24 October 2024

From Coca-Cola to KFC: uncovering a spooky intellectual property secret

Secret spells and hidden brews, tricks of the trade make treats anew. Who would have thought IP (intellectual property) could be so magical?

One type of IP is more unknown and mysterious than all the others. Its hiddenness makes it special and used in the right way can be just as powerful. It’s called a trade secret and is a type of IP protection that can be pure business alchemy.

What is a trade secret?

In a nutshell, a trade secret is confidential business information that has value. Or, to put it another way, anything secret you’ve created that you wouldn’t want to lose to a competitor! It could be something like a hidden process, recipe or even an algorithm that powers the performance of a programme. This is also known as proprietary information.

Trade secrets are different from patents in many ways, although both need to be kept confidential (for patents until the patent application is eventually filed).

Nearly every businesses will have some kind of commercially sensitive information, so being aware of that and understanding its value can be an important first step to protecting it. A trade secret is the thing that could really provide you with a competitive edge.

In the UK, trade secrets come under two types of law; the common law of confidentiality and information that by definition falls under the Trade Secrets (Enforcement, etc.) Regulations 2018.

Common law confidentiality arises when ‘information with the necessary quality of confidence is imparted in a situation imposing an obligation of confidence’.

You can see them both as mutually complementary with some overlap. Both aspects carry a strength, just like a two-headed hydra. Think of a witch’s brew, filled with spooky secrets and bubbling with powerful potential.

What are some famous trade secrets?

There are so many trade secrets concealed around the world, but some are more famous than others.

Does anyone really know the secret formula for Coca-Cola? Apparently not (although it hasn’t stopped other brands from trying to work it out). In the company’s own words, ‘the formula for making Coca-Cola is a trade secret. We have protected the special taste of Coca-Cola for more than 130 years. Only the Coca-Cola Company knows how to make Coca-Cola’.

The mystique behind the Coca-Cola formula is so famous, that the company has it locked away inside a vault on display in the Coca-Cola museum, Atlanta, USA.

Trade secrets are actually quite common in the food and drinks industry. Think of all those secret recipes handed down over generations. There is hidden knowledge to making the perfect chocolate brownie, malt whiskey or even a colonel’s secret fried chicken recipe made from 11 herbs and spices. KFC’s original secret recipe is what they claim makes their chicken so ‘finger lickin' good’. For both of these brands, it is magical marketing in its messaging too.

However, what if your trade secret isn’t cooking, but computing? Yes, there are plenty of secrets in technology too, especially software. Search engines such as Google (parent company Alphabet) have built an entire business model on algorithms that effectively rank information for ease of finding.

The algorithm has been developed and refined over many years of testing and trading. Recent news of a leak of an AI related trade secret have sent the company into a tailspin resulting in a criminal case been filed. Part of a secret was out.

Any leak of a highly guarded secret can bring major consequences for any company and so protecting these secrets becomes paramount. Once the witch’s secret cat is out of the bag, it’s out. Therefore, businesses will do everything to protect their secrets with the legal equivalent of an ancient curse.

Woe will to any soul who breaks the secret seal on any trade secret! The curse will come through prosecution.

How to protect your trade secret

Which raises a pressing question, how does a company or individual protect themselves from having their secrets stolen?

The answer will depend on the circumstances, and professional legal help is always advisable. Generally the secret is best protected in-house by firstly limiting exposure to a set number of individual(s) on a need to know basis only. Therefore, every company should have a confidentiality process in place backed up in employment contracts.

Physical and electronic security is an absolute must, depending on how the secret is kept.

Furthermore, before any sharing of a secret to a third party it is highly advisable to protect it with a non-disclosure agreement.

Trade secrets are unregistered intellectual property rights. This simply means there is no register of them or requirement for application. This is unlike patents, designs and trade marks. Controlling access to the secret is through contracts based on the law of confidentiality and specific regulations covering trade secrets.

This in some circumstances can be an advantage over patents. A patent, although initially secret will eventually be published before it can be granted to the inventor. The quid pro quo is then a monopoly on the technology or technique for twenty years. If you want to look at alternative ways to protect your process, then exploring trade secrets as a viable alternative could be the way to go.

If you’d like to find out more about the magic combination of all the different types of IP, then our Introduction to Intellectual Property workshops and webinars will do the trick.

Spook your competition and keep your trade secrets close

Your trade secret is truly a magical thing that spooks your competition. It has all the mystique you need to creates an aura of mystery in your business and spellbind your customers. They will want to keep coming back for more, hooked on the power of your hidden magic.

So this Halloween, do not be scared to find and use your business’s secret spell. The treat is always in a secret trick.

Posted by Innovation and Enterprise Team at 11:35 AM in British Library , Business , Copyright , Entrepreneurs , Food and drink , Information , Intellectual property / IP , Inventions , Law , Patents , Registered design , Start-ups , Trade marks | Permalink

Tags: halloween spooky trade secrets intellectual property coca-cola kfc branding

16 October 2024

How to set up a food business: hear from the experts this World Food Day

To celebrate World Food Day we’re spotlighting some inspirational food businesses who have been supported by BIPCs around the UK. Do you need a nudge to start your business? Or have you started but feel like you need support? You are not alone. Here are some wise words of advice from people who have been there and done it before.

Test your ideas and refine them before going all in

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"The advice I'd give to someone who wants to set up a food business would be to go for it! But remember, passion is key. You have to love what you’re doing, especially in the food industry, because it’s a lot of hard work. Get clear on your niche – whether it's a specific cuisine, style of cooking, or type of service (like catering, classes, or a product line).

Although passion is crucial, it needs to be paired with a solid business mindset. Start by understanding your market and see if there’s demand for what you’re offering. Be realistic about costs and pricing; passion alone won’t pay the bills! Also, start small – test your ideas and refine them before going all in. Don’t hesitate to ask for help, whether it’s from mentors, fellow entrepreneurs or organizations like the BIPC. Building a strong network can help you avoid common pitfalls and grow smarter.

When I started my business journey I wish I had known how unpredictable things can be. I thought I had it all mapped out, but sometimes plans change and you just have to roll with it. It’s ok to pivot and adapt to what your customers want rather than sticking too rigidly to your original vision. I also underestimated how much time would spend on the ‘other’ side of the business – admin, marketing, social media etc... I wish had been kinder to myself in the beginning. Mistakes happen, and they’re all part of the learning process!

The BIPC has been a game-changer for me.

Starting a business can feel overwhelming, especially when you don’t know where to begin. The BIPC offers tons of free resources, advice and workshops that are perfect for anyone starting out. They also helped me understand the legal side of things, like protecting my brand and intellectual property, which is super important. Plus, it’s a great place to connect with other entrepreneurs – you don’t feel like you’re going it alone. Honestly, if you’re starting a business, tapping into the BIPC is a no-brainer!"

- Suki Pantal, Founder of Suki's Curries and Spices

Advertisement is key

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"My advice would be to speak to the environmental health team before your inspection. If you contact them directly and say you are a new business and would like to know all the ins and outs of what makes a good food business, they will certainly help you. I was lucky to have one of the inspectors come to our business when we were setting up and he told me exactly what I needed to do, along with the best and most affordable options. He helped us plan the best place for our sink and what we needed to watch out for.

Advertisement is key. If that be having a theme, all the way down to window design. We found that two years on many people didn’t know where we are but knew where the new shops are in town. So, we have invested more into our shop window, so people know exactly what we do and where we are.

At the start of my business journey I wish I'd have known that I didn’t need to buy everything new. I wish I had saved thousands buying more second-hand items for my shelving and units as I am stilling paying these off two years later. This would have also been so much better for the environment.

The BIPC has been amazing for me. They helped me set up my business and pointed me in the right direction to get it to grow. I wouldn’t be here today with my shop if it wasn’t for the BIPC."

- Laura Curling, Founder of Higham Refill

Research your product

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"When setting up a food business you have to first of all research your product. Go to your local BIPC and use the resources there to look at food trends and what consumers are looking for. Look at your competitors and what their USP is. Does your product match trends? If so, what also makes it different and stand out from your competitors? What is your USP? What is your brand about?

Contact and register with your local Environmental Health and Trading Standards and work out what it is you need to do in terms of food safety and labelling before you sell anything.

Next, work out the aims for your business and where you want to sell it. If retail is your goal make sure you are clear about what percentage the retailer needs from products, then go back and work out your prices. Take some time to test your product out at markets and events and see how sales and feedback goes. Then you can make tweaks accordingly.

Get good at social media, it can make a real difference to your sales. People like to get to know who is behind the brand. It is something that I constantly need to improve on!

At the start of my business journey I wish I knew the time it can take to get a product to market. Creating a product isn’t the hard part, it is the processes you go through to get that product to market that takes the time, so always allow much longer than you think! Also I wish I had had better business knowledge at the start of my journey in accounting, profit/loss, forecasting etc. I would recommend visiting your local BIPC and getting on as many courses that deal with the business side of things as soon as you can.

The support you can receive from the BIPC is amazing. From the free resources at the library, to free events, free consultations with experts and the opportunity to get funding, it really is a fantastic place for start-ups and established businesses. I have been so grateful for the support and people I have met through BIPC who are continuing to help me on my business journey."

- Vicky Armitage, Founder of Meraki Cacao

Have confidence in your ability and just do it

"My advice to anyone looking to start a food business would be to ensure you really are passionate about food, then the setting up a of food business where you can bring all the aspects of your food enjoyment together could be the icing on the cake!

There are also many non-food related issues to consider when setting up a food business, for example legislative requirements, food hygiene and business insurances. Are you working on your own or shall you employ staff? If so, how many full time or part time and subsequent training needs. Where are your suppliers based? What is your customer base? Spend some time on market research, know the market you are entering - competitors, price and location.

Talk to people, lots of people and not necessarily within the food industry. You don’t have to do it all on your own, there are lots of organisations who can help. Stay positive. Make mistakes and learn from them.

Time management is key. Organise yourself to carry out all the business tasks or delegate where you can. It is very easy to let your business run your life and it can become all encompassing. Plan time away from your business, time for friends, family and time for you to recharge your batteries. This is easy to say, but not always easy to put into practice.

What is great for anyone setting up their own business that that the BIPC service is completely free. It is accessible online and in person. I live in Glasgow, my local BIPC is located in the Mitchell Library, so it's very handy for me to visit and see the service in action. I found out the range of services of offer and enjoyed the use of their free workspace. The staff are friendly, approachable and nothing is too much trouble.

I borrowed some business text books and arranged a one to one session which helped explain more about my business and for me to obtain a set of information tailored to my needs. Packed full of business information, BIPC is an invaluable resource with access to a variety of networks that can assist you. A very helpful and knowledgeable service."

- Kirsteen Oliver, Founder of Granny Beaton’s

If you're thinking about starting up but aren't sure where to begin, sign up for our free Kickstart Your Business programme that offers tailored, accessible workshops and webinars to help you on your business journey. Topics covered include financing your business, researching your market and protecting your business's intellectual property. Find out more here and sign up today!

Posted by Innovation and Enterprise Team at 10:47 AM in BIPC National Network , British Library , Business , Business plan , Copyright , Entrepreneurs , Food and drink , Growth , Information , Intellectual property / IP , Market research , Start-ups , Success stories , Trade marks | Permalink

12 February 2024

Show small businesses some love

February is a month in which high street shops are adorned with hearts and flowers, and products are often tailored to reflect the theme of love. However it can be more than just a time for romantic gestures, and also a chance to treat yourself and your loved ones while also showing your local business community some love.

Below you can find a selection of luxurious products from the entrepreneurs supported by our Business & IP Centres (BIPCs) across the UK. Whether you're looking for self-care treats, or thoughtful gestures for friends and family, you’ll also help support our vibrant community of small business owners.

Give something scent-sational

Sarah McCartney, who used our scale-up programme Get Ready for Business Growth, has always had a passion for making her own scents. Her award-winning fragrance, Goddess of Love & Perfume, is dedicated to Aphrodite and how she imagined the perfume she would be wearing if she descended to the North York Moors. Treat yourself or your loved ones to this luxurious perfume, a blend of all the fruit and flower materials we love best: rose, violet, raspberry, blackcurrant, bergamot and Mandarin.

Cost: £60 for 15ml, £150 for 50ml

Where to find: 4160 Tuesdays

A sweet surprise

Vicky Armitage used BIPC North East to research the trends in healthy eating and chocolate, and her business produces raw cacao bars made from organic and nutritious ingredients. With flavours ranging from roasted almond to orange and raw caramel, these bars create a healthier alternative to chocolate that is just as delicious. All ingredients are ethically and sustainably sourced and the packaging is recyclable, so you can give a gift that does good!

Cost: £4 each (10% off if you buy 4 or more)

Where to find: Meraki cacao

Wrapped up in elegance

Get Ready for Business Growth participant Rory Hutton's products are perfect if you're looking for some luxury. Rory is an award-winning, Cambridge-based artist, print maker, and historian. Drawing upon many inspirations, including architecture, theatre, opera and dance, his collections of silk scarves are testament to the strength of his passion for beautiful things and creative flair. With designs inspired by Shakespeare's First Folio and beautiful manor gardens, these scarves hold a timeless beauty that will add a touch of elegance to any outfit.

Cost: £45 - £200

Where to find: Rory Hutton

Good enough to eat

Amarachi Clarke completed our Innovating for Growth programme (which has now been succeeded by Get Ready for Business Growth) and used the BIPC resources to research the chocolate market. After teaching herself to make chocolate at home she learned that the bean-to-bar quality chocolate could be much better than that available in the mass market, even than perceived luxury brands. From a selection of tasty chocolate bars to Belize cacao infused gin, Lucocoa offer high-quality, delicious products that will make the perfect gift.

Cost: Chocolate bars start at £2.75

Where to find: Lucocoa Chocolate

Posted by Innovation and Enterprise Team at 3:13 PM in BIPC National Network , British Library , Business , Entrepreneurs , Fashion , Food and drink | Permalink

09 November 2022

Celebrating small businesses this festive season

Small businesses in the UK have had a lot to contend with in the last few years, however, the UK’s brilliant independent retailers are among the most hardy in their sector. Figures from the Local Data Company have revealed that the independent retail and leisure sector was more resilient to the impact of Covid-19 compared to national chains with five or more outlets.* In this blog we are celebrating their incredible achievements and contributions, both economic and creative. We have curated a selection of some fantastic products from small businesses around the UK who have used the BIPC services, to help you narrow down the search for that perfect gift.

For those with a sweet tooth

One business who received support from BIPC Leeds City Region, Klara’s Gingerbread, makes and hand decorates gingerbread biscuits; each piece made using a traditional Hungarian recipe and carefully decorated by hand making a perfect edible Christmas decoration. Lactose free and vegan versions are available. Klara also runs workshops, both in Leeds and remotely for all ages to relax, have fun and learn how to decorate their own gingerbreads.

Cost: Between £2 – £50

Where to buy? Klara’s Gingerbread

Raise a glass

Selfish Spirits is an ethically conscious spirit brand based in Skipton, aiming to make the world a little bit better through supporting charitable causes and being as sustainable as possible wherever they can. Their signature product is a dark spiced rum made from molasses from Guyana and fermented and distilled in the UK. It has all-natural flavourings of vanilla, caramel, Mexican lime and a touch of blood orange.

Cost: £34.95

Where to buy? Selfish Sprits

Make your mark

Martina Rocha Luz is a Leeds-based calligrapher and engraver offering a personalised engraving service to make your gifts extra special! Engraving is the perfect way to elevate a present and Martina personalises anything, from wine to perfumes. In addition to her engraving service, Martina also offers unique wedding signage and personalised stationery.

Cost: Prices start at £19.95

Where to buy? Martina Rocha Luz

Don’t get in a pickle

Northumbrian Pantry makes sweet and spiced pickled pears preserved in a special blend of star anise, cinnamon, cloves, and allspice. The perfect pairing for a Christmas Stilton and a glass of port and equally delicious with whipped or ice cream or as a classic pear salad with walnuts and Roquefort cheese. Handmade in small batches using seasonal pears in the North Tyne Valley village of Simonburn.

Cost: £5.40

Where to buy? Northumbrian Pantry

Super superfood

Harper and Willow, who used BIPC Northamptonshire, was created with the intention of bringing healthy, wholesome, delicious organic food to the market with their own personal twist. They use great flavor combinations with premium ingredients, resulting in an amazing taste experience. The muesli and granola doesn’t use refined sugar, processed oils, preservatives, additives and flavourings. All products are vegan and gluten free!

Cost: Various

Where to buy? Harper and Willow

Look the part

April’s designs are inspired by the geology surrounding her in the North East of Scotland, she has continued to use nature as inspiration, despite moving to Glasgow where she used our BIPC in the Mitchell Library. Inspired by her photography of stones and geological sites around Scotland, she set out to create a collection of luxury textile accessories whilst upholding her personal values: buying less by buying better; supporting local businesses and sustainability first.

Cost: Various

Where to buy? Agate and Ayre

Give the gift of giving

For those who are looking to give back this festive season, BIPC Greater Manchester’s Action Media Hire deck out a Police Interceptor Action Vehicle, which usually stars in TV and films, for their fundraising. The Santaceptor distributes sweet treats to children and collects donations to assist with the project operations and other local charities.

Cost: Up to you

Where to donate? Santaceptor

For those who love self-care

Natalee Onyeche’s Skin Solace is a sophisticated, luxury brand to reflect the high-quality ingredients used, which makes her customers feel pampered. Your skin absorbs 60 - 70% of everything you put on it within 26 seconds! With this fact in mind choosing the right products becomes more important. BIPC Nottinghamshire’s Skin Solace products are formulated to offer the very best nourishment and moisture naturally. Skin Solace aims to turn everyday occurrences into opportunities for self-care with the products it provides.

Cost: Various

Where to buy? Skin Solace

Bold accessories

Contemporary jewellery designs inspired by the beautiful English countryside and made by hand in the heart of Norfolk using recycled sterling silver. Good jewellery is something that makes your heart sing whenever you wear it - the necklace given with love, the cufflinks bringing individuality to workwear, or the tiny horse shaped stud earrings showing a love of riding. Wherever we see it, jewellery always embodies the essence of the wearer in choices that are as individual as fingerprints. Making jewellery by hand allows Helen, who used BIPC Norfolk, to make one-off pieces on commission for clients.

Cost: Various

Where to buy? Helen Cross Jewellery

Dress to impress

Where African culture meets contemporary fashion. Manchester-based Cultureville offers statement looks and hand-crafted accessories, ethically sourced from West Africa. Their goal is to showcase the beauty and talent of Africa through bold and beautiful African inspired clothing and accessories.

Cost: Various

Where to buy? Cultureville

For the crafters

The 'why' of Tas’ business is to make all people create moments to feel comforted and included. It does this through uniquely flavoured, consciously sourced loose-leaf tea and modern embroidery kits, designed and created locally in Cambridgeshire.

Cost: Various

Where to buy? Very Craftea

For the K-pop stans

Get Ready for Business Growth business, SOKOLLAB, is an independent Korean music and lifestyle store bringing you the best in KPop, KBeauty, stationery and books. Visit their London and Birmingham stores or go online for authentic Korean gifts this Christmas!

Cost: BTS Proof Standard Edition £54.00

Where to buy? SOKOLLAB

Eco-friendly Skincare

Another of our scale-up businesses, BATCH #001 creates award-winning, sustainable, organic skincare products and beauty gift sets for dry, sensitive skin, powered by the bees, the land and the seas, using only natural ingredients, eco-friendly packaging, and everything is handmade, at their small female founded business. They offer a range of luxury and bespoke gift sets at all prices points, which are gift ready, wrapped, with a personalised note and free UK shipping. Choose from Bath Soaks, Body Scrubs, Bath & Body Oils, Beeswax Balms and Candles. Perfect for Christmas gifting!

Cost: Various

Where to buy? BATCH #001

Bring the world home

Meaning 'friend of the people', AARVEN is an ethical homeware and jewellery brand founded by two adventurers, inspired by their artisans around the globe. From wood block printed textiles, recycled brass jewellery, to hand woven baskets, they design their joyful collections in collaboration with the world's best artisans. Working in close collaboration with over 30 artisan groups across Africa and in India, AARVEN uses ancient craft techniques to create contemporary heirlooms for the modern home.

Cost: Various - save 10% on purchases over £10 with code BL10 (expires on Christmas day).

Where to buy? AARVEN

The perfect accessory

Pom Pom London was born in 2015 with the aim of delivering affordable, stylish and contemporary products. All their products are designed from the UK, they are passionate about creating fashion pieces that are unique and fun for all ages and the expanding range is a reflection of this. Whether you are looking for a warm hat or a useful bag, there's something for everyone.

Cost: Various

Where to buy? Pom Pom London

If the shoe doesn't fit

I Can Make Shoes teaches people how to make their own shoes from home using their beginner-friendly online tutorials, shoemaking kits and books. Whether you have difficulty finding shoes that fit or you're just a shoe lover who loves to craft, I Can Make Shoes is the best place to start! Our previous scale-up programme helped I Can Make Shoes founder, Amanda Overs, triple her team size and launch an online community. She's now taking part in our new business support programme, Get Ready for Business Growth, tailored to arts and culture businesses and fully funded by Arts Council England.

Cost: Various - save 10% on books, kits & supplies with the code: BritishLibrary10

Where to buy? I Can Make Shoes

Does what it says on the tin

Introducing KANKAN, natural body care in a can. A simple at-home refill solution. Nourishing botanical soap supportive for your skin health and wellness. Made from all natural ingredients, plastic free and infinitely recyclable. Oh and one tree is planted for every can sold ensuring your daily wash is giving even more! Delivered gift ready in reusable packaging.

Cost: Starter set prices start at £24 - use the code BRITISH LIBRARY KAN to enjoy 20% off your first purchase.

Where to buy? KANKAN

Design your own wardrobe

Sew Me Sunshine is an independent dressmaking fabric & haberdashery shop shipping worldwide. We have a curated selection of dressmaking fabrics, including a large range of sustainable eco fabrics & deadstock (ex-designer) garment fabrics, dressmaking patterns and high quality sewing supplies. Our one stop shop will help you make a handmade wardrobe that will make you smile.

Cost: Various - save 15% on all orders with code BRITISHLIBRARY15

Where to buy? Sew Me Sunshine

Cards for every Christmas

Jelly Armchair is a small family business specialising in big silly puns. Run by two sisters, Jelly Armchair has a collection of colourful illustrated cards, gifts and homewares designed to bring some silliness to everyday life and make you giggle (or grimace) at the pun based 'dad joke' humour. Cat, the illustrator creates beautiful, detailed artworks that you'll want to look at time and time again, and you’ll notice something new each time. Our collection of 'multipun' Christmas cards is suitable for all ages and even comes with a fully illustrated Christmas envelope.

Cost: Various - save 10% on all orders with code BLXmas22

Where to buy? Jelly Armchair

*According to COBRA reports (which you can access for free in many BIPCs around the UK)

Posted by Innovation and Enterprise Team at 4:16 PM in BIPC National Network , Business , Entrepreneurs , Fashion , Food and drink , Start-ups | Permalink

09 December 2021

Shop local this festive season

According to Mintel research (which you can access for free in many BIPCs around the UK), 25% of consumers say they are shopping more with local businesses due to Covid-19*. This isn’t just via the traditional bricks and mortar stores, but online as well, with 44% of consumers shopping more online during the pandemic, as detailed in their COVID-19 Retail and E-commerce: A Year On in the UK report. So, we’re bringing you a selection of small businesses who have used the BIPC services around the UK, to give you some inspiration for gifts, not only for Christmas, but year round.

Treats for everyone

One business who received support from BIPC Glasgow, Cubby Salve, founded by Margaret (or Mimi to her cubbies), makes gentle, small-batch, skincare. Each Salve & Body Bar is made with natural ingredients and is blended and hand poured by Margaret in Cubby’s Salve Kitchen.

Cost: Gift sets from £28.99

Where to buy? Cubby Salve

For those with green fingers

Sacpots are tough yet lightweight ethical plant pots designed to be shaped by you. Sacpots are rot-proof, water resistant, and can be placed inside or outside, available in hundreds of colour mixes. The elastic neck lowers water consumption and the insulating fabric accommodates root growth with full stretch indicating it’s time to pot on. Dispatched with a liner in a post box friendly envelope, your washable Sacpots will store flat after use. Handmade by Marcela Livingston in Bradford, West Yorkshire. Marcela received IP guidance to protect her idea and help with general market research with BIPC Leeds through the free access to its databases.

Cost: £17

Where to buy? Sacpot

Pott(er)y about ceramics

Elena creates handmade functional and decorative ceramics at Sunken Studio and in her own studio in Leeds. Products include handmade mugs and bowls can be purchased via Instagram. Elena likes to play with surface patterns and geometries and decorate her creations with bright colours and uses natural elements she finds in her garden such as leaves to imprint and enrich surfaces. She is inspired by her surroundings and loves finding details and harmony in the shapes and colours of everyday life. Elena also finds inspiration from the places of her childhood, waves and rocks by the Sardinian sea. Elena used BIPC Leeds' ERDF funded Start-up Leeds programme to take her business to the next level, which included attending weekly workshops.

Cost: Various (bowl, pictured, £30)

Where to buy? Instagram

For the bookworms

Afrori Books has the biggest selection of books by Black authors in the United Kingdom. Covering every genre that you are looking for with thousands of books in store and online. They have a simple mission: Support Black authors, create diverse bookshelves and be a voice for justice. Founder, Carolynn, had a one-to-one with BIPC Sussex to finding funding opportunities and to access their free databases, including COBRA.

Cost: Various

Where to buy? Afrori Books

For the chocoholics

Lucocoa Chocolate, is London's first bean to bar chocolate making company based in North London. You won’t find any refined sugar or artificial sweeteners in these bars, instead Lucocoa opts for the healthier alternatives of coconut sugar and lucuma while also sourcing the best flavoured cocoa beans from around the world. Amarachi, founder of Lucocoa, used Innovating for Growth experts' advice to help scale her business as demand for her product grew rapidly.

Cost: Food and Drink hamper £60

Where to buy: Lucocoa

Get mistletoe ready

Our Circular Economy Start-Up Day panellist, FRUU, is a pioneering cosmetics company that specialises in turning fruit by-products into sustainable cosmetics. Started from the spare room of founders Terence Chung and Kelly Yee in 2017, FRUU developed as an initiative to add value to the waste produced in the agricultural waste stream, reduce the use of resource intensive materials, whilst making sustainability an accessible lifestyle. All products are designed, manufactured and produced from their workshop in London and FRUU is currently stocked in 1000+ stores in the UK, EU, Australia and South Korea. Terence also took part in Innovating for Growth to access professional expertise and advice on critical business areas, strategy planning, marketing and intellectual property.

Cost: Gift boxes start at £2

Where to buy: FRUU

Zero-waste cordial

Another from our Start-Up Day Circular Economy panel, Natasha from Urban Cordial started her business by foraging for ingredients in her allotment to turn them into cordials. Over a third of global food does not reach our plates, often because of the appearance of the item, even though it is perfectly safe to eat. Natasha, being aware of this issue, contacted local farms to source their surplus food produce and to date, Urban Cordial has helped to save over 100 tonnes of fruit from landfill. Urban Cordial’s production process is also zero waste with all fruit pulp going to the local farms to become animal feed.

Cost: Get the full range for £48

Where to buy: Urban Cordial

For those cosy nights in

A collection of single origin hot chocolates made with tablets and flakes of real chocolate; starting with White and then in varying cocoa percentages from Venezuela 58%, Organic Peru 70%, Academy of Chocolate Gold winning Haiti 75% up to a 100% pure cocoa! Everything, but the White, is registered with the Vegan Society so you can make it with your favourite milk.

Cost: Prices vary; use BLGIFT at checkout to get free shipping on all orders over £10.00 until the end of December!

Where to buy? Kokoa Collection

Handpicked luxury for the home and garden

At Sophie Conran they know that giving a personal gift to a loved one is the ultimate treat. Their collection has something unique to suit every special person in your life. From Sophie’s licensed ranges, exclusive collections and hand picked products, they have curated an inspirational shop for the whole home and garden.

Cost: Various

Where to buy: Sophie Conran

I’m dreaming of an Italian Christmas…

Primo Aperitivo encapsulates the very best of Italy making the Italian Aperitivo easy to enjoy in a sharing format. In addition to the most famous Italian Aperitivo, the Negroni cocktails, Primo Aperitivo is the first brand to release the Americano and Sbagliato cocktails, carbonated upon bottling, which create the first ever range of classic Italian Aperitivo cocktails in a ready to serve format. Primo is committed to serve the best and most authentic cocktails sustainably: each cocktail is produced and bottled using 100% renewable energy and every ingredient is produced at the distillery to reduce carbon footprint and wastage.

Cost: £27.90

Where to buy: Primo Aperitivo

Precious stones for a precious person

Innovating for Growth business, Tomasz Donocik, designs and manufactures bespoke and high jewellery sold worldwide in stores such as Saks Avenue (New York), Isetan Men (Japan) and Tsum (Moscow). If you are looking for something extra special, they also offer a bespoke tailor made service where clients can turn their dreams into modern day heirlooms.

Cost: Prices start at £250

Where to buy: Tomasz Donocik

For the creatives

Stitch & Story is a craft kits company based in London, revamping knitting and crochet as simple, modern and aspirational skills. They empower people to start their own creative projects and tell their own stories using chunky yarns, easy-to-follow instructions and online video tutorials. Stitch & Story believe in the power to create, personalise and achieve something meaningful by bringing out the artisan in everyone. Co-founder, Jennifer Lam, took part in our Innovating for Growth programme and with the help of IP experts; she has launched her business in international markets.

Cost: Various gift offers

Where to buy: Stitch & Story

Fashionable butchers for a Christmas lunch

A small but growing butchery located in Peckham and Beckenham, Flock & Herd aim to provide the very best possible quality and range of produce, combined with their service and experience. This Christmas they have carefully selected the best festive treats from Appledore Free Range Turkey to a perfectly dry aged Ayshire Rib of Beef, whether it’s a small lunch for two or a family feast there are plenty of tasty and delicious delights for you to enjoy.

Cost: Various + £30 deposit payable on the phone

Where to buy: Flock & Herd

For those with a sweet tooth

If you're tired of board games and looking for a fun family activity to do on Christmas day, Sweet Paper Creations have just what you need! The business supported by the Start-ups in London Libraries project in Waltham Forest make and sell piñatas, made from recycled materials, for any occasion, you can even commission your own bespoke character! The profits from their shop help to deliver their “Make It and Break It” workshops, which provide a creative outlet for those suffering from mental health issues, stress, bereavement.

Cost: Various (Snowman, pictured, £30)

Where to buy: Sweet Paper Creations

Get glamourous

Visit Delmora's online shop for the perfect gift to add a touch of Christmas sparkle to any outfit. Delmora took part in the Start-ups in London Libraries project in the borough of Bexley, they offer a variety of beautiful jewellery items and accessories to help you turn a 'good look' into a 'great look'.

Cost: Various

Where to buy: Delmora

Make a splash

Haus of 420 have just what you need to unwind after the big day of festivities! Handcrafted using pure and organic CBD, essential oils and detoxifying natural spa mineral salts. It offers you consistency, relief, balance and calm resulting in the best nights sleep you’ve probably had in a while. Each bath bomb contains 50mg of CBD and 100% peace. Haus of 420 received local support in Lewisham from the Start-ups in London Libraries project.

Cost: £9

Where to buy: Haus of 420

Spread the Christmas cheer

MerryCherie offer a beautiful range of positive wellbeing cards for you to share with your friends and family over the festive season. They are proud to be as environmentally friendly as possible, the cards are wrapped in recycled brown paper and safely and securely packaged in hardbacked/padded envelopes for postage. The Start-ups in London Libraries local support in Lewisham helped Sheree-Marie to start her business MerryCherie.

Cost: (Gingerbread card, pictured, £2.95)

Where to buy: MerryCherie

Handmade with care

Crafty North Londoner is a group of London based artisans producing non-mass produced handmade products, with sustainable and ethical practices at the forefront of their activities. The business supported by Start-ups in London Libraries in Haringey offer beautifully created products so you can make sure the gift you give is the most unique one under the tree.

Cost: Various (Mini Necklace Kit, pictured, £24+)

Where to buy: NorioKnots

Posted by Innovation and Enterprise Team at 1:07 PM in BIPC National Network , Business , Entrepreneurs , Fashion , Food and drink , Start-ups | Permalink

02 November 2020

A week in the life of… Catherine Farrant, founder of Ossa Organic

Catherine, founder and CEO of Ossa Organic took part in our Innovating for Growth: Scale-ups programme earlier this year, so we wanted to find out more about how she leads her company and what it involves...

Ossa Organic is a food business on a mission to inspire people to change the way we eat, from choosing fast and convenient to nourishing ourselves for optimal gut health and wellness.

Our first product to market was organic and traditional bone broth, which was also the first to hit UK supermarket shelves in 2015. As a business we are focused on tradition not trend, and a lot of mine and the teams’ time is spent in educating and inspiring people to move away from 0% fat diet culture and processed foods, and instead to use ancient nutrition as a way to heal themselves and feel well. A great example of this was our Bone Broth Bar held in January of this year, where we held a pop up for three weeks in the iconic Selfridges food hall in Central London, serving hot cups of chicken, beef and vegan broths and chatting to customers about gut health and these nourishing traditions.

I joined the Innovating for Growth programme, just before the pandemic hit and the world as we knew came to a halt. During this time the programme was an exceptional form of support and motivation and reminded me of the many vital practices for entrepreneurs, which help us to refocus and reprioritise our working lives:

To plan and think strategy in a quickly changing landscape
To visualise my goals
To be creative
To collaborate
To make time to rest

All of these now make up my primary focuses in a working week as I continually learn to be more kind and patient with myself and remember my favourite mantra, ‘You can do anything, but you can’t do everything.’

My week

My weeks are always different as I do keep a routine, but am someone who thrives in a dynamic and varied environment. I spend every day working to grow and build Ossa but make my family and my children a priority as well as myself.

Self care

I am sure there are many female entrepreneurs who are mothers that understand if you are not giving time to yourself, you will ultimately fail. Self-care gives you more energy and ultimately it is this positivity and motivation that you can gift back to your family and your business.

Once I have completed my maternity leave, I will resume my weekly routine which includes:

yoga three – five days per week before the house wakes up (a rare moment for stillness and inward reflection)
I also practice meditation and do a 10 minute breath work session or journey most days. This helps me still my mind and some of my best ideas for the business or moments of clarity to make better decisions, come in this time. I always keep a notebook close by to jot down any ideas that spring to mind.
I rest and recalibrate by using the sauna two times a week for 20 minutes, which promotes detoxification, gut health and digestion and gives me time to detox from the digital, putting myself in a space where it is literally impossible to check Instagram or emails.

I am a mother of three and have just welcomed our third child into the world, so I am currently on maternity leave. At such a pivotal time in a woman’s life, I have been so proud to take time out and realise what we have created in Ossa Organic.

Through my pregnancy, labour and birth (which took place at home) I sipped on bone broth and remembered how it all began. Ossa was born when I was pregnant with my first son and in search for an all-natural and organic source of nutrients for my body and found an elixir in bone broth. Hailed for millennia as “liquid gold", bone broth is rich in the nutrients from slow cooked bones including collagen, gelatin, glycine and amino acids to help seal the gut, strengthen immunity and much more. It was then I realised that there was nothing readily available and that it was time to share an alternative away from processed fast foods and bring these ancient nourishing traditions to supermarket shelves. Now, five years after launching, as a new mother I am able to enjoy the product that my body really needs during this pivotal time of rest and recovery.

Living my own brand

It has been so powerful for me to live my own brand over the lifetime of the business. I started looking into ancestral nutrition as a way of life seven years ago when I was pregnant with our first child. Ossa Organic was born five years ago, and since then, my team and I have worked weekly to inspire others to make their gut health a priority and to learn about bone broth and natural, organic and traditional foods. We share more on our blog.

My team and I have become experts at working remotely, considering the current times. We work on two team meetings a week which can be one – two hours long. We spend time looking at our micro and macro goals and then give each team member dedicated tasks.

As a female entrepreneur and a mom, the power of a strong team behind me is everything. To have trust and support from people who understand and grasp your business, gives me strength as a CEO and allows me to focus more on what I want to achieve for the business.

I work five days a week and start very early, as I am an early bird. I like to finish work by 15.30 to be able to collect the children, and on days this is not possible, I know I can make this time when I need to. This is vitally important to me.

I also spend a portion of time each week reading, researching, and discovering new ideas and trends in the way of health, mindfulness and biohacking. All these areas relate to Ossa and help keep me at the cutting edge and inspired.

I am most recently very interested in regenerative farming and soil health as all this links to the microbiome. Having left a corporate job where I was a Partner in a large firm in the City of London, I have spent two years out of that world and immersed in my own business where I have had the pleasure of being able to design my own life. The power of having control over how you work, allows you to create a life that suits your best interests. I believe this way of living has made me more productive and more inspired in both business and everyday life.

Posted by Innovation and Enterprise Team at 8:42 AM in Entrepreneurs , Food and drink , Growth | Permalink

29 October 2020

Innovating for Growth: Scale-ups diary – The Street Food Company – part 2

Hi, and welcome back to part 2 of The Street Food Company blog (read part 1 here if you missed it)! After another great six weeks, we have finally finished the Innovating for Growth: Scale-ups programme and have managed to build a solid growth plan that we are so excited to start actioning.

After all the workshop learnings from the first half of the programme, part 2 really allowed us to tailor this work to our business with focussed one-to-one consultations.

Everything kicked off with one of the most overlooked areas of a business, market research. Not only did we have access to thousands of up-to-date market reports via the programme, we also had Oliver, our dedicated Business Library researcher. Oliver was able to help us answer specific questions we had e.g. were young people engaged in cooking sauces? How has COVID-19 changed people’s eating and cooking habits? Getting these questions answered gave us a much clearer picture about the opportunity in the market and how our products and offering could be as competitive as possible.

With this research in hand we decided to engage a design agency to help us reposition our brand and get the key messages right. During this design phase, we fortunately met with Alex and Ceyda from Briffa, a specialist IP law firm. They were able to give us advice about protecting trade marks and other business intellectual property, both in the UK and abroad, and reviewed our existing confidentiality agreements and privacy policies. We now feel so much more confident in protecting all our work.

Our final meeting was with Uday from Red Ochre where we brainstormed final thoughts and ideas from all areas of the course so we could confidently walk away with an actionable growth plan that will truly make a difference to our company.

We are now incredibly excited to launch our updated brand and products and to crack on with our mission of making truly unique, adventurous and fun products with crazy bold flavours that other companies are afraid to do; that challenges the status quo and pushes the boundaries of food and flavour. If you are as passionate and creative with food as we are, subscribe on our website and be the first to find out!

All in all, it has been a fantastic journey and couldn’t have come at a better time. I would like to thank the British Library for accepting us on this course with a big shout-out to Julie and Anna the Relationship Managers, who have been fantastic. Also big thanks to all the mentors who have helped so many companies with their growth plans in such volatile times.

Although it’s goodbye to the Innovating for Growth programme, we are now looking forward to joining the BIPC’s Growth Club and getting access to their amazing guest speakers. For those thinking of taking part on the course, all I can say is get over to the Innovating for Growth page on the British Library website and apply.

Thanks for now and Let Your Taste Buds Travel!

James and Kevin

Posted by Innovation and Enterprise Team at 9:38 AM in Business , Business plan , Entrepreneurs , Food and drink , Growth , Intellectual property / IP , Market research | Permalink

30 September 2020

How the BIPC can help you Reset. Restart

What does the future of business look like? In normal times many things can be uncertain, but with a pandemic almost everything is - demand might have increased, operations closed, plans paused, or business models changed entirely.

We know that businesses need as much support as possible and we’re here to help. Our newly launched free Reset. Restart programme helps you to understand your business, give you the tools to plan for future success and prepare for change in the short-term. The BIPC is here to help you take the power back and become more resilient, sustainable and agile.

To tie in with the launch of our new programme, we are featuring just a small selection of businesses who have come through the Business & IP Centre’s doors throughout the years and who have successfully adapted during the COVID-19 crisis.

Becky Griffiths is the founder of Mother’s Ruin and a former Innovating for Growth alumna, who’s been running her business in its current format since 2014.

“I manufacture a small range of alcoholic drinks from things that I grow or forage. So, by a year-long process of cold infusion I make fruit liqueurs, sloe gin, damson gin, etc. I also make two distilled gins, for which I grow some of the botanicals. On top of this, I run a small weekend cocktail bar, which showcases the products I make... A bit like a brewery tap room, the building I rent acts as manufacturing unit, bottle shop and bar. I also sell my products wholesale to local delis, bars and direct to the public through my website. There are lots of different strands to the business which I think was my saving grace when COVID-19 came along!

Due to the pandemic, we had to close the bar, which can be up to 90% of our income in some months. Very quickly I saw that alcohol was considered essential shopping (phew!). So I set up myself as an off-license with a table moved out into our doorway – we opened the day after lockdown. We had a lot of people come and buy direct from us – being an outside activity I think people felt safe.

The established online business went crazy. I offered free delivery to a fairly wide area of East London, which I did on my bike. I also created some new products, a hand sanitiser, two bottled cocktails which had previously been favourites in the bar and a bar in a box, where people could buy gin, tonic, snacks and have it delivered to their door. The new products and the free delivery were both taken up well by customers. And so we stayed connected to our customers and got by pretty well throughout the months of closure.”

Another business who has continued to flourish throughout the pandemic by capitalising on the benefits of an online offering is I Can Make Shoes. Its founder, Amanda Overs, explains how she’s managed to keep her head, or should it be feet, above water.

“During one of my mentoring sessions with Innovating for Growth delivery partner, Fluxx, they helped me realise the importance of starting an online community, which I went on to do. This community has steadily been growing and when COVID struck (which, in theory, should have put me out of business). I spoke to this community and heard what they wanted, which was online courses. I quickly pivoted my business, filmed and released my online course in two weeks and have since made over £100,000 of online course sales in under six months. It's kept my business open, my staff employed and opened up a whole new revenue stream.”

For Becky and Mother’s Ruin, it was also a good time to reflect on the business. “An opportunity to ask myself if I were to do it all again would I do anything differently? We had to incorporate COVID-19 secure regulations into the re-opening of the bar on Saturday 4 July, but it has also actually enabled me to do things I had wanted to do i.e. Table service, a smaller more sustainable menu, better use of staff resources, a lower impact business with lower overheads – all good.

Plus, I had been quite old school in my approach to the business, never borrowed any money and have no debts. I have always run the business in a way that has felt personally sustainable – and not having to worry about servicing a debt is great.

One thing the Innovating for Growth programme taught me when I thought I was looking to scale-up (as I thought this was the way that businesses inevitably must progress), was a clearer understanding of what I didn’t want. Which is a difficult but extremely useful lesson! Not to be confused with feeling like a failure because you don’t fit with what appears to be the standard of success...”

Another business, who previously used BIPC Norfolk for support on intellectual property, has also used this as a time to reflect and refocus their business. Hazel Russell, co-founder of The Wood Life Project, had onboarded over 20 retailers when they launched to wholesale in September 2019 and she partnered with Not on the High Street and Joules a couple of months later. By January 2020, they were looking to increase this number to 45 after a successful trade show. However, when COVID-19 struck, retailer orders stopped and conversations were put on hold.

Hazel explains, “This enabled us to focus our efforts on our online sales, via our own website, as well as Not on the High Street and Joules. We worked on our SEO/CRO, blogs, and used social media platforms to drive sales and grow brand awareness. As a result of this, our sales far surpassed those experienced last Christmas.”

Hazel continues, “The rise in sales can of course be explained by the change in consumer habits in the lockdown period; shoppers were no longer hitting the high street to find gifts for loved ones, they did this from the comfort and safety of their homes instead.”

Much like Becky and Mother’s Ruin, The Wood Life Project were also able to work on their sustainability, “During this period, we spent time preparing for becoming Grown in Britain (GiB) certified, and successfully gained accreditation in June. We also gained our Forest Stewardship Council (FSC) accreditation in July.”

Hazel is now looking forward and is currently working on a new range of products to complement their existing product range. These include seasonal children’s products especially for Christmas as well as some products for adults and the hospitality trade. They are also now back in discussions with the large retailers too. Watch this space for The Wood Life Project products in a retailer near you soon!

New products and innovations are continuing to pave the way for businesses to continue trading and move forward. Innovating for Growth alumna, Central Vision Opticians, founded by Bhavin Shah has done just that. Bhavin explains “We’ve had to adapt the business as a result of coronavirus and I believe it has had a positive effect. We were already a multi-award winning practice and I’ve always been looking at ways to innovate and offer more to our patients. As a result, safety now became a very important priority in a way that we’d never considered before. Not just for our patients but for my staff and myself. I re-mapped our entire customer journey from the point of first contact, to when patients entered the premises, how the examination was conducted to trying spectacles. After identifying all of the potential risk points with my staff, we planned and found ways to make everything as safe as possible.

I had been planning to invest in new technology that would allow us to examine our patients’ eyes in more depth, so we could identify problems more quickly and accurately. This technology also had the benefit that we could examine patients without getting as close as before, which meant that it would be safer as well as more thorough.

We also noticed a few common symptoms that patients were experiencing as a result of lockdown and working from home. Many children have become more short-sighted because of reduced outdoor time, excessive screen use and close-up work. We had already been successfully working on innovative programmes to help reduce the rate of this type of deterioration, so we were able to help many children who became short-sighted (myopic). We also noted a surge in patients who were experiencing symptoms of eyestrain as a result of working from home and additional VDU/screen time. We created blog posts and information guides to help alleviate the symptoms from home where possible and invited those with lingering eyestrain to attend the practice for a specialised assessment to solve their problems.

I believe that the crisis has helped to focus the way we help our patients and has increased the value we can offer in keeping their eyes safer and healthier with better vision than ever before.”

For Becky and Mother’s Ruin, there continues to be positivity, “It is hard to know what the future will bring for us. What the crisis has taught me is that the business does have a good resilient core, and that we can only live in the moment and try and respond creatively to changes as they happen. So I ask myself, is everything OK today? This week? And if so, I think that is all I can hope for, and I am grateful! I think being a tiny multi-stranded business makes all this possible.”

If you are looking to Reset. Restart your mind set, business model, market opportunities, customer offer, social and environmental impact, products and services, marketing, finances, funding options or digital productivity, visit our free programme page to find out more and to sign up to our webinars.

Posted by Innovation and Enterprise Team at 2:37 PM in BIPC National Network , Business , Entrepreneurs , Fashion , Food and drink , Success stories | Permalink

28 September 2020

Innovating for Growth: Scale-ups diary – The Street Food Company – part 1

We are once again following another business through the Innovating for Growth: Scale-ups programme, The Street Food Company. You can read last year's diary from JR Pass and The Good Slice’s diary from earlier this year. You will hear first-hand about the programme’s different sessions and how they are using these to focus and change their business direction. Let’s here more from James.

“Hi, I’m James and together with my co-founder Kevin, we started The Street Food Company. The business sparked from our backpacking adventures and tasting the world’s best street food, from Bangkok’s shredded mango salads, chorizo chilli mint hotdogs from Havana to the toasted coconut curries of Sri Lanka. Back in the UK, we couldn’t find the same electrifying flavours and inspiring dishes anywhere and were bored with the more mainstream dishes everyone was offering.

We decided to make a range of bold, adventurous and unique Street Food sauces that helped others easily recreate the world’s best street food with just a few simple ingredients, no need for specialist skills or hard-to-find herbs and spices. We started supplying university chefs to help them provide street food for their students, but the business has recently grown into theme parks, football stadia to pub chains and hotels across the UK. Our simple mission to help anyone easily recreate the world’s best street food that we find on our travels was well underway!

Fast forward to March this year and all that changed. All our customers had to close their doors and the food service sector as we knew it changed overnight. We quickly decided to turn our focus to diversifying our business and to launch a retail side for consumers who wanted to cook more adventurously at home with bolder world flavours. The Innovating for Growth programme couldn’t have come at a better time as we now had access to a group of specialist advisors who could help us in every aspect of our new retail growth plan, to ensure we focussed our limited resources in the right direction at such a critical time.

We kicked off with a session by Rasheed Ogunlaru, owner of Soul Trader. The meeting was not only a great way to meet and interact with the other businesses on the course, but it also focussed on us as founders and the importance of looking after ourselves and that we have a clear vision, mission and plan for our own lives as much as we should for our business.

The rest of the course was focussed on our growth plan, which centres around a simple one page Business Model Canvas tool, that helps you layout how you will deliver products and services that your customers value and will pay for. Our opening strategy session with Robert from Red Ochre identified the key to our growth as being:

A clearer value proposition for our products.
More defined target customers.
Finding the right marketing activities.
Identifying the right partners to sell the products through.

With a much clearer focus on what we needed, we dived straight into brand sessions run by Dave and Sandra from ABA, which helped us realise the importance of branding, it being the sum total of everything your company does and how it behaves. It’s how customers feel about your brand and not what you think they feel. This focussed our thinking on the purpose of our company, what we could be best in the world at and how we should communicate this to our customers.

Our company purpose has now changed from helping people to make street food at home to one with a much bigger mission of making truly unique, adventurous and fun products with crazy bold flavours that other companies are afraid to do; that challenges the status quo and pushes the boundaries of food and flavour. We are reinvigorated as the potential and possibilities feel limitless.

We excitedly jumped into a Marketing session with Helen from ABA where we learned to create detailed customer personas to really understand our customers, focus on communicating the emotional benefits of our products and to detail our customer’s journey to give a five star service at every touchpoint.

With customers on our mind, we met with Dean from Fluxx, an incredible product and service innovation company. We felt we knew our customers, but Fluxx challenged us to question our assumptions and delve deeper, suggesting great techniques like diary studies and split testing to really get inside the heads of our customers and understand how and why they use our products.

Last, but certainly not least, was financial planning with Julie from Metavalue. This session addressed our questions over budgeting, pricing and KPIs, helped us to create a financial forecast and plan and has instilled a commitment in us to review our P&L (profit and loss), balance sheet and key financial information monthly.

The programme has been incredibly useful in helping us work through our new business direction and we can’t wait to get stuck into Part 2 and let you know more! Feel free to follow us on Instagram and Facebook or contact us at [email protected]. ‘Till then, Let Your Taste Buds Travel!"

Read part 2 here.

Posted by Innovation and Enterprise Team at 8:46 AM in Entrepreneurs , Food and drink , Growth | Permalink

14 July 2020

Innovating for Growth: Scale-ups diary - The Good Slice – part 2

Hello, I’m excited to share the progress we’ve made since we last checked in. Ups, downs, turn it all arounds… It’s been a wonderful journey. Pizza in the post is nearly a go! Please take a look at our website and subscribe to our mailing list to find out when we go live.

Calum and I haven't seen each other in person since March. We were meant to be working side by side from May through to October, hopping from festival to festival. Alas… we firmly believe that our challenges are our best teachers. We’re coming out of this stronger, with a better business in tow - thanks in no small part to the Innovating for Growth programme.

Often when problems arise our outlook can become narrow. We may focus on worrying about our own issues and have a sense that we’re the only ones going through difficulties. The Innovating for Growth programme has helped us see things from a wider perspective. Connecting with dozens of other entrepreneurs has been a joy, while the hours of dedicated service and expertise - beamed through Zoom from home to home - have equipped us with the skills needed to identify and execute on an exciting opportunity.

Very soon you'll be able to order a Good Slice through our website and have it arrive on your doorstep the next day. From San Marzano tomato, smoked burrata and basil to sumac yogurt, burnt aubergine, herb and sesame salad - we’ve worked to create a menu that sources local, but is truly global. And of course, as well as being healthy, fresh and sustainably sourced, every pizza will provide a meal to someone in need.

Members can choose to have pizza delivered weekly, bi-weekly, or once a month, from our ever evolving menu. They’ll benefit from free delivery and a discount. They’ll also be surprised with goodies from partner suppliers and other social enterprises. They’ll become a part of a community united by pizza and purpose. A community into which we’ll share recipes and inspiring stories, highlighting the amazing things they’re helping to achieve.

The Innovating for Growth programme has propelled us forward in what are incredibly tough times. The advisors and consultants have inspired us, and the wonderful British Library staff have been so lovely, and so organised! Our long-term goal is to ensure all people on this planet have the nutrition they need to lead healthy and productive lives. Thank you all for helping us get there. And to anyone considering joining the programme, go for it!

Peace, Love and Pizza,
Ed & Calum

Posted by Innovation and Enterprise Team at 8:21 AM in Business , Entrepreneurs , Food and drink , Growth | Permalink

36 posts categorized "Food and drink"

For those with a sweet tooth

Raise a glass

Make your mark

Don’t get in a pickle

Super superfood

Look the part

Give the gift of giving

For those who love self-care

Bold accessories

Dress to impress

For the crafters

For the K-pop stans

Eco-friendly Skincare

Bring the world home

The perfect accessory

If the shoe doesn't fit

Does what it says on the tin

Design your own wardrobe

Cards for every Christmas

Treats for everyone

For those with green fingers

Pott(er)y about ceramics

For the bookworms

For the chocoholics

Get mistletoe ready

Zero-waste cordial

For those cosy nights in

Handpicked luxury for the home and garden

I’m dreaming of an Italian Christmas…

Precious stones for a precious person

For the creatives

Fashionable butchers for a Christmas lunch

For those with a sweet tooth

Get glamourous

Make a splash

Spread the Christmas cheer

Handmade with care

My week

Self care

Living my own brand

Read part 2 here.

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