28 November 2024
A Sustainable Christmas - BIPC Gift Guide
As the festive season approaches, we know it can be hard to find unique, high-quality gifts for your loved ones. Luckily, our incredible BIPC businesses are here to help! By choosing something from our gift guide, you'll not only surprise someone with a great present, but you'll be supporting our vibrant community of small business owners and entrepreneurs. Many of our featured gifts are designed and sustainably made in the UK, so you'll be looking after the planet too.
The most punderful time of the year
Looking for unique Christmas gifts that make everyone smile? Look no further! Mister Peebles, who used our scale-up programme Get Ready for Business Growth, make cards, prints and other paper goods with a sense of pun. Every product begins as a hand-painted watercolour by founder Helen, inspired by her love of animals and playful wordsmithing. Whether it's a card featuring a punful penguin or a whimsical wall print, Mister Peebles' creations are as thoughtful as they are charming. And the best part? These gifts are planet-friendly. Their Christmas cards are printed on recycled coffee cup paper, and everything is made in-house or by local, independent UK printers using sustainable materials.
Cost: £3.50 - £60. Use the code 'BRITISHLIBRARY' for 10% off orders over £10 until the end of Jan 2025.
Where to find: Mister Peebles
Designed for joy
This festive season, choose gifts that make a difference. Designs in Mind are a not-for-profit studio in rural North Shropshire where creativity empowers artists that have been referred from mental health services. Once part of Designs in Mind, their artists use their talent to create high-quality products like cards, prints, tea towels, cushion covers, aprons and more. Through their involvement in the Get Ready for Business Growth programme Designs in Mind were able to develop a marketing strategy that is now being supported by the Baring Foundation.
Cost: £3.50 - £20. Code 'LARKTEN' will give you 10% off the whole store until 21st December.
Where to find: Designs in Mind
Shine bright this season
This Christmas, let your gifts tell a story. Aquila Jewellery brings wanderlust to life with handmade designs inspired by the world’s most captivating corners. Crafted with care from recycled silver and gold, each piece reflects a journey of discovery. The designs come to life in their Brighton shop and are carefully brought into being by talented artisans in Asia and Indonesia. From eco-friendly packaging to partnerships with Responsible Jewellery Council-approved artisans, Aquila Jewellery ensures that every detail, down to the recycling of precious metals, aligns with a vision for a brighter, sustainable future.
Cost: £30 - £300
Where to find: Aquila Jewellery
A sustainable surprise
Surprise your loved ones with unique homeware and lifestyle products from our Get Ready for Business Growth graduate Jessica Anderton. Inspired by Jessica’s original hand-painted artwork, every piece is crafted with care and a commitment to sustainability. From beautifully designed kitchen accessories to statement pieces for the home, Jessica’s collection is perfect for those who love to add a touch of creativity to their living spaces. Each product is made in the UK using environmentally conscious processes and ethically sourced materials, making it a thoughtful choice for eco-conscious gift-giving.
Cost: Various (starting from £5.00). Use code: 'BRITISHLIBRARY' for 10% off your entire order.
Where to find: Jessica Anderton Designs
A crafty little Christmas
Bring elegance to your holidays with Cambridge Imprint’s distinctive patterned papers, stationery and homeware. Through specialist one-to-one sessions during our Get Ready for Business Growth programme, founder Ali was able to formulate a detailed action plan to grow her business and gain confidence to start making changes. Now known for its vibrant colours and hand-stencilled designs inspired by English traditions like the Bloomsbury Group and mid-century modernism, every Cambridge Imprint product adds a touch of timeless charm, perfect for gifting or decorating sustainably.
Cost: Various (From £2.75 to £190).
Where to find: Cambridge Imprints
Deck your halls
This Christmas, give the gift of modern luxury infused with West-African vibrancy. Eva Sonaike’s stunning range of home textiles, soft furnishings and tabletop collections combines bold colours, intricate patterns and African traditions to create truly unique pieces handmade in the UK with the highest attention to detail. Available in prestigious stores like Liberty and Selfridges, Eva Sonaike’s collections bring her design ethos of 'Bringing Colour to Life' to every space. Celebrate the season with designs that radiate warmth and joy, perfect for transforming any home.
Cost: Various
Where to find: Eva Sonaike
Merry and bright
Make your gift-giving truly special with Delmora’s unique jewellery collection, founded by Judy, our BIPC Local in Bromley's business ambassador. Each piece blends luxury with purpose, offering not just beauty but a meaningful story. Their Tree of Life set is adorned with traditional multi-coloured glass beads known in Colombia as chaquiras and is handcrafted to inspire and empower. Plus, their Recycling and Repair Service helps reduce waste and keeps treasured pieces in pristine condition, combining elegance with sustainability.
Cost: £45 - £160
Where to find: Delmora
Unwrap some creativity
Add a touch of festive fun and creativity to your celebrations with Sweet Paper Creations, our wonderful business ambassadors for BIPC Waltham Forest. Perfect for all ages, these kits come in a variety of seasonal designs, making them a memorable present or activity for the whole family. When you buy from Sweet Paper Creations, you’re giving more than a gift: you’re also supporting their interactive workshops and helping them bring mental health support to their local community.
Cost: £25
Where to find: Sweet Paper Creations
'Tis the season to sparkle
Give the gift of timeless elegance this Christmas with Emma Holland’s exquisite fashion jewellery. Designed in the heart of Surrey and crafted by skilled artisans in Thailand, each piece blends modern design with classic sophistication, creating the perfect accessory to express individuality and style. With over 15 years of experience and a dedication to quality, Emma ensures every piece is meticulously crafted to be both beautiful and enduring. To avoid becoming overwhelmed with the strains of running a small business with limited resources, Emma often seeks expertise and support from our Get Ready for Business Growth programme, enabling her to focus on driving her business forward and planing for the future. Support a passionate small business this festive season and make your gifts shine!
Cost: £25 - £120
Where to find: Emma Holland Jewellery
Snap, cracker, pop!
Do you love Christmas crackers but hate all the waste? Keep This Cracker has the answer. Bea Thackeray began her business a decade ago after visiting the BIPC at the British Library to ask about how to commercialise her invention. Keep This Cracker are sustainable alternatives that pull like standard crackers but can be reused by simply replacing the snap. You can fill the crackers yourself with treats your loved ones will actually enjoy and reuse them year after year. They come with ribbons and low-noise ecosnaps that pull with a gentle pop, ideal for those with neurodiverse conditions and pet owners. If you're a fan of pulling a cracker with a bang, Bea sells noisy snaps too.
Cost: £22 for a pack of 6 flat-packed low-noise crackers (noisy snaps sold separately)
Where to find: Keep This Cracker (also available on Not on the High Street and Etsy)
24 October 2024
From Coca-Cola to KFC: uncovering a spooky intellectual property secret
One type of IP is more unknown and mysterious than all the others. Its hiddenness makes it special and used in the right way can be just as powerful. It’s called a trade secret and is a type of IP protection that can be pure business alchemy.
Trade secrets are different from patents in many ways, although both need to be kept confidential (for patents until the patent application is eventually filed).
In the UK, trade secrets come under two types of law; the common law of confidentiality and information that by definition falls under the Trade Secrets (Enforcement, etc.) Regulations 2018.
Common law confidentiality arises when ‘information with the necessary quality of confidence is imparted in a situation imposing an obligation of confidence’.
You can see them both as mutually complementary with some overlap. Both aspects carry a strength, just like a two-headed hydra. Think of a witch’s brew, filled with spooky secrets and bubbling with powerful potential.
There are so many trade secrets concealed around the world, but some are more famous than others.
Does anyone really know the secret formula for Coca-Cola? Apparently not (although it hasn’t stopped other brands from trying to work it out). In the company’s own words, ‘the formula for making Coca-Cola is a trade secret. We have protected the special taste of Coca-Cola for more than 130 years. Only the Coca-Cola Company knows how to make Coca-Cola’.
The mystique behind the Coca-Cola formula is so famous, that the company has it locked away inside a vault on display in the Coca-Cola museum, Atlanta, USA.
However, what if your trade secret isn’t cooking, but computing? Yes, there are plenty of secrets in technology too, especially software. Search engines such as Google (parent company Alphabet) have built an entire business model on algorithms that effectively rank information for ease of finding.
The algorithm has been developed and refined over many years of testing and trading. Recent news of a leak of an AI related trade secret have sent the company into a tailspin resulting in a criminal case been filed. Part of a secret was out.
Any leak of a highly guarded secret can bring major consequences for any company and so protecting these secrets becomes paramount. Once the witch’s secret cat is out of the bag, it’s out. Therefore, businesses will do everything to protect their secrets with the legal equivalent of an ancient curse.
Woe will to any soul who breaks the secret seal on any trade secret! The curse will come through prosecution.
How to protect your trade secret
Which raises a pressing question, how does a company or individual protect themselves from having their secrets stolen?
The answer will depend on the circumstances, and professional legal help is always advisable. Generally the secret is best protected in-house by firstly limiting exposure to a set number of individual(s) on a need to know basis only. Therefore, every company should have a confidentiality process in place backed up in employment contracts.
Furthermore, before any sharing of a secret to a third party it is highly advisable to protect it with a non-disclosure agreement.
Trade secrets are unregistered intellectual property rights. This simply means there is no register of them or requirement for application. This is unlike patents, designs and trade marks. Controlling access to the secret is through contracts based on the law of confidentiality and specific regulations covering trade secrets.
This in some circumstances can be an advantage over patents. A patent, although initially secret will eventually be published before it can be granted to the inventor. The quid pro quo is then a monopoly on the technology or technique for twenty years. If you want to look at alternative ways to protect your process, then exploring trade secrets as a viable alternative could be the way to go.
If you’d like to find out more about the magic combination of all the different types of IP, then our Introduction to Intellectual Property workshops and webinars will do the trick.
Spook your competition and keep your trade secrets close
Your trade secret is truly a magical thing that spooks your competition. It has all the mystique you need to creates an aura of mystery in your business and spellbind your customers. They will want to keep coming back for more, hooked on the power of your hidden magic.
So this Halloween, do not be scared to find and use your business’s secret spell. The treat is always in a secret trick.
22 August 2023
An innovative history of the historic patent collection at the British Library
Sir Isaac Newton, once said, “If I have seen further, it is by standing on the shoulders of giants.” A few generations after, the Newtonian revolution in physics along with other discoveries of the time heralded in a new age of innovation, engineering and industry. Patents are the primary records of that step process in innovation. They’re a fascinating and invaluable ‘time capsule’ of brilliance (and occasional eccentricity).
Today, the British Library’s historical patent collection has become a world leading collection of historical IP documentation; not only from the UK, but from over 150 countries worldwide. No other collection at the Library captures better the progress of technology and commerce from the early 17th century to the present day.
And now, the British Library’s Business & IP Centre also sits on the shoulders of this gigantic treasure trove of patent, design and trademark information. In fact, it’s almost 170 years since it was first made available to the general public as the Library of the newly formed Patent Office. It really is a library within a library. The history and development of the collection offers us an intriguing insight into how much this information was prioritised managed valued, for researchers then as it is now. One report, by the US Commissioner of Patents in the 1860s described it as a ‘technological library unequalled by anything in America’.
I believe it still is.
Why a patent library?
From a practical point of view, a patent library is an essential part of being able to find (and provide evidence) that a new patent application is indeed an innovative step on what’s preceded it. One can view the history of these patents almost like a family tree of technical steps and developments, each building on the other.
Hot off the heels of the Patent Law Amendment Act of 1852, establishing what we know as the Patent Office (the Intellectual Property Office today), came the Patent Office Library. It opened on the 5th March, 1855. Its formal title was ‘The Library of the Great Seal Patent Office’. To be clear, there were patents and records of them before 1852, managed by Court of Chancery, but the nucleus of the library were 388 books from Bennet Woodcroft, the Superintendent of Specifications and Indexes, and 707 books from Richard Prosser, an engineer closely associated with the Act.
The site was on 25 Southampton Buildings, off Chancery Lane. A site it would occupy in various forms and alterations until the 1990s. In 1891, due in part to an increase in the number of visitors to the Library, plans were drawn up to rebuild the entire site. This was undertaken in stages between 1893 and 1912, with the Library moving to temporary accommodation in 1898. A full library service was maintained during this time. The new Patent Office Library was designed in the cathedral style of library architecture by Sir John Taylor.
War and Post-war
The Library continued to offer reading room services during the First World War, albeit with reduced hours and staffing levels. Visitor numbers predictably fell. And with the later onset of the Second World War, the library experienced a few near misses from incendiary bombs and a V1 flying bomb in 1944.
All during the war years, the need for a comprehensive scientific and technological network in the UK was apparent. And post-war, while widespread support was seen for a national library of science and technology, there was considerable debate on whether the British Museum or the Patent Office collections would form the basis of the new library. The debate was settled in 1959, when a Working Party on the issue recommended the new library should be based on both collections, and put under the control of the British Museum Trustees. And this, in hindsight, was what took it a step closer to the custodianship we have today.
In April 1966, the Patent Office Library formally transferred from the control of the Board of trade to the British Museum and became the National Reference Library of Science and Invention, (NRLSI Holborn division). In the late 1960s it was decided that there was a need to create better links between the UK’s major lending and reference libraries. To that end, the National Libraries Committee was formed in 1967, which recommend the creation of a national library system in 1969.
The British Library is founded
And so, the British Library was created on the 1st July 1973 as a result of the British Library Act which was enacted in 1972. Under the Act the following institutions were administratively combined to form the British Library: the library departments of the British Museum (including the NRLSI), the National Central Library, and the National Lending Library for Science and Technology.
The NRLSI was renamed the Science Reference Library upon joining the British Library and then in 1985 it was restructured to become the reference arm of the Science Technology and Industry Division (being renamed the Science Reference and Information Service (SRIS) in the process).
1998
The next most significant turning point was the opening of the St Pancras site of the British Library and the rehousing of the patent collection. The collection had its own floor (level 2 where the Newsroom currently is). But it wasn’t until 2006 that the Business & IP Centre as we know it today was formally opened. It was a unique opportunity to merge two distinct, but related collections; business & intellectual property under one umbrella. And so came a physical alteration to the space that included meeting rooms and the well-used networking area space.
All this was with an aim to offer a comprehensive range of resources, workshops events and services to support small businesses from the first spark of inspiration to forming and growing their business. Inspired by how the New York Public utilised its Science, Industry and Business collection it was a model that resembles how the Centre operates today at the British Library and now across a national network of over 20 Business & IP Centres.
But today, there is a very special merger that’s not only about business and intellectual property. It’s connecting the past with the present. Our current intellectual property advice and expertise would likely not exist were it not for the historic patent collection. So as we look ahead to what a tumultuous 21st century could bring, it’s somehow reassuring that the firm anchor of the past will continue to guide the innovators, problem solvers and entrepreneurs of the future.
Co-written by Jeremy O’Hare Research and Business Development Manager at the BIPC and Steven Campion, Subject Librarian at the British Library
17 August 2023
A few of our favourite things about the British Library
Did you know that the British Library is home to over 200 million collection items? Occupying over 746km of total shelving, growing an extra 8km every year, our St Pancras site houses inventions that date back thousands of years, as well as new technology from our digital age.
To continue our celebrations for the British Library's 50th anniversary, we asked our BIPC team what their favourite facts about the Library are, as well as their favourite inventions.
Here's what they came up with:
- ‘My favourite fact about the British Library is that it’s an unusual and uniquely built building that resembles a ship. Prior to becoming an architect, Colin St John Wilson was a naval lieutenant... This now makes sense!’ - Meron, Reference Specialist
- 'My favourite invention is the Starship delivery robots in Milton Keynes. I love the innovative solution for local deliveries. They are completely autonomous and the robots can sense when they need to move out of the way. Since they can deliver a small grocery shop, it’s a great solution particularly for people less able to leave their homes. Also, they’re surprisingly cute!' - Claire, Head of Reference Services
- 'I find it amazing that as you walk through the British Library there are four levels of football pitch sized floors of information beneath your feet; the lowest basement sitting beneath the Piccadilly line. I find the historical patent collection just an endless treasure trove of incredible inventions that have changed what is even possible. My favourites are the aviation patents. The Wright Brother’s and Frank Whittle’s aviation patents. Like so many of us, I took one of these ‘flying machines’ to go on holiday somewhere warm and didn’t even consider the marvel of it.' - Jeremy, Research & Business Development Manager
- 'I have thick and often unruly hair and couldn’t live without my trusty Tangle Teezer™. Shaun Pulfrey, inventor and founder of the eponymous company, came to the Business & IP Centre when it had recently opened to see if he could protect his innovative design and now, over 15 years later, he has patented the brush in over 30 countries. Each brush design is also protected by design rights and the name Tangle Teezer™ is also protected as a trade mark. Shaun also took part in our scale-up programme, now called Get Ready for Business Growth in 2014-15 and in 2021 he hit revenues of £43.5 million and sold a majority stake to Mayfair Equity Partners for around £70 million. This is an incredible achievement by Shaun and his team and we like to think that we made a positive contribution to their successful business journey.' - Isabel, Head of Business Audiences
- 'Apart from the amazing free business support the BIPC National Network provides, the most impressive aspect is its geographical spread. It would take just over six days and 458 grueling miles to walk from the most southern point of the BIPC National Network (BIPC Devon Local in Paignton) to its most northern point (BIPC Glasgow in the Mitchell Library).' - Billy, Project Administrator
- 'My favourite invention is the printing press. The democratisation of text ushered in the second information age in Europe by allowing for the mechanical mass production of books and broadsheets. With greater demand for written materials, the invention also fostered translations of popular texts that could be disseminated to the public rather than remaining within the church or royal courts. The British Library’s Treasures exhibit displays one of Gutenberg’s bibles, the first book printed with moveable type in Western Europe, as well as a copy of Chaucer’s Canterbury Tales printed by William Caxton, the first book printer in England.' - Amy, Growth Programme Service Liaison Manager
- 'My favourite invention would have to be either the Printing Press, or the Electric Guitar!' - Simon, MI and Project Coordinator
- ‘If you see five items each day, it would take you over 80,000 years to see the whole of the Library's collection.’ - Jordan, BIPC Workshop and Events Administrator
- ‘Our science blog recently posted some interesting facts about the hidden 'wild' features of the British Library: "the British Library hosts a permanent show of animal fossils, hiding in plain sight. As you cross the Piazza on a visit to the Library you tread on limestone, formed in the early Cretaceous period (145 and 100 million years ago - Ma) in a warm, shallow sea, teeming with life. You can also find fossilised sea sponge outside the Conference Centre, as well as calcareous algal pellets and various fossil shells on the floors inside the British Library".' - Alyssa, Project Coordinator
- ‘The British Library collects words, written and spoken. Its sound archives collect oral history to bring back stories and accounts, like for the BBC programme Aids: The Unheard Tapes. I felt proud of the British Library’s contribution to the programme, which brought personal stories back to life, turning the programme into compelling viewing.’ - Elisabetta, Project Administrator
25 January 2023
Going into IP battle with Banksy
The anonymous street artist, Banksy is no stranger to intellectual property (IP) controversy.
A recent spat with high street clothing retailer Guess over the use of a Banksy work, Flower Thrower, in their shop window has erupted into another round of IP battles between Banksy and others who use his/her work. The allegation is that the image was used without permission.
And that’s just the point. Banksy, being an anti-establishment artist, will always experience some tension between working within the ‘IP system’, to enforce creative and commercial rights as an artist. Not to mention associated moral rights too.
But on that front, I believe Banksy has had some success. And I would wish any artist or creative can enjoy that too for their own work. But in Banksy’s case, there are some unique lessons.
The story of Banksy’s relationship to IP is not unlike a Matryoshka Doll. There are hidden complexities within hidden complexities nested within the hidden artist whose power and intrigue rests on mystery, surprise and subversion.
No wonder it can be hard to put Banksy into a neat category of a recognised artist commercialising their work.
So just how is Banksy different? And what’s Banksy doing to shake things up in the ordinarily suited and booted world of IP regulation?
Subverting while using the IP system
I liken Intellectual Property to an umbrella term to describe a family of different rights that protect the work of creators and inventors. The different members of the family protect different expressions and for street artists that will mostly be copyright. For a business’ product and service brands, there are trademarks.
An artist may branch out into creating products that are manufactured, such as printed T-shirts or other merchandise that carry a distinctive appearance. And for that that there’s registered design.
Banksy, is correctly using as many different forms of IP as he can to maximise protection of his work (we’ll come on to his use of trademarks as a strategy).
In our workshop and webinar, Introduction to Intellectual Property, we emphasise how each of these ‘members of the family’ can be deployed to maximise the defence and use of your creations. While there are distinctions and differences between them, all could potentially be of use.
So how is Banksy doing it and what’s different?
He’s asserting his IP rights, in this case copyright, not to commercialise but to prevent commercialisation and to have his work used within his terms. The terms of use on his website make that very clear;
“Are you a company looking to licence Banksy art for commercial use? Then you’ve come to the right place – you can’t. Only Pest Control Office have permission to use or license my artwork. If someone else has granted you permission, you don’t have permission. I wrote ‘copyright is for losers’ in my (copyrighted) book and still encourage anybody to take and amend my art for their own personal amusement, but not for profit or making it look like I've endorsed something when I haven’t. Thanks.”
The case of Guess
In the dispute with retailer Guess, Banksy was asserting his rights as the copyright holder around usage. Anyone who creates an original work (be it artistic, musical, recording or even software) can assert the same rights. The hard job is often to enforce those rights.
Banksy, did that in his own inimitable way. He claimed usage of Flower Thrower was essentially theft and encouraged a similar response in an outraged Instagram post; “They’ve helped themselves to my artwork without asking, how can it be wrong for you to do the same to them?”
Just to be clear, there is a difference between civil law and criminal law (IP the former, shop lifting the latter) but perhaps from the point of view of the creator who’s had their work used, it can feel the same.
Guess, for obvious reasons, removed the image from their store front.
But then there’s another mystery, nested within the same matryoska doll.
Guess are selling a range of clothing in collaboration with Brandalised who license images by graffiti artists, among them it appears, Banksy. Was there some deal done in private with a third party like Brandalised to allow limited usage?
We may never know and we don’t have to know. Again, the rights holders can use the work as they see fit in public or private. Which again, serves to illustrate how they should be able to retain the upper hand. It is their property, after all.
But what happens when the copyright owner wishes to remain anonymous, like Banksy does? Because to enforce your rights, you have to identify yourself as ‘the author’ or creator.
How can someone who remains anonymous do just that?
Subverting trademarks for a purpose
That is why, some have speculated, Banksy took an interest in filing some of his images as trademarks. Introducing now another Banksy work, Laugh Now, after the image of a monkey holding a placard stating ‘laugh now, but one day we’ll be in charge’.
Its application through WIPO can be found here and the applicant is Pest Control Office Limited, presumably the commercial entity representing Banksy (and doing so anonymously).
Which is why a trademark in Banksy’s case might have appeal.
But not only that, a trademark in theory can last forever, so long as it’s being used and renewed every ten years by an individual or company who owns it.
This particular application was met with opposition, however. A company objected to the application on the grounds it was filed ‘in bad faith’ in order to avoid the standard copyright requirements of establishing ‘an author’ and that there was no intention to commercially use the mark.
After an initial rejection at the EUIPO trademark Cancellation Division, it was overturned by the Board of Appeal (Case R 1246/2021-5) on the grounds that, ‘the relief from not being required to reveal his identity does not exclude the intention to use the trade mark.’ And, ‘it may not be extrapolated or concluded that Banksy will use the system of trade mark protection as mere substitute of copyright in an unlawful manner. It may neither be concluded that the proprietor has in general a negative view on Intellectual Property Rights which would lead to a filing of a trade mark without any intention to use it’
One – nil to Banksy.
What does this serve to prove?
Making the system work for you
Owning one or more form of intellectual property is on the one hand just good sense, while understanding your rights to usage is another. You don’t necessarily have to have a commercial purpose to still benefit from IP protection, especially if you want to retain rights over how your creations are used. Like Banksy, look at the different options and make it clear what you own and the value you place on it.
Especially those in any creative industry. You don’t need to even be subversive or anonymous, like Banksy. Any creative business or individual should be prepared if they ever have to have their own IP battles.
And with Banksy, at least, he’s doing it in his own style.
Written by Jeremy O'Hare, intellectual property information expert at the BIPC.
29 April 2022
Spotlight On... our IP experts!
To mark World IP Day this week, we're shining a spotlight on the intellectual property experts of the Business & IP Centre in London to learn about their favourite inventors, weird and wonderful IP queries they've helped to solve, and more.
Neil Infield, Business and IP Centre Manager
If you come into the Business & IP Centre at the British Library you'll see Neil's friendly face! He's there to guide you through the complex material we have. Since joining the British Library 17 years ago, Neil has become an expert on trade marks and has supported thousands of aspiring entrepreneurs develop their IP. Let's hear more from Neil now.
What's a weird and wonderful IP related query you’ve had?
"I met with someone who wanted us to arrange a meeting with the head of Transport for London. His invention would remove air from underground tunnels, which would remove air friction from the tube trains. This would massively reduce energy consumption on the underground system. We didn’t resolve the issue of how passengers would breathe on the trains."
What form of IP should every business have?
"I’m a bit biased as I deliver the workshop on Trade Marks. But on the basis that if you are successful, you will definitely have competitors, you need to be able to differentiate yourself from them. And owning a distinctive registered trade mark is the way to do it."
What piece of classic/pop culture will have a big impact when it comes out of copyright?
"I guess the biggest name to go into the public domain will be Micky Mouse next year (2023). But it will be only the original version of Micky (think Steam Boat Willy) will be coming out of copyright. You can find out who came out this year on Wikipedia
Who is your favourite inventor or invention?
"I think I will go for inventors I have actually met, but I can’t get below three people!
- Mark Sheahan, our Inventor in Residence at the Business & IP Centre for over 15 years. He has helped hundreds of inventors through his free, one to one advice clinics.
- Ian Harrison, who I met at my first British Invention Show in 2006. His Milli Grip adjustable spanner is sheer genius. And I am the happy owner of both the original and updated versions. You can see Ian demonstrate the spanner here.
Like many great inventions it hasn’t had the success it deserves. It is currently available through Monument Tools. - An equally brilliant invention is the Kikka Digga developed by Nick Skaliotis. I first met Nick demonstrating his tool at a local agricultural show at Plumpton College. In conversation while buying an early version of the Kikka Digga, I discovered he had already been helped by the Business & IP Centre. Again this product is still waiting to mainstream, but if you read this review on Amazon you (like me) will wonder why every keen gardener doesn’t yet own one."
Seema Rampersad, Senior Research and Service Manager
Seema has been with the Business & IP Centre for 9 years and has built a reputation as one of our top notch presenters and speed-mentors. She has worked as an information professional for over 25 years, most of this time has been as a business librarian in the corporate sector.
What's a weird and wonderful IP related query you’ve had?
"We frequently get asked for patents from the 19th century which are not available to find easily or free on the internet. We usually must research some aspects of the query using our specialist resources and even patent indices to find the patent number, year and actual patent with drawings. Some of the 19th century inventions are baffling but also interesting such as one on a physiognotrace for drawing portraits. There was one international government department from another country who were extremely pleased when I provided them with a culturally significant patent which they had previously spent about 10 years trying to trace. I found it in about 10 minutes using our patent resources!"
What form of IP should every business have?
"Trade marks and copyright are forms of IP that most companies have for trading and doing business. As a member of staff who uses a lot of digital content as well as a consumer of content in everyday life, I am reminded of copyright very often. Copyright for creative works is an automatic right but I still would recommend that you are explicit that the right belongs to you and your business to ensure that your copyright is protected and not infringed. I also recommend that you do your due diligence and research copyright owned but others in the onset of your startup to avoid infringing the rights of others."
What piece of classic/pop culture will have a big impact when it comes out of copyright?
"The book Winnie the Pooh came out of copyright in 2022 and there are various artist pieces of works in music, sound and films that are out of copyright which I am less familiar with. However, music like Gershwin's 'Rhapsody in Blue' and songs like 'Long Road to Tipperary', 'Til we meet again' and 'Pack up your troubles in an old kit bag' are still being sung freely nowadays with Eliza Doolitte doing a remake of the latter in 2010.
Who is your favourite inventor or invention?
"I am an avid Apple Inc fan from my iMac, iPhone, Apple Music and I still aspire to get an Applewatch one day. These items have truly revolutionised the way I work, socialise, relax and consume content. I particularly like that Jony Ive, Chief Design Officer (CDO) at Apple, is from my neck of the woods in London. His journey to greatness is truly remarkable as an industrial designer. I also thank Apple for making me more connected in my personal and professional life with these innovations. Not to mention our amazing successful customers who inspire us with their motivations and business ideas in the Business & IP Centre."
Jeremy O'Hare, Information Expert
Next up we have Jeremy, who has worked at the British Library in a number of roles since 2006. His background is in business information and was previously a Relationship Manager for our scale-up programme, Innovating for Growth Scale-ups. If you've attended some of our webinars, you may recognise him from his intellectual property workshops and one to one clinics.
What's a weird and wonderful IP related query you’ve had?
"Without revealing too much as a lot of people I see require confidentiality, I have worked with performing artists such as dancers and musicians who compose, choreograph and create pieces that become a live art installation. So the IP creation with multiple creators and collaborators (as well as producers) can become very complex but absolutely fascinating. It also demonstrates how IP is in so many different endeavours and is not just about inventions and brands."
What form of IP should every business have?
"I think every business should have at least one trade secret. And I’m saying that in a broad way, such as what is the process to do things that’s better or cheaper than anyone else? Do you have a special network that provides an advantage or have you innovated something so new and unique with value that you can build a business off it? Whatever it is that you wouldn’t want to lose that helps your business should be named and valued."
What piece of classic/pop culture will have a big impact when it comes out of copyright?
"Most of George Orwell’s work is out of copyright from last year, so expect a whole range of work coming out based on his work. There’s already an Animal Farm game. Watch out for adaptations of his established works on stage, film and literature. It’s interesting to note that some of his recently discovered work, may be still subject to copyright restrictions which is why copyright can be a little confusing at times."
Who is your favourite inventor or invention?
"I love looking at the history of patents and how certain inventions have come to create the world we live in. I do think the invention of the first jet engine invented by Frank Whittle, paved the way for the world we know today (GB347206 Improvements relating to the propulsion of aircraft and other vehicles). We can travel to destinations once the preserve of only a few, form closer business relationships, bring long separated families back together and to form new relationships! The world is so much smaller because distance is not an obstacle. It’s just now the price of an air fare!"
Steven Campion, Subject Librarian (Business and IP)
Steven works alongside Business & IP Centre colleagues as the curator of the IP collection. He has worked at the library for 9 years and can often be found in the reading room helping researchers access our world-leading collection of historical IP documentation.
What's a weird and wonderful IP related query you’ve had?
"I quite enjoy a ‘what is this thing’ enquiry. It’s amazing how often a mystery object will have a patent number somewhere on it."
What form of IP should every business have?
"Always protect a strong business name or logo with a trade mark. Plenty of information on our web pages on how to do this – or pop into your local BIPC for advice."
What piece of classic/pop culture will have a big impact when it comes out of copyright?
"Micky Mouse – but only the version as depicted in Steamboat Willie, as the short film will enter the public domain in January 2024. Later iterations of the character will still be in copyright, and Disney have many trade marks on the character (and many, many, lawyers), but I’m interested to see what happens."
Who is your favourite inventor or invention?
"My favourite inventor is Melitta Bentz who invented the coffee filter (and with it the coffee connoisseur’s favourite – pour over coffee) in 1908.
Before Bentz, coffee was usually brewed by pouring ground coffee into hot water and then waiting for the grounds to settle to the bottom. Sieves and cloth bags were available but they either let too many coffee grounds through, or would be so narrow that the coffee would be cold by the time it was filtered. Bentz’s solution was simple yet brilliant – a perforated brass cup lined with a piece of blotting paper from her son's exercise book.
Bentz became one of the first female German patentees and would go on to found the still hugely successful Melitta company. We have a Melitta brand pour over coffee set in our house and every time I see it I am reminded that we all have the potential to have an idea that can not only make our own lives better, but perhaps also change the world a little for the better as well.
…My favourite invention however is Lego. My bank balance is testament to this."
Got an IP query of your own? Head to our website to learn more about how we can support you and get in touch with our IP experts now!
25 April 2022
Ten Things I wish I knew about Intellectual Property when I was younger
Every generation of young people wants to change the world. And they do, in some way.
Right now in someone’s studio flat, or halls of residence or on a gap year adventure is the next founder of a tech giant, a publishing phenomenon or an inventing genius. Of that, there is no doubt. But some may not get the success or recognition they deserve for their originality, creativity or inventiveness. The one thing that can often make or break an entrepreneur or business venture is getting their intellectual property right, first time.
This year’s theme for World Intellectual Property Day is IP and youth: innovating for a better future.
Here is a list of the most common mistakes that I’ve come across in helping thousands of entrepreneurs, creatives and inventors. I’m a little older now having helped so many but I hope what you read here will make all of us that much wiser not matter how young we are.
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Knowing how important Intellectual Property actually is.
You don’t know what you don’t know and that’s the point of our first tip. For any new business (or established) not understanding how IP can protect your creations and innovations is a fundamental mistake. There are two sides to IP; one is preventing unauthorised use of what you create and the other is maximising your existing IP as an asset that can acquire value. And if you come to sell your business, a lot of its value potentially resides in your IP. Understanding this and building it into your business strategy will maximise your IP, and therefore, your business impact. But how? That’s the next point.
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Getting to know the IP family
Want to patent your idea? Re brand your design? Copyright your invention? Mixing metaphors is one thing but not understanding the different forms of IP and what they do is like being stuck in a maze without an exit. What’s more, knowing a thing you create in your business or a creative pursuit can often be protected by more than one form of Intellectual Property is a great help. I like to call them the IP family. Knowing the difference between them and the job they do will provide clarity, and help you formulate your IP strategy clearly. So, for the record, you patent your invention, register your design and copyright your artistic expression. You trade mark your brand, keep quiet your trade secret and everything else is know-how known only to you. And as we’ll see, timing for all of this is key.
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Don’t be late to register or protect your Intellectual Property.
I’ve been an agony Uncle to many downhearted, once enthusiastic, start-ups. What has been the most common problem? ‘I started trading with this amazing brand only to find someone else was using it’. It’s a fundamental mistake. What you think is an amazing name for a product or business is probably so amazing that someone else has got there first. So do your research online but also for the register of existing trade marks in the UK here. Our team in the Business & IP Centre’s around the country can assist you with how to do a basic search. This of course as relevant to all the other forms of IP, so it’s always good to register or protect as soon as you can establish originality.
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Don’t overshare and the importance of confidentiality
We’ve all done it. It’s irresistible. We’re so excited and captured by our new business proposition or new gizmo that will change the world that we ‘overshare’. Pub environments are particularly risky. If you do have something of real potential, why tell the world, or just anyone else you know? The other thing I hear often is that ‘so and so stole my idea’. Unfortunately, the idea shouldn’t have been shared in the first place. Knowing what a non-disclosure agreement is and when to use them, is a good first step to securing your idea if you need to share it with interested parties. In fact, when it comes to inventions, anything already known in the world invalidates your application. So, as a rule of thumb, share nothing with no one, unless necessary, and with the right protection in place.
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Assuming a good idea is a commercial idea is the easiest mistake.
This is a big one but I have to say it. Lots of people have amazing ideas for inventions or services and create incredible things, but not all of these will be commercially successful. Why? Because there’s no market value to them. The thing you create doesn’t satisfy a big enough demand where people are prepared to pay for it. So a good exercise early on is to ask yourself three questions; what problem am I trying to solve? How big a problem is it really? And does my invention or business provide a good enough solution? Inventors very often fall into this trap. They discover a solution to something without considering the size, and therefore commercial value of the problem. History proves this, as there are piles and piles of granted patents which never made it to market. Anybody care for spray on hair? Electric shoe polishers? But at least we can be reassured that even the biggest and boldest companies can fall into the same trap. Anyone own a Betamax?
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Not market testing your new product or service.
With this in mind, it’s just good practice to do prepare a robust business plan that includes some evidence of potential demand for your innovative product or service. Market research and testing are fundamental steps to get right early before properly launching. This helps to safeguard any future investment, both time and resource and IP, that you subsequently put into the business. At the British Library’s Business & IP Centre you can do market research with some of the best researchers and publishers in any given industry. That will help to demonstrate that you’re on the right track (or not).
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Not setting an IP budget.
There is a cost to registering some forms of IP, those that are known as registered rights. Specifically, these are patents, trademarks and design. The most costly are patents but you should do all your IP research early and work out what the most cost effective options are balanced with maximum protection (supported by a sound business case). That way you’re on track to make judicious IP decisions that pay off. It’s also very helpful to list IP as a necessary cost alongside other costs such as marketing spend, operational and staffing. Ultimately, if your IP is effective, the asset should pay for itself.
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Not factoring in infringement costs
First, some bad news. There are no IP police. You will need to be alert to anyone else copying your invention, using your brand or selling a different version of the same product you created. And it’s up to you then to act. Sadly, as your brand grows with your product or service, you should expect copycats. Imitation, they say, is the sincerest form of flattery, except when it takes out your bottom line or ruins your hard earned reputation. Early and tough action on infringement is the best way to shut down any threats and that will almost always involve some legal expertise. So set aside a war chest in your IP defence but be reassured that there is professional help out there. And that’s when IP lawyers are there to fight for your interests. IP lawyers should be members of professional bodies such as CIPA or CITMA. Also be aware of trading standards for some circumstances of infringement.
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Not knowing what to ask an IP attorney
Ignorance is never a good thing, especially when trying to solve a complex problem like IP infringement or a new application for protection. That doesn’t mean you have to be an expert, by any stretch. But at least by having a good solid grounding and understanding of how IP works for you and your business means you can maximise the time and effort of any professional advice you seek. Knowing enough about something to ask really good questions and to evaluate the reply is more power to you and encouragement that your IP budget is paying back. Time is money (especially legal time) so cut out the IP small talk and get to the crux of the IP issue and its possible resolution.
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Not starting with your Business & IP Centre or Patlib!
How could I not conclude by inviting anyone with an IP issue or question to get in touch with their local Business & IP Centre or Patlib (patent library) network? You’ll be able to talk with staff who have experience and are able to be a sounding board for you to make informed decisions that support your business. No matter what your age (but especially if you’re young), you deserve to be rewarded for your new and innovative creations! And intellectual property is there to ensure you do just that.
12 May 2021
Innovating for Growth Diary Part 2 - Sian Zeng
Every quarter, Innovating for Growth: Scale-ups chooses a cohort of high-growth businesses to take part in our 10 week programme designed to help business owners re-evaluate their business across areas such as marketing, products and services and business model.
We caught up again with Sian, founder and director of luxury wallpaper business Sian Zeng to see firsthand the impact of the programme on her business. You can read about the first half of her Innovating for Growth journey in the first installment of her diary. Having finished the programme, Sian can now reflect back on what she has discovered and the improvements she has already been able to put into action.
'Since our first post, we’ve now finished the Innovating for Growth Course. And in that time, my team and I have already made so many changes to how we organize ourselves, what we prioritize and how we present our brand.
Before joining the programme, one of my biggest goals was to find out how accurate our financial figures were; our inventory system often failed us and without an accurate stock figure, it was difficult to gain a real insight into how much profit we were making! Up until recently, I’d been keeping our books myself, which was another pressure on my workload and time I could be using elsewhere.
During the course, I was lucky to have two one-to-one Financial Planning Sessions with Suzie Campbell from The White Space Collective. In these sessions, we discussed the issues I was facing with bookkeeping, how I could improve our inventory system, our wholesale profit margins and worked through our cashflow forecast so that we can make an informed decision on which projects to invest in and people to hire going forward.
On the book keeping side, Suzie referred me to a company that was very well suited to our ecommerce business and was able to give advice on installing a good inventory system. We’ve now switched to an accountant that can fulfill our business needs.
As a creative business owner, I’m always tempted by so many projects I could invest in or hiring more help, but seeing the cashflow forecast with Suzie and the advice she gave me, I’m now a lot more strategic when making these decisions. I now know what to prioritize and when to stop an investment if isn’t working.
When it came to my session with Oliver Henderson, I already had several questions I wanted to ask him specific to my sector. Oliver has great research skills and found valuable market information for me to work with.
During my one-to-one with Dave Vann from ABA Design, I came to realize that some of our branding wasn’t translating effectively on our website. Even though our site is very functional and visually compelling, it lacks the storytelling element our brand is known for as a whole. Dave helped me tease out some of the stories I could share on my site, which is something that I hadn’t thought about before.
Next up, I had a marketing session with Izzie Sully from ABA Design. Using Trello, we went through my marketing plan and it was really helpful to visualise and create it in this way. One of the priorities we discussed was developing a CRM system to help create bespoke customer journeys specific to my business. I have now implemented it for our trade customers and have already seen a massive improvement in how we interact with this audience. We feel so much more organized with a system in place.
Both Dean Wilson and Ophelia Spowers from Fluxx were extremely helpful. I enjoyed speaking to Dean because he often questioned my assumptions. I assumed I needed stock of all my patterns in the new magnetic wallpaper material which we would be launching soon. This would have been a very large financial commitment. He was suggesting perhaps if customers were happy to wait for stock in the past then I might be able to print on demand rather than pay everything upfront. This also means I don’t have to wait until all collections are printed before I start launching this material.
We also discussed that we should have more regular and personal communication with our trade partners going forward, to build those relationships and explore how we can work better going forward. It was suggested that I start arranging catch-up calls with our partners and Ophelia was kind enough to draft a list of questions I could ask during these meetings.
I had a session with Robert Foster from Red Ochre at the very beginning of my course and it was there that we set out a series of goals to guide me through this course and beyond. I was happy to see how much I’ve already tackled. We have agreed on a new set of objectives for the next few months for myself and my team, and I am excited to see where else we are able to simplify and streamline our business.
Overall, the Innovating For Growth Programme has made such a big difference to my business. I feel I understand it on a deeper level and know which systems I need to put in place to not only grow faster but ensure I do more of what I love - painting, designing and creating. I’m very grateful to all the experts for the valuable advice and the British Library staff for organising everything so smoothly, especially during these difficult times.
If you are thinking of signing up for this course, I can’t recommend it enough!'
To find out more about Innovating for Growth and to apply for our next cohort, visit bl.uk/grow.
10 August 2020
Meet Sol Ramos, co-founder of London Basketball Nation and Start-ups in London Libraries participant
There were a strange couple of months in 2020 where team sports were essentially non-existent. As they are slowly creeping back to normality, we wanted to celebrate one of the sports businesses who took part in our Start-ups in London Libraries programme. Here we speak to Sol, co-founder of London Basketball Nation to find out more about her business, how it came into being and her advice for anyone else thinking about starting their own business.
‘We are London Basketball Nation Ltd. We organise basketball tournaments and events related to the sport.
The business came into being after years of unsuccessful attempts to find where to play amateur basketball in London. We started in 2018 with the experience of being unsatisfied customers who could face a challenge. The CEO of the company (and my husband) is the coach of an amateur basketball team. I spent some of my weekends at basketball courts watching games but also listening to almost everyone involved in the activity complaining about the poor quality of the service they were getting. They were paying to do something they loved during the scarce free time they had, and they were having a terrible time! This concern was shared not just by players but by staff working for existing organisations.
What first started as a chat about how bad things were, ended up in more serious talks about how much better things could be, and we took the matter in our own hands. Having experience in the amateur sports sector and a multidisciplinary team on board was really helpful. We got the support of two experienced officials that have been giving valuable insight from day one.
I have a background in Management and I get easily bored. I was motivated by the challenge but also by the potential results. Seeing people doing what they love and making that possible is very satisfying. As someone who has several hobbies herself, I can also identify with our customers.
There was little to no information available online about related services so we conducted some research, talking to other teams and players about what they wanted. They were all looking for the same: good venues, but above all, sensible people behind the activity. We thought of offering an “all-inclusive” format (fixture, staff, venue, etc) – from the players’ perspective, they then just had to be there and do what they do best.
We set up a company (just in case “it worked”) in March 2019 and organised a short tournament in June that year to test the waters. Teams decided to give us a chance and we ended up organising a 7-month tournament for adult men (18+) afterwards. We are looking forward to expanding our reach and have not only more teams but also a Women’s division. We celebrated our first year as a company in March 2019.
I found out about the SiLL project thanks to a British Library newsletter around September 2019 and registered for the ‘Get ready for business’ workshop that was taking place in December. My SME Champion, Loretta, got in touch with me to know a bit more about the business and I shyly accepted a meeting. She talked me through the Business & IP Centre services for new businesses. I was amazed by the number of resources and support given to entrepreneurs.
SiLL helped us see the organisation as a business rather than something to do on weekends. It provided us with key insights and added value to our service. This is my first experience as an entrepreneur and I had to learn a lot about legal and financial aspects of a business in the UK, as well as networking; social media… you name it! There is a lot of information out there, so much that it can be not just overwhelming, but also misleading. The SiLL project served as a guide.
I would have loved to have known about the project from day one as I think it would have saved me tonnes of time and work.
Coronavirus has, of course, been a huge challenge. With people not being able to gather in groups and the basketball courts being closed, we have been forced to stop our operations during this period. It really is just me and my husband running the business alongside other jobs right now, and so we have had a real split focus over the past months.
However, it has given us some space to focus on our brand and the digital aspect of the business. My husband is a web developer and he was able to dedicate time to work on the website and to bring more functionalities on board. We are also currently working on LBN Courts, a portal to find and rate outdoor basketball courts. We think this will help players to get back in shape - both physically and mentally - whilst encouraging people to make the of their local facilities (and that way, diminishing the use of public transport). The portal will not only show the location of courts, but it will allow players to rate their features, and to organise training groups - always according to the latest government advice of course.
I consider myself extremely lucky to be part of the Greenwich business community. Loretta’s insights and support are invaluable. She is a connector, she puts together ideas to create new things, and people to make them come to life. She is always happy to have a one-to-one to talk about the progress of the business, and she makes sure I keep up to date by sending training and promotion opportunities. Not to mention she has such good energy! I am deeply thankful for her support.
I have learnt so much from starting up my own business – the main one being that everything takes at least double the time and the money than you expected/calculated, especially admin work! Reaching people is not as easy as it sounds, especially when you’re new in the game.
However, it has also given me lots of advice that I would p[ass onto anyone else thinking about starting their own business:
- Do your research: know the market, the customers and the competence.
- Someone has already done it: maybe not exactly what you are thinking about doing, but someone has already walked the steps to set up a business. Someone has already made the mistakes and reached success. Use it and share it.
- Be organised and have a plan: Having a plan, even a vague one, and keeping records of things you want and what you are doing to get them is really helpful. It’ll keep you focused, and with time it’ll give you information to analyse and understand what happened and why, and identify what can be improved.
- Be responsive: reply to everything (emails, calls, social media messages, etc) as soon as possible.
- Do not assume anything. It is better to talk about things rather than thinking they are a certain way. Ask for confirmation, repeat things, write down dates and meeting notes.
- You can’t make everyone like you or what you do, and there’s no point in trying to do it. Focus on providing a good service and listen to feedback, let your actions speak louder than words.
- You can’t control everything. Deal with it.
- You can do much more than you think.
- Just start!’
Find out more about London Basketball Nation.
If you’re interested in joining the online Start-ups in London Libraries webinars and workshops, you can find all of the information at bl.uk/SiLL.
08 July 2020
Meet Ahmad Baracat, founder of Baracat Bros and Start-ups in London Libraries participant
Ahmad is the founder of Baracat Bros, an app company that builds games with hidden educational value. He took part in our Start-ups in London Libraries programme and is part of our SiLL community in Greenwich. We spoke to him about his business and his Start-ups in London Libraries journey.
Tell us about your business. Why did you start it up?
We believe games offer a unique channel to deliver educational messages and foster learning because of their interactive and engaging nature. Yet, many of the popular mobile games are designed for entertainment purposes and the educational games on the market lack engagement and the fun factor. We wanted to address that. We try to create edu-games, which are fun, engaging and educational.
We rely on academic research in the Science of Learning field, which uses cognitive-science research on how students learn, and uses that knowledge to offer practical actions to improve teaching, to guide the design of our games.
From a personal perspective, we believe that working in a corporate environment is not for everyone and, for us, starting up a business was a viable option to gain more freedom over which problems we wanted to solve and how to approach them.
How did the SiLL project help you in setting up your business?
I attended 3 sessions as part of the programme and it helped me gain the needed confidence to set up my business. The workshops also really helped to equip the attendees - I came out of the ‘Get ready for business’ workshop with actionable advice like how to access funding, how to create a business model canvas and where to find resources to continue learning.
What was the most helpful part of the SiLL project for you?
Meeting like-minded people who were trying to build their own businesses. It was eye-opening to see the diversity of their backgrounds as well as their business ideas.
Loretta [our Start-ups in London Libraries Greenwich Business Champion] is building a business community for people who want to pursue their own businesses and need the practical knowledge and the support network to do so successfully. I really believe that such communities are invaluable for anyone building their own business.
What advice would you give anyone looking to start up a business?
Make sure to invest time in building a circle of like-minded people, it really helps when things get tough and you need people to share your experiences with.
I really can’t stress enough having a support network that understand what it takes to start a business and how to navigate the space. I would highly recommend going to the Start-ups in London Libraries’ workshops as they will equip them with a support network and practical advice on how to start a business in the UK.
I would also highly recommend preparing oneself psychologically and mentally that building a business takes time and that there are usually no shortcuts to getting it to be profitable other than putting in the hard work.
What are the key things you have learnt while starting up your business?
When you are starting a business, the main way to think about it is how you are solving valuable problems for customers - the main way to figure out such problems is to actively talk to customers and potential customers. Once a valuable problem is identified, it becomes relatively easy to iterate on a potential solution.
What’s next for you and your business?
A few days ago, Foodology, a game Baracat Bros' created in 2 weeks to help people learn about food, was featured on ProductHunt (the go-to platform for launching new products)
Visit Baracat Bro's website to find out more about their games.
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- Innovating for Growth Diary Part 2 - Sian Zeng
- Meet Sol Ramos, co-founder of London Basketball Nation and Start-ups in London Libraries participant
- Meet Ahmad Baracat, founder of Baracat Bros and Start-ups in London Libraries participant
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