Innovation and enterprise blog

27 January 2020

A week in the life of… Siobhan Thomas, founder of What’s Your Skirt

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Siobhan Thomas graduated from the University of Huddersfield 10 years ago from BA (Hons) Fashion with Marketing, Manufacturing and Promotion. This was where her creativity was harnessed and birthed in fashion. Once she graduated, she went on to building her fashion and marketing career and worked for Mamas and Papas as well as some other local designers and companies. In 2018, Siobhan decided to go for her own dreams and launch her brand What’s Your Skirt?, a collection of beautifully crafted skirts for the individual woman. Since launching at Liverpool Fashion Week, Siobhan has gone on to receiving multiple awards including Business of the Year 2019 and Best Fashion Designer at some incredibly prestigious events. 

What's Your Skirt? The Afrika Skirt
The Afrika Skirt

Siobhan used BIPC Leeds, in Leeds Central Library, which provided her with basic business acumen and allowed her access to reports such as Mintel for market research. Siobhan also received free of charge guidance from the BIPC staff, as well as an appointment with the local solicitors the BIPC was working with. Due to the advice from these sessions Siobhan was able to ask about her trademark and successfully got her brand name protected. In addition, Siobhan attended numerous free courses and workshops that helped with areas like marketing, business planning, intellectual property and securing finance.

Siobhan tells us what her week looks like in the day in the life of What’s Your Skirt.

Monday Research, inspiration and fabric sourcing day. I love Mondays, I always think it’s a fresh start to a new week! My alarm sounds at 5.30 every morning and I go for a morning workout at my local gym. After my class, I return home and enjoy my healthy plant-based protein shake and get ready for work. I get to the What’s Your Skirt Studio for 8.00 and I start my day of creativity.

Sometimes I even go for a walk around Roundhay Park lake to gather my thoughts and get inspired. The simple things in nature can sometimes spark a wonderful theme for my next collection. I create mood-boards, research colour palettes and moods for the next season ahead. I love looking at magazines that are unrelated to fashion, for example interior magazines, I love to see how I can create a collection through creativity in another field. I then go to the local mills and browse the never-ending fabric supplies that surround me, I get to choose the next season fabrics at a competitive price due to the strong relationships I have with the mills. I go back to the studio and start to pin my fabric samples to a mood-board, and I begin creating my collection in more depth. I look at the texture, the fabric qualities, the silhouettes I am going for that season and my core inspiration.

What's Your Skirt? on runway

Tuesday Design development/collections day. Tuesdays are cool just because I am usually getting into the swing of the week by today. Now I have my inspiration, I get to designing! My super favourite part! I draw some illustration styles using my layout pad and pantone colours and I begin to construct some initial design ideas, I try to let my imagination run wild at this point as I can always tame it later on in the process. Sometimes these start off a little extravagant and eventually mellows out to be wearable. I get my favourite music on and I get in my creative bubble. I love being in my zone as my best work is executed. I am constantly touching and feeling the fabrics, seeing how it drapes and I design to the fabric behaviour. By the end of the day I usually have six strong outfits that I can work with ready for the next day of pattern cutting.

Wednesday Pattern cutting and draping day. A day of execution! This is where the maths skills come in, I absolutely enjoy this process and bringing my drawings to life. I get all my favourite pattern cutting books out and begin to draft my blocks, I then edit them to imitate my designs and start to trace them off. When I feel like I have mastered the flat pattern cutting I move on the drapery, which I really enjoy. I start to drape straight on to the dress stand and I begin manipulating the fabric to my design. I find this process therapeutic and it’s always nice to see the piece 3D.

What's Your Skirt

Thursday Sample sewing day. Today, I get to working on my samples. I firstly cut out my pattern pieces and lay them out on calico so I can see a draft version of the garment. Once I am happy with this, I cut it out of the actual fabric and get sewing. Step by step, I ensure the pockets are inserted and finished with a neat top stitch, I ensure it is perfect and the quality of the garment is at a high standard. If I have any details that require more attention, I tend to sew a small sample to see what it looks like, I usually feel like this is a day of achievement as all my work for the week comes together. I tend to work late in the studio on Thursdays as I like to get a set amount of samples finished by the end of the day.

Friday Marketing/photoshoot and social media day. Ending the week with a marketing day is so cool! It’s great to gather all the little photos I have taken all week and inspiration and share with the world what we are doing as a brand. By now, I am organising photoshoots for look books and recruiting models to start talking some photographs in the studio and looking for a snappy marketing angle to launch our new collection in. I also have quite a few meetings with a friends who are photographers, videographers, models, MUAs and hairstylists, this is so I can give them my vision on how I see the collections being. Then they go away and come up with a few ideas based on the collection theme.

What's Your Skirt? model in skirt

Saturday Fittings and client appointments day. Our busiest day! From 8.00 – 18.00, the day is usually packed with client fittings and orders. It’s usually the best day to fit clients as they tend not to be at work on the weekends and have the time to come into the studio. I have a few members of my team who help with this too, which really creates a buzz in the office on days like today! Lots of happy clients and lots of creative clothing. I simply love it!

Sunday Business admin, planning and rest day. Sundays are for resting and planning for the week ahead. This is usually a day of real evaluation of the week before, seeing what goals I have smashed and which ones I have yet to complete. And I look at setting new goals for the following week. This is a crucial day for me as it means I can get my mind back in to plan of action and propel forward into what I want to achieve.

24 January 2020

New business services around the Business & IP Centre National Network

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If you aren’t based in London you can still access many of the Business & IP Centre’s resources around the UK as part of our National Network. Over 3,700 activities were delivered in 2019 and over 13,500 entrepreneurs helped outside of the Capital.

Our Centres have expanded their services in 2019 and have some exciting plans for 2020…

BIPC Birmingham

You will be able to attend new workshops and networking events at BIPC Birmingham in partnership with University of Birmingham Business School, Make it Your Business and X-Forces.

From 2020 there will be a regular series of workshops and one-to-one business advice clinics. The activities are scheduled for the 2nd Wednesday, 3rd Thursday and 4th Friday of every month.

BIPC Brighton & Hove

A new pilot Centre for 2019 and will be launching fully in 2020.

BIPC Cambridge & Peterborough

If you are a local business owner or an aspiring entrepreneur in Cambridge, you will be able to go along to regular Coffee Mornings in 2020, which offer a relaxed and friendly space to meet each other and explore what the BIPC can offer.

BIPC Glasgow

Our first Centre outside of England, BIPC Glasgow has expanded their existing offer to develop new partnerships to create an Experts in Residence programme, which includes Business Gateway, Business Advisors in Residence, Jobs & Business Glasgow, Business Advisors in Residence, SnapDragon IP: Entrepreneur in Residence, Creation IP: IP Attorneys in Residence and Gilson Gray: Legal Advisers in Residence.

A new project will launch in 2020, Making Digital Work for Micro-business, funded by the JP Morgan Power-Up fund.

The Mitchell Library

BIPC Hull

If you are looking for a one-stop business hub, look no further. Hull Central Library has rapidly expanded their business offer in 2019, bringing the Business & IP Centre, new Makerspace, new Business Lounge and an on-site café all under the same roof.

They have a busy 2020 ahead as well after securing ESIF funding for a community-led local development project to provide targeted business support to communities in the most deprived areas of the city. The team has also secured ERDF funding for the Innovate Humber project, which aims to encourage more businesses in the Humber area to participate in research and development.

BIPC Leeds

Are you a regular attendee of our Inspiring Entrepreneur events in Leeds? The team have developed a new format for their live screenings, which allows more time for networking, and features talks and a panel discussion with local speakers. That’s not all, the team have also developed several new workshops on topics including Etsy and Innovation.

In 2020, building on their partnership with the Santander Work Café, BIPC Leeds will be working with Liz Jowett to deliver one-to-one advice sessions on business planning and banking.

Leeds Central Library

BIPC Liverpool

After hosting their first Start-up conference in partnership with the Women’s Organisation in 2019, they will be holding another on Wednesday 26 February 2020.

Liverpool’s Entrepreneur in Residence, Gary Millar, is celebrating his fifth anniversary at BIPC Liverpool. In this time, he and his team of volunteer specialist mentors have advised over 1,600 individuals starting or growing a business. Gary Millar is Deputy Mayor of Liverpool & Mayoral Lead For Business & International Relations.

Gary Millar

After growing his own IT and marketing businesses, he is now co-owner of Parr Street Studios (hotel, recording studios, bars and offices).

When he launched his weekly business clinic Gary explained, “I have a passion for business and a unique understanding of what entrepreneurs and businesses can go through. My role is to listen, inspire, motivate and steer people to hopefully the right kind of support.

“It’s been a great year for business in Liverpool and we have been excited to see so many bright, enthusiastic entrepreneurs coming to see us at the library’s Business & IP Centre, in search of the boost they may need to get their business grow and under way. Interestingly they don’t just come from Liverpool but as far afield as Yorkshire and Wales! Thank you to them all for taking that bold step in reaching out for help.”

BIPC Manchester

Are you a social enterprise in Manchester? BIPC Manchester will house a second branch of the Human Lending Library®, a programme where social entrepreneurs looking for business advice can ‘borrow’ one of Expert Impact’s experts, for free, to help them solve their challenges and scale fast.

Manchester will also be launching a new lunchtime networking session on the last Thursday of every month, hosted by start-up coach Patrick Lauroul.

BIPC Newcastle

Could self-employment be for you? BIPC Newcastle has developed closer relationships with Skills Hub, a City Council project providing employability and skills support and also based in Newcastle City Library. The BIPC team, Skills Hub and other local Start-up support agencies are developing advice sessions for individuals looking at self-employment as a way back into work.

BIPC Norfolk

BIPC Norfolk has expanded their services to King’s Lynn and Thetford libraries, with Great Yarmouth launching this month. As well as expanding their locations, they have also extended their partnership programme to include the DWP Self Employment Team, the Princes’ Trust Enterprise Programme, Teachers Learning Network, People From Abroad Team (Norfolk County Council), Norfolk Enterprise Festival and Pinnacle People as well as existing partners - Menta Business advisors, New Anglia Growth Hub, Leathes Prior (legal advisors), Larking Gowen (accountancy), UEA Alumni, Economic development Team (NCC), Hethel Innovation and the Norfolk Chambers of Commerce.

BIPC Northamptonshire

The BIPC has expanded its offer of regular workshops and experts in residence one-to-ones to Kettering Library as well as Northamptonshire Central Library. Graphic designer appointments and business finance advice will be coming soon.

BIPC Nottingham

There are some big changes for Nottingham and new internal images of the proposed new Central Library, including the best children’s library in the country, have been revealed by Nottingham City Council, with the public being offered the chance to offer their views on the plans.

BIPC Nottingham is hoping to include a Business & IP Centre in the proposed new library. More details including a video flythrough are available here.

BIPC Sheffield

Do you need techniques on mindfulness to help manage wellbeing issues which come from being an entrepreneur? A new workshop has been added to their programme, Mindfulness for Entrepreneurs.

BIPC Worcestershire

A new pilot Centre for 2019 and will be launching fully in 2020.

17 January 2020

How to start a business in 2020 if you don’t know what to do?

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Anshul, founder of Academic Underdogs, started his business after recognising his desire to help people who had experienced similar problems to him and how much he enjoyed seeing the impact his work had on his customers. Since he began his business, Anshul has graduated from our Innovating for Growth: Scale-ups programme and has continued to grow his offering.

Academic Underdogs books

“What business should I start if I don’t know what to do?” and “How do I start a business with no money?” are two of the most common questions that land in my inbox.

Before starting my own business, Academic Underdogs, I also asked the very same questions to many successful entrepreneurs, but their answers left me feeling inspired but lacked the detail that I needed to take action.

Unfortunately, many of them were so far along their entrepreneurial journey that they couldn’t really remember those critical decisions they made in those early days, weeks and months.

I don’t blame them as after all, according to decay theory, we all tend to forget details in our short-term memory and only remember headline events in our long-term memory.

Thankfully, I recorded my decisions and every step I took in those few months in a journal and summarised them for you in this post.

How my business idea developed

On A Level results day I walked into college optimistic and hopeful. Standing in line, my teacher licked her fingers, flicked through the sheets and handed me my results.

D D D U

…Brilliant!

I joke about those grades now, but at the time they really really hurt. There was nothing I wanted more than to perform well and get into a decent university, but those four letters shattered my dreams.

For the first time in my life I didn’t feel like getting out of bed, and I’d just lie there for hours with a stream of negative thoughts running through my head. My parents had to physically pull me out to go downstairs and eat.

Looking back, it was probably a short spell of depression.

Little did I know then, but failing my A Levels and experiencing this trauma was a huge blessing in disguise. Without it, I wouldn’t have built the business I have today.

No one, not my parents and teachers, anticipated what would happen after receiving my dismal results. In a moment of random luck, I met someone who had been in my shoes a few years earlier. After a short conversation with him, something in my head changed and I felt quite confident that I could improve. I couldn’t articulate why that happened, but it did.

Somehow, the sting of those bad grades combined with direction from this older mentor created the perfect conditions for change. I created a written plan on how I was going to secure the grades I needed to get into university. Plans and goals were nothing new to me and I’d made plenty of them before without acting on them. But this time it was different.

Many of my bad habits went out the window and I became more productive. My understanding of topics improved the more I worked, grades improved and belief system completely changed. A year later I walked into college on results day and walked out with straight As. Many of my module marks were above 90% and I had secured a place at a top university. It was one of the biggest turnarounds my teachers had ever seen.

Then, at university I went on to achieve first class honours and an award by the dean of students for achieving one of the highest degree scores in my year group. Lots of people achieve good grades, though right?

My achievements may not seem that special to some, especially those who got As and A*s on their first go. However, for a kid who had low self-esteem and was told to consider other options at the age of 17, achieving these grades felt like coming back from 6-0 down to win the champions league final!

How I turned the idea into reality

Three years passed since I graduated, and I was working at a proprietary trading firm in London. My job involved taking speculative bets in the financial markets, and later, programming software that traded various futures contracts like the German 10-year Government Bond, EUROStoxx 50 and FTSE 100.

After one horrific month where I lost several months of profit in a few days, I took a couple weeks off to execute an idea that I’d been sitting on since school. I wanted to help students who had failed their A Levels.

My initial idea was to start a blog, then after word vomiting 5,000 words into Microsoft Word, I realised how much I had to say on this topic. After teaming up with my best friend, this ‘side project’ eventually became a full-blown book called How to ACE Your A-Levels.

How I got my first customer

Filled with grammar and spelling mistakes, we published the book on Amazon as an eBook and waited.

Two days later we got our first sale and a few weeks later, we got our first review…

Amazon review for Academic Underdogs

This changed everything.

I wasn’t sure if the book would actually be valuable to anyone, up until this point. Louise’s review was the first indication that I was on to something. I hadn’t spent a penny on the venture so far, but now with proof of concept, it was time to invest.

How I launched my first marketing campaign

My target market spent hours scrolling through social media every day. So, I discarded all the marketing strategies that had nothing to do with social media marketing, like offline advertising using leaflets.

After creating a list of online marketing strategies, I systematically tried each one until I found one that worked. Facebook at that time had a very engaged user base in the UK, and over 300,000 17 year olds used the platform. Delivering paid ads here offered the best rate of return, but my campaigns didn’t achieve the sales numbers that I wanted.

This is when I decided to create a video campaign to promote How to ACE Your A-Levels. But there was a problem. Agencies were quoting me £2,000 - £5,000 to create the video. By searching around, I found a DIY animation software called Sparkol Video Scribe that you could use to create whiteboard explainer videos. Using this tool, I created this video…

The audio was rubbish (recorded it on my phone), it looked a little amateur and had a spelling mistake – but it worked!

My story resonated with a lot of students. The video generated hundreds of thousands of views across YouTube and Facebook, and around £50k of sales. Creating the video only cost me £12.

How I grew the business

After the success of the first book, I wrote How to ACE Your GCSEs and a three-part series called ‘Level UP’ for university students. My marketing campaigns reached over four million students and generated over £300,000 in sales two years. By leveraging the success of the books, I created a set of workshops and a one-on-one mentorship programme for schools.

I now spend most of my time creating online content, driving traffic to my website and delivering programmes to schools.

Create a product that alleviates a problem

If you want to start a business, but don’t have an idea, start one that alleviates a problem, especially one you’ve had in the past. Not only will this create a psychological tailwind that helps you through the inevitable challenges that come with growing a venture, but you and everything you touch will become relatable. People are more intuitive than you think. Your copy on the website, sales pitches, products and brand will show that you ‘get it’.

There is a silver lining with emotional trauma or any other kind of trauma. That is, once you have been through it, you join an exclusive club with others who have been through it too.

Try this… go find someone with that has experienced similar trauma to you and have a conversation with them. You will naturally want to advise or help them in some way and you will leave that conversation feeling fulfilled. Not that momentary fulfilment you get from a Netflix binge or praise from your manager, this is enduring fulfilment. Helping others leaves a glow of satisfaction that sticks around for a few hours after you’ve done the deed. Now imagine writing a book for all those members and receiving hundreds of reviews and emails thanking you for your help. Each one will provide a dose of motivation. Then imagine creating a service or a piece of software that can add even more value to that group. Hundreds of emails turn into thousands. How would you feel then?

Sitting on your hands for too long? Try selling information

If you are a little risk-averse and short of cash, selling information is a great ‘gateway’ business. It doesn’t cost a thing to write and publish your thoughts online. Whether it be a blog, book or course. Even if you don’t make a fortune, you will learn a lot and your attitude to risk will change. I no longer hesitate to invest cash into an experiment that may or may not work.

Mug with begin written on it

How to start a business that alleviates a problem

  1. Write down all the traumatic events you’ve experienced in the past – highlight those you are proud of overcoming
  2. Go to your local library - Grab your essentials, your laptop and leave your phone at home (no excuses - give someone the library telephone number in case of an emergency)
  3. Word vomit 5,000 words about your traumatic experience and how you overcame it

While writing, did you reach a state of flow where you lost track of time? Did you enjoy telling your story? If so, schedule in another session at the Library because you just might be on to something.

Once you’ve written 20,000+ words, drop me an e-mail – anshul@academicunderdogs.com

To find out more information about the Innovating for Growth: Scale-ups programme, visit our website.

13 January 2020

Meet our delivery partner: Bang Creations and London IP

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Are you an inventor or innovator? Our delivery partners Bang Creations, an international product design and innovations agency, started running their workshop, Design and protect your product to maximise sales, over six years ago, alongside London IP, a boutique firm of patent and trademark attorneys that specializes in helping clients acquire, maintain and enforce IP rights. The workshop is split in two halves to help you with the intellectual property (IP) of a product and how to ensure that you design a commercially viable, marketable product.

The first half of the programme is led by Bang Creations, who have worked with multi-nationals through to start-ups and inventors for over 20 years. Bang also share their own experience of inventing, manufacturing and selling their own products internationally via Kickstarter and online via sites such as Amazon.

Stefan Knox, from Bang Creations, on stage at the British Library
Stefan Knox, from Bang Creations, on stage at the British Library

It can be very difficult to work out which question you answer first and how to organise all the activity into an efficient plan.

The first part helps you to formulate a plan, covering:

  • How to design your product to maximise its unique selling points
  • How to evaluate the method of manufacture and production
  • What volumes you should work to
  • How to cost the product and calculate your retail pricing strategy
  • How to ensure the design works through to the branding and how to get your product into the marketplace

The workshop concludes with how to execute that plan, how to brief a design agency, what to expect for your investment and how and when to prototype.

Once your head is buzzing with the images of your product, how it can be designed to be market ready, and the plans of getting it to market are formulating in your head, you will be wondering “How do I protect this idea?” The second half of the workshop is delivered by London IP, who will run through how to obtain registered forms of Intellectual Property (IP) protection for your product, namely patents and design registrations, as well as guidance on avoiding infringement of existing IP rights and avoiding pitfalls with IP ownership.

London IP’s David Warrilow, a chartered patent and trademark attorney, runs the other half of the workshop. Here David explains why IP is critical to consider before launching a new product…

David Warrilow
David Warrilow

Avoiding infringement of existing IP rights, protecting a new product, and IP ownership are all crucial matters. The British Library wanted a workshop that can help entrepreneurs and small and start-up businesses who wish to take their idea to market but are confused on what to do next.

  • Do you protect your idea, or do you go straight to prototype?
  • How do you work out if your idea is any good and worth investing in? Should you even do it?
  • How do you engage a product design agency- and if you do, what should you expect?
  • How do you plan out a development journey and very importantly what are the costs?

Infringement

Even if a product is completely new it can still infringe existing IP rights.

Our seminar explains why and how you can avoid infringement issues. It is important to consider infringement issues early on when developing new products to avoid wasting money on the detailed design and tooling for a product that can’t be sold.

At the seminar we give the real-life example of ‘Mr T’, who spent over £200,000 before finding out his product infringed a patent and he had to close his start-up business. Had Mr T come to our seminar that might not have happened.

Protection

Many entrepreneurs are not aware that soon as a new product has been non-confidentially disclosed it is impossible to obtain valid patent and design protection in most countries unless applications have already been filed.

At our seminar we provide guidance as to when and where to file both patent and design applications, and run through some useful filing strategies.

We also explain the reality of seeking IP protection in terms of costs and timescales, and reasons why you might wish to consider protection.

For example, did you know that if you have a UK patent granted your business can have its corporation tax (on profits related to the invention) halved?

IP Ownership

If you pay someone to build you a house you own the house once the work is done.

Q: If you pay someone to design you a product (or do any other work that generates IP rights) will you own the IP rights to the product?

A: Not necessarily, and the law is counterintuitive this leads to many disputes.

At our seminar we tell you how to keep ownership of the IP rights that are created as a product and its marketing materials are developed.

From having protected the interior design of the new Routemaster bus, registered the names of Zayn Malik, Sister Sledge and footballer Jamie Vardy as trademarks, patented a new fingerprinting technique for the Metropolitan Police, and helped hundreds of small businesses and individuals with their first forays into the world of intellectual property, London IP has extensive experience working with all sizes of clients from all sectors to provide high quality, affordable IP advice.

Case Study – Improvements In Helmets

J Brett realised her product idea after attending one of our workshops and one-to-one sessions at the British Library. Bang Creations invented her idea and London IP patented it, before J Brett took her licensed product to manufacturers to licence it.

Design by Bang Creations Ltd:

Case Study – Improvements In Helmets
Case Study – Improvements In Helmets

UK Patent Pending No. GB1801734.3 by London IP Ltd:

Case Study – Improvements In Helmets
Case Study – Improvements In Helmets

A helmet 1 comprises a recess 2 adapted to house a head of a user and a chinstrap 6, 8 to secure the helmet to the head of a user. The chinstrap 6, 8 is formed of substantially inelastic material and is securable under a user's chin by releasably attaching a first connector 10 to a second connector 11. Each connector 10, 11 is attached to a portion of chinstrap 6, 8 and the portion of each chinstrap is attached to a portion of elastic material 12, 13 such that the portion of chinstrap 6, 8 is extensible under force applied by a user and retractable by contraction of the portion of elastic material. The helmet further comprises a first clamping mechanism 19 and a second clamping mechanism 21 operable by a user to releasably clamp the chinstraps 6, 8 such that a chosen length of the chinstrap extends from the helmet.

Other businesses who have taken their ideas through to market after attending one of our workshops include a thermoelectric camping stove, a hair tapestry device, and a £35k carbon fibre trimaran sailing boat.

One-to-ones

You can also receive expert confidential advice on your product idea with one-to-one sessions with David and Stefan, which are made up of 30 minutes with David and 30 minutes with Stefan. This is only open to those who have attended the workshop as they come prepared with the relevant questions and information to make the session as efficient as possible.

For more information about Bang Creations, visit their website.

For more information about London IP, visit their website.

You can see all of the British Library’s Business & IP Centre’s upcoming workshops and events here.

06 January 2020

IP Corner: How to choose a trade mark

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We currently have a great exhibition on at the British Library on Buddhism, covering its origins, its art and its relevance today and I was lucky enough, to take a look at it.

Buddhism exhibition - Buddha being born

Buddhism began in sixth century in north India with the first encounters between Buddhist culture and the West occurring as far back as at least the fourth century. It is the world's fourth-largest religion with over 520 million followers, or over 7% of the global population, known as Buddhists.

Now, being a bit of an intellectual property (IP) nerd, IP is usually in the back of my mind as I wander through the various exhibitions. The recent British Library Writing and Leonardo da Vinci exhibitions were an absolute gift to someone like me who enjoys digging for relevant intellectual property material. However, Buddhism is a slightly more difficult topic methinks!

It didn’t stop me though, I now know that there are 3,881 registered designs to be found though searching the DesignView database (the database holds designs from 65 countries in total). Sadly though, none of the designs were actually still in force, they had all either ’lapsed’ or ‘ended’. Some of them covered very intricate designs such as the design for a pendant shown below.

Buddha pendant
This Buddha pendant was made to a French design registered by Societe d'initiative commerciale, which lapsed in 1921. Lapsed usually means that the rights holder did not keep up payment of the renewal fees.

And what about patents? Well a quick, top level patent search through the Espacenet database looking for patents for moving Buddha items and using the keywords; statue? and mov* and buddh* resulted in 13 hits including:

  1. Adjustable Buddha statue fixing seat - CN107224179 (A)
  2. Decorative bronze statue with lighting function - CN209063788 (U)
  3. Hollow bronze statue with built-in incense burner - CN209063787 (U)
  4. Hanging niche for statue of Buddha - CN204427578 (U)
  5. Buddhist melody player - CN204015893 (U)

Unfortunately, these are all either Chinese patents or Chinese utility models (short-term national patents) and the drawings are extremely hard to decipher, so I didn’t feel there was much point in including them here.

Trade marks on the other hand, there were 179 trade marks designating the United Kingdom which included the word ‘Buddha’. These trade marks were registered in classes which cover all sorts of goods and services. EU002695005 ‘Buddha-Bar’ for example is owned by GEORGE V EATERTAINMENT of Paris, France and is protected in various classes including perfumes, soaps etc., jewellery and horological instruments, household/kitchen utensils etc. plus a number of other categories of goods and services.

Looking at the various trade marks and the goods and services covered did make me think about how people choose their trade mark or their company name. As a consumer I have to say that personally I would expect any trade mark containing the word ‘Buddha’ to be connected in some way to Buddhism and the Buddhist religion. Perhaps that is the intention?

Trade marks, generally speaking, are used to indicate the origin of goods or services using “graphic” means. This usually means words, logos, pictures or possibly a combination of all these elements. Since a trade mark is likely to be one of the most valuable assets a company will own, it is worth taking time to choose a good one.

A new trade mark must not only not be the same as an existing mark, but it must also not be confusingly similar. So it’s important to do a thorough search (or to have a professional one done for you) through not only the UK trade mark system, but through all countries or regions in which you want to trade.

You can search trade marks through the Government’s website, which contains details of all UK national trade marks as well as all Community and International trade marks that designate the United Kingdom. For more countries/wider coverage try TM View

So some search key pointers;

  • A trade mark is a badge of origin, used so that customers can recognise the product of a particular trader. Choose one that is distinctive for the goods or services you are intending to supply for example McDonalds, Wimpey, and Burger King immediately identify the desired burger or other fast food product.
  • Making your trade mark up is a good idea - think Adidas, Kodak, and Nike.
  • Don’t use words which describe what you do, descriptive marks will be refused registration.
  • Don’t try and register a mark which shows quality, quantity, purpose or value, again registration will be refused.
  • When searching similar marks it is necessary to take into account how the marks sound when spoken as well as how they appear in print. Just changing, omitting or adding letters to an existing trade mark does not necessarily (in fact it will very rarely) result in a new trade mark.

Whilst trade marks help consumers to differentiate the goods and services of one provider from those of a competitor, they also assure the consumer of a certain level of quality of goods or service.

In the same way company names can also be powerful things and the right name can give you a lead in your chosen area of business. So are my thoughts on choosing a company name;

  • Keep it simple, think Apple, Orange, Blackberry. All large electronic companies with small but easily remembered company names.
  • Avoid quirky spellings. They might seem trendy or dynamic but constantly having to correct misspellings will simply become old and tiresome after a very short while.
  • Think about where you would like your business to be in the next five or ten years and avoid any name that might give the impression your business is a one trick pony. You are bound to want to grow and potentially branch out into other areas of business.
  • Think about whether or not you want your company name to also be your trade mark. A company name is not the same as a trade mark so if it’s important in trading, register the wording as a trade mark if possible.
  • Think about the image you are trying to portray to your intended market e.g. homely or luxurious or reliable or safe and try and chose a name the fits that image in their minds.

This actually leads me (briefly, I promise!) on to another topic, domain names! It is worth pointing out that trade marks, company names and domain names are three entirely separate things and that ownership of one does not automatically entitle you to ownership of the other two.

A domain name however can sometimes be more effective than a trade mark – think Compare-the-Market.com and the trials and tribulations of Aleksandr, Sergei, Oleg and Ayana!

Compare the Market would not have been accepted for registration as a trade mark as it is descriptive, but clever marketing turned a virtually unknown business into a much loved (by me at least!) TV ad soap opera.

If you are not sure, or if you would like more information please visit your local Business & IP Centre. Most of the BIPCs will offer access to a database called COBRA and from there you can find two business information factsheets that will provide help on the topic of choosing a name for your business or domain. The fact sheets in question are:

  • BIF096 “Choosing and registering an internet domain name”
  • BIF368 “Choosing business and Company names”

Maria Lampert, Intellectual Property Expert at the Business & IP Centre London

Maria has worked in the field of intellectual property since she joined the British Library in January 1993. She is currently the British Library Business & IP Centre’s Intellectual Property Expert, where she delivers 1-2-1 business and IP advice clinics, as well as intellectual property workshops and webinars on regular basis.

11 December 2019

Meet our delivery partners: Bob Lindsey

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Bob Lindsey, founder of Thames Productions, runs one-to-one workshops for entrepreneurs at the British Library's Business & IP Centre, for innovators seeking advice on their product ideas and what to do next. He also runs a workshop on How much will it cost to get my new product to market.

Bob Lindsey

Bob Lindsey’s background includes, manufacturing, product design, and marketing. Originally a student/apprentice at the Ford Motor Company, he obtained a honours degree in Mechanical Engineering at City University. After working in Zambia (in copper mining) he studied for an MBA at Sheffield University, specialising in marketing. Subsequent experience included general management of manufacturing plants in the UK including responsibility for product design. After a spell in New Zealand (advising on capital project in pulp and paper manufacture), he moved into consultancy covering managerial and technical matters, and running training programmes on new product development. He won a DTI SMART award for developing a new industrial process and designed new products and sold manufacturing licenses. He knows all the challengers of turning that gem of an idea into a successful, profitable product.

Bob says, “I’m happy to meet innovators in my one-to-one sessions who are at any stage in the process, whether they’re at the ideas phase, right through to them having full demonstrable prototypes. There are many steps to that often tortuous journey, and I can advise on many aspects of it, including working out the likely routes to market. Attendees can ask all the questions which have been in the back of their mind, often for a while. I have learnt most of the obvious mistakes, and also the rare ones. I can share my experience to reduce the probability of clients repeating them.

“The British Library themselves provide excellent workshops on Intellectual Property (IP) and this is an area I can also cover in the context of the product areas being discussed. Manufacturing might often involve the adherence to mandatory standards which have to be met, and which might not be so obvious to those starting out in this field.

“In recent months I have seen some of the perennial favourites; food and drink products, hair treatments, skincare products, fashion and footwear and travel items. But there have also been household items, lifestyle products and interesting medical devices. Over the years there have been pet-care products, personal hygiene, and even adult toys. In addition to physical products I can discuss the provision of services or APPs."

In 2020 Bob will be running the workshop How much will it cost to get my new product to market, where all the hidden and surprising items of expenditure will be highlighted, particularly during that difficult start-up phase when sales might be small, but where the costs are high. In this workshop he will cover:

  • Market testing
  • Researching IP opportunities (and impediments)
  • Product safety standards
  • Prototyping
  • How to commission a designer, together with a framework of professional charges
  • How to source tooling
  • How to source a manufacturer
  • The challenges and extra costs of sourcing those small start-up batches and what it is like to sell to a professional buyer in the retail market.

In the workshop, Bob will look at case studies of successful entrepreneurs who have got their products to market, but whose eventual journeys were not as they had originally planned. If applicable, Bob will also be able to suggest other people attendees could be talking to, including specialised designers and IP advisors.

You can also see Bob at the Business & IP Centre's monthly Inventors Club at the British Library, which meets on the last Monday of the month. This is an opportunity for entrepreneurs to float their ideas to gather feedback. Bob says, "sometimes what you feel is a great idea, might not have the support in the wider market. This is a good opportunity to network with fellow entrepreneurs.”

You can find out more information about Bob's workshops on his website. To find out what workshops and events are taking place at the Business & IP Centre, visit our website.

10 December 2019

A week in the life of... Loretta Awuah, Start-ups in London Libraries Greenwich Champion

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Loretta Awuah is our Start-ups in London Libraries SME Champion for Greenwich. She is based in the borough providing support to aspiring entrepreneurs as part of the Start-ups in London Libraries (SiLL) programme.

Monday

I start the week off by working through my inbox and responding to all the emails from people who are requesting one-to-one sessions and enquiry emails from people wanting to join the SiLL programme. It’s always great to see the wide range of potential businesses who I can register to the project. On this particular Monday it’s a food business and a social enterprise. We also have a weekly meeting with our borough SiLL team to discuss upcoming events and the support they may need. In the SiLL project, we support two types of entrepreneurs – people who have an idea which they haven’t yet developed and those who have been registered for a year or less, so we also look at ways of supporting and reaching these two different groups.

A big part of my job is showing the resources available in the library and supporting businesses in making the most of them. So in the afternoon, I do a COBRA tutorial with a newly registered business who is interested in finding out more information about ethical fashion and industry trade shows. It is amazing how much you can find on these databases so she leaves with a pack of information that will help give her direction and inform her next moves.

Loretta in a 1-2-1 session

Tuesday
One of the best things about being able to offer the one-to-one sessions is that in one morning I can be looking at very different businesses and helping them map very different things, using varying techniques and models. This morning I have two sessions: one with an aspiring entrepreneur where we create a business model canvas and discuss her company structure; and another with someone wanting to start a social enterprise during which we developed a value proposition statement. No two sessions are ever the same and I love hearing how many ideas are springing out of Greenwich – it’s definitely a buzzing borough and that shows in the range of businesses I talk to.

The afternoon brings a presentation I delivered as part of  Black History Month on the history of the black entrepreneurs across the African diaspora (past and present) and the impact of their products and services, combined with a workshop on ‘can you turn your passion into a business idea?’ I think it’s so important to acknowledge the benefits of a diverse business community, and how transformational this can be for the entrepreneurs, customers and their local communities   

Relationship building with local organisations is also a big part of my job and I finish the day by confirming dates to collaborate with GLLaB (Greenwich Local Labour and Business) which is a council run organisation working with employers to promote job vacancies for local people. The aim of this meeting will be to promote the SiLL programme amongst job seekers interested in starting a business in different areas within Greenwich.

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Loretta wearing a t-shirt from one of the businesses she has supported in Greenwich - Greater Brits

Wednesday

More meetings today with a presentation to the Plumstead Traders Forum about the SiLL programme and the support they could receive and a meeting with the GCDA (Greenwich Cooperative Development Agency) about the support they provide to aspiring food  entrepreneurs.

The one-to-one I had scheduled in for today was with a potential businesswoman looking at applying for funding for a project she would like to deliver next year, and sourcing a bid writer so again, we are able to make some definite progress in that area.

As I am the midpoint between the Business & IP Centre at the British Library and the borough I also have regular meetings with the Royal Borough of Greenwich’s business engagement team. Today we have one to discuss collaboration opportunities in 2020 and information about business licenses on behalf of SiLL clients

Thursday

Greenwich has a really active Start-ups in London Libraries community, which has been born out of people attending the workshops, receiving one to ones etc, and so we run a monthly session with our SiLL clients and other start-ups. It’s a safe space where they can all share updates on achievements, progress made and discuss challenges they are facing which they would like support. This month we also had Gary Parker, Director from CNT Associates deliver a presentation on funding for small businesses and social enterprises.

A big focus for me this month has been preparing for the Greenwich Christmas Start-up Marketplace we are delivering on 4 and 5 December to enable SiLL clients and other local start-ups to promote their business, trade and test out ideas. A lot of the time, these small businesses can use this sort of platform really effectively, to not only sell their products and services but do some market research and evaluate out the appetite out there.

There are smaller jobs I fit in where I can like arranging catering for the ‘Get ready for business workshop’ on December 11 2019 at West Greenwich Library – not the most exciting job but crucially important. We don’t want our workshop attendees going hungry!

Then there‘s time for one more presentation this week, this time to the Black Female Entrepreneur Greenwich organisation on effective time management tips and an overview of the SiLL programme. I love talking about the programme and getting the name out there as much as possible. People are always so surprised that they can get this support completely free.

Loretta in Greenwich Library

Friday

All 10 of the SME Champions from each of the boroughs have monthly training sessions at the British Library to hear from some of the key organisations like HMRC and big banks which ensure that our knowledge of the business support landscape is up to date and relevant. Things are changing so quickly, and there will be lots to learn particularly after Brexit has happened, so these sessions are always really eye-opening. As well as providing the support, we need to make sure we’re signposting other sources as much as possible as well and acting as a convener.

After a full day of training, I pick up my baby son Joshua from the childminder, which is always a perfect end to the work. I’m looking forward to spending a restful weekend with him before getting going again on Monday.

To find out more about the Start-ups in London Libraries programme, visit bl.uk/SiLL.

The Start-ups in London Libraries project is generously supported by the European Regional Development Fund, J.P. Morgan and Arts Council England.

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06 December 2019

The 12 Days of the BIPC

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It’s fair to say that 2019 has been a jam-packed one for the BIPC. We wanted to have a look back at some of the highlights this year has provided for us and so without further ado, we present to you the 12 Days of BIPC and first off, our true love (by which we mean our BIPC community) gave to us….

A brand new series of blogs

In January, we started our Week in the Life Of... blogs, taking a look into the weekly tasks of entrepreneurs, staff and others involved in offering business advice services. Since then, we've heard…

🌳 how Jan Kattein Architects are involved in the British Library's Story Garden

🏠 that for Merilee, founder of Under the Doormat, exercise helps to set a positive outlook for the week

🐶 the importance of dog walks to The Foldline’s co-founder Rachel's week

👥 the difficulties in managing a team spread around the country with Superwellness

🏊 how sometimes running your own business means you just have to go to your daughter's swimming gala in a cocktail dress with The Foraging Fox

switching off from work with Sandows

👶 running a business whilst pregnant with Mama Designs

🚆 the amount of travelling involved for a member of the IPO’s Business Outreach Team

🎥 some days are glamourous and involved being filmed for a UK media company with KeriKit

🍸 and finally, how to balance your home and work life with Conker Spirit

In the second month, we got…

A brand new BIPC

In February, we celebrated the launch of our Cambridgeshire and Peterborough BIPC, our 11th BIPC in the UK. The new centre is a hub for entrepreneurs, bringing them together to network, attend events and access a wealth of resources like databases, market research and other business info. On the day, Julie Deane OBE, founder of Cambridge Satchel Co and Entrepreneur in Residence at BIPC London, gave a speech and highlighted the importance the Centre would have on local entrepreneurs: “It’s easy to be put off in the early days of setting up your business. You can’t know everything from the start, but you do need a vision and the will to achieve it. I believe this resource will help entrepreneurs on that journey!’

Cambridge launch

In the third month, our treat was….

Our sold out Start-up Stars

On the topic of 'How I Disrupted My Market', with a panel of trailblazing entrepreneurs including CompliMed, In A Wish & 33Shake, alumni from the Innovating for Growth: Scale up programme, chaired by motivational speaker and coach Rasheed Ogunlaru. Our audience learnt out how the panel of businesses challenged the status quo and shook up their sector.

On the fourth highlight day, our beautiful National Network gave to us….

A brand new BIPC (again!)

Another month, another launch at the Mitchell Library for BIPC Glasgow. The first BIPC in Scotland, the 12th as part of our National Network, and a partnership between the British Library, Glasgow Life, the National Library of Scotland and Santander. Dr John Scally, National Librarian at the National Library of Scotland, said of the launch: “Creativity and innovation among entrepreneurs and start-ups rely on the most up-to-date information and advice available. We have vast business and intellectual property resources in our collections and want businesses throughout Scotland to know that help and expertise is there. We are pleased to partner with the British Library and the Mitchell Library to open this service in Glasgow. By our combined efforts we will help local businesses thrive.”

Glasgow launch

Our fifth day brings us to…

Our Start-ups in London Libraries launch

For our latest programme, Start-ups in London Libraries which brings start-up support to 10 London high streets, we had an amazing launch event in City Hall at the beginning of May, where the Deputy Mayor of Business, Rajesh Agrawal, announced that he was going to be the Champion of Champions for the project and threw his support behind the plan. He said “This initiative will deliver vital support to our burgeoning small business community while providing a huge boost for the capital’s libraries.”

Fast forward to now and a total of more than 850 businesses have attended Start-ups in London Libraries workshops and seen our borough support teams for help getting their business off the ground. And it’s onwards and upwards from here!

Start-ups in London Libraries launch

Which leads us nicely onto the sixth day of the BIPC…

Our new Start-ups in London Libraries look and feel

In June, after our Start-ups in London Libraries launch, we released our brand new campaign for the project, featuring some potentially familiar faces – our London success stories (or BIPs). From cats with cake to coffee with a conscious, these brilliant businesses cover the wide range of companies we’re hoping will also come out of the project, and it provided a great opportunity for us to showcase just some of our BIPC community who were already sitting in specific boroughs, including Lady Dinah’s Cat Emporium, Cyclehoop, Change Please, Sabina Motasem and HR Sports Academy. And as you’ll see, Start-ups in London Libraries wasn’t the only thing getting a makeover this year…

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On the seventh day we’re remembering…

How we cemented our reputation with stats in our economic evaluation report (and celebrated it in Westminster!)

July saw us head to the House of Lords to launch our Democratising Entrepreneurship report, which looked at libraries as engines of economic growth, highlighting that the BIPC had helped create 12,288 new businesses, 7,843 jobs and £78m GVA. Out of those we helped start a new business, 22% were from the most deprived areas, 55% were women and 29% were aged 35 and under. We are committed to continue offering accessible business support across our National Network and in London, to help you plan, start and grow your business.

House of Lords Event - Jen Lam

The eighth day of the BIPC brings us..

More makeovers!

We continued to spruce up the BIPC with our new marketing materials, featuring talented entrepreneurs who received business support at the BIPC and also from our network of national hubs. We’re so delighted to have been able to show off the tangible results of the BIPC business support this year in our new campaign and capture the range of people who have been able to start up or scale up in part through our services. Included in our community and photographed for our marketing materials were: Annie from Campbell Medical Illustrations, Gil from ChattyFeet, Amanda from I Can Make Shoes, Abigail and Chloe from Buttercrumble, Joe from Krio Kanteen, Natalie from Acacia and Marcela from Sacpot. We can’t wait to keep growing our business community up and down the country and look forward to adding more faces to these in 2020.

New BIPC brand

On the ninth day was when we started to realise that 12 is a lot of highlights to pack into one blog, but luckily, we had plenty of exciting events to see us through the last couple of months of 2019… so for our ninth day…

We got inspired

In September, we were thrilled to host another stellar Inspiring Entrepreneurs event with a wider focus on people who are at the forefront of the UK’s creative industries. With our incomparable moderator, Night Czar, Amy Lamé and a panel consisting of Jamal Edwards, Irene Agbontaen and Rick Lowe, no one could leave the auditorium without feeling inspired and energised.

Inspiring Entrepreneurs Cultural Changemakers

On the tenth day, we find ourselves at…

Our biggest event of the year

Maybe our biggest day of the year was Start-up Day which took place in October. There are too many highlights to mention but include panel discussions on starting up on a shoestring and profit with a purpose, a brilliant presentation and candid chat with the charity, Mind, and Julie Deane OBE about looking after your mental health while getting started, and an epic keynote from Steph McGovern, where she discussed embracing your authenticity and finding business potential in recessions and times of economic hardship. It was a truly inspiring day and we can't wait to hear about the progress of the 400 entrepreneurs who stepped through the doors! We'll be back with Start-up Day 2020 before you know it.

Steph McGovern - Start-up Day

On our penultimate day we received…

The chance to discuss the BIPC in the Anything but Silent podcast

In November, we were featured in the British Library podcast ‘Anything but Silent’, with our Innovating for Growth alumna and Start-ups in London Libraries’ ambassador, Mickela Hall-Ramsay from HR Sports Academy, and were able to discuss and celebrate one of our favourite topics, community in the world of business. It's worth a listen all year round!

Which brings us to, our 12th day…

A touch of luxury

Our final 2019 Inspiring Entrepreneurs, Leaders in Luxe, took place earlier this month, where we saw our panel – Frieda Gormley from House of Hackney, Clare Hornby from Me and Em, Jennifer Chamandi Boghossian from Jennifer Chamandi, Rupert Holloway from Conker Spirit and Darren Sital Singh from The Jackal, moderated by Walpole’s Helen Brocklebank - discuss the future of British luxury, how they built their brand and overcame challenges along the way. You can watch the catch up discussion on our YouTube channel, link in bio.

Inspiring Entrepreneurs - Leaders in Luxe

And that is it for 2019! What an exciting year and we have particularly loved seeing our support spread to more places and people than ever before.

Stay tuned for even more in 2020…. See you then.

25 November 2019

Meet Warda Farah - owner of Language Waves and Start-ups in London Libraries participant

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Warda Farah is a speech and language therapist. Her company, Language Waves, has a particular interest in providing a fully-accessible and culturally diverse speech therapy service. She has recently taken part in the Start-ups in London Libraries programme in Greenwich. 

Warda had done the research, confirmed her business idea (speech therapy that was accessible to everyone who needed it and, most importantly, took into account culture and family background) was solid and sought-after and registered her business. The next step was to tie the various ideas she had for Language Waves together to form a future-proof plan and ensure she could achieve her ambitious vision. And so she participated in the Start-ups in London Libraries programme to help her get her business idea off the ground: ‘It helped me to develop my scattered ideas into a coherent business plan. I was able to figure out how I could package my approach, get a better understanding of my target audience and most importantly how I could monetize my idea.' 

The Start-ups in London Libraries programme is comprised of workshops which guide participants through the complexities of starting up a business, registering your company, protecting your intellectual property and conducting research. Off the back of these, Warda and her business partner, Joan-Ann were able to trademark their training manual. SiLL participants can also get one-to-ones with their local borough Champions who can offer specific advice. Warda said her one-to-ones with Greenwich Champion, Loretta, were among the most eye-opening experiences on her business journey: ‘I see her when I’m at different stages of the business. Her feedback helps me plan, focus and set realistic expectations for myself. Also her belief in my business has motivated me as she has brought out the best in me.’

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Warda with the SiLL Greenwich Champion, Loretta

As part of Start-ups in London Libraries, Greenwich have developed a strong business community, with a network that meet once a month to brainstorm and share knowledge. Warda says: ‘I think it’s a really exciting time, I meet lots of people who want to start their own business and I always refer them to the SILL programme and Loretta. This is because it’s so accessible well set up and you know that you are getting advice and support from people who know what they are doing.'

'A lot of people do not know where to start but the Start-ups in London Libraries programme is very clear, you just need to put the work in. You have to be strategic, specific and focused and not give up. The people that I have met at the Greenwich Network so far all seem very motivated and it’s great to be around this energy. I’m excited to see how everybody’s business does.’

And so are we!

Q&A with Warda:

Can you tell us a bit about how your business started? What inspired you? 

I won a Lord Mayor Scholarship and studied Speech and Language therapy at City University. It was during this time that I noticed the lack of diversity in the profession. 95% of speech and language therapists are from white middle class backgrounds which raises the issue of therapy not being tailored to take culture and background into account. This is a profession that has to represent the diverse population it serves in order to be effective and, from what I could see, this wasn’t happening. I was extremely surprised that there was not discussion of how to make speech and language therapy services accessible and culturally diverse, so I began my research.

It is clear and evident that there is a cultural mismatch between therapists and BAME clients and instead of labelling parents and children as hard to engage we should be reaching out them and being innovative with how we deliver our interventions.

We have three key aims that we are working towards:

  1. A world where a child’s ethnicity, socioeconomic status and parental background is not a barrier to receiving quality speech and language therapy assessment and intervention.
  2. We want the wider public to have a better understanding of what a communication difficulty is and the long-term consequences this can have on the child, family and their community.
  3. We would like the speech and language therapy workforce to represent the diverse population it serves.

You are a young entrepreneur - what have been the benefits of this and what are the challenges?

As a young person this is probably one of the best times to start a business - there are so many pots of funding and support that is available to young entrepreneurs. You have to be willing to look around, go to events and find out what support is available to you.

In addition to this if you are lucky enough to still live at home and not have any dependents you can focus solely on your business with less distractions. 

However the downside to being a young entrepreneur is that I think Millennials like myself are so used to instant gratification that we may be impatient with how long it can actually take to get a business off the ground and making money. This is why realistic expectations are so important and reviewing of your business plans and goals should be a regular occurrence. 

In my own personal experience being a young black woman in business has at times been incredibly tough, I feel like I have to really sell and prove myself to show that 1) despite my age I have the experience , 2) despite my gender I can be just as tough as the men if not tougher, 3) despite the fact I may face bias based on my ethnicity I do not let it stop me. 

You have to learn how to use people's assumptions and negative stereotypes of you to be your USP.

What advice would you give anyone looking to start up a business?

Start now. I know a lot of people who feel that all of the conditions need to be right before they begin their business but I believe an entrepreneur is the person who sees an opportunity and goes for it. Time waits for no man and there is no such thing as perfection. When we began Language Waves we made lots of errors which helped us fine tune our processes, better understand our audience and even developed our thinking. We are still making errors but we see them as learning opportunities.

I would also say don’t start a business because your main aim in life is to be a millionaire. There is a long and arduous period when you are working hard e.g. going to meetings, negotiating contracts, networking, creating content and you are not financially compensated, in fact you can be worse off than when you had a 9-5.

During this period remember that you are setting the foundation and ground work for your business. Many people overestimate what they can achieve in a year and underestimate what they would’ve achieved in 3 years, this is the long game so be patient and continue to work through the pain.

What would you say to anyone thinking about starting up a business?

Join the SiLL programme - it's what made me feel like I could really start and run a business

What are the key things you have learnt while starting up your business?

A couple of my most valuable lessons have been:

  • Your customer and ideal client is key, you need to know the needs, likes, dislikes and habits of this group to ensure you target your product at them.
  • Know your value and do not be ashamed to talk about money. Your specialized knowledge is what people will pay for.
  • Make decisions quickly and be slow to change them. Joan-Ann and I have the saying “lets sleep on it and discuss in the morning”.
  • Quantum leaps exists, do not be scared of them. Sometimes opportunities will arise which you feel you are not ready for, just do it you will surprise yourself.

To find out more about Language Waves visit https://www.languagewaves.com/

For more information on Start-ups in London Libraries, visit bl.uk/SiLL

The Start-ups in London Libraries project is generously supported by the European Regional Development Fund, J.P. Morgan and Arts Council England.

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12 November 2019

Meet our delivery partners: Anis Qizilbash

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Anis Qizilbash runs workshops on sales and mindfulness at the BIPC, to help entrepreneurs manage their mindset, a critical ingredient for successful selling and business growth.

Anis Qizilbash, BIPC delivery partner

What’s covered in the How to Sell Without Being Salesy (even if you’re scared of selling) session?

The workshop covers how to engage and sell to people in face-to-face sales situations, selling your products or services to big or small companies, selling to individuals on a one-to-one basis, or selling to people at a market-stand, all without being pushy or salesy. And most of importantly, by being yourself. So you’ll learn how to talk about you in a powerfully persuasive way, how to overcome self-doubt or fear of selling, all the way to how to get that magic YES.

Who is this workshop for?

The session is aimed at people who’ve left a job to start their own self-employed business or start their own company or people who’ve been running their own business but never had to sell, before and don’t know how to. This session is also for people who are scared of selling, they hate selling and perhaps don’t believe they have the right persona to sell. It’s definitely not for experienced salespeople.

What to expect

The session is fun and interactive, where you’re given exercises to craft your own messaging, so your potential customers understand why they really need you and want to pay you. You’ll learn and practice sales conversations, in safe role-play scenarios - this is hugely confidence boosting - where previous participants have lightbulb moments about where they’ve gone wrong in the past and how to win moving forward.

Anis Qizilbash on stage

Who runs it?

I’m using my 20 years of sales experience, across 20 countries, in corporates and start-ups, multiple industries, selling a variety of products, generated multi-million in sales, to create Mindful Sales Training helping startups and self-employed, non-sales people, learn how to get people to buy from them over and over again. I’m passionate about helping people grow their sales so they can do what they love. Through my books (Grow Your Sales, Do What You Love), courses, coaching and keynotes, I’ve helped 1000s of people sell for the first time, when they didn’t believe it was in them.

You can subscribe to Anis' Coffee & Wisdom Show serving weekly wellbeing snacks to help you win your week.

Visit the BIPC's workshops and events page to view all upcoming workshops, webinars and events.