new fonts, new colours, new imagery - pretty much everything - but retaining the KeriKit feel, which I'm really proud of.

At 12.30 we break for lunch, and Rosie and my good friend and stylist Helen are pretty exhausted as I can be quite a task master when there is a to-do list to work through! Despite my dodgy hip, my energy is high, and we finish the rest of the shot list with a lot of laughter and smiles. 

I'm home by 20.00, to have dinner with the hubby and kiss the kids goodnight, before falling into bed at 22.00!

Wednesday - Meeting in Warrington

This morning I am heading to a meeting with my marketing director and our web developers to review the latest site updates and discuss future plans. I arrive for the meeting at 10.00 and we are hammering out the details right across lunch, having some tasty sandwiches and salads as we go. I leave the meeting at 15.00, and head home to carry on working from there. I respond to urgent emails and note that my to-do list is pretty light for the rest of the day. 

If I ever get to the bottom of my to-do list (which I admit is rare!) I try to look at more strategic things within my business such as targets for next year, ways to be more streamlined, any new systems or applications that will enable me to get the job done more quickly, or improve my website. As I mentioned previously, Buffer is one of the new additions which saves time by allowing me to create all my social media in one go, and I also use Trello which is great for creating lists and making sure I get the job done. Otherwise I use freelancers from various online platforms to help with graphics and PPC. As the business grows, we are looking at other markets and although we have some great success in America, I hope to branch out into Europe and the Far East next. But we do intend to prioritise our own online business now as the margins are far better, and customers are perfectly used to buying online nowadays. We’ve taken the decision not to sell wholesale to retail stores as we have struggled to make the finances work - we would rather pass any savings on to the customer.

I finish the day at 17.30 and make the kids dinner before taking a long luxurious bath, and getting dinner ready for hubby and me. I hit the hay at around 23.30. 

KeriKit products

Thursday - Film Crew Arrive

Today we have a film crew visiting to capture a 'day in the life' at KeriKit for a UK media company, and get the lowdown on all things KeriKit. It's a busy start to the morning getting the house ready around the kids breakfasts and school prep, but by 8.30 the house is quiet and almost ready for it's close-up. I spend time strategically placing KeriKit items around the house so that whatever shots are taken, we can be sure some product always sneaks into view! The crew arrive at 9.00 and once we have found the perfect place to capture me and our hero KeriKit styles, we get straight into filming. It's so lovely that the women in the crew start cooing over each product as I show them some of our bestsellers, and gorgeous new arrivals. Its so nice when I receive genuine feedback, and it always amazes me how surprised industry-types are by the exceptional quality and craftsmanship - exceeding expectations has become pretty commonplace for KeriKit, and fortunately a few sales are made before the video is even released! 

We finish up the filming at 16.30 and I take some time to curl up with a good book on the sofa, before the kids get back from their after-school activities. I relish the time to unwind and 'come down' from my filming high, and feel much more relaxed as I get dinner on and tell the kids about my day, and hear about theirs. After dinner I catch-up with Instagram comments and requests, and get to bed at about 22.30. 

Friday - Day at the home office

After a very busy week, it's nice to get back in the office and deal with more admin-y type stuff, and tie up some loose ends that have been niggling at me all week. I really like to feel organised and in control, but when you're juggling a growing business and family life, it's not easy to maintain. I have found that if I let it get to me each day, I would probably go mad! So when I can take the time to get myself back on track and clear out anything that can be dealt with, I really love to do that. (Must be the Virgo in me!). I finish the day with what is fast-becoming a must-do on a Friday night for our community of Kitgirls - Facebook Live Friday. This involves me speaking to camera and sharing our latest samples or new stock with our Kitgirls, to get their advice on how they would use the items, and preferences on which colours and styles we should buy for the coming seasons. I love having the ability to read their comments on the feed in realtime, and respond on camera. As a small business with limited buying budgets for all the amazing things we'd like to, unfortunately we must always compromise, but having our Kitgirls support to make those decisions definitely helps me sleep better at night! We cant keep everyone happy all of the time, but our amazing community really understand our constraints and try to advise me within those, which is phenomenal. I finish the recording with a nice glass of wine and some easy-watching TV with my lovely husband. 

The weekend is family-focused (with only a few little emails being sent!) and I feel really blessed to have so much love and support in my life, always helping me to be ready to do it all again next week! 

If you are interested in seeing a day in the life of KeriKit, head to our YouTube channel (@KerikitEngland) where you can get more insight into my routine and the business I run around my family.

06 September 2019

Follow JRPass' Director through the Innovating for Growth programme: Maximising your intellectual property

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Each quarter, we pick 18 high-growth businesses to take part in our Innovating for Growth: Scale-ups programme, where businesses receive £10,000 worth of tailored and bespoke business support and advice. Not only do businesses gain three months of guidance, they also receive automatic membership to our Growth Club and their own Relationship Manager.

This quarter, we’re following Haroun, Director of JRPass, a train travel company for those exploring Japan by rail. Haroun will talk us through each session as he progresses through the programme to get the successes and challenges of what it’s like to run a growing businesses. You can see Haroun's previous posts about financial managementproduct innovationmarketing strategybranding and research and developing a growth strategy on our blog. In his latest diary entry, Haroun discusses what he learnt in his one-on-one session on intellectual property and how it’s important to every business...

Again this session was really packed and I had a lot of questions for our advisor from Briffa who are Intellectual Property legal specialists. We covered the following main areas:

Copyright – Since the founding of the company we have used a lot of designers for our website. Many get caught by this, but the default position for designs is that copyright remains with the designer unless signed over. We discussed having everything in place contractually for our external contributors to sign over rights as necessary.

Trademarks – We discussed our current situation with regards to current trademarks and opportunities going forward both in the UK and US now that our website is well established. This is really important when you have spent a lot of time and money in creating a brand. You need to protect that goodwill and mind-space effectively.

Logo

Commercial Contracts – We reviewed our external contracts with third parties e.g. developers to ensure that our IP is fully protected and cannot be exploited by others.

Data Protection – I’m sure we have all been grappling with GDPR ad nauseam and Data Privacy! Once again we reviewed and ensured that we had proper policies in place that are tailored for your specific company, and reflected this in our terms and conditions and on our website. For us, as a company who depends on online payments, this also feeds into PSD2 and SCA changes which are coming in September (you can read more about the changes here: https://www.visa.co.uk/dam/VCOM/regional/ve/unitedkingdom/PDF/visa-preparing-for-psd2-sca-publication-version-1-1-05-12-18-002-final.pdf).

HR – We agreed to review and incorporate IP and Data Protection in our employee contracts. This is something that did not occur to me previously so was good to catch this one.

As you can see there was a ton covered here and a lot of i’s to dot and t’s to cross that can affect your daily working practices. I think we have been ok with these areas previously, but as any company expands rapidly it is easy to lose sight of these basic legal protections and responsibilities to the point that it could easily prove to be a banana skin down the road. It’s the type of thing that many companies just kick down the road or ignore until it’s too late as we all would prefer to concentrate on the fundamental nuts and bolts of our companies. However it is really important to make sure this is all organised competently and safely, and this session really brought that home.

Visit our website for more information about the programme and how to apply.

04 September 2019

Follow JRPass' Director through the Innovating for Growth programme: Financial Management

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Each quarter, we pick 18 high-growth businesses to take part in our Innovating for Growth: Scale-ups programme, where businesses receive £10,000 worth of tailored and bespoke business support and advice. Not only do businesses gain three months of guidance, they also receive automatic membership to our Growth Club and their own Relationship Manager.

This quarter, we’re following Haroun, Director of JRPass, a train travel company for those exploring Japan by rail. Haroun will talk us through each session as he progresses through the programme to get the successes and challenges of what it’s like to run a growing businesses. You can see Haroun's previous posts about product innovation, marketing strategy, branding and research and developing a growth strategy on our blog. In his latest diary entry, Haroun discusses what he learnt in his one-on-one session on financial management, a new module on the programme...

This week I had my financial management session with an adviser from MetaValue, a well-established business consulting firm. The adviser was very helpful and ever so patient as I peppered her with questions to the point that we overran our allotted session time. We covered a lot, including areas such as price sensitivity analysis and company structure. But the three main takeaways I had from our session were:

New Opportunity Margins

As I’m sure you can understand, I can’t go into detail about this element of our discussion, but there is a good opportunity for an ambitious expansion for JRPass into a new area. In my one-on-one we looked at modelling the potential income, factoring in our suppositions and working out potential profit. This was useful in guiding us on how we test and tweak the model to help us achieve profitability. We have previously done some price sensitivity testing with services such as our meet and greet service.

Financial Plan

I actually laughed when this was mentioned as we have grown organically and haven’t spent a lot of time on developing an actual plan for growth, however given that the business is now entering a new area we agreed that we should put together a strategy around the investment and costs required e.g. covering new hires and forecasts for pricing and volumes. I was provided with some example spreadsheets with pre-built formulae to do this as well as for the financial modelling that I previously mentioned. You can see one of these below. 

Financial management

Exit Strategy

Our priority has always been to grow and scale-up the business, but it is also useful to hear about our options if we ever wish to exit. For founders of businesses, it is understandable that over a period of time, their ambitions can change, based on life events, market events, offers from other companies etc., so we need our governance to support this. We talked through a few scenarios and the advisor mentioned we should consider an independent valuation just for our internal use going forward. VC or Private Equity investment was mentioned and I agreed this wouldn’t be right for JRPass as we enjoy working under our own direction, but potentially a trade sale could work. It is worth considering early on who potential minority shareholders/investors or future acquirers could be and, based on that, effectively growing the business so that it is attractive to them.

From this one-on-one, some conversations were a broad stroke and some in detail, but as with all of my sessions so far, I am finding it very useful to keep this all in mind as we scale-up.

Visit our website for more information about the programme and how to apply.

07 August 2019

Celebrating International Cat Day with Rose Hill Designs

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Rose Hill is a graphic artist who has garnered renown for her personal commissions and her 'Make Your Pet Famous' series. She trained as a textile designer at the Chelsea University of Arts and took part in the BIPC's Innovating for Growth programme in 2015. Here, in celebration of International Cat Day, she shares how furry friends have shaped her work and business. 

What is your business? 

I'm Rose, a graphic artist. I create award-winning Pop Art designs - from painted murals to my personally commissioned 'Make Your Pet Famous' artworks which are now sold in Harrods. My 'Make Your Pet Famous' collection is where I illustrate your pet in my Pop Art style. Each piece is lovingly designed in North London and made in England. 

What inspires your work?

I love creating art and am particularly keen that my work brings people joy and pleasure. The art I create is fun and approachable and it aims to reflect what you like best about the world around you, which, let's face it, more often that not, is your pets! The colour palettes I use are very bright, which is important because of the effect that colour can have on your mood. 

1b Rose Hill Designs Mural Make Your Pet Famous JAPAN

Pattern and texture is also a big inspiration in my work. Each piece of artwork has 64 geometric patterns layered into it. I hand draw every pet using a Surface Pro laptop. It allows me to draw straight onto the computer screen as if it was a pen and paper. Using a variety of drawing techniques including line drawings, I assemble together every element of their face and body and then insert the different colours and tones of patterns in each feature and change the opacity of each of them to give depth and tone. All have at least 10 layers and most have considerably more. I love mixing the modern technology with the traditional style of craftmanship. To add to that, each work is printed onto brushed paper to make it look like it is on fabric.

Seeing the customer's reaction after I've taken them on the creative journey with me from start to finish is also very inspirational.

How did you put your offer together and find customers?

The process of getting customers for Make Your Pet Famous was very organic. A customer commissioned me to draw their dog, Lola. At that time I had 11 dogs in my card and stationery collection and needed 12 for my first Trade Show. So I asked if I could use Lola in my collection. They loved the idea and so did everyone else! When I was at trade shows and would explain about Lola, people would ask if I could draw their dog too and add to my next collection. This continued to happen and after five more commissions I thought there was something in this. They would say ‘You’ll make my dog famous’ and so that's how the name came about.

I got some lovely recommendations and positive feedback and the word began to spread more. Word of mouth has been a big part of me finding customers because normally when people get their works, they are so delighted they immediately tell their friends about it! This led to my 'Make Your Pet Famous' exhibitions which built on this relationship between humans and pets at a live event. And of course, social media is a wonderful way to meet people and connect with people. 

3 Rose Hill Designs Make Your Pet Famous Aria exhibition

How did the Business & IP Centre fit in to your business journey?

I completed the Innovating for Growth programme which was incredible and would 100% recommend it. When doing your market research at the Business & IP Centre you can look at the Mintel and Keynote reports - which are normally hugely expensive and filled with important data - completely for free. They are an incredible tool and you can even send 10% of them to yourself for free, which is so helpful for continuing your research. Irini and all the staff at the Business & IP Centre are a fountain of knowledge and will help you with any question you may have. There are other great search tools for funding and other valuable information!

What advice would you give someone trying to find their niche?

Try stuff! Experiment and play. It’s really important to enjoy what you are doing. When you work for yourself and/ or have your own business it can be incredibly tough and it’s so important to truly LOVE what you are doing otherwise you may as work for someone else and know the income you will get each month. Create something you're passionate about and there are other people who are passionate about it too. Resilience and grit are key qualities to have.

Rose Hill Designs Rachien Smoothie Mural - Rose at Private View

How have you been able to grow the business?

Growing the business is really important but the most important thing is how you want it to grow! It’s very easy to go down the garden path of what is selling the best and where you're making money which is of course very important. But more important, I believe, is to go where you will feel satisfied creatively, financially and mentally. It’s a great idea to keep checking in with yourself regularly to see if your goals are still your goals. Artistic freedom has always been number one for me! So in my case, it meant letting the cards and stationery side of the business go so that I could concentrate on the creative side and personal commissions. I licensed my designs and got others to sell products for me so that I could concentrate on that.

What's been your best/most rewarding/most surreal moment in business so far?

Probably doing my ‘Make Your Pet Famous’ exhibitions in the last year, one in Warren Street and another in Japan. The private views for these were so special and among the best nights of my life. 

I've also been so lucky to have done so many amazing commissions and collaborations, for example getting a commission from Charles Saatchi (to illustrate and make his daughter a dress) straight from my degree show. I feel very proud to have drawn two artworks for Sadie Frost which has been featured in magazines like Red. There was also a commission to do a portrait for Robert Webb and his family. As I'm such an animal lover, doing a collaboration with ZSL London Zoo and Whipsnade Zoo was wonderful, as was a collaboration with the British Museum. Finally, having Harrods as a stockist to many items including the 'Make Your Pet Famous' range and designing a print and accessories especially for them under their own name has been incredible. Being able to sell my art and stationery across the world, places like Japan, America and Australia is an amazing feeling! It's an honour to be able to create a life and business that people love and want to be a part of.

How did cats start becoming a key part of your work?

When starting the 'Make Your Pet Famous' collection it began with dogs but very soon after everyone wanted cats. I was always asked 'where are the cats?' because everyone loves cats! They became an integral part of my offering from that point on, with Tupac as the first #MakeYourPetFamous cat.

Trio of cats

Do you have any notes about intellectual property and your work?

The Business & IP Centre are very helpful in this area and would recommend you go and speak to them if you have any questions on intellectual property! They can direct you to specialists. They have all the details on copyright, trademark and registered designs and can help you to get protected, which they certainly did with me. 

You can find Rose's work at https://www.rosehilldesigns.co.uk/. She has recently put on another #MakeYourPetFamous exhibition in Islington and will be doing another one in October 2019 in Hackney. You can find all the details on her website. 

19 July 2019

How the Breakthrough Business Model Canvas can help your start-up

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Business & IP Centre workshop partner, Neil Lewis, explores how the Breakthrough Business Model Canvas give start-ups the stamina and vision to succeed.

The Breakthrough Canvas v3.0 A4

Question: What’s the secret to building a successful start-up?

Answer: A powerful sense of purpose that provides the ability and stamina to keep going through both the good times and the tough times whilst always providing an attractive draw to supporters, resources and potential customers.

Hence, you’d expect a start-up business model to prioritise ‘purpose’ in the earliest stage of planning, but this key feature is lacking in the standard business model canvas.

The original Business Model Canvas remains rooted in a logical left-brained deductive process that fails to build unique and exciting business models. Nor does it capture the purpose, the energy or the passion of the founders that stand behind their start-ups.

That is why we completely rebuilt the canvas as the Breakthrough Business Model Canvas and place ‘purpose’ as the heart of this new innovative model.

The Breakthrough Canvas 3-0

Why does Purpose matter?

Two key reasons: Vision and stamina

Firstly, as a start-up or scale-up you are making promises about what you *will* deliver and what you *can* deliver in the future. You need a variety of people; customers, partners, investors, supporters… to come alongside you and ‘buy into’ your vision.

Even if you already have a functioning product, your supporters still have to ‘buy your future vision. And to be convincing, you have to show why your team is built for this future solution, why it is in your DNA, why it is your purpose.

Secondly, by creating your start-up or scale-up out of your sense of purpose, you are telling your supporters that you have the stamina to follow through — that you are determined to make it work and that you have the energy and passion to overcome the barriers and challenges that we all know you will face.

And this outward expression of your inner drive that so effectively engages with start-up and scale-up supporters, does not come from better business model engineering but by discovering your purpose and passion and learning to express that purpose with greater clarity and increased impact.

As the original business model canvas fails to capture this raw emotional connection, we lose sight of a crucial part of what makes your business attractive, what makes it unique and why it should be supported and championed.

You might say the purpose of The Breakthrough Canvas is to ensure your startup or scaleup remains ‘unique’!

“There are already lots of copycat businesses out there — so be different, be unique, be you and be uncopiable, unmatchable!”

And, because The Breakthrough Canvas is emotionally powerful for your team, they too will also have a powerful motive to take action and to inspire others to become supporters — customers, team members, investors and so on and so forth.

Pivot in — not Pivot out!

Pivot

How the Breakthrough Business Model Canvas can help you and your team will depend on the questions you are asking and the challenges that you face.

However, a typical conundrum that start-ups face is whether to pivot or not. In this example, The Breakthrough Canvas has helped entrepreneurs switch from ‘pivoting out’ to ‘pivoting in’. For instance, a media team found that their sector — gig reviews and student media — was awash with people willing to write for free.

Their question began as — “how do we change our business to find a sustainable economic model? Do we switch to writing generic marketing copy or website blogs because they pay more money?”

Following a session using The Breakthrough Business Model Canvas and refocusing on what this team really loved to do, we discovered a new business model — working alongside the student media editorial teams at their high-pressure publication dates to provide last minute reviews, editorials and editing.

This switch of focus happened when we changed the question from ‘who will pay us for our words’ to ‘what are we exceptionally good at (because it’s our purpose — our ‘why’) and who works in that space that we can add value to’.

By asking the ‘purpose’ question first and following through with questions about customer needs and motivations, this start-up pivoted inwards and deeper, rather than pivoting outwards and into the headwinds of a lot of competition where they would have been ‘good’ but not standout exceptional.

What next?

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There are regular workshops at the Business & IP Centre London on The Breakthrough Business Model Canvas which can help you uncover your purpose and super-charge your start-up’s growth, visit our Events and Workshops page to find out when the next one is. Alternatively, you can search online for a coach who can take you through the canvas to help you uncover deeper and more powerful answers.

Neil Lewis, founder of Media Modo

Neil delivers coaching, tools and workshops to help you discover your start-up purpose, gain lift-off and magnify growth. He is a regular workshop leader at the Business & IP Centres in London and Manchester.

29 May 2019

An introduction to intellectual property (IP)

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The Intellectual Property Office (IPO) is the official UK government body responsible for intellectual property (IP) rights including patents, designs, trade marks and copyright. The IPO operates and maintains a clear and accessible intellectual property system in the UK, which encourages innovation and helps the economy and society to benefit from knowledge and ideas, as well as helping people get the right type of protection for their creation or invention. Here the IPO outlines the basics of IP and explains how you can discover your IP rights.

Intellectual property (IP) rights grant you the ability to take legal action if others attempt to make, use, import, copy or sell your creation.

The four main types of IP rights are:

  • Copyright
  • Designs
  • Patents
  • Trade marks

Protecting creativity

Work in the creative sector? You’ve probably heard a lot about copyright but may not fully understand how it protects your work.

Copyright is a property right which is intended to reward the making of, and investment in, creative works. Copyright protects literary, dramatic, musical and artistic works, sound recordings, films, broadcasts and published editions.

In the UK, copyright comes into being automatically when a qualifying work is created; there is no formal registration. The term of protection for most copyright material is the life of the creator, plus 70 years from the date of their death. Please check our website for more information on how long copyright lasts.

Copyright grants the creator the right to authorise or prohibit copying, distribution to the public, rental/lending, public performance, adaptation, and communication to the public.

You can find out more about the rights granted by copyright on our website.

A flair for design

Crafter or designer?

Design refers to the appearance or ‘look’ of products. The look of your design includes the appearance, physical shape, configuration and decoration. This can be 2D patterns or 3D designs.

Registering your design allows you to gain a marketing edge by preventing others from using it without your permission.

Automatic design rights do exist in the UK (UK Unregistered Design Right) and in Europe (Unregistered Community Designs).

Unregistered UK design right automatically protects your work for 10 years from when it was sold, or 15 years from when it was created, whichever is earliest. However, it only protects the shape and configuration of a design and does not include 2-dimensional designs like textiles and wallpaper.

Unregistered designs offer limited protection and can be difficult to enforce. Where disputes arise, you may have to prove the existence of your rights. Unlike registered designs, it will be your responsibility to prove intentional copying.

The IPO has an Instagram account with lots of useful information to help creatives know their rights, protect and champion their products. Follow us @ipforbusiness and use the hashtag #IP4biz.

The ‘lightbulb’ moment

Think you may have invented a market sell-out or something that could even change the world? Or perhaps something simple that just makes everyday life that little bit easier?

A patent protects new inventions and lets you take legal action against anyone who makes, uses, sells or imports your invention without your permission. You can only apply for a patent if you have created something that is inventive, new and useful.

A patent specification is a legal document and requires specialist skills to draft properly. Your chances of obtaining a patent are significantly greater if you use an attorney. You can find out more about why it’s worthwhile here.

The most common mistake made by inventors is revealing their invention before applying for a patent. It is your choice on whether you decide to take your product straight to market or apply for patent protection. However, if you have made your invention public, you could lose the possibility of obtaining a granted patent.

Sometimes, you may need help from a third party to create or distribute your products. Non-disclosure agreements (NDAs) are created when a business owner is speaking to potential partners such as investors, manufacturers and stockists.

NDAs are important when applying for patent protection. If a third party is helping you to create your product, make sure they sign an NDA, or it could affect your chances of gaining a patent. Read our guidance on non-disclosure agreements here.

Building a brand

Creating a brand that encompasses what you and your business offers is an important aspect of your business plan.

You may want something distinctive and unique that sets you apart in a crowded market. A trade mark protects your company name, logo, or a phrase. It can even protect a shape, colour, sound, aspect of packaging or any combination of these.

The registration of your company name with Companies House doesn’t automatically protect it. You have the legal right to the name, but it doesn’t stop other businesses from trading under very similar names.

The most effective trade marks are those ‘distinctive’ to the goods and services they protect. This allows consumers to identify your goods or service from your competitors. So, if your company name describes the products you sell or the services you offer, there’s a good chance it won’t be distinctive enough to be a registered trade mark!

It is recommended you search our trade marks database before applying to see if a similar trade mark to your brand already exists.

Sharing out the IP

A licence grants a third-party permission to do something that would be an infringement of your IP rights without the licence.

IP can be “licensed-out” or “licensed-in”. You can “license-out” to another company in return for a fee. You can “license-in” if you want to use another company’s IP to develop your own business and products.

Free online learning

The Intellectual Property Office’s has a range of online learning tools to help you better understand your IP rights.

Our IP Health Check free online tool can help you identify what IP you own. Answer a series of questions and receive a tailored confidential report, based on what you have told us.

IP Equip tool is a free online CPD-accredited training tool. It takes your through four short modules and uses case studies to show why intellectual property is important.

More of a visual learner? Our IP Basics videos provide short, simple explanations of the various IP rights. They also cover licensing and franchising, how to avoid infringing IP and what to do if your business is a victim of IP crime.

Don’t forget to sign up to our e-alerts to receive IP advice, events and updates direct to your inbox.

18 February 2019

12 tips for starting up a fashion business

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As London Fashion Week is coming to an end and to coincide with the new season, The British Fashion Council, who organise the bi-annual event, have released figures from Mintel showing the fashion industry directly contributed £32.3bn to the UK GDP in 2017.

This represents a 5.4% increase after 2016; a growth rate 1.6% higher than the rest of the economy. Womenswear represents 51% of the fashion market, with menswear accounting for 26%.

However, despite the importance of the sector, it is one of the hardest to succeed in, due to high start-up costs, sizeable competition and the diversity of products available.

So it’s essential for anyone starting up a fashion business, to have a business plan in place outlining their strategy, and to understand where their fashion brand or idea sits in the overall marketplace.

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Fashion Angel is a fashion business accelerator offering mentoring, workshops (including at the Business & IP Centre) and access to funding to both new and established fashion industry entrepreneurs. Alison Lewy MBE, Fashion Angel founder and author of Design, Create, Sell – a guide to starting a successful fashion business, gives some top tips for anyone planning to start a new fashion business:

  1. Develop a business plan before you start – a business plan is your personal roadmap outlining your goals, visions and objectives and not just needed for raising finance. It will be central to your business development and be a useful tool to measure your progress against your projections.
  2. Don’t underestimate your start-up costs – fashion business start-up costs can be high so avoid nasty surprises and list all your potential costs. Include the cost of your sample collection, stock, equipment, marketing materials, website, IP and professional fees, insurance, and of course any deposits required for rent or utilities.
  3. Research the marketplace – find out about the size of the market for your type of product and whether it’s an expanding area. The British Library’s Business & IP Centre is a very useful resource for this as has numerous up-to-date fashion sector specific market research reports you can access for free. Identify your key competitors and analyse their business and marketing strategies. This will help you define your competitive edge and what differentiates your brand from other similar products.
  4. Create a strong brand – your visual branding and brand story are central to the way the public perceives your label. Your customers should develop an emotional connection, and brands that create a strong identity are the ones most likely to endure.
  5. Profile your target customer/s – conduct primary research to understand your customers’ buying and lifestyle habits and create profiles for each type of potential customer. Keep this information in mind when you are designing your collection/products and setting your prices. Remember, you are not designing for yourself!
  6. Plan your product range – offer a focused tight collection to start with, and do it well, rather than try to please everyone. It will be easier to produce too! You can diversify and expand once you have built your reputation and have sales history to base decisions on.
  7. Identify your sales channels – think about your route to market and how you will reach your customers. Do you plan to be a wholesale business selling to retailers? If so how will you manage this? If selling direct to the consumer, are you planning to open a bricks and mortar shop or will it be online or both?
  8. Work out a marketing plan – you may have an amazing product and lovely website, but how are people going to know about it? The marketing strategy is a key element of any business plan and should detail how you will promote the business, and budget needed accordingly.
  9. Adopt a realistic pricing strategy – your pricing must be in line with similar offerings in the marketplace. Unless you are a well-known luxury brand, every product has a ceiling price that customers will pay.
  10. Offer excellent quality and customer service – this area allows a small business to shine and can give you a competitive advantage. Reputation takes a long time to build but can be destroyed very quickly. Customers expect value for money whether you are operating at the value or luxury end of the market.
  11. Keep a tight control of your finances – monitor your cash flow on a regular basis, this will help you foresee any potential problems arising and allow you to find solutions, rather than suddenly being faced with not being able to pay your bills or suppliers.
  12. Take advantage of any networking opportunities – you’ll need all the help you can get, so make sure you tell everyone you meet what your business does. Always carry business cards with you and always ask for one, so you can start to build your own database of useful contacts.

Starting a fashion business isn’t easy, but with passion, drive and a clear vision it can be one of the most exciting and rewarding industries to work in.

To see all of the Business & IP Centre's upcoming workshops, click here.

Fashion Angel