11 December 2019
Bob Lindsey, founder of Thames Productions, a small consultancy practice, runs one-to-one workshops for entrepreneurs at the British Library's Business & IP Centre, for innovators seeking advice on their product ideas and what to do next. He also runs a workshop on How much will it cost to get my new product to market.
Bob Lindsey’s background includes, manufacturing, product design, and marketing. Originally a student/apprentice at the Ford Motor Company, he obtained a honours degree in Mechanical Engineering at City University. After working in Zambia (in copper mining) he studied for an MBA at Sheffield University, specialising in marketing. Subsequent experience included general management of manufacturing plants in the UK including responsibility for product design. After a spell in New Zealand (advising on capital project in pulp and paper manufacture), he moved into consultancy covering managerial and technical matters, and running training programmes on new product development. He won a DTI SMART award for developing a new industrial process and designed new products and sold manufacturing licenses. He knows all the challengers of turning that gem of an idea into a successful, profitable product.
Bob says, “I’m happy to meet innovators in my one-to-one sessions who are at any stage in the process, whether they’re at the ideas phase, right through to them having full demonstrable prototypes. There are many steps to that often tortuous journey, and I can advise on many aspects of it, including working out the likely routes to market. Attendees can ask all the questions which have been in the back of their mind, often for a while. I have learnt most of the obvious mistakes, and also the rare ones. I can share my experience to reduce the probability of clients repeating them.
“The British Library themselves provide excellent workshops on Intellectual Property (IP) and this is an area I can also cover in the context of the product areas being discussed. Manufacturing might often involve the adherence to mandatory standards which have to be met, and which might not be so obvious to those starting out in this field.
“In recent months I have seen some of the perennial favourites; food and drink products, hair treatments, skincare products, fashion and footwear and travel items. But there have also been household items, lifestyle products and interesting medical devices. Over the years there have been pet-care products, personal hygiene, and even adult toys. In addition to physical products I can discuss the provision of services or APPs."
In 2020 Bob will be running the workshop How much will it cost to get my new product to market, where all the hidden and surprising items of expenditure will be highlighted, particularly during that difficult start-up phase when sales might be small, but where the costs are high. In this workshop he will cover:
- Market testing
- Researching IP opportunities (and impediments)
- Product safety standards
- How to commission a designer, together with a framework of professional charges
- How to source tooling
- How to source a manufacturer
- The challenges and extra costs of sourcing those small start-up batches and what it is like to sell to a professional buyer in the retail market.
In the workshop, Bob will look at case studies of successful entrepreneurs who have got their products to market, but whose eventual journeys were not as they had originally planned. If applicable, Bob will also be able to suggest other people attendees could be talking to, including specialised designers and IP advisors.
You can also see Bob at the Business & IP Centre's monthly Inventors Club at the British Library, which meets on the last Monday of the month. This is an opportunity for entrepreneurs to float their ideas to gather feedback. Bob says, "sometimes what you feel is a great idea, might not have the support in the wider market. This is a good opportunity to network with fellow entrepreneurs.”
You can find out more information about Bob's workshops on his website. To find out what workshops and events are taking place at the Business & IP Centre, visit our website.
10 December 2019
Loretta Awuah is our Start-ups in London Libraries SME Champion for Greenwich. She is based in the borough providing support to aspiring entrepreneurs as part of the Start-ups in London Libraries (SiLL) programme.
I start the week off by working through my inbox and responding to all the emails from people who are requesting one-to-one sessions and enquiry emails from people wanting to join the SiLL programme. It’s always great to see the wide range of potential businesses who I can register to the project. On this particular Monday it’s a food business and a social enterprise. We also have a weekly meeting with our borough SiLL team to discuss upcoming events and the support they may need. In the SiLL project, we support two types of entrepreneurs – people who have an idea which they haven’t yet developed and those who have been registered for a year or less, so we also look at ways of supporting and reaching these two different groups.
A big part of my job is showing the resources available in the library and supporting businesses in making the most of them. So in the afternoon, I do a COBRA tutorial with a newly registered business who is interested in finding out more information about ethical fashion and industry trade shows. It is amazing how much you can find on these databases so she leaves with a pack of information that will help give her direction and inform her next moves.
One of the best things about being able to offer the one-to-one sessions is that in one morning I can be looking at very different businesses and helping them map very different things, using varying techniques and models. This morning I have two sessions: one with an aspiring entrepreneur where we create a business model canvas and discuss her company structure; and another with someone wanting to start a social enterprise during which we developed a value proposition statement. No two sessions are ever the same and I love hearing how many ideas are springing out of Greenwich – it’s definitely a buzzing borough and that shows in the range of businesses I talk to.
The afternoon brings a presentation I delivered as part of Black History Month on the history of the black entrepreneurs across the African diaspora (past and present) and the impact of their products and services, combined with a workshop on ‘can you turn your passion into a business idea?’ I think it’s so important to acknowledge the benefits of a diverse business community, and how transformational this can be for the entrepreneurs, customers and their local communities
Relationship building with local organisations is also a big part of my job and I finish the day by confirming dates to collaborate with GLLaB (Greenwich Local Labour and Business) which is a council run organisation working with employers to promote job vacancies for local people. The aim of this meeting will be to promote the SiLL programme amongst job seekers interested in starting a business in different areas within Greenwich.
More meetings today with a presentation to the Plumstead Traders Forum about the SiLL programme and the support they could receive and a meeting with the GCDA (Greenwich Cooperative Development Agency) about the support they provide to aspiring food entrepreneurs.
The one-to-one I had scheduled in for today was with a potential businesswoman looking at applying for funding for a project she would like to deliver next year, and sourcing a bid writer so again, we are able to make some definite progress in that area.
As I am the midpoint between the Business & IP Centre at the British Library and the borough I also have regular meetings with the Royal Borough of Greenwich’s business engagement team. Today we have one to discuss collaboration opportunities in 2020 and information about business licenses on behalf of SiLL clients
Greenwich has a really active Start-ups in London Libraries community, which has been born out of people attending the workshops, receiving one to ones etc, and so we run a monthly session with our SiLL clients and other start-ups. It’s a safe space where they can all share updates on achievements, progress made and discuss challenges they are facing which they would like support. This month we also had Gary Parker, Director from CNT Associates deliver a presentation on funding for small businesses and social enterprises.
A big focus for me this month has been preparing for the Greenwich Christmas Start-up Marketplace we are delivering on 4 and 5 December to enable SiLL clients and other local start-ups to promote their business, trade and test out ideas. A lot of the time, these small businesses can use this sort of platform really effectively, to not only sell their products and services but do some market research and evaluate out the appetite out there.
There are smaller jobs I fit in where I can like arranging catering for the ‘Get ready for business workshop’ on December 11 2019 at West Greenwich Library – not the most exciting job but crucially important. We don’t want our workshop attendees going hungry!
Then there‘s time for one more presentation this week, this time to the Black Female Entrepreneur Greenwich organisation on effective time management tips and an overview of the SiLL programme. I love talking about the programme and getting the name out there as much as possible. People are always so surprised that they can get this support completely free.
All 10 of the SME Champions from each of the boroughs have monthly training sessions at the British Library to hear from some of the key organisations like HMRC and big banks which ensure that our knowledge of the business support landscape is up to date and relevant. Things are changing so quickly, and there will be lots to learn particularly after Brexit has happened, so these sessions are always really eye-opening. As well as providing the support, we need to make sure we’re signposting other sources as much as possible as well and acting as a convener.
After a full day of training, I pick up my baby son Joshua from the childminder, which is always a perfect end to the work. I’m looking forward to spending a restful weekend with him before getting going again on Monday.
The Start-ups in London Libraries project is generously supported by the European Regional Development Fund, J.P. Morgan and Arts Council England.
06 December 2019
It’s fair to say that 2019 has been a jam-packed one for the BIPC. We wanted to have a look back at some of the highlights this year has provided for us and so without further ado, we present to you the 12 Days of BIPC and first off, our true love (by which we mean our BIPC community) gave to us….
A brand new series of blogs
In January, we started our Week in the Life Of... blogs, taking a look into the weekly tasks of entrepreneurs, staff and others involved in offering business advisory services. Since then, we've heard…
🏊 how sometimes running your own business means you just have to go to your daughter's swimming gala in a cocktail dress with The Foraging Fox
In the second month, we got…
A brand new BIPC
In February, we celebrated the launch of our Cambridgeshire and Peterborough BIPC, our 11th BIPC in the UK. The new centre is a hub for entrepreneurs, bringing them together to network, attend events and access a wealth of resources like databases, market research and other business info. On the day, Julie Deane OBE, founder of Cambridge Satchel Co and Entrepreneur in Residence at BIPC London, gave a speech and highlighted the importance the Centre would have on local entrepreneurs: “It’s easy to be put off in the early days of setting up your business. You can’t know everything from the start, but you do need a vision and the will to achieve it. I believe this resource will help entrepreneurs on that journey!’
In the third month, our treat was….
Our sold out Start-up Stars
On the topic of 'How I Disrupted My Market', with a panel of trailblazing entrepreneurs including CompliMed, In A Wish & 33Shake, alumni from the Innovating for Growth: Scale up programme, chaired by motivational speaker and coach Rasheed Ogunlaru. Our audience learnt out how the panel of businesses challenged the status quo and shook up their sector.
On the fourth highlight day, our beautiful National Network gave to us….
A brand new BIPC (again!)
Another month, another launch at the Mitchell Library for BIPC Glasgow. The first BIPC in Scotland, the 12th as part of our National Network, and a partnership between the British Library, Glasgow Life, the National Library of Scotland and Santander. Dr John Scally, National Librarian at the National Library of Scotland, said of the launch: “Creativity and innovation among entrepreneurs and start-ups rely on the most up-to-date information and advice available. We have vast business and intellectual property resources in our collections and want businesses throughout Scotland to know that help and expertise is there. We are pleased to partner with the British Library and the Mitchell Library to open this service in Glasgow. By our combined efforts we will help local businesses thrive.”
Our fifth day brings us to…
Our Start-ups in London Libraries launch
For our latest programme, Start-ups in London Libraries which brings start-up support to 10 London high streets, we had an amazing launch event in City Hall at the beginning of May, where the Deputy Mayor of Business, Rajesh Agrawal, announced that he was going to be the Champion of Champions for the project and threw his support behind the plan. He said “This initiative will deliver vital support to our burgeoning small business community while providing a huge boost for the capital’s libraries.”
Fast forward to now and a total of more than 850 businesses have attended Start-ups in London Libraries workshops and seen our borough support teams for help getting their business off the ground. And it’s onwards and upwards from here!
Which leads us nicely onto the sixth day of the BIPC…
Our new Start-ups in London Libraries look and feel
In June, after our Start-ups in London Libraries launch, we released our brand new campaign for the project, featuring some potentially familiar faces – our London success stories (or BIPs). From cats with cake to coffee with a conscious, these brilliant businesses cover the wide range of companies we’re hoping will also come out of the project, and it provided a great opportunity for us to showcase just some of our BIPC community who were already sitting in specific boroughs, including Lady Dinah’s Cat Emporium, Cyclehoop, Change Please, Sabina Motasem and HR Sports Academy. And as you’ll see, Start-ups in London Libraries wasn’t the only thing getting a makeover this year…
On the seventh day, we’re remembering…
How we cemented our reputation with stats in our economic evaluation report (and celebrated it in Westminster!)
July saw us head to the House of Lords to launch our Democratising Entrepreneurship report, which looked at libraries as engines of economic growth, highlighting that the BIPC had helped create 12,288 new businesses, 7,843 jobs and £78m GVA. Out of those we helped start a new business, 22% were from the most deprived areas, 55% were women and 29% were aged 35 and under. We are committed to continue offering accessible business support across our National Network and in London, to help you plan, start and grow your business.
The eighth day, of the BIPC brings us..
We continued to spruce up the BIPC with our new marketing materials, featuring talented entrepreneurs who received business support at the BIPC and also from our network of national hubs. We’re so delighted to have been able to show off the tangible results of the BIPC business support this year in our new campaign and capture the range of people who have been able to start up or scale up in part through our services. Included in our community and photographed for our marketing materials were: Annie from Campbell Medical Illustrations, Gil from ChattyFeet, Amanda from I Can Make Shoes, Abigail and Chloe from Buttercrumble, Joe from Krio Kanteen, Natalie from Acacia and Marcela from Sacpot. We can’t wait to keep growing our business community up and down the country and look forward to adding more faces to these in 2020.
On the ninth day was when we started to realise that 12 is a lot of highlights to pack into one blog, but luckily, we had plenty of exciting events to see us through the last couple of months of 2019… so for our ninth day…
We got inspired
In September, we were thrilled to host another stellar Inspiring Entrepreneurs event with a wider focus on people who are at the forefront of the UK’s creative industries. With our incomparable moderator, Night Czar, Amy Lamé and a panel consisting of Jamal Edwards, Irene Agbontaen and Rick Lowe, no one could leave the auditorium without feeling inspired and energised.
On the tenth day, we find ourselves at…
Our biggest event of the year
Maybe our biggest day of the year was Start-up Day which took place in October and you can now rewatch on our YouTube channel. There are too many highlights to mention but include panel discussions on starting up on a shoestring and profit with a purpose, a brilliant presentation and candid chat with the charity, Mind, and Julie Deane OBE about looking after your mental health while getting started, and an epic keynote from Steph McGovern, where she discussed embracing your authenticity and finding business potential in recessions and times of economic hardship. It was a truly inspiring day and we can't wait to hear about the progress of the 400 entrepreneurs who stepped through the doors! We'll be back with Start-up Day 2020 before you know it.
On our penultimate day, we received…
The chance to discuss the BIPC in the Anything but Silent podcast
In November, we were featured in the British Library podcast ‘Anything but Silent’, with our Innovating for Growth alumna and Start-ups in London Libraries’ ambassador, Mickela Hall-Ramsay from HR Sports Academy, and were able to discuss and celebrate one of our favourite topics, community in the world of business. It's worth a listen all year round!
Which brings us to, our 12th day…
A touch of luxury
Our final 2019 Inspiring Entrepreneurs, Leaders in Luxe, took place earlier this month, where we saw our panel – Frieda Gormley from House of Hackney, Clare Hornby from Me and Em, Jennifer Chamandi Boghossian from Jennifer Chamandi, Rupert Holloway from Conker Spirit and Darren Sital Singh from The Jackal, moderated by Walpole’s Helen Brocklebank - discuss the future of British luxury, how they built their brand and overcame challenges along the way. You can watch the catch-up discussion on our YouTube channel, link in bio.
And that is it for 2019! What an exciting year and we have particularly loved seeing our support spread to more places and people than ever before.
Stay tuned for even more in 2020…. See you then.
25 November 2019
Warda Farah is a speech and language therapist. Her company, Language Waves, has a particular interest in providing a fully-accessible and culturally diverse speech therapy service. She has recently taken part in the Start-ups in London Libraries programme in Greenwich.
Warda had done the research, confirmed her business idea (speech therapy that was accessible to everyone who needed it and, most importantly, took into account culture and family background) was solid and sought-after and registered her business. The next step was to tie the various ideas she had for Language Waves together to form a future-proof plan and ensure she could achieve her ambitious vision. And so she participated in the Start-ups in London Libraries programme to help her get her business idea off the ground: ‘It helped me to develop my scattered ideas into a coherent business plan. I was able to figure out how I could package my approach, get a better understanding of my target audience and most importantly how I could monetize my idea.'
The Start-ups in London Libraries programme is comprised of workshops which guide participants through the complexities of starting up a business, registering your company, protecting your intellectual property and conducting research. Off the back of these, Warda and her business partner, Joan-Ann were able to trademark their training manual. SiLL participants can also get one-to-ones with their local borough Champions who can offer specific advice. Warda said her one-to-ones with Greenwich Champion, Loretta, were among the most eye-opening experiences on her business journey: ‘I see her when I’m at different stages of the business. Her feedback helps me plan, focus and set realistic expectations for myself. Also, her belief in my business has motivated me as she has brought out the best in me.’
As part of Start-ups in London Libraries, Greenwich have developed a strong business community, with a network that meet once a month to brainstorm and share knowledge. Warda says: ‘I think it’s a really exciting time, I meet lots of people who want to start their own business and I always refer them to the SILL programme and Loretta. This is because it’s so accessible well set up and you know that you are getting advice and support from people who know what they are doing.'
'A lot of people do not know where to start but the Start-ups in London Libraries programme is very clear, you just need to put the work in. You have to be strategic, specific and focused and not give up. The people that I have met at the Greenwich Network so far all seem very motivated and it’s great to be around this energy. I’m excited to see how everybody’s business does.’
And so are we!
Q&A with Warda:
Can you tell us a bit about how your business started? What inspired you?
I won a Lord Mayor Scholarship and studied Speech and Language therapy at City University. It was during this time that I noticed the lack of diversity in the profession. 95% of speech and language therapists are from white middle-class backgrounds which raises the issue of therapy not being tailored to take culture and background into account. This is a profession that has to represent the diverse population it serves in order to be effective and, from what I could see, this wasn’t happening. I was extremely surprised that there was no discussion of how to make speech and language therapy services accessible and culturally diverse, so I began my research.
It is clear and evident that there is a cultural mismatch between therapists and BAME clients and instead of labelling parents and children as hard to engage we should be reaching out them and being innovative with how we deliver our interventions.
We have three key aims that we are working towards:
- A world where a child’s ethnicity, socioeconomic status and parental background is not a barrier to receiving quality speech and language therapy assessment and intervention.
- We want the wider public to have a better understanding of what a communication difficulty is and the long-term consequences this can have on the child, family and their community.
- We would like the speech and language therapy workforce to represent the diverse population it serves.
You are a young entrepreneur - what have been the benefits of this and what are the challenges?
As a young person, this is probably one of the best times to start a business - there are so many pots of funding and support that is available to young entrepreneurs. You have to be willing to look around, go to events and find out what support is available to you.
In addition to this if you are lucky enough to still live at home and not have any dependents you can focus solely on your business with fewer distractions.
However, the downside to being a young entrepreneur is that I think Millennials like myself are so used to instant gratification that we may be impatient with how long it can actually take to get a business off the ground and making money. This is why realistic expectations are so important and reviewing of your business plans and goals should be a regular occurrence.
In my own personal experience being a young black woman in business has at times been incredibly tough, I feel like I have to really sell and prove myself to show that 1) despite my age I have the experience , 2) despite my gender I can be just as tough as the men if not tougher, 3) despite the fact I may face bias based on my ethnicity I do not let it stop me.
You have to learn how to use people's assumptions and negative stereotypes of you to be your USP.
What advice would you give anyone looking to start up a business?
Start now. I know a lot of people who feel that all of the conditions need to be right before they begin their business but I believe an entrepreneur is a person who sees an opportunity and goes for it. Time waits for no man and there is no such thing as perfection. When we began Language Waves we made lots of errors which helped us fine-tune our processes, better understand our audience and even developed our thinking. We are still making errors but we see them as learning opportunities.
I would also say don’t start a business because your main aim in life is to be a millionaire. There is a long and arduous period when you are working hard e.g. going to meetings, negotiating contracts, networking, creating content and you are not financially compensated, in fact, you can be worse off than when you had a 9-5.
During this period remember that you are setting the foundation and groundwork for your business. Many people overestimate what they can achieve in a year and underestimate what they would’ve achieved in 3 years, this is the long game so be patient and continue to work through the pain.
What would you say to anyone thinking about starting up a business?
Join the SiLL programme - it's what made me feel like I could really start and run a business
What are the key things you have learnt while starting up your business?
A couple of my most valuable lessons have been:
- Your customer and ideal client is key, you need to know the needs, likes, dislikes and habits of this group to ensure you target your product at them.
- Know your value and do not be ashamed to talk about money. Your specialized knowledge is what people will pay for.
- Make decisions quickly and be slow to change them. Joan-Ann and I have the saying “lets sleep on it and discuss in the morning”.
- Quantum leaps exists, do not be scared of them. Sometimes opportunities will arise which you feel you are not ready for, just do it you will surprise yourself.
To find out more about Language Waves visit https://www.languagewaves.com/
For more information on Start-ups in London Libraries, visit bl.uk/SiLL
The Start-ups in London Libraries project is generously supported by the European Regional Development Fund, J.P. Morgan and Arts Council England.
01 October 2019
Start-up Day takes place on 11 October and the libraries involved in our brand new Start-ups in London Libraries programme did not want to miss out on being a part of the BIPC's biggest day of the year. For the first time ever, events will not only be taking place across the country in our BIPCs but also in the SiLL London boroughs - Bexley, Croydon, Greenwich, Haringey, Lambeth, Lewisham, Newham, Southwark, Tower Hamlets and Waltham Forest. The London boroughs have drawn on their local resources and localised knowledge to bring specific start-up advice to each of their business communities.
Start up Day of 2019 has now taken place but you can find some of the recorded highlights from the events that proceeded during that years Start up Day from this blog by the Business & IP Centre.
There are activities going on from morning to evening across our partner boroughs. For more details, have a look below and click on any of the links to register our place in your local borough:
Some of our boroughs are taking part in our co-ordinated coffee morning which is a great chance for networking and to meet your local Champion. If you are close to Walthamstow Library, Brixton Library, the Woolwich Centre or Bexley’s Central Library, register your place at these links and pop along for a coffee and a chat.
If you’re looking for advice on digital marketing, stay on at Woolwich Library for a workshop on the topic, which will aim to help you identify the right channels for your business and give you advice on building your digital community through them. This is followed by a workshop on personal branding between 13.30 and 14.30.
From 10.30-13.00, Croydon will be having a mammoth Start-up Roadshow, with local exhibitors, such as Croydon Enterprise Loan Fund and Croydon Business Hub, and organisations like Santander who will be on-hand to offer guidance and advice. It’s also a great opportunity to network so make sure to book your spot if you are near South London and head to Croydon Central Library for that.
Between 11.00-12.00 and 14.00-15.00, Tower Hamlets will be running introductory sessions to the library business resources at Idea Store Whitechapel. These workshops will take you through key information sources accessible in your library that can help enhance your business performance. Attendees can also use their own smartphones to access the Council website and be guided by staff to some of the services that have moved online. To request more information on Tower Hamlets’ Start-up Day offering, please email the local Champion.
If you aren’t able to make it to the British Library for our jam packed afternoon of talks, some of the borough libraries are live streaming the panels and speeches direct to their libraries. You can find these at:
- Croydon Central Library
- Leytonstone Library
- Lewisham Library (drop in – contact [email protected] for more information)
- Bexley Central Library
If you need help researching your market and protecting your idea, some of the boroughs are focusing on COBRA – the Complete Business Reference Advisor – Southwark is running a whole day training session on the system which you can book for here, while Newham is running a session on the system as well which is bookable here.
Lambeth’s afternoon session will be between 12.00 and 13.45 and will be led by Drew London, a Lambeth-based branding and digital communications agency. The masterclass will be on branding and digital communications so head to Brixton Library if this is an area you are looking to focus on and are looking for tried and tested advice.
Lewisham will be hosting Santander who will give a talk on several topics such as cybersecurity (14.00 – 14.45), funding and finance (15.00 – 15.45) and starting a business on a shoestring (16.00 – 16.45) at Lewisham Library. With time for questions, it is sure to be a comprehensive afternoon with expert advice on starting up.
We are not 9-5 people in the boroughs so we also have some events taking place in the evening. If you are based near Haringey, there will be a talk on how to grow your Business and Client Base using Digital Media with local partners from Visual Marvelry, 4U2 and Frame Perfect
SEO is a term that can be thrown around yet still remain a bit of a mystery, yet it's integral to getting your business' name out there. Newham aim to help debunk it by running an evening talk by SEO expert, Mike Loomey, on making the most of Google for your business.
So whether you decide to hop around different boroughs on the day or choose one and soak up everything that borough has to offer, Start-up Day is sure to have something that will set you on the road to making your idea a reality.
You can find a round up each of the borough’s booking links (where applicable) below:
- Lambeth - Coffee Morning, Digital Marketing Workshop and Drinks Networking Reception
- Newham - Introduction to COBRA and Google SEO session
- Tower Hamlets (drop in sessions only – contact [email protected] for more information)
- Waltham Forest - Coffee morning and Livestreaming
20 September 2019
Follow JRPass' Director through the Innovating for Growth programme: Maximising Your Intellectual Property 1:1 Part 2
Each quarter, we pick 18 high-growth businesses to take part in our Innovating for Growth: Scale-ups programme, where businesses receive £10,000 worth of tailored and bespoke business support and advice. Not only do businesses gain three months of guidance, they also receive automatic membership to our Growth Club and their own Relationship Manager.
This quarter, we’re following Haroun, Director of JRPass, a train travel company for those exploring Japan by rail. Haroun will talk us through each session as he progresses through the programme to get the successes and challenges of what it’s like to run a growing businesses. You can see Haroun's previous posts about marketing, branding, intellectual property, financial management, product innovation, marketing strategy, branding and research and developing a growth strategy on our blog. In his latest diary entry, Haroun has his second session on intellectual property with Briffa...
In the previous session we chatted about IP and Data Protection issues in general (you can see what I got out of the session in my previous blog on IP) and since then I have ensured that our agreements with third-parties and employee contracts reflect the IP and data considerations that were raised. This week we concentrated fully on trademark registration as we have been trading a while across many territories and it is something we have dipped our toe into, but only in the UK.
For the UK we covered the steps needed to successfully pass an UKIPO examiner and which classes we should be considering (you can see more guidance on trade marks on the .Gov website). We then talked about international trademarks as the market for JRPass is worldwide, with customers across the US, EU and Asia, so this is a logical step for us. The requirements vary widely according to national authority and some may be prohibitive cost-wise so you need to pick and choose carefully. The most cost-effective way of seeking protection in a number of territories (more than one or two) is to go through the World Intellectual Property Office or WIPO, which offers international trade mark protection. To do so you need an existing trade mark application in any one jurisdiction (EU or UK for example) to use as a ‘base filing’, you then pay a fixed fee to WIPO to access their system, and you can then choose to ‘designate’ any of the WIPO signatory states. Your base filing will then effectively be duplicated in these territories.
The adviser told me that going through WIPO allows you to save considerable fees if you are filing in a large number of territories, as it is often cheaper than applying directly to the relevant IPO, and instructing local counsel. A WIPO mark can be filed here in the UK, which means that you do not have only have to deal with offices for each individual territory. If you only need one or two foreign registrations then it may be best to apply directly. Most IP firms work with foreign filing agents who can act as representatives in that case.
Not related to the session, but still talking about logos... I have been using the design marketplace 99designs recently and had a good experience, so would recommend giving it a go if anyone is in the market for new branding. Also, as I write this, it is the eve of the Rugby World Cup with Japan vs Russia kicking off the opening game! It is already an incredibly busy time for us in the office. Hoping it will be a great tournament for all. To find out more about how JRPass can help with travel during the World Cup, you can visit our website for more information.
06 September 2019
Follow JRPass' Director through the Innovating for Growth programme: Maximising your intellectual property
Each quarter, we pick 18 high-growth businesses to take part in our Innovating for Growth: Scale-ups programme, where businesses receive £10,000 worth of tailored and bespoke business support and advice. Not only do businesses gain three months of guidance, they also receive automatic membership to our Growth Club and their own Relationship Manager.
This quarter, we’re following Haroun, Director of JRPass, a train travel company for those exploring Japan by rail. Haroun will talk us through each session as he progresses through the programme to get the successes and challenges of what it’s like to run a growing businesses. You can see Haroun's previous posts about financial management, product innovation, marketing strategy, branding and research and developing a growth strategy on our blog. In his latest diary entry, Haroun discusses what he learnt in his one-on-one session on intellectual property and how it’s important to every business...
Again this session was really packed and I had a lot of questions for our advisor from Briffa who are Intellectual Property legal specialists. We covered the following main areas:
Copyright – Since the founding of the company we have used a lot of designers for our website. Many get caught by this, but the default position for designs is that copyright remains with the designer unless signed over. We discussed having everything in place contractually for our external contributors to sign over rights as necessary.
Trademarks – We discussed our current situation with regards to current trademarks and opportunities going forward both in the UK and US now that our website is well established. This is really important when you have spent a lot of time and money in creating a brand. You need to protect that goodwill and mind-space effectively.
Commercial Contracts – We reviewed our external contracts with third parties e.g. developers to ensure that our IP is fully protected and cannot be exploited by others.
Data Protection – I’m sure we have all been grappling with GDPR ad nauseam and Data Privacy! Once again we reviewed and ensured that we had proper policies in place that are tailored for your specific company, and reflected this in our terms and conditions and on our website. For us, as a company who depends on online payments, this also feeds into PSD2 and SCA changes which are coming in September (you can read more about the changes here: https://www.visa.co.uk/dam/VCOM/regional/ve/unitedkingdom/PDF/visa-preparing-for-psd2-sca-publication-version-1-1-05-12-18-002-final.pdf).
HR – We agreed to review and incorporate IP and Data Protection in our employee contracts. This is something that did not occur to me previously so was good to catch this one.
As you can see there was a ton covered here and a lot of i’s to dot and t’s to cross that can affect your daily working practices. I think we have been ok with these areas previously, but as any company expands rapidly it is easy to lose sight of these basic legal protections and responsibilities to the point that it could easily prove to be a banana skin down the road. It’s the type of thing that many companies just kick down the road or ignore until it’s too late as we all would prefer to concentrate on the fundamental nuts and bolts of our companies. However it is really important to make sure this is all organised competently and safely, and this session really brought that home.
07 August 2019
Rose Hill is a graphic artist who has garnered renown for her personal commissions and her 'Make Your Pet Famous' series. She trained as a textile designer at the Chelsea University of Arts and took part in the BIPC's Innovating for Growth programme in 2015. Here, in celebration of International Cat Day, she shares how furry friends have shaped her work and business.
What is your business?
I'm Rose, a graphic artist. I create award-winning Pop Art designs - from painted murals to my personally commissioned 'Make Your Pet Famous' artworks which are now sold in Harrods. My 'Make Your Pet Famous' collection is where I illustrate your pet in my Pop Art style. Each piece is lovingly designed in North London and made in England.
What inspires your work?
I love creating art and am particularly keen that my work brings people joy and pleasure. The art I create is fun and approachable and it aims to reflect what you like best about the world around you, which, let's face it, more often that not, is your pets! The colour palettes I use are very bright, which is important because of the effect that colour can have on your mood.
Pattern and texture is also a big inspiration in my work. Each piece of artwork has 64 geometric patterns layered into it. I hand draw every pet using a Surface Pro laptop. It allows me to draw straight onto the computer screen as if it was a pen and paper. Using a variety of drawing techniques including line drawings, I assemble together every element of their face and body and then insert the different colours and tones of patterns in each feature and change the opacity of each of them to give depth and tone. All have at least 10 layers and most have considerably more. I love mixing the modern technology with the traditional style of craftmanship. To add to that, each work is printed onto brushed paper to make it look like it is on fabric.
Seeing the customer's reaction after I've taken them on the creative journey with me from start to finish is also very inspirational.
How did you put your offer together and find customers?
The process of getting customers for Make Your Pet Famous was very organic. A customer commissioned me to draw their dog, Lola. At that time I had 11 dogs in my card and stationery collection and needed 12 for my first Trade Show. So I asked if I could use Lola in my collection. They loved the idea and so did everyone else! When I was at trade shows and would explain about Lola, people would ask if I could draw their dog too and add to my next collection. This continued to happen and after five more commissions I thought there was something in this. They would say ‘You’ll make my dog famous’ and so that's how the name came about.
I got some lovely recommendations and positive feedback and the word began to spread more. Word of mouth has been a big part of me finding customers because normally when people get their works, they are so delighted they immediately tell their friends about it! This led to my 'Make Your Pet Famous' exhibitions which built on this relationship between humans and pets at a live event. And of course, social media is a wonderful way to meet people and connect with people.
How did the Business & IP Centre fit in to your business journey?
I completed the Innovating for Growth programme which was incredible and would 100% recommend it. When doing your market research at the Business & IP Centre you can look at the Mintel and Keynote reports - which are normally hugely expensive and filled with important data - completely for free. They are an incredible tool and you can even send 10% of them to yourself for free, which is so helpful for continuing your research. Irini and all the staff at the Business & IP Centre are a fountain of knowledge and will help you with any question you may have. There are other great search tools for funding and other valuable information!
What advice would you give someone trying to find their niche?
Try stuff! Experiment and play. It’s really important to enjoy what you are doing. When you work for yourself and/ or have your own business it can be incredibly tough and it’s so important to truly LOVE what you are doing otherwise you may as work for someone else and know the income you will get each month. Create something you're passionate about and there are other people who are passionate about it too. Resilience and grit are key qualities to have.
How have you been able to grow the business?
Growing the business is really important but the most important thing is how you want it to grow! It’s very easy to go down the garden path of what is selling the best and where you're making money which is of course very important. But more important, I believe, is to go where you will feel satisfied creatively, financially and mentally. It’s a great idea to keep checking in with yourself regularly to see if your goals are still your goals. Artistic freedom has always been number one for me! So in my case, it meant letting the cards and stationery side of the business go so that I could concentrate on the creative side and personal commissions. I licensed my designs and got others to sell products for me so that I could concentrate on that.
What's been your best/most rewarding/most surreal moment in business so far?
Probably doing my ‘Make Your Pet Famous’ exhibitions in the last year, one in Warren Street and another in Japan. The private views for these were so special and among the best nights of my life.
I've also been so lucky to have done so many amazing commissions and collaborations, for example getting a commission from Charles Saatchi (to illustrate and make his daughter a dress) straight from my degree show. I feel very proud to have drawn two artworks for Sadie Frost which has been featured in magazines like Red. There was also a commission to do a portrait for Robert Webb and his family. As I'm such an animal lover, doing a collaboration with ZSL London Zoo and Whipsnade Zoo was wonderful, as was a collaboration with the British Museum. Finally, having Harrods as a stockist to many items including the 'Make Your Pet Famous' range and designing a print and accessories especially for them under their own name has been incredible. Being able to sell my art and stationery across the world, places like Japan, America and Australia is an amazing feeling! It's an honour to be able to create a life and business that people love and want to be a part of.
How did cats start becoming a key part of your work?
When starting the 'Make Your Pet Famous' collection it began with dogs but very soon after everyone wanted cats. I was always asked 'where are the cats?' because everyone loves cats! They became an integral part of my offering from that point on, with Tupac as the first #MakeYourPetFamous cat.
Do you have any notes about intellectual property and your work?
The Business & IP Centre are very helpful in this area and would recommend you go and speak to them if you have any questions on intellectual property! They can direct you to specialists. They have all the details on copyright, trademark and registered designs and can help you to get protected, which they certainly did with me.
You can find Rose's work at https://www.rosehilldesigns.co.uk/. She has recently put on another #MakeYourPetFamous exhibition in Islington and will be doing another one in October 2019 in Hackney. You can find all the details on her website.
12 July 2019
Sitting on the train reading the news on my mobile phone today it struck me how far the humble telephone has come since the day it was first invented by Alexander Graham Bell. The mobile phone still does what Bell intended, it allows two people to talk to each other at a distance, but over the years improvements have been made to Bell’s invention so that mobile phones are now telephones and so much more. And this is true of practically everything we use today.
Take someone like Leonardo da Vinci, we currently have an exhibition of his drawings, diagrams and handwritten notes here at the British Library (Leonardo da Vinci: A Mind in Motion) and whilst many people may know him as a great Renaissance painter, perhaps most famous for La Giocconda better known as the Mona Lisa, Leonardo da Vinci was also a great visionary with ideas such as:
- a flying machine
- an underwater breathing apparatus
- a diving bell
- an armoured car
- a revolving crane
- a parachute
- a pulley
- water-powered mills and engines
- single-span bridges
Let’s take a look at a few of Leonardo da Vinci’s ideas and see how inventors brought variations of the ideas into being, whilst not necessarily being the first to patent!
A flying machine
Leonardo da Vinci created a design for a machine that is sometimes described as an "aerial screw", unfortunately, Leonardo’s drawings do not indicate that he came up with a way to stop the machine once it had taken flight. Like all inventions though, Leonardo’s “aerial screw” was taken and improved upon by people such as British inventor, Edwin Mumford. A naval architect from Dumbarton, who came up with an invention titled ‘Improvements in or connected to Aerodromes or flying machines’ and received patent GB3214 of 1905 for his trouble.
An underwater breathing apparatus
The first underwater breathing apparatus to be patented was the Rouquayrol regulator, a device intended to regulate the flow of compressed air. This was invented in 1860 (1860 44655) by Frenchman Benoit Rouquayrol, a mining engineer from Aveyron in France. Originally the invention was intended to assist miners to escape flooded mines, but Rouquayrol adapted his invention in 1864 (1864 63606) and patented it under the title ‘moyens propres à protéger les plongeurs’ or ‘means to protect divers’.
A diving bell
A British inventor by the name of John Stapleton invented ‘Apparatus for working under water’ in 1693 under patent GB318. Stapleton’s idea was for a device that allowed a person enclosed in it to walk under water. Unfortunately the patent doesn’t have any diagrams so we will have to use our imagination to visualise the apparatus in actual use. However, it might have looked like this:
An armoured car
Leonardo da Vinci's armoured car invention was regarded as a forerunner of the modern tank. Covered in sheets of metal, the armoured car was intended to be capable of moving in any direction and was to be kitted out with a large number of weapons. It even had a turret on top to aid steering of the vehicle and aiming correctly when firing the weapons. In truth, the armoured car as designed by Leonardo would never have worked as it was far too heavy for humans to move and far too small for animals to be used to manoeuvre it.
In 1898 Frederick Simms an engineer from London was granted a patent, GB7387 of 1898, for his ‘Motor driven car for use in warfare’.
The problem with armoured cars, as was discovered during the First World War, was that the wheels of the vehicle sank into the mud of the battlefields. The solution was to add caterpillar tracks to the vehicles so that it was capable of moving over any terrain, but this didn’t happen until later.
Although when others later tried to reproduce the ideas in Leonardo’s drawings they often found that they didn’t work as they should and needed modifications. Had there been a patent system in place in Leonardo’s day, the fact that his ideas worked in theory would have been enough to get him a patent as there is no requirement of the inventor to supply a prototype or other proof that their idea works in reality. This often leads to claims that the patent, once granted, should be declared invalid and, of course, if the inventor could not get his or her invention to work then there would be no chance for them to commercialise it.
Today users of the Business & IP Centre can speak to our partners who specialise in prototyping to get an expert opinion on whether their idea has legs or not, or they can take advantage of joining our Inventors’ Club which meets on the final Monday of every month.
Maria Lampert, Intellectual Property Expert at the Business & IP Centre London
Maria has worked in the field of intellectual property since she joined the British Library in January 1993. She is currently the British Library Business & IP Centre’s Intellectual Property Expert, where she delivers 1-2-1 business and IP advice clinics, as well as intellectual property workshops and webinars on regular basis.
07 July 2019
The Intellectual Property Office (IPO) is a government department responsible for granting Intellectual Property rights including Trade Marks, Registered Designs and Patents.
Emma has worked for the IPO for 20 years after studying Business and Marketing at the University of Wales in Cardiff. She is experienced in delivering and advising on all aspects of Intellectual Property. She has worked in the Business Outreach Team for the past 12 years and travels the UK giving advice to SME’s and individuals who want help with their IP strategy.
Instead of packing the school bags ready for the madness of the school run, I’m packing my case and loading up the car to prepare for a busy week ahead. Leaving my husband with a long list of things to do, I give the kids a big cwtch and head to the other side of Newport to collect my colleague, Nick. We are heading off to Shrewsbury this evening and after a long car journey, we finally arrive at the hotel at 20.30. After a quick bite to eat we retire to our rooms for an early night.
I know the idea of having a hotel breakfast appeals to many people but the novelty soon wears off and the waistline tends to suffer! Nick has the right idea, he’s already been to the gym by the time we meet at 8.00 (I prefer the extra sleep myself). We’re fuelled up and ready to head over to the Shrewsbury Growth Hub. Today we are delivering an intellectual property workshop to a group of new businesses who are keen to learn the value. New to IP? Watch our short video below:
As many presenters will know, the curse of the Powerpoint is always ready to rear its head and it’s in full force this morning. With time ticking on we decide to continue minus the slides in true experienced improvisation mode.
Despite the problems with the IT, we delivered a successful workshop and after lunch, I got ready for some one-to-one sessions and Nick headed off to the train station, no rest for the wicked as he was heading off to London.
After the last one-to-one session, I went back to the hotel and headed off for a run. Running in a strange location is always a bit risky, especially in the rural areas of the Shropshire countryside. After a few dices with death, I decided the safest place for me is in the swimming pool! Trying to time calling home is tricky with three young children and a husband at the end of his tether, but thanks to the wonders of the 21st century I am able to Facetime and admire the carnage! Then it’s a quick bite to eat and off to bed. Rock and roll!
I head off to the Growth Hub again this morning to meet with another colleague. Today’s session is slightly different as the audience is now made up of business advisors. Whether a business is just starting out or already trading, IP should always be considered as part of their business plan. Our short video helps explain this in more detail:
Thankfully the IT is playing ball today and after lunch, we get ready to meet local businesses. We invite two local businesses to explain their business to the advisors and during an interactive session they discuss the potential IP problems and opportunities and offer suggestions. It was a great afternoon, bringing together the role of the advisor and business and where IP fits into business planning.
I gather all my things and head off to my next location, Birmingham. Following another swim and challenging Facetime session with the kids I fall into bed ready for the day ahead.
This morning I am heading off to Aston Villa FC for the Midlands Expo. I meet my colleague there who is based in the region and hoping to make contacts for further business support. The exhibition is targeted at SMEs in the area, so I am hoping to give lots of valuable IP advice today.
I start the day off with an IP talk to delegates, giving them an overview of IP and why it is important for them to consider. During the course of the day I speak to a variety of customers with many trademark, copyright and designs queries. At 15.00 I am ready to head home and press my favourite button on the sat nav. I finally arrive home at around 18.00, but the fun doesn’t stop there! I’m faced with three excited children wanting to fill me in on the last three days in ten minutes and an exhausted husband who has clearly lost the will to live. I run the bath, start the conveyor belt of shampoo and pyjamas and get them off to bed feeling the happiness of this crazy normality.
After the craziness has calmed down my husband and I do the abridged version of the last few days and I am happy to head off to my own bed.
Today I’m heading into the office, so after the madness of the school run I join the traffic. Being in a job that takes me out of the office most of the time, means I am in demand when I’m here. I find my day busy with meetings and planning and before I know it, it’s home time. The usual tea time/ bath time ensues and then I head off to meet my brother for some food and a theatre show.
It’s my non-working day so I enjoy a nice long run, followed by a nail appointment. Having a non-working day is really important to me as it allows me to catch up on everything I’ve missed out on during the week while I’ve been away. I always make sure that we eat as a family on a Friday evening and we chat about the week we’ve had. After our meal, we kick back and watch a film together before the chaos of bath time. With the kids safely in bed and allocated babysitter in place, my husband and I head off to our local for the pub quiz and a bit of well-earned quality time together.
A week in my life is hectic, to say the least, but a weekend with the kids…well that’s another story entirely! I end the week feeling I have made a difference and look forward to my next business event on the calendar.
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