Innovation and enterprise blog

277 posts categorized "Entrepreneurs"

25 April 2022

Ten Things I wish I knew about Intellectual Property when I was younger

Every generation of young people wants to change the world. And they do, in some way.

Right now in someone’s studio flat, or halls of residence or on a gap year adventure is the next founder of a tech giant, a publishing phenomenon or an inventing genius. Of that, there is no doubt. But some may not get the success or recognition they deserve for their originality, creativity or inventiveness. The one thing that can often make or break an entrepreneur or business venture is getting their intellectual property right, first time.

This year’s theme for World Intellectual Property Day is IP and youth: innovating for a better future.

Here is a list of the most common mistakes that I’ve come across in helping thousands of entrepreneurs, creatives and inventors. I’m a little older now having helped so many but I hope what you read here will make all of us that much wiser not matter how young we are.

  1. Knowing how important Intellectual Property actually is.

You don’t know what you don’t know and that’s the point of our first tip. For any new business (or established) not understanding how IP can protect your creations and innovations is a fundamental mistake. There are two sides to IP; one is preventing unauthorised use of what you create and the other is maximising your existing IP as an asset that can acquire value. And if you come to sell your business, a lot of its value potentially resides in your IP. Understanding this and building it into your business strategy will maximise your IP, and therefore, your business impact. But how? That’s the next point.

  1. Getting to know the IP family

Want to patent your idea? Re brand your design? Copyright your invention? Mixing metaphors is one thing but not understanding the different forms of IP and what they do is like being stuck in a maze without an exit. What’s more, knowing a thing you create in your business or a creative pursuit can often be protected by more than one form of Intellectual Property is a great help. I like to call them the IP family. Knowing the difference between them and the job they do will provide clarity, and help you formulate your IP strategy clearly. So, for the record, you patent your invention, register your design and copyright your artistic expression. You trade mark your brand, keep quiet your trade secret and everything else is know-how known only to you. And as we’ll see, timing for all of this is key.

  1. Don’t be late to register or protect your Intellectual Property.

I’ve been an agony Uncle to many downhearted, once enthusiastic, start-ups. What has been the most common problem? ‘I started trading with this amazing brand only to find someone else was using it’. It’s a fundamental mistake. What you think is an amazing name for a product or business is probably so amazing that someone else has got there first. So do your research online but also for the register of existing trade marks in the UK here. Our team in the Business & IP Centre’s around the country can assist you with how to do a basic search. This of course as relevant to all the other forms of IP, so it’s always good to register or protect as soon as you can establish originality.

  1. Don’t overshare and the importance of confidentiality

We’ve all done it. It’s irresistible. We’re so excited and captured by our new business proposition or new gizmo that will change the world that we ‘overshare’. Pub environments are particularly risky. If you do have something of real potential, why tell the world, or just anyone else you know? The other thing I hear often is that ‘so and so stole my idea’. Unfortunately, the idea shouldn’t have been shared in the first place. Knowing what a non-disclosure agreement is and when to use them, is a good first step to securing your idea if you need to share it with interested parties. In fact, when it comes to inventions, anything already known in the world invalidates your application. So, as a rule of thumb, share nothing with no one, unless necessary, and with the right protection in place.

  1. Assuming a good idea is a commercial idea is the easiest mistake.

This is a big one but I have to say it. Lots of people have amazing ideas for inventions or services and create incredible things, but not all of these will be commercially successful. Why? Because there’s no market value to them. The thing you create doesn’t satisfy a big enough demand where people are prepared to pay for it. So a good exercise early on is to ask yourself three questions; what problem am I trying to solve? How big a problem is it really? And does my invention or business provide a good enough solution? Inventors very often fall into this trap. They discover a solution to something without considering the size, and therefore commercial value of the problem. History proves this, as there are piles and piles of granted patents which never made it to market. Anybody care for spray on hair? Electric shoe polishers? But at least we can be reassured that even the biggest and boldest companies can fall into the same trap. Anyone own a Betamax?

  1. Not market testing your new product or service.

With this in mind, it’s just good practice to do prepare a robust business plan that includes some evidence of potential demand for your innovative product or service. Market research and testing are fundamental steps to get right early before properly launching. This helps to safeguard any future investment, both time and resource and IP, that you subsequently put into the business. At the British Library’s Business & IP Centre you can do market research with some of the best researchers and publishers in any given industry. That will help to demonstrate that you’re on the right track (or not).

  1. Not setting an IP budget.

There is a cost to registering some forms of IP, those that are known as registered rights. Specifically, these are patents, trademarks and design. The most costly are patents but you should do all your IP research early and work out what the most cost effective options are balanced with maximum protection (supported by a sound business case). That way you’re on track to make judicious IP decisions that pay off. It’s also very helpful to list IP as a necessary cost alongside other costs such as marketing spend, operational and staffing. Ultimately, if your IP is effective, the asset should pay for itself.

  1. Not factoring in infringement costs

First, some bad news. There are no IP police. You will need to be alert to anyone else copying your invention, using your brand or selling a different version of the same product you created. And it’s up to you then to act. Sadly, as your brand grows with your product or service, you should expect copycats. Imitation, they say, is the sincerest form of flattery, except when it takes out your bottom line or ruins your hard earned reputation. Early and tough action on infringement is the best way to shut down any threats and that will almost always involve some legal expertise. So set aside a war chest in your IP defence but be reassured that there is professional help out there. And that’s when IP lawyers are there to fight for your interests. IP lawyers should be members of professional bodies such as CIPA or CITMA. Also be aware of trading standards for some circumstances of infringement.

  1. Not knowing what to ask an IP attorney

Ignorance is never a good thing, especially when trying to solve a complex problem like IP infringement or a new application for protection. That doesn’t mean you have to be an expert, by any stretch. But at least by having a good solid grounding and understanding of how IP works for you and your business means you can maximise the time and effort of any professional advice you seek. Knowing enough about something to ask really good questions and to evaluate the reply is more power to you and encouragement that your IP budget is paying back. Time is money (especially legal time) so cut out the IP small talk and get to the crux of the IP issue and its possible resolution.

  1. Not starting with your Business & IP Centre or Patlib!

How could I not conclude by inviting anyone with an IP issue or question to get in touch with their local Business & IP Centre or Patlib (patent library) network? You’ll be able to talk with staff who have experience and are able to be a sounding board for you to make informed decisions that support your business. No matter what your age (but especially if you’re young), you deserve to be rewarded for your new and innovative creations! And intellectual property is there to ensure you do just that.  

Meet Nick Hart, founder of Storm Skin

Like many budding entrepreneurs, Nick, the London-based founder of Storm Skin has never been short of ideas, but as a first time entrepreneur, he had always hesitated when it came to launching. We are happy to say that with our help, Nick was able to gain the confidence and tools needed to take the plunge and launch his bicycle cover business. We spoke to him to find out more about his start-up journey.

Head shot of Nick Hart

“Storm Skin was born out of personal frustration. As an urban cyclist with limited space, I have no choice but to store my bike outside. A bike cover is an essential item to prevent your bike rusting and seizing up. However, the only bike covers available to buy were cheap, flimsy and prone to ripping. What’s more, they were poorly fitting and tended to spend more time on my next-door neighbour’s hedge than covering my bike. So, we built a bike cover that worked. 100% waterproof, easy to fit, durable, unrivalled protection from wind, rain and UV. Simple. 

Green Storm Skin bike cover over a bike

My first interaction with the BIPC was at Start-Up Day in 2018 and since then they have played a pivotal role in the development of Storm Skin. The Start-Up Day event inspired me to move beyond daydreaming about running my own business to taking steps to make it happen. Once I had taken the decision to proceed, I booked a one-to-one session with an expert from the BIPC. We discussed the lean start-up methodology, and I was able to learn more about the electronic resources available at the BIPC in the British Library. Over the following months, I regularly visited the library, using Mintel databases to research my consumer and market. 

They also supported me with exploring opportunities to export my product into the EU. This included providing links to resources as well as workshops run by their partner organisation (Enterprise Europe Network). The information the BIPC provided demystified the complex process of exporting, particularly the new rules and regulations post-Brexit. 

Another key area that the BIPC supported with was constructing my IP strategy. I attended a workshop with expert IP lawyers, which provided me with more information on trade mark protection, design registration and patents. Armed with this info I was able to decide the level of protection I needed, whilst remaining within my budget.

Finally, I was also helped with the sourcing of my product. Through their monthly Inventor’s Club I was able to meet Bob and Richard, two product experts and serial entrepreneurs, they explained the basics of sourcing products from target pricing to prototyping. Through Richard, I was also able to meet Katy, who helped me to approach factories with my idea.

The best business advice I was given was that innovation comes in many forms. Incremental innovation is as valid as revolutionary innovation. It is not always necessary to create something completely new. Many great business ideas are improvements on existing products. In my spare time, I like to spend time with my family. I have two children under five, who keep me busy and help give me perspective when I’m having a tough day. 

The book that most influenced me was the FT Business Start-Up guide. This book has a step-by-step checklist for setting up a new business. I found it invaluable, allowing me to break down the process into bite-size tasks. The book also ensured I didn’t miss anything (product protection liability anyone?).”

Is your business idea still a daydream instead of a reality? Visit our workshops and events page to see how we can inspire you to take the next step. 

20 April 2022

Inventors of the Month: John Waddington and Anthony Pratt

If you were to hear the names, Professor Plum, Colonel Mustard or Miss Scarlet, the board game Cluedo, might immediately come to mind. And for good reason too. The game is a part of so many of our childhoods.

It’s almost eighty years since the idea for what we now know as Cluedo was first pitched to Waddington games by Anthony Pratt, musician and factory worker at the time. Yet, would you think of it as a Leeds innovation?

Illustration of Cluedo board game from trade mark GB50000000001364562
Illustration of Cluedo board game from trade mark GB50000000001364562

The story goes that he was inspired with his wife, Elva Pratt, to create a board game based on some of the live murder mystery games played in country houses that were popular at the time. The Leeds games company saw the potential of the idea right away and did a deal with Pratt.

The eponymous company was founded by John Waddington in Leeds. Its brand has been a household name in Britain for much of the 20th Century. If you could time travel back to any post war decade and take a peek into any games cupboard in any home in Britain, you’d likely find at least one Waddingtons’ game. Probably more. A household name is not an over statement.

So this was certainly a magnificent opportunity for both games inventor and manufacturer. Waddingtons was becoming a local Leeds institution and their reach would be pivotal to the success of Pratt’s invention.

But what was really the key to making Cluedo such a household name around the world? The answer is in three rather forgettable words, intellectual property rights. Here we see Cluedo’s widespread success and the collaboration between Anthony Pratt and Waddingtons as a fascinating case study in intellectual property (IP) and why these rights are so important.

We’ll see how and what lessons we can learn for a new generation of games inventors (and anyone else).

Monopoly right?

Waddingtons built their early success on another game, which also just happened to become a household name. The new American game, Monopoly. They had the exclusive licence from US maker and rights holder, Parker Brothers, to make and sell in the UK. A very savvy move as it turned out, as the favour was swapped with Parker Brothers eventually obtaining the licence for Cluedo (or Clue as it was rebranded in the US).

So the first lesson here is that being a licensor (the owner of the IP rights) and the licensee can (and should) work in both party’s interests.

It certainly worked for Waddingtons, as Monopoly’s success put them in a strong position to develop more games. Cluedo (and Anthony Pratt’s idea) came at just the right time in the company’s growth potential.

But what of the inventor; how would Pratt protect his idea?

Patently obvious answer

Interestingly, Pratt patented the idea for Cluedo back in 1944. Though if you search for any patent called Cluedo, you won’t find it (for reasons to be explained).

Pratt’s patent specification GB586817, Improvements in Board Games, is a fascinating patent. You can view the original here. A patent is a particular type of IP protection for inventions and/or processes. It is usually technical or mechanical in nature, so it’s interesting to read how a game could be considered as such.

Illustration of cards and weapons from patent GB_586817_A
Illustration of cards and weapons from patent GB_586817_A

Here’s an extract from Pratt’s original patent, outlining the process in playing Cluedo. Anyone who’s played it may well understand the selected extracts;

A board game comprises a board divided into areas representing rooms of a house connected by small squares… ten differently coloured movable pieces representing persons, nine tokens each representing a weapon, and a pack of cards having three suits, one suit containing nine cards which correspond with nine of the rooms… The object of the game is to identify a hidden combination of three cards, one from each suit, as a result of information accumulated during play.

The patent for what we know as Cluedo was granted (meaning finally approved by the Patent Office) in 1947.

This gave Pratt, ownership and rights over the game and the ability to sell or licence the process behind the game to any games maker. Owning the patent also provided him a way to oppose any unauthorised copying.

It raises the question, can you still patent a board game today?

Patents and games

The bar is much higher today to be able to patent a board game. That’s because the same criteria apply, that is the games’ process, or method have to be non-obvious and never been done before. It’s actually more difficult to come up with a really new games process that is truly an innovative step.

It’s also the more costly of the IP rights and takes the most time. There are other IP options, the same ones that Waddingtons also used.

Illustration of Cluedo board from patent GB_586817_A
Illustration of Cluedo board from patent GB_586817_A

Copyrighting a game

Copyright is an automatic and unregistered right, meaning the creator owns it as soon as it’s created. Putting a copyright sign, naming the owner and year of creation on the game is a simple and legally recognised way of asserting your IP rights.

Copyright applies to all artistic and written creations. It includes visual elements, wording and designs incorporated into the whole board game, and all can be considered copyright. If, there was ever any copying of a games look or distinctive elements, the creator can seek redress as an infringement of their copyright.

One other IP right called registered design, can sometimes be used. Especially if there is an element of the game that is three dimensional, such as player tokens.

The other very important IP right in relation to games is the trade mark. You can find more information about IP and board games by reading our Industry Guide.

Protecting the name of the game

The appeal to the game Cluedo is in the name, Cluedo. That may sound like stating the obvious but the creation and use of the name is another very important ingredient in a game’s success. The original name for Pratt’s game was Murder! But the one of Waddington’s company executives, Norman Watson, who ran with the idea promptly changed the name to Cluedo. Which was an apparent play on a Latin word ludo, meaning ‘I play’. A clever games title and eventually a brilliant, valuable trade mark.

Here is a wonderful marriage of concept and process (the patent) with the branding and name (the trade mark), topped with a visually appealing board design and unforgettable player names (the copyright). All of these forms of IP protection acts as bricks in a defensive wall of 'idea protection'.

But if you own the trade mark, in practice you pretty much own the game.

Cluedo today

Our Leeds story goes global, as Waddingtons was purchased by American games giant, Hasbro in 1994. And so, Hasbro obtained all the IP rights to Cluedo. We can see that the registered trade mark for Cluedo is still active today. As well as the trade mark for the board game.

Hasbro have taken Cluedo into new directions. Interestingly, the design of the board game, with its various rooms and names is also now a trade mark. The company is using all means of protection to extend the life of the game and retain IP rights over it. It’s a way to safeguard the investment in its purchase. Is it hardly surprising when we see what a timeless success Cluedo has become?

In recent times there have been many Cluedo spin offs, including novelty versions of the game for the Simpsons and TV comedy Big Bang Theory. Back in the 1980s there were even computer game versions and film as well as a TV show in the 1990s.

It all goes to show how a great games idea, playing on our love of old fashioned parlour games, mixed with Agatha Christie style characters can create something as novel as a board game, lifting a name like Cluedo, to the status of iconic.

So who dunnit?

It was a Leeds inventor and games maker that brought hours of fun to families, down generations, around the world.

Jeremy O'Hare, Business & IP Centre IP expert

16 March 2022

The Women Breaking Barriers in Business

Female founded start-ups represent a growing share of investment activity – in the UK in 2011, only 11% of start-ups were women founded and by 2020, this number had risen to 32%. In the male dominated space of entrepreneurship, women founders are often underestimated and overlooked; while we have made progress, there’s still more to be done. To mark Women’s History Month, we’re delving into the experiences of two entrepreneurs we’ve supported to learn how they overcame discrimination in business.

First up is Innovating for Growth alumna Eleanore Richardson, who alongside her mother, Teresa, owns Fulham Scalp and Hair Clinic.

Eleanore on the left with mum, Teresa on right in their clinic in Fulham

“My mum certainly has some stories of working as a black female entrepreneur and as I have entered the business with her in the last five years there are a few things that have brought me back down to reality in terms of the challenges that women face in business.

My mum has worked in the hair industry for the past 45 years. She moved from working in a salon to working from home as a hairdresser when she started her family; part-time availability for hair stylists wasn't a realistic career and banks wouldn't lend her the capital to open her own salon. She worked out of our utility room and bathroom for 30 years and with that income, sustained two children (and our many after school activities), a mortgage and bought a flat in Portugal.

Over those years, the banks slowly offered my mum an overdraft for her sole trader account but she never used it because she had always associated debt with poor financial management.”

When Eleanore was studying for her A-Levels, Teresa also stepped back into her own studies and re-qualified as a Trichologist. Soon after qualifying, she found a retail space that she could run her clinical practice from. However, even though she was a successful business owner for the past 35 years, she was asked for a guarantor to support her retail lease application. Financially independent and in her fifties, she didn't find this appropriate, but was forced to compromise by signing an eight-year lease with no break clause instead.

Upon realising that their business was making enough money to register as a limited company instead of a sole trader, Eleanore and Teresa went to several banks and opened a business bank account. Whilst one bank was happy to offer them a sole trader account with a £12,000 overdraft, the only business account they were keen to offer was with a £2,000 overdraft. They eventually went with another bank that offered a measly £6,000 overdraft and meant that their cash flow was still too tight to invest in growth.

Several years later, Teresa was ready to move clinics and they were in a position to develop their clinic hair care range into a product range ready to be sold to retailers. Despite presenting a business plan in an effort to increase their £6,000 overdraft, the bank turned them down. This made no sense to Eleanore, “I had been offered bigger overdrafts as a student earning nothing, yet here was a successful business that made money every year and had never had to dip into an overdraft, had grown organically year after year, and yet credit options were non-existent.” They postponed development of their range for three years out of fear that the investment would deplete their cash flow, and there were no obvious alternatives to financing that weren't fraught with high interest rates.

Fulham Scalp and Hair has also been operating in Luanda, Angola, which is Teresa’s birthplace. There she has a loyal customer base who have grown with her over the years but many customers and onlookers still don't understand how a business like theirs can generate enough interest and enough revenue to fund a satellite clinic in Luanda. “Rumours of my mother having a wealthy benefactor are always amusing, but depressingly remind me that the expectation for women to run a successful, international business is still questioned.

Last year an investor in Angola who was keen to buy a stake in our Angolan business propositioned us. When negotiations began, it emerged that he was only going to accept a majority stake in all of our business holdings internationally and was going to establish his own solicitor as a business consultant with a 5% stake. The mind boggles at how foolish they must have assumed an older black woman and her younger daughter must be.

This I find is the most common theme being a woman in business, and it hasn't really changed from the time of my mum starting her own business through to me joining and leading it. Women continue to be underestimated in their own businesses, and this seems to be particularly brutal for women of colour or for very young (looking) women. For mum she had been underestimated by so many of the services and employees previously hired, that it was a relief to work with her daughter who she could completely trust and not be on her guard with. Personally, I have had to correct solicitors, landlords and accountants on their own work and have even had one rep from an organisation ask if I need to chat with my "mummy" before signing off on membership.”

Our next business is The Fermentation Station, founded by Amy and Sam who received support from BIPC Liverpool in relation to their trademarking. We spoke to Amy to learn how her experience as an entrepreneur has been different to that of her partners’.

Amy (on left) and Sam on blue backdrop

“Being a female business owner has its advantages and disadvantages. In Liverpool, having access to support through The Women's Organisation provides many advantages to being a female business owner in the city, but I believe this is a privilege that many don't receive.

Whilst it wasn't impossible to be a female business owner 30 or 50 years ago, the challenge was much greater than what we see in 2022. Things have certainly come a long way but we still have a lot of progress to make in how we view women in business.  I often think my Nan would have achieved even more remarkable things during her working years had gender roles been different back then. She was an outstanding woman with a genetic eye condition that she never let stand in her way.”

It is also important to encourage young girls into entrepreneurship, when Amy was in high school the only future presented to her was one of academia. “We were told that it was a safe route into employment that meant that we didn't need to rely on a man - can you guess I went to a single sex school! Whilst I am eternally grateful for the solid upbringing they gave me, the option of becoming an entrepreneur was not one that I was encouraged to explore. I think often this causes 'impostor syndrome' as we feel we aren't skilled for the role, whilst men are more likely to take the leap without second guessing whether they’re qualified to do so."

Having been a Company Director for six years between The Fermentation Station & H2A, Amy has built up confidence to present herself as a business leader and leave the impostor syndrome at the door. When asked about whether she has noticed a difference in the way she is treated by investors, suppliers or clients in comparison to Sam she pointed out that unconscious bias is always at play.

“I believe that many think that Sam is the driving force behind our business – that's until I open my mouth, and he is often granted commendations for behaviours that I perform regularly. When we have been challenged with difficult customers or stockists, who are unprepared to acknowledge or accept my response, I have now resorted to responding to them by pretending to be Sam; you would be surprised how quickly their tone & response changes when they believe it's a man they’re speaking to.”

Overall though, the advantages of being a female founder outweigh the disadvantages, Amy has been the company director of a mother-daughter team and a male-female team which have both been incredible experiences for her. “I think it's completely dependent upon the personalities of your fellow directors or founders, and with both businesses I held close personal relationships. Sam and I work well together not because we are different genders or sexes but because our working styles complement each other.”

18 February 2022

BIPC Style Guide

As London Fashion Week A/W 2022 comes to a close today, we’re feeling like it's about time to update our wardrobe! Stuck in a rut with your wardrobe too? Maybe you're feeling inspired to create runway pieces at home? From shoe making classes to vintage inspired clothing, we have BIPC businesses that are transforming the fashion industry to help pull you out of your rut. Find out how below

 

The Fold Line

Kate and Rachel sewing on a machine in their home/studio

The Fold Line is an award-winning online sewing pattern shop. Founded in 2015 and based in the UK, they are the home for people who love sewing and making their own clothes, offering an extensive range of paper and digital PDF sewing patterns plus copy shop printing services. They are on a sewing mission to help makers find the perfect project and create a handmade wardrobe they love. If the designs from London Fashion Week has inspired you to try your hand at sewing, why not try making one of The Fold Line's best selling sewing patterns for beginners.

Co-founders Rachel Walker and Kate Underdown took part in the Innovating for Growth Free Scale-Up programme and with the help of experts' advice, marketed their new online shop to an established community following. 

 

I Can Make Shoes

Amanda with a shoe prototype

If shoes are more your style, why not try I Can Make Shoes, a London-based shoe-making school for beginners. Amanda founded the business back in 2010 to teach total beginners how to make their own shoes from home. Since we last spoke to the Innovating for Growth alumna, a lot has changed - she spent the first lockdown filming the same course content she had been teaching in-person for over 10 years and released it as an Online Course, this turned out to be great timing as people from all over the world had been wanting to take one of their courses but weren't able to travel the distance.

The past two years have been a very rocky road, as is the case many small businesses, but I Can Make Shoes has come out of it in a great position having had a chance reset the business and find their feet in the world of online training.

 

Revival Retro

Woman crossing the sreet dressed in retro clothing

Inspired by beautiful bygone eras Revival Retro’s garments have classic style, feminine tailoring and flattering cuts. They are the perfect antidote to the fast fashion and throwaway culture of the chain brands on the high street and are committed to enabling individual style with inclusive sizing (8-28). For the discerning woman who wants a better shopping experience, their thoughtful design and considered approach puts people, planet and provenance first. Clothing that women will choose to wear again and again, that are easy to care for, enabling this desire and therefor lowering impact on the environment.

Since completing Innovating for Growth in 2017 where they learned to create a solid foundation for their business plans, their small business has built upon lessons learned and stayed true to their values whilst navigating the challenges of the last few years.

 

Sabina Motasem

Sabina drawing designs in front of a rack of hanging patterns

Sabina Motasem is a multi award-winning bridal boutique featured on vogue.com and in Elle. The entrepreneur and designer behind it is Sabina Ali whose dresses are proudly made right here in London with beautiful craftsmanship by an extraordinarily talented team. Having started in 2007, with a single wedding dress made as a present for a friend, Sabina's presence has steadily grown and she took part in our Innovating for Growth programme in 2012; it's an experience she calls "life changing" as it taught her the value of detaching herself and gaining perspective.

Like so many small businesses Sabina had to close her bridal shop in Islington but she believes it was the right thing to do. Her boutique is now online, becoming one of the first bridal brands in the country to pivot in this direction, and in 2022 she has started offering in-person appointments at bridal pop-up shops in Kings Cross, London.

 

Maria Grachvogel London

380_Maria_G_1731b

The Maria Grachvogel brand of Fashion and Luxury is about fit architecture – making clothes exist for the wearer, rather than the other way around. She engineers beautiful clothes, in fabrics that make every shape and size of woman look and feel her most confident, beautiful, and feminine. With a deep belief that cut and fit is transformative to the body and soul, each piece is carefully considered with seams that sculpt the body and fabric that drapes perfectly to move and flow as you do with thoughtful design details to enhance and flatter or allow for many ways to wear and style. The finest craftsmanship goes into every, considered piece so it can be loved and worn for many years. 

Watch the latest fashion film by Maria Grachvogel, Genesis - A New Dawn, which premiered during London Fashion Week on 21 February.   

 

B_Boheme

Woman with red trousers and colourful trainers by B_Boheme

B_Boheme’s showcases how vegan, sustainable and ethical shoes can be desirable. The collection is 100% animal-free using the latest innovations in sustainable, plant-based materials, as well as natural and recycled materials. With their latest collection, they’ve upped the ante to create a collection with the lowest possible carbon footprint. It features three key styles that are designed to be bolder and brighter as well as durable and timelessly chic. They’ve focused on styles that women can wear to be comfortable while still elevating any outfit, the elegant flat shoe, the designer sneaker and the utility Chelsea boot.

25 January 2022

Small Business Resolutions for 2022

A new year is a time of reflection, it's a perfect opportunity to make important changes and set goals you'd like to accomplish in the year ahead. For small businesses, 2021 remained unpredictable under COVID-19 conditions and in order to adapt, pivots were essential - a tricky environment to set goals and resolutions in. We spoke to businesses we have supported, through Innovating for Growth, our National Network and Start-Ups in London Libraries programme, to find out what their top three resolutions are for this year. If you're struggling to set resolutions of your own, we hope they inspire you!

Paul, Triple Double

Photo of Paul Jenkins, founder of Triple Double

Triple Double is a creative studio, founded by Paul Jenkins, that unleashes how youth engage in sport and education, using the power of design and creativity to transform their lives. Innovating for Growth alumni Paul doesn't usually set resolutions focusing instead on goals, this year he's decided to use themes to guide him rather than setting fixed aims:

  • Responsibility. We can't control what happens, but we can choose how we react. This year I'm going to take more responsibility and empower those around me to do the same, so we can collectively highlight and fix the problems, not just put a band-aid over them.
  • Future Thinking. 'What is the future of... X?' These are the questions I want to be asking this year, and beyond, within the spaces of youth, sport and education that Triple Double works in. Using design and creativity to be in pursuit of the answers rather than just trying to predict them.
  • Team. I want to continue to identify people around me that truly understand why I'm doing what I'm doing, and invest in these relationships – reducing or cutting ties with those that don't. It's impossible to speak and please everyone, so it's about spending time with those that matter most. Goes back to responsibility above ultimately.

Jennifer, Stitch & Story

Photo of Jennifer Lam 1/2 of the founders of Stitch & Story

Founded by Jennifer Lam and Jen Hoang, Stitch & Story gives novice crafters a stress-free experience in learning to knit or crochet, their all-in-one kits contain everything you need to get started and learn the basic techniques. Read on to find out their top three resolutions for 2022:

  • Focusing more on the systems and processes for the business. As our business grows, we’re needing to find leaner and more automated ways of working so that our team has all the right information needed to make decisions. I often find systems and processes quite dull compared to the front facing parts of the business, so this year I’ll be making extra efforts! 
  • Delegating more to my team so that I can get away from the day-to-day and focus more on planning for the business.  
  • Make sure I plan in adequate leave/holiday in advance - otherwise I’ll end up with the bad habit of not taking any time off. 

Tina, HumaniTea

Tina of HumaniTeas holding two cans of her products in the outdoors

Tina was inspired by Taiwanese bubble tea concept and British tea drinking culture to develop a delicious, well-balanced, vegan tea latte beverage - HumaniTea. As well as taking part in the start-up arm of the Innovating for Growth programme, she was also mentored by a successful entrepreneur from the scale-ups programme. Then, in 2021, HumaniTea began being stocked in the British Library canteen! Let's see what Tina's plans are for the coming year:

  • Make HumaniTea accessible to even more people by launching our Vegan Tea Lattes into a nationwide retailer
  • Explore new product development ideas to expand our range of HumaniTea Oat Milk Tea Latte flavours, like turmeric and rooibos
  • Increase our sales to support more wellbeing and sustainability initiatives through growing our list of stockists in the UK and abroad

Fiona & Jennifer, Amaze Associates

Photo of Jennifer and Fiona, founders of Amaze Associates

Amaze Associates, founded by Fiona Wedderburn-Graham and Jennifer McLean, is a transformational coaching company that empowers individuals and  businesses to achieve their goals and to navigate work and life challenges. Their top three resolutions are:

  • Review the business plan and celebrate our achievements: as often we don't lift our heads above the parapet long enough or take time to consider what we have actually achieved.
  • Take social media by the horns: By planning/scheduling reels and stories in advance and introduce lives as part of our marketing strategy. 
  • To be limitless: As a business we have set an aspirational income target, this acts as a real motivating factor for us and has informed our goal setting for this year.

Katherine, ArtPerÚK

Photo of Katherine, founder of ArtPerUK in traditional Peruvian clothing for London's New Year's Day parade in 2020

ArtPerÚK, founded by Katherine Tinoco, is a business created to share Peruvian culture with the wider community in London and the UK, through the art and enjoyment of dance. ArtPerÚK burst onto the UK dance scene in mid-2019, offering Peruvian folkloric dance classes representative of the three regions of Peru: Coast, Andes and Jungle. Katherine let us know what her top three business resolutions for the new year are:

  • Run events and performances outside London to increase Peruvian folklore visibility
  • Create new and energetic choreographies with traditional costumes to increase our variety and diversity
  • Run a Dance Performance with more than 30 dancers in one Theatre in London.

Hellen, Small Stuff

Hellen at her shop front

Hellen Stirling is the founder of Small Stuff, an eco-conscious children’s store in South Yorkshire. Hellen used BIPC South Yorkshire’s free market research reports and recently their IP support to become a trade marked brand. Her three goals for 2022 are:

  • Continue to grow and expand Small Stuff, both online and in real life by taking on more specialised staff to share the load.
  • Collaborate with the local community, support and engage with other local businesses, shoppers and residents to get Crookes high street on the map!
  • Travel and promote the business nationally, but going back to Small Stuff’s roots and utilising pop-up spaces and empty units around the country to promote the brand and our sustainability ethos.

Paul, Solarglide

Paul in his workshop

Paul Pringle, Founder and Managing Director of Solarglide, who are based in the North East, produce blinds, curtains and window shades for ships. They received help from BIPC North East to help take their business to the next level in terms of sustainability. This year, Paul is looking forward to progressing three things:

  • We’re looking at the transport we use, when we travel to shows or to see customers in other parts of the world. What we can do to either offset that, which is not really the way we want to go, we want to try and get as low a carbon footprint as we can, so we’re just looking at every aspect. The support we’re getting to take that forward is great. It just means we’re getting guidance on how to go about it. I was unsure where to turn, now I feel a lot more confident. Our goal is to get the lowest possible carbon footprint that we can get as a business. Yes we’re a manufacturer, but we’ve got lots of other ideas and ways in which we can reduce our power consumption, the processes to make us more environmentally friendly and also the products and see what else we can do to make them more sustainable.
  • One of the big developments happening at Solarglide is we’re going very motorisation with everything we do. For the last 10 – 15 years it’s been all manually operated products we offer. We are now heading into the era of motorisation, i.e. blinds and curtains. We’re investing heavily in research and the development of our products.
  • The other area is we’ve moved in to the yacht industry, which is still under the umbrella of maritime and we’ve developed a whole range of products for the yacht and super yacht market. It’s an exciting time for us. We’re also looking at land-based projects, without diverting too much away from the maritime market, i.e. motorhome, caravan, as our products fit that type of environment very well as well. We’ll stay true to our maritime roots and won’t diverge too much.

 

 

09 December 2021

Shop local this festive season

According to Mintel research (which you can access for free in many BIPCs around the UK), 25% of consumers say they are shopping more with local businesses due to Covid-19*. This isn’t just via the traditional bricks and mortar stores, but online as well, with 44% of consumers shopping more online during the pandemic, as detailed in their COVID-19 Retail and E-commerce: A Year On in the UK report. So, we’re bringing you a selection of small businesses who have used the BIPC services around the UK, to give you some inspiration for gifts, not only for Christmas, but year round.

Treats for everyone

Margaret alongside a variety of Cubby Salve products

One business who received support from BIPC Glasgow, Cubby Salve, founded by Margaret (or Mimi to her cubbies), makes gentle, small-batch, skincare. Each Salve & Body Bar is made with natural ingredients and is blended and hand poured by Margaret in Cubby’s Salve Kitchen.

Cost: Gift sets from £28.99

Where to buy? Cubby Salve

For those with green fingers

Marcela holding a sacpot

Sacpots are tough yet lightweight ethical plant pots designed to be shaped by you. Sacpots are rot-proof, water resistant, and can be placed inside or outside, available in hundreds of colour mixes. The elastic neck lowers water consumption and the insulating fabric accommodates root growth with full stretch indicating it’s time to pot on. Dispatched with a liner in a post box friendly envelope, your washable Sacpots will store flat after use. Handmade by Marcela Livingston in Bradford, West Yorkshire. Marcela received IP guidance to protect her idea and help with general market research with BIPC Leeds through the free access to its databases.

Cost: £17

Where to buy? Sacpot

Pott(er)y about ceramics

A dark blue bowl, created by Elena

Elena creates handmade functional and decorative ceramics at Sunken Studio and in her own studio in Leeds. Products include handmade mugs and bowls can be purchased via Instagram. Elena likes to play with surface patterns and geometries and decorate her creations with bright colours and uses natural elements she finds in her garden such as leaves to imprint and enrich surfaces. She is inspired by her surroundings and loves finding details and harmony in the shapes and colours of everyday life. Elena also finds inspiration from the places of her childhood, waves and rocks by the Sardinian sea. Elena used BIPC Leeds' ERDF funded Start-up Leeds programme to take her business to the next level, which included attending weekly workshops. 

Cost: Various (bowl, pictured, £30)

Where to buy? Instagram

For the bookworms

Carolynn Bain, founder of Afrori Books, with her hands together in front of a blue background

Afrori Books has the biggest selection of books by Black authors in the United Kingdom. Covering every genre that you are looking for with thousands of books in store and online. They have a simple mission: Support Black authors, create diverse bookshelves and be a voice for justice. Founder, Carolynn, had a one-to-one with BIPC Sussex to finding funding opportunities and to access their free databases, including COBRA.

Cost: Various

Where to buy? Afrori Books

For the chocoholics

Selection of Lucocoa chocolate bars

Lucocoa Chocolate, is London's first bean to bar chocolate making company based in North London. You won’t find any refined sugar or artificial sweeteners in these bars, instead Lucocoa opts for the healthier alternatives of coconut sugar and lucuma while also sourcing the best flavoured cocoa beans from around the world. Amarachi, founder of Lucocoa, used Innovating for Growth experts' advice to help scale her business as demand for her product grew rapidly.

Cost: Food and Drink hamper £60

Where to buy: Lucocoa

Get mistletoe ready

Terence Chung and colleagues holding FRUU lip balms

Our Circular Economy Start-Up Day panellist, FRUU, is a pioneering cosmetics company that specialises in turning fruit by-products into sustainable cosmetics. Started from the spare room of founders Terence Chung and Kelly Yee in 2017, FRUU developed as an initiative to add value to the waste produced in the agricultural waste stream, reduce the use of resource intensive materials, whilst making sustainability an accessible lifestyle. All products are designed, manufactured and produced from their workshop in London and FRUU is currently stocked in 1000+ stores in the UK, EU, Australia and South Korea. Terence also took part in Innovating for Growth to access professional expertise and advice on critical business areas, strategy planning, marketing and intellectual property. 

Cost: Gift boxes start at £2

Where to buy: FRUU

Zero-waste cordial

Natasha with her selection of cordials

Another from our Start-Up Day Circular Economy panel, Natasha from Urban Cordial started her business by foraging for ingredients in her allotment to turn them into cordials. Over a third of global food does not reach our plates, often because of the appearance of the item, even though it is perfectly safe to eat. Natasha, being aware of this issue, contacted local farms to source their surplus food produce and to date, Urban Cordial has helped to save over 100 tonnes of fruit from landfill. Urban Cordial’s production process is also zero waste with all fruit pulp going to the local farms to become animal feed.

Cost: Get the full range for £48

Where to buy: Urban Cordial

For those cosy nights in

Hot chocolate made with Kokoa tabs shown by the hot chocolate glass

A collection of single origin hot chocolates made with tablets and flakes of real chocolate; starting with White and then in varying cocoa percentages from Venezuela 58%, Organic Peru 70%, Academy of Chocolate Gold winning Haiti 75% up to a 100% pure cocoa! Everything, but the White, is registered with the Vegan Society so you can make it with your favourite milk.

Cost: Prices vary; use BLGIFT at checkout to get free shipping on all orders over £10.00 until the end of December!

Where to buy? Kokoa Collection

Handpicked luxury for the home and garden

Sophie Conran with some flowers in a dining room setting

At Sophie Conran they know that giving a personal gift to a loved one is the ultimate treat. Their collection has something unique to suit every special person in your life. From Sophie’s licensed ranges, exclusive collections and hand picked products, they have curated an inspirational shop for the whole home and garden.

Cost: Various

Where to buy: Sophie Conran

I’m dreaming of an Italian Christmas…

A bottle of Negroni by Primo Aperitivo next to a crystal glass filled with the cocktail

Primo Aperitivo encapsulates the very best of Italy making the Italian Aperitivo easy to enjoy in a sharing format. In addition to the most famous Italian Aperitivo, the Negroni cocktails, Primo Aperitivo is the first brand to release the Americano and Sbagliato cocktails, carbonated upon bottling, which create the first ever range of classic Italian Aperitivo cocktails in a ready to serve format. Primo is committed to serve the best and most authentic cocktails sustainably: each cocktail is produced and bottled using 100% renewable energy and every ingredient is produced at the distillery to reduce carbon footprint and wastage.

Cost: £27.90

Where to buy: Primo Aperitivo

Precious stones for a precious person

Tomasz Donocik Crocodile cufflinks

Innovating for Growth business, Tomasz Donocik, designs and manufactures bespoke and high jewellery sold worldwide in stores such as Saks Avenue (New York), Isetan Men (Japan) and Tsum (Moscow). If you are looking for something extra special, they also offer a bespoke tailor made service where clients can turn their dreams into modern day heirlooms.

Cost: Prices start at £250

Where to buy: Tomasz Donocik

For the creatives

Jen from Stitch and Story holding a ball of yarn and knitting needles

Stitch & Story is a craft kits company based in London, revamping knitting and crochet as simple, modern and aspirational skills. They empower people to start their own creative projects and tell their own stories using chunky yarns, easy-to-follow instructions and online video tutorials. Stitch & Story believe in the power to create, personalise and achieve something meaningful by bringing out the artisan in everyone. Co-founder, Jennifer Lam, took part in our Innovating for Growth programme and with the help of IP experts; she has launched her business in international markets.

Cost: Various gift offers

Where to buy: Stitch & Story

Fashionable butchers for a Christmas lunch

Flock & Herd's Turkey at Christmas dinner surrounded by other plates of Christmas food

A small but growing butchery located in Peckham and Beckenham, Flock & Herd aim to provide the very best possible quality and range of produce, combined with their service and experience. This Christmas they have carefully selected the best festive treats from Appledore Free Range Turkey to a perfectly dry aged Ayshire Rib of Beef, whether it’s a small lunch for two or a family feast there are plenty of tasty and delicious delights for you to enjoy.

Cost: Various + £30 deposit payable on the phone

Where to buy: Flock & Herd

For those with a sweet tooth

Snowman piñata from Sweet Paper Creations, with Christmas decorations

If you're tired of board games and looking for a fun family activity to do on Christmas day, Sweet Paper Creations have just what you need! The business supported by the Start-ups in London Libraries project in Waltham Forest make and sell piñatas, made from recycled materials, for any occasion, you can even commission your own bespoke character! The profits from their shop help to deliver their “Make It and Break It” workshops, which provide a creative outlet for those suffering from mental health issues, stress, bereavement.

Cost: Various (Snowman, pictured, £30)

Where to buy: Sweet Paper Creations

Get glamourous

Model wearing a necklace from Delmora

Visit Delmora's online shop for the perfect gift to add a touch of Christmas sparkle to any outfit. Delmora took part in the Start-ups in London Libraries project in the borough of Bexley, they offer a variety of beautiful jewellery items and accessories to help you turn a 'good look' into a 'great look'. 

Cost: Various

Where to buy: Delmora

Make a splash

Moon Cycle Bath Bomb from Haus of CBD

Haus of 420 have just what you need to unwind after the big day of festivities! Handcrafted using pure and organic CBD, essential oils and detoxifying natural spa mineral salts. It offers you consistency, relief, balance and calm resulting in the best nights sleep you’ve probably had in a while. Each bath bomb contains 50mg of CBD and 100% peace. Haus of 420 received local support in Lewisham from the Start-ups in London Libraries project.

Cost: £9

Where to buy: Haus of 420

Spread the Christmas cheer

Gingerbread greeting card from MerryCherie, next to a cookie cutter

MerryCherie offer a beautiful range of positive wellbeing cards for you to share with your friends and family over the festive season. They are proud to be as environmentally friendly as possible, the cards are wrapped in recycled brown paper and safely and securely packaged in hardbacked/padded envelopes for postage. The Start-ups in London Libraries local support in Lewisham helped Sheree-Marie to start her business MerryCherie.

Cost: (Gingerbread card, pictured, £2.95)

Where to buy: MerryCherie

Handmade with care

Norio knots Woven Necklace Kit from Crafty North Londoner

Crafty North Londoner is a group of London based artisans producing non-mass produced handmade products, with sustainable and ethical practices at the forefront of their activities. The business supported by Start-ups in London Libraries in Haringey offer beautifully created products so you can make sure the gift you give is the most unique one under the tree.

Cost: Various (Mini Necklace Kit, pictured, £24+)

Where to buy: NorioKnots

04 November 2021

Sustainability in business

With 61% of Mintel’s Sustainability Barometer respondents saying they were meal planning to prevent food waste and 58% are buying fewer clothes, sustainability and going green are at the top of people’s agendas. Inventors and entrepreneurs around the world are finding new, innovative, environmentally friendly ways to do things and help nurture our planet. This year’s Start-up Day will feature more than 45 speakers who have sustainability at the heart of what they do, all available to watch online, wherever you are and for free. Until then, let’s hear from some of our other BIPs, that’s bright and inspiring people to you and me, who have led the eco revolution.

From initial purchases, processes, marketing and right down to their uniform, Becca and Charlotte are making sure that running a business doesn’t have to cost the earth. The two co-founded North Sky Yurts, based in Yorkshire, which offers a unique venue for weddings, parties, or corporate events, surrounded by nature.

For Becca, having a sustainable business has always been important, ‘for years I’d dreamed of owning my own business. I knew I wanted it to be in glamping, be outdoors, and be something that also contributed something good to the world.’ They do this by planting a tree for every booking and the tent furnishings used are sourced responsibly or second hand where possible. 

Attending events and one-to-ones at the Business & IP Centre Leeds helped Becca and Charlotte with their marketing, writing a business plan and access funding. ‘The free advice was so valuable, and it was so great to meet other people wanting to start businesses. It also gave me the confidence that I had a credible idea and could do something with it. Having like-minded people and cheerleaders around your business is vital and working with other small businesses to recommend each other will really help your business along. Make sure you talk about your business in every conversation you have, you never know who that person might know that could help grow your business.’

Becca and Charlotte, Co-founders of North Sky Yurts. Photo by Elly Ball
Becca and Charlotte, Co-founders of North Sky Yurts. Photo by Elly Ball

Another business, who took part in our Innovating for Growth: Scale-up programme earlier in the year, wanted to change an industry from the inside. Amarachi who founded Lucocoa in 2015, after teaching herself how to make chocolate in her home, learned that the bean-to-bar quality chocolate could be much better than that available in the mass market, even than perceived luxury brands.

‘I started Lucocoa Chocolate to change how unsustainable the chocolate industry is. Chocolate is one of those things that we eat so much of and know little about – dark chocolate isn’t supposed to be bitter, milk chocolate isn’t supposed to be that sweet and white chocolate is actually chocolate.
Amarachi Clarke, Founder of Lucocoa Chocolate

Large chocolate companies exploit cocoa farmers, resulting in serious consequences. Farmers are unable to invest in technology or equipment to help them grow the best beans or meet the corporation's demands. This can lead to them to exploiting their workers and using child or slave labour. It is important that farmers are paid a fair price to help stop these harmful practices and it is our commitment to do that.’

Since 2015, Amarachi has rapidly driven the business to production capacity, having secured keystone customers and thriving online sales. ‘Innovating for Growth has been so useful to me, I have spent a long time trying to work out answers to certain questions alone and this course gave me access to experts that could answer the questions I had and give ideas on how to scale the business.’

Lucocoa Chocolate

If you live locally to Southwark, you may recognise our next business, Bottle Farm, who took part in the Start-ups in London Libraries programme. With everyone spending more time inside their houses over the last two years, Bottle Farm is now more relevant than ever. Co-founders Charlie Francis, Daniel Taylor and Emil Schneider, really put sustainability at the heart of their business, they manufacture in the UK and offset 100% of their carbon footprint by funding forestry and decarbonisation projects. In addition to this, the Bottle Farm kit is made from over 95% recycled material. The Bottle Stands and Grow Baskets are made using waste material from the factory floor.

'We are the kit that turns any used plastic bottle into a beautiful indoor farm. Grow delicious vegetables, fresh herbs and even houseplants on your window. Good for you, good for the planet.

The Start-ups in London Libraries programme has been really useful for us. Dean's specialised crowdfunding expertise was invaluable when we were developing a plan for our Kickstarter campaign. Some of the strategies he suggested were hugely effective. The marketing workshops were also great.'

With help from Dean, the SiLL Business Champion for Southwark, Bottle Farm were able to raise £30,000 through a crowdfunding campaign on Kickstarter, so keep an eye out for big things coming from them.

Bottle Farm

If you want to find out more about how you can be eco-concious in your business decisions from the start, join us for our biggest free event of the year, Start-up Day. You can also access Mintel reports and over £5m worth of other online resources for free at BIPCs around the UK. Turn your brilliant idea into a business.

Start-up Day is in partnership with Santander

Red Santander logo

15 October 2021

How Do We Sell Sustainability to Consumers?

In 1969, John Lennon said, “we’re trying to sell peace, like a product…like people sell soap or soft drinks”. That same approach is needed today to sell sustainable goods and services and we need data to help us figure out how to get them to resonate with people.

Some of the most popular sustainable behaviours according to Mintel’s research are driven by frugality, led by meal planning to avoid wasting food (61%) and buying fewer new clothes (58%). The sustainable consumer groups we have identified are more likely to agree with the statement ‘I have a budget that I try to stick to as much as possible’. It is this ‘return on investment’ mentality we need to appeal to when pushing solar panels and EVs, not just environmentalism.

Sustainable products and services should also appeal to people’s sense of well being and self-preservation. A sharp indication of just how seriously UK consumers are taking climate change and pollution is shown by the proportions interested in buying air conditioning (30%) or air purifiers (32%) to make their homes cleaner and safer. Health also informs the growth in greener transport behaviours seen this past year and those who have walked (45%) or cycled (17%) more often. 

Sustainably-minded consumers have stronger peacock tendencies, being more likely to agree with the statement ‘I like to stand out from the crowd’. Refurbished tech reseller Back Market appeals strongly to these values, addressing the growing problem of e-waste by selling products 70% below their new price, all delivered in a Freedom campaign that celebrates being ‘different’ from the sheep who line up en masse to pay more for the latest phone.

iPhone advert by Back Market, with the campaign tagline "Buy Different."

There’s still time to make a personal difference

The good news is that a small majority (54%) still believe we have time for redemption, and slightly more (56%) believe that their personal actions can make the difference. For brands, the opportunity here is to become the chosen partners of those consumers looking to make a difference. The challenge thereafter is for brands to maintain that relationship by proving what difference they’ve made and reporting back on that impact. So how can they do this?

Bar chart showing consumers' sense of optimism and impact in the UK - 54% believe we still have time to save the planet and 56% believe their personal behaviour can make an impact

1. Don’t cross consumers’ ‘red lines’

When asked to choose their top five considerations when purchasing coffee, socks or soap, consumers typically select two or more sustainable features, but they won’t sacrifice product quality, efficacy or brand familiarity for sustainability. We should never forget that a sustainable coffee must first and foremost deliver pleasure, taste and quality before anything else. These rules apply to packaging too: its primary role is to protect the product within to ensure that the energy and other resources that went into its production are not wasted. Their footprint will be much higher than that of the packaging itself. Patagonia is one of the very few brands to have had the courage to explain its reasons for using plastic in these terms.   

Mintel barometer showing most important factors when choosing one at home coffee product over another.

2. Educate on and disclose impacts

Consumers are fixated on ocean plastic (62% say it’s a top three environmental concern) yet even accounting for its production using fossil fuels, its incineration and disposal it generates less than 4% of annual GHG emissions. More consumers prioritise ocean plastic than a loss of biodiversity in the oceans as a concern, but Sea Shepherd’s revelation that 46% of plastic in the Great Pacific Garbage Patch is actually fishing nets, confirms that fishing and food have a far greater impact than packaging when it comes to damaging the ocean and the role of its biomass in storing carbon. It’s the duty of brands to be transparent on their business’s biggest areas of impact when it comes to releasing carbon or methane. 

3. Offer tangible, local solutions

When it comes to accepting the reality of climate change, it’s a case of ‘seeing is believing’, with national levels of concern around climate change grounded in what people experience in their own countries. The visibility of ocean plastic is one of the reasons why it resonates so highly and this element of tangibility will also be key in whether people engage on issues. This may hardly seem an earth-shattering insight, but it signifies the importance of tangibility and localism when it comes to delivering sustainable solutions, confirmed in characterisation studies showing ‘sustainably-minded consumers’ to be distinguished by the high emphasis they place on values like ‘community’ and ‘localism’. This means that corporate initiatives – wherever possible – must deliver local visible benefits like cleaner local air from brands using EVs or investing in urban tree planting schemes.

Mintel Sustainability Barometer showing consumers' attitudes towards climate change. 51% in the UK are concerned about climate change and 42% believe that the UK is suffering from climate change

4. Sell in the science

Just 45% of UK consumers agree that “science can provide solutions to the climate crisis”, which is pretty disappointing when we consider how intrinsic available technologies (solar panels, batteries, fuel cells, hydroponics) and those still in development (carbon capture, climate engineering, zero-carbon manufacturing materials, chemical recycling and lab-grown foods) are to us achieving emissions reductions. The pandemic has afforded us a zeitgeist moment to seize upon the speedy and spectacular successes in RNA vaccine development and trust in science needs to be built up by brands to help us achieve progress to net zero. Brands need to be brave enough to explain the benefits of science and synthetics instead of taking the easy option of celebrating ‘natural’ for all of its’ supposed purity. Palm oil, beef and coal are all “natural” resources, but they are finite and threatened and release GHGs in their production.

Mintel Sustainability Barometer showing percentage of consumers agreeing that science can provide solutions to the climate crisis. Only 45% of people in the UK believe this compared to the lowest 25% in Japan and highest 58% in Canada and China.

5. Use clear metrics and language

What will convince consumers to purchase products that claim to have environmental or social benefits? 

To build belief in science and to convert potential into actual purchases, companies need to offer a new sustainability lexicon and use simple data and metrics that consumers can understand. Some 44% of UK consumers want labelling that shows a product’s environmental impact and 40% want this communicated in terms they can understand (eg litres of water used or km travelled). Mondra has developed colour-coded on pack “eco scores” that will go on trial in the UK this autumn and go some way to meeting that need.

Naked Bacon packaging with colour coded packaging on "eco-score"

Richard Cope is a Senior Trends Consultant at Mintel and author of the Sustainability Barometer. Join Richard at our Start Up Day 2021 event on 11th November. He'll be hosting a session on understanding sustainability trends in the UK right now - an unmissable and informative event for all small businesses wanting to start up sustainably. 

13 October 2021

Turn your brilliant idea into a business

Our annual flagship event, Start-up Day is back again. Our free day of online panel discussions, talks and training is back on Thursday 11 November and will feature more than 50 speakers all helping aspiring entrepreneurs and small business owners to not only start-up, but start-up sustainably.

Over the years, we’ve had thousands of people attend our events both online and in person around the UK. We’re catching up with some to hear what they’ve done since joining us.

Sara-Jayne Slocombe attended BIPC Manchester’s Start-up Day in 2019 and was self-employed supporting other businesses with their annual reports and admin. This then developed into project work and Amethyst Raccoon was born. Hearing from other people who had been in her shoes, who were now the ones giving the talks was one element of the day Sara-Jayne connected with.

‘The biggest takeaway from Start-up Day was appreciating how much and what is involved in starting up a service-based business, and learning that it is completely do-able and can be dealt with in bite-sized chunks.’

Since October 2019, Sara-Jayne’s business has gone from strength to strength, despite the pandemic. ‘If anything, I’ve had more business. For me, the main effect was being flexible with payments to support clients who had been impacted by Covid. Looking ahead, I hope to pick up more clients, finish my booking keeping qualification and connect with industry leaders.’

Speaking to those who are thinking about starting their own business, Sara-Jayne says, "Get really clear on what you want to do, why you want to do it, and who you want to do it for."

DavidFungMousehold_079

Norwich-based magician, David Fung, started his business with the help of BIPC Norfolk in 2018. ‘I first attended Start-up Day and gained many tools and much knowledge near the beginning of my journey. I later signed up for an accounting one-to-one session, which answered many of my questions and put my mind at rest.’

Start-up Day helped David get more knowledge and understanding of the ‘business fundamentals – there’s so much to learn if you’ve never done this before. In addition, the BIPC has given support in local networking and increasing publicity, and are really accessible if I have questions or need other support.’

David’s advice for others looking to start their own business, “Plan first, then just do it. You can learn by doing. I remember attending Start-up Day and asking a business mentor “What’s the next step after this workshop? Is there a part two?” and she replied “The next step is to do it. Start your business.” Take small steps; before you know it, you’ll be running a business.’

Start-up Day can also provide networking opportunities and allow people to share their skills to support other entrepreneurs. Northamptonshire-based business, Clock and Compass Coaching, founder by Daniel O’Connor, made many connections during BIPC Northamptonshire’s Start-up Day in 2019. ‘One of the people I met went on to design my logo and website, I met the person who runs local networking events and from a workshop on copywriting, I then used that copywriter for my website. There was one other person there I met through networking on the day who became my mentor for a year. Lots of great workshops and lots of great connections which have led on to helping me really boost my business.’

Shot_06_277

Jessica Runyard, founder of Runyard Editorial Services, studied English Literature at university as she knew she wanted to go into the editorial world. However, living in Devon meant the opportunities were few and far between.  She set up freelance and is helping self-publishing authors. Jessica also worked with businesses, helping with their websites. She offers a wide range of services around editing for the local area as well as being a freelancer where she has also worked with people overseas.

Jessica attended BIPC Devon's Start-up Day and found the discussions about networking very helpful, the importance of networking but not over networking. Jessica feels like if she could’ve networked more this year than she could’ve been making a bigger profit by now.

"The most memorable thing about Start-up Day 2019 was the talk on accountancy and business banking – things that I knew very little about but were very interesting. After the talk I knew where to look and who to contact, which was very helpful."

She also took away from the Start-up Day some key things for starting a business that she never knew, for example, when she needed someone to do her accountancy. She learnt how long she could stay a sole trader, when to be registering for VAT – all very important things for when starting a business which she didn’t know about before attending Start-up Day.

Jessica’s advice for others starting a business; “Be confident. Imposter syndrome isn’t a thing, you may feel like an imposter but, everyone feels like an imposter, just do it. The more you sit there and say you can’t do it, you will never start if you come up with an excuse."

Book onto our Start-up Day 2021 event, here.

Start-up Day is in partnership with Santander

Red Santander logo

Innovation and enterprise blog recent posts

Archives

Tags

Other British Library blogs