THE BRITISH LIBRARY

Innovation and enterprise blog

165 posts categorized "Business"

16 October 2019

What are the key takeaways from Start-up Day 2019?

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Start-up Day promo banner

If you missed our event, or want a concise recap, here are the main pieces of advice we took away from Start-up Day 2019. You can watch the full videos below, or on our YouTube Start-up Day playlist:

✅ To be the best business leader, don't think you know everything. Be willing to learn and collaborate (Steph McGovern)

✅ Market research can help you make sense of what is happening now and what is going to happen tomorrow (Mintel)

✅ Make connections with your peers and those who are one step ahead of you (How to use networks to build your business)

✅ To get your idea off the ground, you need to find someone who champions it as much as you (How to start-up on a shoestring)

✅ Visibilty and efficiency are key (How to combine profit with purpose)

✅ Don't let your mental health get to breaking point, look after yourself before that (How to build your business without burning yourself out) 

We'll be sharing more top tips from each of the individual talks next week...

14 October 2019

Follow JRPass' Director through the Innovating for Growth programme: Strategy 1:1 Part 2

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Each quarter, we pick 18 high-growth businesses to take part in our Innovating for Growth: Scale-ups programme, where businesses receive £10,000 worth of tailored and bespoke business support and advice. Not only do businesses gain three months of guidance, they also receive automatic membership to our Growth Club and their own Relationship Manager.

This quarter, we’re following Haroun, Director of JRPass, a train travel company for those exploring Japan by rail. Haroun will talk us through each session as he progresses through the programme to get the successes and challenges of what it’s like to run a growing businesses. You can see Haroun's previous posts about financial management 1:1, product innovation 1:1intellectual property 1:1marketingbrandingintellectual propertyfinancial managementproduct innovationmarketing strategybranding and research and developing a growth strategy on our blog. In his final diary entry, Haroun has his second session on strategy...

Japanese train in station
Photo courtesy of JRPass

Well, here we are at the end of three months, 15 sessions and countless follow-ups. It’s come and gone ever so quickly, so this final strategy one-to-one session gives us a good time to take stock. We went through the findings from the branding, marketing, finance and innovation sessions. The main takeaways were that we have so much scope for growth that I need support, so I will be hiring to capitalise on those opportunities, especially in the areas of marketing and business development. Our expansion plans are pretty clear and we must make sure that we execute properly and as rapidly as is possible. We also need to invest time into research and skills acquisition for our new growth areas.

I have found the scale-up course very useful, especially as a way of giving me the head-space to concentrate on issues that I knew needed to be tackled, but have been too busy for day-to-day. Here are my personal take-aways for anyone considering the course:

  • We are all very busy in the day-to-day running of our businesses but to take full benefit you do need to make time for both the sessions and any follow up tasks to take full benefit. This maybe a truism, but you will only get out as much as you put in.
  • The advisers are exactly that, people to advise you on your current status and next steps. They aren’t there to provide a detailed step-by-step plan. They will vary in how much they know about your industry. You, yourself, ultimately should be the arbiter of what is best for yourself. You’ve done well getting this far in your business, so trust your instincts and use the advisers as neutral external interrogators of your business. This will be where the best value lays.
  • The pace of sessions can be overwhelming at times especially with the day job, so pace yourself, prioritise and plan effectively.
  • Before attending, have a deep think about what you want to get out of the sessions. There will be nagging concerns that you may have about your business and this would be a good opportunity to have those addressed.
  • Enjoy meeting new people, there are lots of fascinating people that attend!

Well, that’s it for me, it’s been fun sharing my experiences. Also, I hope that if you consider a trip to Japan that you’ll consider us! I’ll leave you with our ten top tips for first time travellers.

Thanks, Haroun

 

Visit our website for more information about Innovating for Growth and how to register your interest for the next application round.

09 October 2019

Follow JRPass' Director through the Innovating for Growth programme: Financial management 1:1 Part 2

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Each quarter, we pick 18 high-growth businesses to take part in our Innovating for Growth: Scale-ups programme, where businesses receive £10,000 worth of tailored and bespoke business support and advice. Not only do businesses gain three months of guidance, they also receive automatic membership to our Growth Club and their own Relationship Manager.

This quarter, we’re following Haroun, Director of JRPass, a train travel company for those exploring Japan by rail. Haroun will talk us through each session as he progresses through the programme to get the successes and challenges of what it’s like to run a growing businesses. You can see Haroun's previous posts about product innovation 1:1, intellectual property 1:1marketingbrandingintellectual propertyfinancial managementproduct innovationmarketing strategybranding and research and developing a growth strategy on our blog. In his latest diary entry, Haroun has his second session on financial management...

Japan Rail Pass Guide
Photo courtesy of JRPass

If you have been following the blog you will know that at JRPass we are in the midst of planning another website offering new services. Over the past few months we have used the sessions on branding, marketing and product innovation to develop this further. This time, the second of the finance sessions, was really helpful as we dived in-depth into modelling with the adviser from Metavalue.

We have a couple of options on new partnerships for the website, so the main focus of the discussion was which of these would be the most viable option. The conversation involved our margin, potential site visitors, conversion rate, payment costs, staffing costs, average basket size and advertising/marketing budget. After we got grip of all these numbers and worked out a financial template, we agreed that the following assumptions and points would have to be further investigated:

  • Before any additional mark-up the initial business could be low-margin so it will be important to control costs.
  • We made assumptions on support costs and UK vs Japan-based staff. These would have to be validated.
  • It is important to test all the inputted data and update them as we start trading, for example average order sizes and conversion rates. Pirate analytics (yes, I said ‘Pirate’) will help as these allow you to track data on visitors, post per acquisition etc. A useful guide on start-up metrics can be found here.
  • Briefly, we also touched on a previous conversation about potential exit routes. Pitchbook news and Crunchbase were mentioned as good sources of news and information.

There's only one more session left and on in my final blog, for the benefit of prospective applicants, I will talk about how I feel you can get the best out of the scale-up course. Also, whilst we are talking about budgeting, inspired by all these spreadsheets and finance chat, we wrote a blog on budgeting for a trip to Japan.


Visit our website for more information about Innovating for Growth and how to register your interest for the next application round.

04 October 2019

Start-up Day: What’s going on at the British Library

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Start-up Day promo banner

With Start-up Day 2019 drawing closer, we take a look at what’s going on in London and introduce you to some of our speakers…

Whether you’re looking for motivation, practical advice or some tailored advice, Start-up Day is for you. Our full day of free talks in the Knowledge Centre cover a range of business topics, from UK trends, advertising, mental health and more, you’ll be able to apply what you learn directly to you and your business practices.

If you want to know more about the UK market trends, Mintel’s Jack Duckett will be looking at the ‘experience economy’ and how businesses can stay relevant in today’s competitive market.

Jack Duckett
Jack specialises in reports exploring, the attitudes and behaviours of different demographic groups.

How do you combine profit with purpose? 24% of last year’s Start-up Day attendees said their motivation to start a business was the opportunity to make a difference. With our partners at Expert Impact, we’ve brought today a panel of case studies to discuss how they built a thriving business that helps makes the world a better place and how you might be able to maximise the positive difference you make as you turn your business idea into a reality. Moderated by Lee Mannion, Head of Communications and Community at Expert Impact

Lee Mannion
Lee Mannion is the communications manager for Expert Impact. He previously worked as a journalist for four years, writing stories about social enterprises for the Thomson Reuters Foundation and Pioneers Post.

If advertising is causing you confusion, Arjun from the Facebook Family of Apps will be talking you through how to define your advertising goals, reaching your target audience and how to measure a successful advertising campaign and more. This talk will not be webcast.

Arjun Paliwal Facebook
Arjun Paliwal, Strategic Partner for the Facebook Family of Apps.

Mental health impacts both business and personal lives and at last year’s Start-up Day, 16% of people said they wanted to start a business to improve their work/life balance. At our talk on how to build a business without burning out, Mind’s Mental Health at Work Campaign, presented by Dane Krambergar, and Julie Deane OBE, founder of Cambridge Satchel Company will arm you with strategies to keep on-track when it all gets a bit too much.

Dane Krambergar - Mind
Dane Krambergar, Head of Workplace Wellbeing Services.

Whether the idea of networking can fill you with dread or confidence, to build a sustainable business, networking is key. Our panel will talk you through how they mastered the art of building their networks to allow their businesses to grow.

Ken Davey
Ken is an experienced business to business corporate sales specialist and SME business owner, mentor, author and international business advisor, with a strong business development, marketing, commercial and financial management background.

20% of 2018’s Start-up Day attendees said that lack of finance held them back from starting a business, but can you start-up on a shoestring? Our panel, founders of We Built This City, BathrommsByDesign and Pip & Nut, share their hints and tips for keeping costs low as you scale your business.

Sam Colwil
Sam, founder of BathroomsByDesign, a multi-channel retailer who invest heavily in proprietary technology to help service customers more effectively with our 3D design software, customer VR app, online shop, customer portal and ERP system.

Holding the day together will be Lisa Bent, a presenter, writer and qualified Counsellor, best known for her radio show Self-Central on Colourful Radio and host for the Precious Lifestyle Awards and Precious Nights.

Lisa Bent
Lisa Bent

Our keynote speaker will be Steph McGovern, journalist and broadcaster.

Steph has progressed from Black & Decker engineer to BBC Breakfast business reporter and co-presenter as well as fronting Watchdog, Pocket Money Pitch, Made in Great Britain, and Shop Well For Less. In the process, she’s been trained in lean production, explained monetary and economic policy, danced an impromptu Irish jig live on-air – and been subject of an awkward mistaken identity in Grimsby Fish Market.

Steph McGovern
Steph McGovern

It isn’t just our free talks taking place on the day, we have a workshop on how to use the Business & IP Centre, plus a tour; free headshots and advice on how business photography and speed mentoring.

Experts will be on hand throughout the day to give advice on a range of topics including:

  • Protecting your business idea
  • Creating a marketing strategy
  • What you need to know about standards and regulations
  • Managing cash-flow
  • Getting your business online
  • Funding your start-up
  • Building your business brand

To book your place or to find the closest Start-up Day to you, visit our event page.

01 October 2019

Start-up Day 2019 - What's going on in the Start-ups in London Libraries boroughs

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Start-up Day takes place on 11 October and the libraries involved in our brand new Start-ups in London Libraries programme did not want to miss out on being a part of the BIPC's biggest day of the year. For the first time ever, events will not only be taking place across the country in our BIPCs but also in the SiLL London boroughs - Bexley, Croydon, Greenwich, Haringey, Lambeth, Lewisham, Newham, Southwark, Tower Hamlets and Waltham Forest. The London boroughs have drawn on their local resources and localised knowledge to bring specific start-up advice to each of their business communities.

There are activities going on from morning to evening across our partner boroughs. For more details, have a look below and click on any of the links to register our place in your local borough:

Morning

Some of our boroughs are taking part in our co-ordinated coffee morning which is a great chance for networking and to meet your local Champion. If you are close to Walthamstow Library, Brixton Library, the Woolwich Centre or Bexley’s Central Library, register your place at these links and pop along for a coffee and a chat.

If you’re looking for advice on digital marketing, stay on at Woolwich Library for a workshop on the topic, which will aim to help you identify the right channels for your business and give you advice on building your digital community through them. This is followed by a workshop on personal branding between 13.30 and 14.30.

From 10.30-13.00, Croydon will be having a mammoth Start-up Roadshow, with local exhibitors, such as Croydon Enterprise Loan Fund and Croydon Business Hub, and organisations like Santander who will be on-hand to offer guidance and advice. It’s also a great opportunity to network so make sure to book your spot if you are near South London and head to Croydon Central Library for that.

Between 11.00-12.00 and 14.00-15.00, Tower Hamlets will be running introductory sessions to the library business resources at Idea Store Whitechapel. These workshops will take you through key information sources accessible in your library that can help enhance your business performance. Attendees can also use their own smartphones to access the Council website and be guided by staff to some of the services that have moved online. To request more information on Tower Hamlets’ Start-up Day offering, please email the local Champion.

People networking at Start-ups in London Libraries workshop

Afternoon

If you aren’t able to make it to the British Library for our jam packed afternoon of talks, some of the borough libraries are live streaming the panels and speeches direct to their libraries. You can find these at:

If you need help researching your market and protecting your idea, some of the boroughs are focusing on COBRA – the Complete Business Reference Advisor – Southwark is running a whole day training session on the system which you can book for here, while Newham is running a session on the system as well which is bookable here.

Lambeth’s afternoon session will be between 12.00 and 13.45 and will be led by Drew London, a Lambeth-based branding and digital communications agency. The masterclass will be on branding and digital communications so head to Brixton Library if this is an area you are looking to focus on and are looking for tried and tested advice.

Lewisham will be hosting Santander who will give a talk on several topics such as cybersecurity (14.00 – 14.45), funding and finance (15.00 – 15.45) and starting a business on a shoestring (16.00 – 16.45) at Lewisham Library. With time for questions, it is sure to be a comprehensive afternoon with expert advice on starting up.

Participant talking during workshop

Evening

We are not 9-5 people in the boroughs so we also have some events taking place in the evening. If you are based near Haringey, there will be a talk on how to grow your Business and Client Base using Digital Media with local partners from Visual Marvelry, 4U2 and Frame Perfect

SEO is a term that can be thrown around yet still remain a bit of a mystery, yet it's integral to getting your business' name out there. Newham aim to help debunk it by running an evening talk by SEO expert, Mike Loomey, on making the most of Google for your business.

Lewisham will be hosting evening networking drinks between 17.00-18.00, while Lambeth’s drinks event is in collaboration with Brixton Bid until 18.30.

Two participants talking and networking

So whether you decide to hop around different boroughs on the day or choose one and soak up everything that borough has to offer, Start-up Day is sure to have something that will set you on the road to making your idea a reality.

You can find a round up each of the borough’s booking links (where applicable) below:

Follow JRPass' Director through the Innovating for Growth programme: Product Innovation 1:1 Part 2

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Each quarter, we pick 18 high-growth businesses to take part in our Innovating for Growth: Scale-ups programme, where businesses receive £10,000 worth of tailored and bespoke business support and advice. Not only do businesses gain three months of guidance, they also receive automatic membership to our Growth Club and their own Relationship Manager.

This quarter, we’re following Haroun, Director of JRPass, a train travel company for those exploring Japan by rail. Haroun will talk us through each session as he progresses through the programme to get the successes and challenges of what it’s like to run a growing businesses. You can see Haroun's previous posts about intellectual property 1:1, marketingbrandingintellectual propertyfinancial managementproduct innovationmarketing strategybranding and research and developing a growth strategy on our blog. In his latest diary entry, Haroun has his second session on product innovation...

HelloKitty train
Photo courtesy of JRPass

I can’t believe there are only a couple of sessions left until the end of the programme. The three months have gone like a blur, so I’m happy to have these follow ups to reinforce what we have previously explored. This week we had the second product innovation one-to-one and as part of that we had talked about optimising the payments workflow, since then the PSD2 SCA deadline for European payments passed on September 14thYou can read about how this affects JRPass customers payments on our own blog here. As we were ready and had successfully updated our systems it meant we are also one of the first UK companies to allow payment via UK Open Banking. This enables our UK customers to pay directly from their bank account with immediate payment and not have to use a debit or credit card. It may take a while for UK customers to get used to paying in this way but it is popular in many other countries and it is good to offer our customers as many payment options as possible and be ahead of the technology curve.

We also discussed our new affiliate marketing service and I was happy to inform them that I am currently hiring for this role to push this forward. We are also looking to staff roles for developing relationships with regional tourism boards in Japan. With the Tokyo 2020 Olympics next year there is a big opportunity to encourage travellers to discover lesser known parts of the country. We are already investing in site content to support these first time travellers, for example a recent blog on tips for first time travellers to Japan

 

Visit our website for more information about Innovating for Growth and how to register your interest for the next application round.

25 September 2019

Start-up Day: What’s going on around the Network

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Start-up Day 2019

It’s not only the British Library hosting Start-up Day 2019, this year we have over 40 public libraries around the country holding their own Start-up Days. The day aims to support start-ups and small business owners with talks, workshops and interactive sessions designed to take the first steps towards turning a business idea into a successful enterprise.

On average, our National Network helps create an average of 15 new businesses every working day[1]. Most of these were started at home, with 40% of them beginning in a home office and almost a third from the kitchen table. These new businesses are far exceeding national averages for success rates – 90% of them are still trading after three years, compared to UK-wide rates of 60%.

Here you can find a snapshot of the highlights going on around the country and discover what your local Business & IP Centre will be doing for the day…

Start-up Day Birmingham

If you’re in or near Birmingham, they will be running activities including:

  • Market research using IBISWorld
  • Brexit & business with Enterprise Europe Network
  • Why your IP is valuable with Forresters

Start-up Day Brighton & Hove

Our new pilot centre will be live streaming some of the British Library talks and panels and introducing the new BIPC.

Start-up Day Cambridgeshire & Peterborough

A wide variety of drop in sessions throughout the day at Cambridge Central Library with organisations and businesses including:

  • Chamber of Commerce
  • Prince’s Trust
  • Santander
  • Growth Hub

They also have free headshots with Elton Cilliers, a start-up photographer himself, as well as talks on decluttering for business, fraud and cyber-crime as well as live streaming some of the talks from the British Library.

In Peterborough, they will be holding one-to-ones on accountancy, legal advice and intellectual property, amongst other workshops.

Start-up Day Devon

Taking place in both Exeter and Barnstaple, there will be a full programme with workshops and talks on:

Exeter

  • IBISWorld
  • Introduction to intellectual property
  • FabLab tours
  • Marketing videos on a budget with BitPod
  • How to avoid legal mistakes with Cartridges Law

Barnstaple

  • Branding with South West Growth Hub
  • Bookkeeping with Mark Ponsonby Blue Ink Bookkeeping
  • Panel on the challenges of starting up
  • IBISWorld

Start-up Day Glasgow

BIPC Glasgow is our only Centre in Scotland and will be running a day of workshops and talks, such as:

  • Finance with Santander
  • Lifecycles of a company
  • Trade mark starter pack

Throughout the day there will be option to watch the live stream from the British Library as well as talk to relevant businesses and organisations at their trade stands, including:

  • NLS
  • Prince’s Trust
  • Santander
  • Codeworks
  • Gilson Gray
  • People Plus
  • Business Gateway
  • Jobs & Business Glasgow
  • Trading Standards

Start-up Day Hull

For those thinking of starting a business in Hull, you can attend workshops and talks on:

  • What you need to do in the first 90 days to increase your chance of business success
  • IBISWorld
  • Developing a social enterprise
  • Market research with Mintel
Hull Start-up Day 2018
Hull Start-up Day 2018

Start-up Day Leeds

As well as some of the talks being streamed from the British Library, BIPC Leeds will be running talks and workshops on:

  • Getting inside customers’ heads with Ad:Venture
  • Global trends with Mintel
  • Personal branding with Stepp Digital
  • How to combine profit with purpose with Agency for Good

There will also be a Start-up Stars panel, with local entrepreneurs about how they started their business.

Start-up Day Liverpool

For those in and around Liverpool you can get tips on marketing your small business and accounting, as well as hearing from local entrepreneurs, such as Owen Drew Luxury Candles.

Start-up Stars Liverpool Start-up Day 2018
Liverpool Start-up Day 2018

Start-up Day Manchester

Start-up Day is not only taking place in Manchester Central Library, but throughout the region in Ashton-Under-Lyme Library, Blackpool Central Library, Bolton Central Library, Eccles Library, Oldham Library & Lifelong Learning Centre, Preston Library and Stockport Library. You can find networking and coffee mornings, speed mentoring as well as talks on:

  • Preparing your business plan with Santander
  • Marketing with Tidal Wave Consulting
  • How to be a healthy and confident entrepreneur with Amina Waldron
  • How to tell your story with Steve Rawling
  • 10 mistakes I made in year one with a local panel of entrepreneurs

For a detailed programme in your local library, please contact the library directly for their full schedule of events.

Manchester Three Rivers Gin - Machester
Manchester Start-up Day 2018 with Three Rivers Gin

Start-up Day Newcastle

Join BIPC Newcastle for workshops on setting targets and goals, branding and IP, as well as a coffee morning with their experts in residence.

Start-up Day Norfolk

Whether you’re in Norwich, Kings Lynn, Thetford or Great Yarmouth, there will be talks for you. Each Library will have a networking coffee morning and streaming of British Library events. There will be more talks in Norwich, including topics such as getting your product to market, creative product development and start-up funding.

Start-up Day Northamptonshire

A full day of talks and networking will be taking place which includes how to manage your Portfolio Career and maximising the benefits of networking amongst others.

Start-up Day Nottingham

BIPC Nottingham will be hosting two presentations as well as speed mentoring and a networking coffee morning during the day.

Start-up Day Sheffield

A variety of business-related talks, which include:

  • Tips when starting a business with Business Sheffield
  • Researching your business with IBISWorld
  • A start-up journey with local entrepreneur Katie Bain
  • Using social media to boost your business
  • Social enterprise and investment
  • The Sheffield tech scene with Digital Llama

Start-up Day Worcestershire

Our new pilot centre will be running business support clinics all day with Enterprising Worcestershire as well as hosting talks on:

  • Digital marketing and social media with Quick by Design
  • Crowdfunding with Be The Change Café
  • Business plans with Blue Orchid
  • How to assess your big idea with Blue Orchid

For more information on Start-up Day or to book your place in any of our Business & IP Centres, click here to visit our event page.

 

[1] Economic Impact Survey 2019. Analysis from January 2016 – December 2018.

Choosing revenue over retirement - starting a business in your 60s

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Bryher is the founder of Autodotbiography. In honour of Book Lovers' Day, Bryher tells us about her book-based business and the inspiration that made her start a brand new business up at the age of 60. 

I know that at the age of 60 most people think their careers are over. I spent 25 happy years at the BBC working on all kinds of factual programmes. I was Editor of 'That’s Life!' and later Editor-in-Chief of BBC Online during the very early days of website development.

So why, at this late stage of my life have I started a business for the first time? I have put my bank account, my home, life-savings and my future on the line? Is it because there is insanity in my family, and I’ve inherited it?  Not as far as I know. It’s all down to my mother’s untimely death.

When my mother died 20 years ago I was devastated.  We were extremely close, she was my best friend, my wise and trusted advisor and more than that, she was great fun to be with. With her sudden death our wonderful relationship died, and so did her memories.  They say that when a person dies a library burns and I think that is so true. There were so many questions I wanted to ask about her life but it was too late.

As her executor I had to rummage through her life to find the documents needed to sort out probate.  I came across drawers full of photographs of people who must have meant something to her but who were now anonymous.  I had no idea who they were and never would. There was no-one to ask.

She had told me very little about her childhood – I knew it had been tough and that she clashed with her mother.  Then I found a story written by her.  It was on yellowing paper and typed on a very old-fashioned typewriter.  It told of jumble sales held at the Methodist Hall where her father was the caretaker.  She described how she would sneak into the hall before it opened and try on hats with magnificent feathers, or teeter on high heels, only to tear them off and put them back when the doors opened and the sale began.  I loved reading it.

I realised that while the rich and famous have their lives recorded, this wasn’t possible for everyone.  Of course, there are ghostwriters to help people tell their story but they tend to cost thousands of pounds. A blank piece of paper or screen is very daunting. Just knowing where to start can be difficult.

I wanted it to be easy, and affordable, for anyone to write their life story and have a beautiful hardback book at the end of the process.  It took 12 years of devising and writing and spending our life savings and putting our house on the line – my husband of 44 years, Paul, has been magnificent in supporting me.

Bryher 1

So, hundreds of thousands of words later and all my savings, I launched www.autodotbiography.com , a unique online system that makes it easy for anyone, no matter how good or bad at writing, to create a beautifully written, lavishly illustrated hardback book of their life story for their family.  All the author has to do is answer simple questions - selecting from pre-written answers, if they are not a confident writer, or writing in their own words if they are.  To illustrate their stories they can upload photographs and documents, and then our automated system turns their words and pictures into a beautiful book.  Basically, it is a virtual ghost writer and a virtual book designer.

By profession I have been a television producer, so it might have been expected that I would produce videos of people’s stories and there are companies that do that. My reason for producing a book is that it is intended to be a family heirloom and that means it has to last hundreds of years.  An autodotbiography is a hardback book with very high-quality paper, designed to last.  As a programme maker and an internet entrepreneur I have watched many video and photographic formats come and go and who knows how we will be accessing our data in 100 years. More likely than not it will be impossible to get at these precious memories because the operating system or app no longer operates. But an autodotbiography will still be sitting on a bookshelf for future generations to enjoy.

Bryher 3

There are so many things to say about running my own business. It has been terrifying, amazing, frustrating and a tremendous adventure. I have learned to do so many things in the course of running the business. For instance, I never dreamed I would become a cruise ship speaker!  But lecturing and running workshops on cruise ships is a terrific way to market autodotbiography, as well as seeing the world with some delightful people who have wonderful life stories to share with their families.

I am thrilled to report that at the ripe old age of 62 I won an award from PRIME (Prince of Wales Initiative for Mature Enterprise) Best New Digital Business.  And I have wonderful comments from the authors who have completed their books and their fascinated families that makes it all worthwhile. In a world when physical books are becoming outnumbered by digital formats, it is wonderful to see the importance people still place on creating beautiful books and I love that I have been able to build a business out of this. 

To find out more about Authodotbiography, visit https://www.autodotbiography.com/.

23 September 2019

A week in the life of... Keri Jamieson, founder of KeriKit

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Keri Jamieson is the founder of KeriKit, a women's accessories brand that develop bags which cater for all sides of the modern woman and alumni of the Innovating for Growth: Scale-ups programme. The designs organise belongings, so for example, for mums there are insulated bottle holders, and D-rings to loop your bag onto your pram, but when you need to switch to work mode, you can easily add your diary, business cards and laptop. The designs are supported by the brand 'Kit' including all the essentials that you need for your day, such as travel wallets, purses, business card holders, PRAM clips, cashmere wraps, muslins and more. Here, Keri tells us what she gets up to in a typically busy week managing and developing her KeriKit brand...

Monday - Day at the Home Office

I get up about 7.40 and then wake up the kids for school which involves breakfast, uniforms, hair brushing, teeth brushing -the usual!- and a quick turnaround to get my three children over to our local primary school. Jasper is seven and my twins have just turned five. I then head back home to my home office via the KeriKit warehouse and collect any orders for the day, or if I’m lucky I can go to yoga for an hour before my workday starts. I’m all about work-life balance since I had a recent hip replacement which unfortunately didn’t go as planned, so I need to do exercise most days to keep myself moving! Balancing all this with the kids is crucial - I’m very grateful not to miss the important things in their lives whilst I balance my work and their schedule.

After yoga or the school drop-off, I check my emails and write a list of the things that need to be done - usually this involves creating a newsletter in MailChimp,  updating or adding product descriptions, doing a video or flat-lay photoshoot, discussing PR opportunities with my PR company and looking at which influencers we would like to target, and then looking if they have posted the pic yet! I also have daily conversations with my marketing director regarding new ways to get KeriKit out into the wider world. I make sure I have answered all the questions and queries on social media too.

I now put time aside each week to schedule my social media with Buffer - before Buffer, I used to find myself working until eight or nine at night whilst I was supposed to be relaxing, but relatively small changes like this allow me to organise my time more efficiently, and have made a huge difference overall. Knowing that posts will go out automatically and to all platforms when I need, is great, especially as I have less energy at night to craft posts after a long day, and with the kids around. I find the morning best for working as the kids are at school, so I can really focus.

Keri Jamieson, founder of KeriKit

With the boring office things out of the way, I then get the enjoyment of creating new designs and looking at trends and colours that are coming through to see how they will fit Kerikit's USP of making life easier and more stylish, for busy women on the go.

I tend to work through lunch so I juice quite regularly, which means my lunch is ready to go and I don’t need to stop for long. Usually I take the kids to after-school activities at 15.30 and then if I’m lucky my day ends at 17.30, so I can prepare dinner for the children and sit down for a family meal with them. After bath time is done, I tend to pop back upstairs and process any orders for the next day so they are left out ready to be packed and processed by my darling mother, who helps me everyday with order fulfilment and accounts - she is 71, bless her!

Bed by 23.00!

Tuesday - Photoshoot in Manchester

It's an early start today, waking up at 6.00. Today is all about creating new photo content as I drive from Chester to Manchester to meet our Manchester-based fashion photographer, Rosie. We recce (scope out) the locations we have pre-planned to check they are as we need them to be with lighting etc, and then get the outfits ready with the bags that we are shooting with. Today I am modelling again (although I much prefer using professionals, and staying behind the scenes!) as we need a few more shots of me with the new bag styles we are launching. 

I am always trying to create beautiful things that make women's life easier and I hope to expand my range in the future to include luggage accessories and other Kit items that support you through your day. The business has just gone through a full rebrand and we are focusing our efforts on an edited collection of perfect items that work seamlessly together, with limited seasonal drops. The rebrand involved a new website, new logo, new fonts, new colours, new imagery - pretty much everything - but retaining the KeriKit feel, which I'm really proud of.

At 12.30 we break for lunch, and Rosie and my good friend and stylist Helen are pretty exhausted as I can be quite a task master when there is a to-do list to work through! Despite my dodgy hip, my energy is high, and we finish the rest of the shot list with a lot of laughter and smiles. 

I'm home by 20.00, to have dinner with the hubby and kiss the kids goodnight, before falling into bed at 22.00!

Wednesday - Meeting in Warrington

This morning I am heading to a meeting with my marketing director and our web developers to review the latest site updates and discuss future plans. I arrive for the meeting at 10.00 and we are hammering out the details right across lunch, having some tasty sandwiches and salads as we go. I leave the meeting at 15.00, and head home to carry on working from there. I respond to urgent emails and note that my to-do list is pretty light for the rest of the day. 

If I ever get to the bottom of my to-do list (which I admit is rare!) I try to look at more strategic things within my business such as targets for next year, ways to be more streamlined, any new systems or applications that will enable me to get the job done more quickly, or improve my website. As I mentioned previously, Buffer is one of the new additions which saves time by allowing me to create all my social media in one go, and I also use Trello which is great for creating lists and making sure I get the job done. Otherwise I use freelancers from various online platforms to help with graphics and PPC. As the business grows, we are looking at other markets and although we have some great success in America, I hope to branch out into Europe and the Far East next. But we do intend to prioritise our own online business now as the margins are far better, and customers are perfectly used to buying online nowadays. We’ve taken the decision not to sell wholesale to retail stores as we have struggled to make the finances work - we would rather pass any savings on to the customer.

I finish the day at 17.30 and make the kids dinner before taking a long luxurious bath, and getting dinner ready for hubby and me. I hit the hay at around 23.30. 

KeriKit products

Thursday - Film Crew Arrive

Today we have a film crew visiting to capture a 'day in the life' at KeriKit for a UK media company, and get the lowdown on all things KeriKit. It's a busy start to the morning getting the house ready around the kids breakfasts and school prep, but by 8.30 the house is quiet and almost ready for it's close-up. I spend time strategically placing KeriKit items around the house so that whatever shots are taken, we can be sure some product always sneaks into view! The crew arrive at 9.00 and once we have found the perfect place to capture me and our hero KeriKit styles, we get straight into filming. It's so lovely that the women in the crew start cooing over each product as I show them some of our bestsellers, and gorgeous new arrivals. Its so nice when I receive genuine feedback, and it always amazes me how surprised industry-types are by the exceptional quality and craftsmanship - exceeding expectations has become pretty commonplace for KeriKit, and fortunately a few sales are made before the video is even released! 

We finish up the filming at 16.30 and I take some time to curl up with a good book on the sofa, before the kids get back from their after-school activities. I relish the time to unwind and 'come down' from my filming high, and feel much more relaxed as I get dinner on and tell the kids about my day, and hear about theirs. After dinner I catch-up with Instagram comments and requests, and get to bed at about 22.30. 

Friday - Day at the home office

After a very busy week, it's nice to get back in the office and deal with more admin-y type stuff, and tie up some loose ends that have been niggling at me all week. I really like to feel organised and in control, but when you're juggling a growing business and family life, it's not easy to maintain. I have found that if I let it get to me each day, I would probably go mad! So when I can take the time to get myself back on track and clear out anything that can be dealt with, I really love to do that. (Must be the Virgo in me!). I finish the day with what is fast-becoming a must-do on a Friday night for our community of Kitgirls - Facebook Live Friday. This involves me speaking to camera and sharing our latest samples or new stock with our Kitgirls, to get their advice on how they would use the items, and preferences on which colours and styles we should buy for the coming seasons. I love having the ability to read their comments on the feed in realtime, and respond on camera. As a small business with limited buying budgets for all the amazing things we'd like to, unfortunately we must always compromise, but having our Kitgirls support to make those decisions definitely helps me sleep better at night! We cant keep everyone happy all of the time, but our amazing community really understand our constraints and try to advise me within those, which is phenomenal. I finish the recording with a nice glass of wine and some easy-watching TV with my lovely husband. 

The weekend is family-focused (with only a few little emails being sent!) and I feel really blessed to have so much love and support in my life, always helping me to be ready to do it all again next week! 

If you are interested in seeing a day in the life of KeriKit, head to our YouTube channel (@KerikitEngland) where you can get more insight into my routine and the business I run around my family.

20 September 2019

Follow JRPass' Director through the Innovating for Growth programme: Maximising Your Intellectual Property 1:1 Part 2

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Each quarter, we pick 18 high-growth businesses to take part in our Innovating for Growth: Scale-ups programme, where businesses receive £10,000 worth of tailored and bespoke business support and advice. Not only do businesses gain three months of guidance, they also receive automatic membership to our Growth Club and their own Relationship Manager.

This quarter, we’re following Haroun, Director of JRPass, a train travel company for those exploring Japan by rail. Haroun will talk us through each session as he progresses through the programme to get the successes and challenges of what it’s like to run a growing businesses. You can see Haroun's previous posts about marketing, brandingintellectual propertyfinancial managementproduct innovationmarketing strategybranding and research and developing a growth strategy on our blog. In his latest diary entry, Haroun has his second session on intellectual property with Briffa...

In the previous session we chatted about IP and Data Protection issues in general (you can see what I got out of the session in my previous blog on IP) and since then I have ensured that our agreements with third-parties and employee contracts reflect the IP and data considerations that were raised. This week we concentrated fully on trademark registration as we have been trading a while across many territories and it is something we have dipped our toe into, but only in the UK.

Kagoshima-Chuo station
Photo courtesy of JRPass

For the UK we covered the steps needed to successfully pass an UKIPO examiner and which classes we should be considering (you can see more guidance on trade marks on the .Gov website). We then talked about international trademarks as the market for JRPass is worldwide, with customers across the US, EU and Asia, so this is a logical step for us. The requirements vary widely according to national authority and some may be prohibitive cost-wise so you need to pick and choose carefully. The most cost-effective way of seeking protection in a number of territories (more than one or two) is to go through the World Intellectual Property Office or WIPO, which offers international trade mark protection. To do so you need an existing trade mark application in any one jurisdiction (EU or UK for example) to use as a ‘base filing’, you then pay a fixed fee to WIPO to access their system, and you can then choose to ‘designate’ any of the WIPO signatory states. Your base filing will then effectively be duplicated in these territories. 

The adviser told me that going through WIPO allows you to save considerable fees if you are filing in a large number of territories, as it is often cheaper than applying directly to the relevant IPO, and instructing local counsel. A WIPO mark can be filed here in the UK, which means that you do not have only have to deal with offices for each individual territory. If you only need one or two foreign registrations then it may be best to apply directly. Most IP firms work with foreign filing agents who can act as representatives in that case.

Not related to the session, but still talking about logos... I have been using the design marketplace 99designs recently and had a good experience, so would recommend giving it a go if anyone is in the market for new branding. Also, as I write this, it is the eve of the Rugby World Cup with Japan vs Russia kicking off the opening game! It is already an incredibly busy time for us in the office. Hoping it will be a great tournament for all. To find out more about how JRPass can help with travel during the World Cup, you can visit our website for more information.

 

Visit our website for more information about Innovating for Growth and how to register your interest for the next application round.