Since 2006 our doors have been open to everyone. Throughout this time our mission has remained constant: to help businesses to innovate and grow, and to diversify and democratise entrepreneurship across the country through our free and low-cost support from our base at the British Library, and, more recently, across ten London boroughs and our national network of BIPCs.
Like you, only a couple of weeks ago we were also looking ahead to scaling-up and developing our services, with a central government investment in the regional expansion of business support via libraries, enabling us to reach both the high street and rural areas. Now, like you, we are adapting to the new and changing patterns of our lives. In these unprecedented times, we, at the British Library and our partner libraries, find ourselves spread out in our own homes and unable to offer our normal face-to-face support.
But opportunities remain. Technology keeps our network of libraries working together with our expertise and resources pooled. It also keeps us connected with you and, during this time, we are providing many of our normal workshops as webinars, and free online one-to-ones will soon replace walk-ins and meetings. We are also working on developing content that is relevant to these unique and uncertain times. Please do make sure that you are following us for the latest updates, including additions to our schedules and our offering. As you will have seen in the news over the past weeks, the business landscape is changing at a rapid pace and we, along with our service delivery partners, are working to be as reactive as possible to the impact these developments will have on small businesses.
An extremely important group in our community are the fellow advisors and presenters who work with us, running the workshops and events. I’d like to use this moment to personally thank all of them, especially as we look at transforming our services together, to ensure we can continue to offer our support during this period.
More so than ever, we know how important it is for us to stay connected with our users and to provide support through the training and mentoring that we can still offer you. Our doors remain open – in the virtual sense for now - and we’ll listen to you across social media and through our helplines to inform what it is you need us to be in the coming weeks and months.
We remain committed to the success of new start-up businesses using our services, as well as the well-being of the courageous entrepreneurs who lead them. Despite the multiple hurdles ahead, we will be here to help you keep your ambitions alive.
Head of Business Support Services
Posted by Innovation and Enterprise Team at 12:00 PM
The Vegan industry is booming. Many people are changing their diet for any number of reasons from diet and health to environmental factors. According to a recent Mintel report (which is free to access in the Business & IP Centre) a rise in flexitarians has aided the success of the meat-free market, especially amongst the younger consumers.
The report shows 34% of meat eaters are reported to have reduced their consumption in the last six months, giving a recent boost in sales of meat-free foods (UK Meat-Free Foods Market Report 2018/19).
With Veganuary having recently ended, I thought what better time to present my findings on this dynamic market and continue the conversation. Having recently acquired a new role within the Business & IP Centre, I was keen to get right into it and creating an industry guide that highlights useful databases, publications and websites on key industries seemed the best way about it. I chose the vegan, vegetarian and free-from market after seeing a demand for it whilst on the reference desk and was surprised that there wasn’t already an industry guide created on this topic. It was one of the biggest emerging markets and it seemed a great idea until I ventured forth and realised why there wasn’t an industry guide on it already.
I started with the Cobra database looking for Business Opportunity Profiles (BOP) that would be useful for anyone looking to start, run or manage a small business. This is a useful database that holds hundreds of how-to guides, reports, factsheets and even small business ideas to get you started, which you can also access for free in the BIPC. But there were no leads there specifically for vegan start-up businesses. I did however manage to find a BOP on Dieticians and Green Grocers and a Mini- Business Opportunity Profile (MBP) on the Vegetarian/Vegan Restaurant and Vegetable box scheme. Not as much as I would have liked, but it was a start. The Small Business Help Books, located by the entrance of the BIPC, proved even harder, only finding general titles on How to run a sandwich and coffee shop and Starting your own Speciality Food Business and Jonathan Self’s book Good Money, which was an account of the authors own experience of a successful ethical business start-up. Maybe the market research statistics would prove more fruitful...
The EMIS Database which offers company information and sector research on the top emerging markets proved the most effective with reports on the Global Dairy Alternative Products Market (2019-2024), Global Meat Substitute Market (2018-2025) and Global Gluten-Free Food Market (2018-2025). You can access all of these reports for free in the BIPC. Additionally, Mintel a widely used market intelligence agency on consumer and lifestyle markets provided a broad range of useful consumer trends reports such as Attitudes towards Healthy Eating, Lifestyles of a Generation and Free-from Foods. But I wanted to find more alternative product reports on the UK market.
Global Data’s Veggie Butchers report although not a recent report, could provide vital insight into meat alternatives (sausages, kebabs, mince etc.). I knew ‘niche’ industries would be difficult and I was happy to find useful content within the broader realm of veganism, vegetarian and free-from foods. But I was determined to dig as deep as I could and using various key word variations I was able to discover useful reports to add – I was especially excited to find a report titled Veganism on the Upswing on EMIS, and Passport proved very useful with reports on Vegetarianism and Other Meat-Restricted Diets and excitedly a report titled A new vegetarian boom is in the making. It seemed I was able to extract key reports that would prove useful for anyone wanting to venture into this industry and I was very happy that the Vegan, Vegetarian and Meat alternative space in terms of market research was on the rise and I look forward to seeing this go from niche to mainstream in the near future.
Meron Kassa, Business and IP Reference Specialist at the Business & IP Centre London
Meron has worked at the British Library for over six years, working in several other reading rooms including Maps and Manuscripts, Asia and Africa and Rare Books and Music before landing a role within the British Library’s Business & IP Centre last year as a new member of the team, where she delivers reference work and will soon be delivering 1-2-1 business advice clinics, as well as workshops and webinars on a regular basis.
Posted by Innovation and Enterprise Team at 8:29 AM
If you aren’t based in London you can still access many of the Business & IP Centre’s resources around the UK as part of our National Network. Over 3,700 activities were delivered in 2019 and over 13,500 entrepreneurs helped outside of the Capital.
Our Centres have expanded their services in 2019 and have some exciting plans for 2020…
If you are a local business owner or an aspiring entrepreneur in Cambridge, you will be able to go along to regular Coffee Mornings in 2020, which offer a relaxed and friendly space to meet each other and explore what the BIPC can offer.
Our first Centre outside of England, BIPC Glasgow has expanded their existing offer to develop new partnerships to create an Experts in Residence programme, which includes Business Gateway, Business Advisors in Residence, Jobs & Business Glasgow, Business Advisors in Residence, SnapDragon IP: Entrepreneur in Residence, Creation IP: IP Attorneys in Residence and Gilson Gray: Legal Advisers in Residence.
A new project will launch in 2020, Making Digital Work for Micro-business, funded by the JP Morgan Power-Up fund.
If you are looking for a one-stop business hub, look no further. Hull Central Library has rapidly expanded their business offer in 2019, bringing the Business & IP Centre, new Makerspace, new Business Lounge and an on-site café all under the same roof.
They have a busy 2020 ahead as well after securing ESIF funding for a community-led local development project to provide targeted business support to communities in the most deprived areas of the city. The team has also secured ERDF funding for the Innovate Humber project, which aims to encourage more businesses in the Humber area to participate in research and development.
Are you a regular attendee of our Inspiring Entrepreneur events in Leeds? The team have developed a new format for their live screenings, which allows more time for networking, and features talks and a panel discussion with local speakers. That’s not all, the team have also developed several new workshops on topics including Etsy and Innovation.
In 2020, building on their partnership with the Santander Work Café, BIPC Leeds will be working with Liz Jowett to deliver one-to-one advice sessions on business planning and banking.
After hosting their first Start-up conference in partnership with the Women’s Organisation in 2019, they will be holding another on Wednesday 26 February 2020.
Liverpool’s Entrepreneur in Residence, Gary Millar, is celebrating his fifth anniversary at BIPC Liverpool. In this time, he and his team of volunteer specialist mentors have advised over 1,600 individuals starting or growing a business. Gary Millar is Deputy Mayor of Liverpool & Mayoral Lead For Business & International Relations.
After growing his own IT and marketing businesses, he is now co-owner of Parr Street Studios (hotel, recording studios, bars and offices).
When he launched his weekly business clinic Gary explained, “I have a passion for business and a unique understanding of what entrepreneurs and businesses can go through. My role is to listen, inspire, motivate and steer people to hopefully the right kind of support.
“It’s been a great year for business in Liverpool and we have been excited to see so many bright, enthusiastic entrepreneurs coming to see us at the library’s Business & IP Centre, in search of the boost they may need to get their business grow and under way. Interestingly they don’t just come from Liverpool but as far afield as Yorkshire and Wales! Thank you to them all for taking that bold step in reaching out for help.”
Are you a social enterprise in Manchester? BIPC Manchester will house a second branch of the Human Lending Library®, a programme where social entrepreneurs looking for business advice can ‘borrow’ one of Expert Impact’s experts, for free, to help them solve their challenges and scale fast.
Manchester will also be launching a new lunchtime networking session on the last Thursday of every month, hosted by start-up coach Patrick Lauroul.
Could self-employment be for you? BIPC Newcastle has developed closer relationships with Skills Hub, a City Council project providing employability and skills support and also based in Newcastle City Library. The BIPC team, Skills Hub and other local Start-up support agencies are developing advice sessions for individuals looking at self-employment as a way back into work.
BIPC Norfolk has expanded their services to King’s Lynn and Thetford libraries, with Great Yarmouth launching this month. As well as expanding their locations, they have also extended their partnership programme to include the DWP Self Employment Team, the Princes’ Trust Enterprise Programme, Teachers Learning Network, People From Abroad Team (Norfolk County Council), Norfolk Enterprise Festival and Pinnacle People as well as existing partners - Menta Business advisors, New Anglia Growth Hub, Leathes Prior (legal advisors), Larking Gowen (accountancy), UEA Alumni, Economic development Team (NCC), Hethel Innovation and the Norfolk Chambers of Commerce.
The BIPC has expanded its offer of regular workshops and experts in residence one-to-ones to Kettering Library as well as Northamptonshire Central Library. Graphic designer appointments and business finance advice will be coming soon.
There are some big changes for Nottingham and new internal images of the proposed new Central Library, including the best children’s library in the country, have been revealed by Nottingham City Council, with the public being offered the chance to offer their views on the plans.
Anshul, founder of Academic Underdogs, started his business after recognising his desire to help people who had experienced similar problems to him and how much he enjoyed seeing the impact his work had on his customers. Since he began his business, Anshul has graduated from our Innovating for Growth: Scale-ups programme and has continued to grow his offering.
“What business should I start if I don’t know what to do?” and “How do I start a business with no money?” are two of the most common questions that land in my inbox.
Before starting my own business, Academic Underdogs, I also asked the very same questions to many successful entrepreneurs, but their answers left me feeling inspired but lacked the detail that I needed to take action.
Unfortunately, many of them were so far along their entrepreneurial journey that they couldn’t really remember those critical decisions they made in those early days, weeks and months.
I don’t blame them as after all, according to decay theory, we all tend to forget details in our short-term memory and only remember headline events in our long-term memory.
Thankfully, I recorded my decisions and every step I took in those few months in a journal and summarised them for you in this post.
How my business idea developed
On A Level results day I walked into college optimistic and hopeful. Standing in line, my teacher licked her fingers, flicked through the sheets and handed me my results.
D D D U
I joke about those grades now, but at the time they really really hurt. There was nothing I wanted more than to perform well and get into a decent university, but those four letters shattered my dreams.
For the first time in my life I didn’t feel like getting out of bed, and I’d just lie there for hours with a stream of negative thoughts running through my head. My parents had to physically pull me out to go downstairs and eat.
Looking back, it was probably a short spell of depression.
Little did I know then, but failing my A Levels and experiencing this trauma was a huge blessing in disguise. Without it, I wouldn’t have built the business I have today.
No one, not my parents and teachers, anticipated what would happen after receiving my dismal results. In a moment of random luck, I met someone who had been in my shoes a few years earlier. After a short conversation with him, something in my head changed and I felt quite confident that I could improve. I couldn’t articulate why that happened, but it did.
Somehow, the sting of those bad grades combined with direction from this older mentor created the perfect conditions for change. I created a written plan on how I was going to secure the grades I needed to get into university. Plans and goals were nothing new to me and I’d made plenty of them before without acting on them. But this time it was different.
Many of my bad habits went out the window and I became more productive. My understanding of topics improved the more I worked, grades improved and belief system completely changed. A year later I walked into college on results day and walked out with straight As. Many of my module marks were above 90% and I had secured a place at a top university. It was one of the biggest turnarounds my teachers had ever seen.
Then, at university I went on to achieve first class honours and an award by the dean of students for achieving one of the highest degree scores in my year group. Lots of people achieve good grades, though right?
My achievements may not seem that special to some, especially those who got As and A*s on their first go. However, for a kid who had low self-esteem and was told to consider other options at the age of 17, achieving these grades felt like coming back from 6-0 down to win the champions league final!
How I turned the idea into reality
Three years passed since I graduated, and I was working at a proprietary trading firm in London. My job involved taking speculative bets in the financial markets, and later, programming software that traded various futures contracts like the German 10-year Government Bond, EUROStoxx 50 and FTSE 100.
After one horrific month where I lost several months of profit in a few days, I took a couple weeks off to execute an idea that I’d been sitting on since school. I wanted to help students who had failed their A Levels.
My initial idea was to start a blog, then after word vomiting 5,000 words into Microsoft Word, I realised how much I had to say on this topic. After teaming up with my best friend, this ‘side project’ eventually became a full-blown book called How to ACE Your A-Levels.
How I got my first customer
Filled with grammar and spelling mistakes, we published the book on Amazon as an eBook and waited.
Two days later we got our first sale and a few weeks later, we got our first review…
This changed everything.
I wasn’t sure if the book would actually be valuable to anyone, up until this point. Louise’s review was the first indication that I was on to something. I hadn’t spent a penny on the venture so far, but now with proof of concept, it was time to invest.
How I launched my first marketing campaign
My target market spent hours scrolling through social media every day. So, I discarded all the marketing strategies that had nothing to do with social media marketing, like offline advertising using leaflets.
After creating a list of online marketing strategies, I systematically tried each one until I found one that worked. Facebook at that time had a very engaged user base in the UK, and over 300,000 17 year olds used the platform. Delivering paid ads here offered the best rate of return, but my campaigns didn’t achieve the sales numbers that I wanted.
This is when I decided to create a video campaign to promote How to ACE Your A-Levels. But there was a problem. Agencies were quoting me £2,000 - £5,000 to create the video. By searching around, I found a DIY animation software called Sparkol Video Scribe that you could use to create whiteboard explainer videos. Using this tool, I created this video…
The audio was rubbish (recorded it on my phone), it looked a little amateur and had a spelling mistake – but it worked!
My story resonated with a lot of students. The video generated hundreds of thousands of views across YouTube and Facebook, and around £50k of sales. Creating the video only cost me £12.
How I grew the business
After the success of the first book, I wrote How to ACE Your GCSEs and a three-part series called ‘Level UP’ for university students. My marketing campaigns reached over four million students and generated over £300,000 in sales two years. By leveraging the success of the books, I created a set of workshops and a one-on-one mentorship programme for schools.
If you want to start a business, but don’t have an idea, start one that alleviates a problem, especially one you’ve had in the past. Not only will this create a psychological tailwind that helps you through the inevitable challenges that come with growing a venture, but you and everything you touch will become relatable. People are more intuitive than you think. Your copy on the website, sales pitches, products and brand will show that you ‘get it’.
There is a silver lining with emotional trauma or any other kind of trauma. That is, once you have been through it, you join an exclusive club with others who have been through it too.
Try this… go find someone with that has experienced similar trauma to you and have a conversation with them. You will naturally want to advise or help them in some way and you will leave that conversation feeling fulfilled. Not that momentary fulfilment you get from a Netflix binge or praise from your manager, this is enduring fulfilment. Helping others leaves a glow of satisfaction that sticks around for a few hours after you’ve done the deed. Now imagine writing a book for all those members and receiving hundreds of reviews and emails thanking you for your help. Each one will provide a dose of motivation. Then imagine creating a service or a piece of software that can add even more value to that group. Hundreds of emails turn into thousands. How would you feel then?
Sitting on your hands for too long? Try selling information
If you are a little risk-averse and short of cash, selling information is a great ‘gateway’ business. It doesn’t cost a thing to write and publish your thoughts online. Whether it be a blog, book or course. Even if you don’t make a fortune, you will learn a lot and your attitude to risk will change. I no longer hesitate to invest cash into an experiment that may or may not work.
How to start a business that alleviates a problem
Write down all the traumatic events you’ve experienced in the past – highlight those you are proud of overcoming
Go to your local library - Grab your essentials, your laptop and leave your phone at home (no excuses - give someone the library telephone number in case of an emergency)
Word vomit 5,000 words about your traumatic experience and how you overcame it
While writing, did you reach a state of flow where you lost track of time? Did you enjoy telling your story? If so, schedule in another session at the Library because you just might be on to something.
Bob Lindsey, founder of Thames Productions, runs one-to-one workshops for entrepreneurs at the British Library's Business & IP Centre, for innovators seeking advice on their product ideas and what to do next. He also runs a workshop on How much will it cost to get my new product to market.
Bob Lindsey’s background includes, manufacturing, product design, and marketing. Originally a student/apprentice at the Ford Motor Company, he obtained a honours degree in Mechanical Engineering at City University. After working in Zambia (in copper mining) he studied for an MBA at Sheffield University, specialising in marketing. Subsequent experience included general management of manufacturing plants in the UK including responsibility for product design. After a spell in New Zealand (advising on capital project in pulp and paper manufacture), he moved into consultancy covering managerial and technical matters, and running training programmes on new product development. He won a DTI SMART award for developing a new industrial process and designed new products and sold manufacturing licenses. He knows all the challengers of turning that gem of an idea into a successful, profitable product.
Bob says, “I’m happy to meet innovators in my one-to-one sessions who are at any stage in the process, whether they’re at the ideas phase, right through to them having full demonstrable prototypes. There are many steps to that often tortuous journey, and I can advise on many aspects of it, including working out the likely routes to market. Attendees can ask all the questions which have been in the back of their mind, often for a while. I have learnt most of the obvious mistakes, and also the rare ones. I can share my experience to reduce the probability of clients repeating them.
“The British Library themselves provide excellent workshops on Intellectual Property (IP) and this is an area I can also cover in the context of the product areas being discussed. Manufacturing might often involve the adherence to mandatory standards which have to be met, and which might not be so obvious to those starting out in this field.
“In recent months I have seen some of the perennial favourites; food and drink products, hair treatments, skincare products, fashion and footwear and travel items. But there have also been household items, lifestyle products and interesting medical devices. Over the years there have been pet-care products, personal hygiene, and even adult toys. In addition to physical products I can discuss the provision of services or APPs."
In 2020 Bob will be running the workshop How much will it cost to get my new product to market, where all the hidden and surprising items of expenditure will be highlighted, particularly during that difficult start-up phase when sales might be small, but where the costs are high. In this workshop he will cover:
Researching IP opportunities (and impediments)
Product safety standards
How to commission a designer, together with a framework of professional charges
How to source tooling
How to source a manufacturer
The challenges and extra costs of sourcing those small start-up batches and what it is like to sell to a professional buyer in the retail market.
In the workshop, Bob will look at case studies of successful entrepreneurs who have got their products to market, but whose eventual journeys were not as they had originally planned. If applicable, Bob will also be able to suggest other people attendees could be talking to, including specialised designers and IP advisors.
You can also see Bob at the Business & IP Centre's monthly Inventors Club at the British Library, which meets on the last Monday of the month. This is an opportunity for entrepreneurs to float their ideas to gather feedback. Bob says, "sometimes what you feel is a great idea, might not have the support in the wider market. This is a good opportunity to network with fellow entrepreneurs.”
It’s fair to say that 2019 has been a jam-packed one for the BIPC. We wanted to have a look back at some of the highlights this year has provided for us and so without further ado, we present to you the 12 Days of BIPC and first off, our true love (by which we mean our BIPC community) gave to us….
A brand new series of blogs
In January, we started our Week in the Life Of... blogs, taking a look into the weekly tasks of entrepreneurs, staff and others involved in offering business advice services. Since then, we've heard…
In February, we celebrated the launch of our Cambridgeshire and Peterborough BIPC, our 11th BIPC in the UK. The new centre is a hub for entrepreneurs, bringing them together to network, attend events and access a wealth of resources like databases, market research and other business info. On the day, Julie Deane OBE, founder of Cambridge Satchel Co and Entrepreneur in Residence at BIPC London, gave a speech and highlighted the importance the Centre would have on local entrepreneurs: “It’s easy to be put off in the early days of setting up your business. You can’t know everything from the start, but you do need a vision and the will to achieve it. I believe this resource will help entrepreneurs on that journey!’
In the third month, our treat was….
Our sold out Start-up Stars
On the topic of 'How I Disrupted My Market', with a panel of trailblazing entrepreneurs including CompliMed, In A Wish & 33Shake, alumni from the Innovating for Growth: Scale up programme, chaired by motivational speaker and coach Rasheed Ogunlaru. Our audience learnt out how the panel of businesses challenged the status quo and shook up their sector.
On the fourth highlight day, our beautiful National Network gave to us….
A brand new BIPC (again!)
Another month, another launch at the Mitchell Library for BIPC Glasgow. The first BIPC in Scotland, the 12th as part of our National Network, and a partnership between the British Library, Glasgow Life, the National Library of Scotland and Santander. Dr John Scally, National Librarian at the National Library of Scotland, said of the launch: “Creativity and innovation among entrepreneurs and start-ups rely on the most up-to-date information and advice available. We have vast business and intellectual property resources in our collections and want businesses throughout Scotland to know that help and expertise is there. We are pleased to partner with the British Library and the Mitchell Library to open this service in Glasgow. By our combined efforts we will help local businesses thrive.”
Our fifth day brings us to…
Our Start-ups in London Libraries launch
For our latest programme, Start-ups in London Libraries which brings start-up support to 10 London high streets, we had an amazing launch event in City Hall at the beginning of May, where the Deputy Mayor of Business, Rajesh Agrawal, announced that he was going to be the Champion of Champions for the project and threw his support behind the plan. He said “This initiative will deliver vital support to our burgeoning small business community while providing a huge boost for the capital’s libraries.”
Fast forward to now and a total of more than 850 businesses have attended Start-ups in London Libraries workshops and seen our borough support teams for help getting their business off the ground. And it’s onwards and upwards from here!
Which leads us nicely onto the sixth day of the BIPC…
Our new Start-ups in London Libraries look and feel
In June, after our Start-ups in London Libraries launch, we released our brand new campaign for the project, featuring some potentially familiar faces – our London success stories (or BIPs). From cats with cake to coffee with a conscious, these brilliant businesses cover the wide range of companies we’re hoping will also come out of the project, and it provided a great opportunity for us to showcase just some of our BIPC community who were already sitting in specific boroughs, including Lady Dinah’s Cat Emporium, Cyclehoop, Change Please, Sabina Motasem and HR Sports Academy. And as you’ll see, Start-ups in London Libraries wasn’t the only thing getting a makeover this year…
On the seventh day we’re remembering…
How we cemented our reputation with stats in our economic evaluation report (and celebrated it in Westminster!)
July saw us head to the House of Lords to launch our Democratising Entrepreneurship report, which looked at libraries as engines of economic growth, highlighting that the BIPC had helped create 12,288 new businesses, 7,843 jobs and £78m GVA. Out of those we helped start a new business, 22% were from the most deprived areas, 55% were women and 29% were aged 35 and under. We are committed to continue offering accessible business support across our National Network and in London, to help you plan, start and grow your business.
The eighth day of the BIPC brings us..
We continued to spruce up the BIPC with our new marketing materials, featuring talented entrepreneurs who received business support at the BIPC and also from our network of national hubs. We’re so delighted to have been able to show off the tangible results of the BIPC business support this year in our new campaign and capture the range of people who have been able to start up or scale up in part through our services. Included in our community and photographed for our marketing materials were: Annie from Campbell Medical Illustrations, Gil from ChattyFeet, Amanda from I Can Make Shoes, Abigail and Chloe from Buttercrumble, Joe from Krio Kanteen, Natalie from Acacia and Marcela from Sacpot. We can’t wait to keep growing our business community up and down the country and look forward to adding more faces to these in 2020.
On the ninth day was when we started to realise that 12 is a lot of highlights to pack into one blog, but luckily, we had plenty of exciting events to see us through the last couple of months of 2019… so for our ninth day…
We got inspired
In September, we were thrilled to host another stellar Inspiring Entrepreneurs event with a wider focus on people who are at the forefront of the UK’s creative industries. With our incomparable moderator, Night Czar, Amy Lamé and a panel consisting of Jamal Edwards, Irene Agbontaen and Rick Lowe, no one could leave the auditorium without feeling inspired and energised.
On the tenth day, we find ourselves at…
Our biggest event of the year
Maybe our biggest day of the year was Start-up Day which took place in October. There are too many highlights to mention but include panel discussions on starting up on a shoestring and profit with a purpose, a brilliant presentation and candid chat with the charity, Mind, and Julie Deane OBE about looking after your mental health while getting started, and an epic keynote from Steph McGovern, where she discussed embracing your authenticity and finding business potential in recessions and times of economic hardship. It was a truly inspiring day and we can't wait to hear about the progress of the 400 entrepreneurs who stepped through the doors! We'll be back with Start-up Day 2020 before you know it.
On our penultimate day we received…
The chance to discuss the BIPC in the Anything but Silent podcast
In November, we were featured in the British Library podcast ‘Anything but Silent’, with our Innovating for Growth alumna and Start-ups in London Libraries’ ambassador, Mickela Hall-Ramsay from HR Sports Academy, and were able to discuss and celebrate one of our favourite topics, community in the world of business. It's worth a listen all year round!
Which brings us to, our 12th day…
A touch of luxury
Our final 2019 Inspiring Entrepreneurs, Leaders in Luxe, took place earlier this month, where we saw our panel – Frieda Gormley from House of Hackney, Clare Hornby from Me and Em, Jennifer Chamandi Boghossian from Jennifer Chamandi, Rupert Holloway from Conker Spirit and Darren Sital Singh from The Jackal, moderated by Walpole’s Helen Brocklebank - discuss the future of British luxury, how they built their brand and overcame challenges along the way. You can watch the catch up discussion on our YouTube channel, link in bio.
And that is it for 2019! What an exciting year and we have particularly loved seeing our support spread to more places and people than ever before.
Stay tuned for even more in 2020…. See you then.
Posted by Innovation and Enterprise Team at 12:36 PM
Anis Qizilbash runs workshops on sales and mindfulness at the BIPC, to help entrepreneurs manage their mindset, a critical ingredient for successful selling and business growth.
What’s covered in the How to Sell Without Being Salesy (even if you’re scared of selling) session?
The workshop covers how to engage and sell to people in face-to-face sales situations, selling your products or services to big or small companies, selling to individuals on a one-to-one basis, or selling to people at a market-stand, all without being pushy or salesy. And most of importantly, by being yourself. So you’ll learn how to talk about you in a powerfully persuasive way, how to overcome self-doubt or fear of selling, all the way to how to get that magic YES.
Who is this workshop for?
The session is aimed at people who’ve left a job to start their own self-employed business or start their own company or people who’ve been running their own business but never had to sell, before and don’t know how to. This session is also for people who are scared of selling, they hate selling and perhaps don’t believe they have the right persona to sell. It’s definitely not for experienced salespeople.
What to expect
The session is fun and interactive, where you’re given exercises to craft your own messaging, so your potential customers understand why they really need you and want to pay you. You’ll learn and practice sales conversations, in safe role-play scenarios - this is hugely confidence boosting - where previous participants have lightbulb moments about where they’ve gone wrong in the past and how to win moving forward.
Who runs it?
I’m using my 20 years of sales experience, across 20 countries, in corporates and start-ups, multiple industries, selling a variety of products, generated multi-million in sales, to create Mindful Sales Training helping startups and self-employed, non-sales people, learn how to get people to buy from them over and over again. I’m passionate about helping people grow their sales so they can do what they love. Through my books (Grow Your Sales, Do What You Love), courses, coaching and keynotes, I’ve helped 1000s of people sell for the first time, when they didn’t believe it was in them.
You can subscribe to Anis' Coffee & Wisdom Show serving weekly wellbeing snacks to help you win your week.
Do you use networks in your business life? Do you struggle to see how they can help you? Or do you dread the prospect of networking? Or you might be a seasoned pro at working the room at any event and love meeting new people. Regardless of your outlook, effective networking is one of the keys to building a successful business. At our Start-up Day talk, How to use your networks to build your business, we heard from some of the businesses who have perfected their technique.
Alison Cork, founder of Make it Your Business and Alison at Home, thought her business journey had been quite slow as when she first started her career, “there were no networks [30 years ago]. When I started out there were less than a handful of female role models” Alison thinks if she had had networks sooner, she wouldn’t have felt so lonely, “my business journey has been very slow, full of ups and downs. It was very lonely at times. Networks can help in that respect.”
Alison also highlighted that 1 in 5 businesses are owned or run by women, reasons for the low number included lack of networking, role models and confidence. By finding a network you are comfortable in, you can overcome these barriers.
An important thing to remember with networks, which Ken Davey, founder and managing director of the Smarter Group of Companies™, emphasised, was that “networks are not static, they are real people and relationships. The better the relationships, the more you get out of it.”
If you are looking for something specific from your network, think about your goals and how networking can help with those. For Naudia, founder of We Drifters, she made connections with founders one step ahead of her to get specific advice, ready for her next steps. After attending a session at the Business & IP Centre, she was able to meet people from all different sectors, who she could gain knowledge from and learn about their experiences.
To see the full talk and find about more about how networks can benefit your business, watch our video below:
Posted by Innovation and Enterprise Team at 8:05 AM
Fashion Angel is a fashion business support service offering mentoring, training and access to funding to both start-up and established fashion industry entrepreneurs. Their mission is to bridge the gap between creativity and entrepreneurship by offering industry-specific guidance for fashion businesses.
We run monthly workshops from the British Library’s Business & IP Centre (BIPC) based on the popular book, Design Create Sell, a guide to starting and running a successful fashion business, written by Fashion Angel founder Alison Lewy MBE.
These practical and informative workshops cover the key aspects of starting and growing a fashion business. The workshops are aimed at pre-start and early stage fashion businesses, as well as for those that have been trading a while but need assistance on how to take the business to the next level.
The workshop programme includes the following topics:
Fashion Business Planning Made Easy - advice on how to build a business plan and understand the necessary financial forecasts
Getting It Made – guidance on sourcing and production management and working effectively with manufacturers
Routes to Market – a review of both B2B and B2C sales channels and how to develop a successful sales strategy
Selling Fashion Online – focuses on how to build an online brand and increase brand awareness and sales
Range Planning and Retail Merchandising – covers the principals of effective range planning & merchandising, to ensure you have the product your customer wants, when they want it
Plan, Pitch, Sell - how to approach and pitch to buyers and be stocked in retail stores
Pitching For Fashion funding – how to create a compelling Pitch Deck. This session is for businesses already trading that are looking to reach out to investors or lenders
The workshops can be taken individually to fill in specific knowledge gaps, but collectively form a comprehensive programme covering everything an entrepreneur needs to know to start and scale a successful fashion business.
Most of the sessions are facilitated by Alison Lewy, a fashion industry expert, speaker, author and Fashion Angel Founder. Alison has extensive experience having run her brand for over 15 years, being a consultant for numerous luxury brands such as Preen and Matthew Williamson, before she went on to be Commercial Director for the Fashion and Textile Museum.
Did you know you can access Mintel reports at the BIPC for free? If you need to do some market research, but aren’t sure where to start, Jack Duckett, Associate Director at Mintel, gave Start-up Day attendees some great pointers…
The importance of market research
Ask yourself, who is our core customer and how can we engage with them? How can I contextualise my offering? Market research can reinforce your offering. Place emphasis on what products you offer. Market research helps businesses to understand what is happening right now, and what might happen tomorrow.
You can use market research to show the importance of your product and its sector’s growth to potential funders.
Start-ups are in a great position to get ahead of the market as they are responding to problems in an innovative way.
What’s happening elsewhere, other than your immediate sector? You can contextualise your product. Start-ups are often in a bit of a cocoon and you can become blinded by what is going on around you. You have to understand the market around you.
You know your customer, you understand your customer in a way so many big businesses struggle to. You understand them as you created your product with a need, you created your service around that need. Understanding that you have an affinity with your customer. Nourish that connection. It’s the most important part of your start-up.
Nourish the experience
Don’t just focus on a low price, offer something else, offer an experience.
Ethics in business
You need to be bold about highlighting the ethical parts of your business.