THE BRITISH LIBRARY

Innovation and enterprise blog

124 posts categorized "Start-ups"

08 July 2019

Scotland’s first Business & IP Centre launches in Glasgow

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April saw the launch of Scotland’s first Business & IP Centre outside of England, in partnership with Glasgow Life, the National Library of Scotland and Santander. Business & IP Centre Glasgow take us behind the scenes of the launch event…

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Dr John Scally, CEO National Library of Scotland & National Librarian, Dr Bridget McConnell, CEO Glasgow Life and Roly Keating, Chief Exec British Library

The run up to the launch was not without its challenges! Co-ordinating the diaries of the heads of service from Glasgow Life, the National Library of Scotland and the British Library was no easy feat  - so we were delighted to welcome Dr Bridget McConnell (CEO Glasgow Life), Dr John Scally (CEO National Library of Scotland and National Librarian) and Roly Keating (CEO British Library) to the Mitchell Library on Friday 26 April 2019, fittingly on the same day as World IP Day, to sign the collaboration agreement to officially launch Scotland’s first Business & IP Centre in Glasgow.

Glasgow’s Centre offers local businesses and entrepreneurs access to intellectual property and business information, workshops, one-to-one advice sessions and inspiring events. Our latest evaluation showed we helped to create over 340 new businesses in the last three years with our Business @ The Mitchell service and during our pilot Business & IP Centre phase.[1]. Business & IP Centre Glasgow is delivered in partnership with the National Library of Scotland. A strategic partnership which effectively benefits Glasgow’s business community through enhanced access to business resources available from The Mitchell Library and the National Library of Scotland’s Kelvin Hall campus. Under the Business & IP Centre brand we have been successful in attracting additional delivery partners including our first Entrepreneur in Residence, Rachel Jones (CEO of Snapdragon IP, Director of Totseat). We are also proud to be accessible and welcoming, which has encouraged a variety of users, including 68% women and 45% under 35s, with 46% of entrepreneurs describing themselves as having a social and environmental aim[2].

At the launch event, our partners and local entrepreneurs heard from our panel of speakers Dr Bridget McConnell (CEO Glasgow Life), Dr John Scally (CEO National Library of Scotland and National Librarian), Roly Keating (CEO British Library), Sue Douthwaite (MD Santander Business) and local entrepreneur Kevin Cowan (x10 Solutions), who outlined his experience of using the business information resources and services at The Mitchell to grow his business.

Annie
Annie Campbell, founder of Campbell Medical Illustrations

Another entrepreneur who has benefitted from the Centre is Annie Campbell, founder of Campbell Medical Illustrations, which was established in May 2018. After attending the introductory workshop on how to research her market and intellectual property, she had the reassurance to take her business forward, “The tools and free resources available at the Business & IP Centre Glasgow are second to none and the staff are great. I have a new sense of confidence and motivation.

To celebrate World Intellectual Property Day we finished the launch event with an IP workshop delivered by Business & IP Centre Glasgow’s business information librarian, Tony Lyon.

Everyone at Business & IP Centre Glasgow had a fantastic time at the launch. It was great to experience the genuine enthusiasm and support for the Centre from our partners, entrepreneurs and business support organisations. Joining the network has been a positive move for us and we are looking forward to our journey as part of the Business & IP Centre National Network family as it continues to grow. It’s great to see nationally, across all Business & IP Centres that an additional 7,843 jobs have been created from the 12,288 businesses who have started up with Business & IP Centres[3].

Find out more about the services on offer click here, or follow Business & IP Centre Glasgow on Twitter.

Ruth Hunter, Partnership and Outreach Manager, Mitchell Library

[1] ERS economic impact survey of BIPC users, March 2019

[2] ERS economic impact survey of BIPC users, March 2019

[3] ERS economic impact survey of BIPC users, March 2019

07 July 2019

A week in the life of…Emma Richards, Business Outreach Manager at the IPO

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The Intellectual Property Office (IPO) is a government department responsible for granting Intellectual Property rights including Trade Marks, Registered Designs and Patents.

Emma has worked for the IPO for 20 years after studying Business and Marketing in the University of Wales in Cardiff. She is experienced in delivering and advising on all aspects of Intellectual Property. She has worked in the Business Outreach Team for the past 12 years and travels the UK giving advice to SME’s and individuals who want help with their IP strategy.

Sunday Instead of packing the school bags ready for the madness of the school run, I’m packing my case and loading up the car to prepare for a busy week ahead. Leaving my husband with a long list of things to do, I give the kids a big cwtch and head to the other side of Newport to collect my colleague, Nick. We are heading off to Shrewsbury this evening and after a long car journey we finally arrive at the hotel at 20.30. After a quick bite to eat we retire to our rooms for an early night.

Monday I know the idea of having a hotel breakfast appeals to many people but the novelty soon wears off and the waist line tends to suffer! Nick has the right idea, he’s already been to the gym by the time we meet at 8.00 (I prefer the extra sleep myself). We’re fuelled up and ready to head over to the Shrewsbury Growth Hub. Today we are delivering an intellectual property workshop to a group of new businesses who are keen to learn the value. New to IP? Watch our short video below:

As many presenters will know, the curse of the Powerpoint is always ready to rear its head and it’s in full force this morning. With time ticking on we decide to continue minus the slides in true experienced improvisation mode.

Despite the problems with the IT, we delivered a successful workshop and after lunch I got ready for some one-to-one sessions and Nick headed off to the train station, no rest for the wicked as he was heading off to London.

After the last one-to-one session, I went back to the hotel and headed off for a run. Running in a strange location is always a bit risky, especially in the rural areas of the Shropshire countryside. After a few dices with death, I decided the safest place for me is in the swimming pool! Trying to time calling home is tricky with three young children and a husband at the end of his tether, but thanks to the wonders of the 21st century I am able to Facetime and admire the carnage! Then it’s a quick bite to eat and off to bed. Rock and roll!

Shrewsbury

Tuesday I head off to the Growth Hub again this morning to meet with another colleague. Today’s session is slightly different as the audience is now made up of business advisors. Whether a business is just starting out or already trading, IP should always be considered as part of their business plan. Our short video helps explain this in more detail:

Thankfully the IT is playing ball today and after lunch we get ready to meet local businesses. We invite two local businesses to explain their business to the advisors and during an interactive session they discuss the potential IP problems and opportunities and offer suggestions. It was a great afternoon, bringing together the role of the advisor and business and where IP fits into business planning.

I gather all my things and head off to my next location, Birmingham. Following another swim and challenging Facetime session with the kids I fall in to bed ready for the day ahead.

Wednesday This morning I am heading off to Aston Villa FC for the Midlands Expo.  I meet my colleague there who is based in the region and hoping to make contacts for further business support. The exhibition is targeted at SMEs in the area, so I am hoping to give lots of valuable IP advice today.

I start the day off with an IP talk to delegates, giving them an overview of IP and why it is important for them to consider. During the course of the day I speak to a variety of customers with many trade mark, copyright and designs queries. At 15.00 I am ready to head home and press my favourite button on the sat nav. I finally arrive home at around 18.00, but the fun doesn’t stop there! I’m faced with three excited children wanting to fill me in on the last three days in ten minutes and an exhausted husband who has clearly lost the will to live. I run the bath, start the conveyor belt of shampoo and pyjamas and get them off to bed feeling the happiness of this crazy normality.

After the craziness has calmed down my husband and I do the abridged version of the last few days and I am happy to head off to my own bed.

Thursday Today I’m heading in to the office, so after the madness of the school run I join the traffic. Being in a job that takes me out of the office most of the time, means I am in demand when I’m here. I find my day busy with meetings and planning and before I know it, it’s home time. The usual tea time/ bath time ensues and then I head off to meet my brother for some food and a theatre show.

Kids

Friday It’s my non-working day so I enjoy a nice long run, followed by a nail appointment. Having a non-working day is really important to me as it allows me to catch up on everything I’ve missed out on during the week while I’ve been away. I always make sure that we eat as a family on a Friday evening and we chat about the week we’ve had. After our meal we kick back and watch a film together before the chaos of bath time. With the kids safely in bed and allocated babysitter in place my husband and I head off to our local for the pub quiz and a bit of well-earned quality time together.

A week in my life is hectic, to say the least but a weekend with the kids…well that’s another story entirely! I end the week feeling I have made a difference and look forward to my next business event on the calendar.

02 July 2019

New partnership for female entrepreneurs with Make It Your Business

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The Business & IP Centre and non-profit organisation, Make It Your Business, have partnered to support female entrepreneurs across the UK. The new partnership will include a roadshow of talks and networking events for female entrepreneurs in UK libraries, including those part of our National Network. These curated talks will draw on the Network’s alumni of successful female entrepreneurs and ambassadors.

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Make It Your Business event

The Business & IP Centre has a strong history of supporting entrepreneurs from all walks of life and across our service nationwide, over 60% of our users are women, compared to 20% of UK business owners.

Isabel Oswell, Head of Business Audiences at the British Library explains, “Since we opened the Business & IP Centre over a decade ago, we’ve seen consistently high numbers of women from all walks of life using our resources and expertise to launch successful businesses.

“As we work with public libraries to scale up and open more services throughout the UK, we’re struck time and time again by the trust entrepreneurs place in these buildings – they truly are safe spaces for people to voice their concerns, take informed risks and grow their ideas.

“We’re delighted to partner with Make It Your Business to carry on our work championing any woman with a business idea.”

The topic of breaking down barriers to female entrepreneurs and supporting their business journey has been more prominent recently, with the publishing of the Alison Rose Review (2019). This review was carried out to look at ways of reducing the disparity between male and female entrepreneurs and “unlock the potential that exists within the UK economy”. The benefits to businesses who have the greatest gender diversity on their executive teams are notable, with those companies being 21% more likely to outperform peers on profitability. An additional £250 billion of new value could be added to the UK economy if women started and scaled new businesses at the same rate as their male counterparts.

One of the main opportunities identified as part of this report was to make entrepreneurship more accessible for women, through local support and relatable and accessible mentors and networks. The Business & IP Centre’s record of supporting women in business, throughout our National Network, highlights the importance of libraries in democratising business, providing a supportive, welcoming and open environment. Working with Make It Your Business creates even more opportunities for female entrepreneurs, as Alison Cork, founder of Make It Your Business agrees, “this UK wide initiative to encourage women to start their own business works because we are building strong local networking groups that give women the vital moral and practical support they need. As someone who is an entrepreneur, I have a particular interest in helping to foster enterprise and support women who want to take that first step into owning a business. If you are thinking of starting a business, or already run one, being part of a local support network can be hugely beneficial”.

As part of the Alison Rose Review, the main barriers to female entrepreneurs were explored, including funding concerns, family responsibilities and lack of accessibility, with 55% stating the fear of going it alone as the main reason for not starting a business. Women are 8% less likely to know an entrepreneur, compared to males, which impacted on their prospects of scaling their business. Within the Business & IP Centre, we have also seen this trend with our Innovating for Growth: Scale-ups programme, as since 2012, only 45% of businesses who have taken part are women-led, which may be due to women’s perception that they do not belong in the entrepreneurial world. 

Alison Cork adds, “It is so encouraging to hear the enthusiastic and upbeat feedback from women who have attended our events and then decided to take the first step into entrepreneurship. We want women all over the UK to have that opportunity.”

As part of our new partnership, Business & IP Centre users receive complimentary lifetime membership to Make It Your Business. Membership entitles you to attend any of their networking events, use their business mentoring service and also advertise your product or service in their business directory, all free of charge. To redeem your membership, email FREE MEMBERSHIP to hello@makeityourbusiness.co.uk.

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Make It Your Business event

The Libraries Roadshow with Make It Your Business began in June at Business & IP Centre Birmingham. Additional dates in other locations will be announced soon.

21 June 2019

Help! How do I change careers when I don't know what I want to do?

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If you're one of those people who have this question running around their heads right now, trust me, you're not alone! Having worked in the recruitment and career coaching space for over a decade, feeling stuck is a normal part of your career journey. So, here are four quick tips to help you get started.

Arit Brits pic

Hit the snooze button

Often, we do know what we want to do. We have just got used to telling ourselves that what we desire is not for us or we're not capable of achieving it or are not worth having it. Hit the snooze button on the imposter in your head and allow yourself a moment to dream.

Take yourself somewhere quiet, with a pen, piece of paper. Turn your phone off, no children, flatmates, partner or friends. In your quiet place, close your eyes, and ask yourself the question; "If I woke up tomorrow in a career, I enjoyed what would I be doing and how would I feel?" Allow yourself to live in the world you see. Take in everything from the people around you, the sounds, the colours, what you're wearing, doing and more importantly, how your world makes you feel.

After five minutes (or longer) open your eyes and without hesitation and ignoring any of the "what ifs" or "you don't haves..." that may invaded your mind, write what you saw.

Then ask other questions; am I working part-time or full-time, local or international, company/industry? Employed or self-employed, a large or small company, who am I working with? Who is my audience/customers? The more you dig, the more gold you'll find.

If you struggle with answering the question, ask yourself "what do I not want to be doing?" Make a list of the pros and cons of your past role(s) including whether you liked the office, the perks – the little things matter too. Knowing what you don't want is half the battle.

Visualisation is a powerful exercise to unlock your subconscious mind. It will allow you to see beyond where you are now and helps to build your internal motivation to take the necessary actions to achieve your desires.

Create a vision board

Now you have identified what you desire; it's time to select images that represent those desires and create a vision board (aka dream board). This fun and straightforward process is a powerful visual of what you're aiming to achieve.

You can use a cork board, Pinterest, or a sheet of A3 paper. It's up to you.

Essentially, what you want to do is fill it with images, scriptures, motivational quotes, that reflect what you saw in the visualisation exercise. For example, you might include the salary you want to earn, the city you wish to work in, the job title etc.

Some choose to formulate their vision into a statement written in first person narration speaking as if they are already living their dream career. That's fine too. Just place it somewhere you will see it daily to remind you of where you're headed and keep you focused. 

As Corrie Ten Boom says: 'always live according to your vision, not according to your eyes'.  In short, the things you see daily are temporary, keep focused on the end game.

Set SMART Goals

SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, Time based. Saying for example, "I want to become an influencer on social media" is too broad. 

A SMART goal is more precise:

By 2nd May 2020, I will be a well-known social media influencer in Health & Fitness for women. I will achieve this through the creation of a YouTube channel where I will produce four videos each month, as well as publish one article per week on my website. I will acquire the services of a freelance social media expert to curate content for my Instagram and Twitter platforms and research four brand partnerships to increase my profile. This will reinforce my 10+ years of experience in the field and allow me to help more individuals develop healthier bodies and minds, which in turn makes me feel fulfilled.

Face the fear and do it anyway

One of the common reason people stay stuck in careers they don't like is because of fear – whether that's fear of the unknown, of failure, lack of opportunity, being able to cope financially. To quote Nelson Mandela, "the brave man is not he who does not feel afraid, but he who overcomes that fear." Diarise one action each day that challenges your fears. It could be as small as making that sales call or booking an appointment with your boss to discuss a promotion. The more you practice daily acts of courage, the less afraid of fear you will be.

Arit Eminue, a multi-award-winning entrepreneur, business and career coach

Arit is passionate about helping individuals to and take ownership of their careers through employment, entrepreneurship or a mixture of both. Arit designed Power Up! a free four week programme designed to help individuals to Power Up! and create a life and career that fulfills and excites them. The course mixes career coaching with accredited diploma units.

Connect with Arit on Instagram, Twitter or LinkedIn using the handle @AritEminue.

Power Up! INSTAGRAM

10 June 2019

Food Season at the Business & IP Centre

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With the British Library’s Food Season coming to a close, we take a look back at the past few months and the events the Business & IP Centre has celebrated with, including panel talks, inventors’ club, speed mentoring, workshops and one-to-ones for budding foodie entrepreneurs, or those who wanted to grow their existing business.

The UK’s food and drinks sector going from strength to strength. In 2017, consumer spending in the sector exceeded £219 billion with food and drinks exports worth more than £22 million to the economy. With almost 7,000 micro, small and medium businesses active in the sector last year, there’s no shortage of brands eager to take a bite out of the market.

Expert Impact’s Profit with Purpose: The Tastemakers II heard how Rubies in the Rubble (Innovating for Growth: Scale-ups alumni), LEMONAID, The Dusty Knuckle Bakery and Ben & Jerry’s became successful social enterprises. Here’s a little taster of the evening…

Our own Inspiring Entrepreneurs: Recipes for Success followed with the founders and co-founders of Eat Natural, Riverford and Pip & Nut, moderated by food journalist Victoria Stewart. Here are some highlights from the Q&A, with questions from audiences both in London and around our National Network, as well as those watching via our live webcast.

With work/life balance being a main motivator for a lot of entrepreneurs (whether or not that ends up being the reality), finding a happy medium between business and non-work time can be challenging. Pip Murray, founder of Pip & Nut still struggles, even with products in over 5,000 stores in four and a half years, “The first couple of years I was like a headless chicken. It’s inevitable it [the business] will take over everything. Since building the team, it’s given me headspace to enjoy my weekends. There’s only so much you can keep going at that pace and something needs to give. I’m very much involved in everything. There’s still an element that sucks you in, but you just need regular breaks.”

Guy Singh-Watson, founder of Riverford, decided to make the company employee owned and he became one of 650 co-owners. Guy said, “I strongly believe in giving people as much autonomy about how their day goes, what they’re doing and how they do it. Giving them the ability to grow and get better at it. The third motivator is purpose. In agriculture, the work is very very demanding, and I think fewer and fewer people are going to want to do it and we have to make sure we keep the best ones.”

The panel of founders also highlighted the need to not being afraid of trying things, not waiting for perfection and just going for it. Praveen encourages, “If you have an idea, just go for it. You don’t know what’s going to happen until you speak to consumers. If you believe in it, you have to give it a go. We love failing – it happens all the time.”

The panel finished with their most rewarding moments in business…

  • Riverford - the day we became employee owned 👥
  • Pip & Nut - seeing our products on the supermarket shelves for the first time 🥜
  • Eat Natural - getting the first crop of honey from our own beehives 🍯🐝

You can see all speakers’ videos and the Q&A on our YouTube channel, including questions on influencers, ethics, marketing and getting into supermarkets.

03 June 2019

A week in the life of... Keira O'Mara, founder of Mama Designs

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Keira O'Mara is the founder of Mama Designs, launched 10 years ago whilst Keira was on maternity leave after having an idea for a discreet breastfeeding cover and not being able to find one to buy. Keira used her redundancy money to create one and started her business with no experience whilst juggling a baby and a new full-time job. She now has a range of award winning baby products which are sold to major UK retailers, direct to parents and are exported worldwide. They operate as a small business, with a lean team and lots of outsourcing. She also offer small business mentoring and has just launched an online course for small business owners Grow Your Business on a Budget. In the early stages of the business Keira used Business & IP Centre Birmingham for an IP session and has also spoken at an Inspiring Entrepreneur event at Business & IP Centre Liverpool.

Keira O'Mara - 091

Monday I love that Mondays never fill me with the fear that working for someone else used to, in spite of it being our busiest day. I start the day with some exercise (although a gentler version since I am pregnant with number three). My children are at the age where they can mostly sort themselves out in the morning and with no school run this morning, I started work at 8.30, from my kitchen table. I have a home office but always seem to revert back to the kitchen table! I always start the day checking my business bank account and looking at the previous day’s sales. After responding to some emails and catching up with Vicki, who works for me part-time doing admin, I did a Facebook Live for ‘Mothers Meeting's’ on my Top 5 Instagram Tips, which goes really well in spite of being cut off midway due to Wi-Fi issues and the postman ringing the doorbell halfway through! I even get a new mentoring client as a result, which is an added bonus. I start writing up a blog post and work on editing an email marketing sequence that I am getting set up for subscribers and customers. My work day ends at 15.00 when I collect my youngest from school and after that, work is catching up on any urgent emails and tying up any loose ends.

Tuesday Work starts at 9.00 after the school run. I post on Instagram every morning and usually plan my posts ahead, although sometimes tweak the copy. I then reply to any comments for the next 20 minutes to ensure that my post gets maximum exposure. Check my bank and track orders as normal. Our new colours of Snoodie (our dribble bib) arrive this week from our factory in Turkey, so today I write the listings, collate the best images from a lifestyle shoot I did with my friend’s baby last week and send it all off to our web designer. I spend most of the day watching videos and finalising the additional content for my new business course. The videos were filmed a few weeks ago but this is the first time I have seen them. I also finalise the downloadable planners that will accompany the course, working out how to use the course platform and starting to upload the content and videos. I decided to create an online business course after celebrating our 10th year in business and regularly being asked for my advice and when I was going to write a book or a course. Today is a slightly longer working day as my daughter is at football after school and use this extra time to catch up on emails.

PicMonkey Collage

Wednesday Today starts a bit differently as I have a hospital appointment for my pregnancy, which involves a lot of waiting around but I will still be on email and use this time to listen to a business audio book. I am currently listening to Chillpreneur. I spend the whole morning at the hospital. I then catch up with Lisa who manages our finances and logistics and works Wednesday – Friday. This always ends up being a long conversation and we have lots of planning to do, discussing our factory order schedule and making some plans for the next few months. 

Thursday The day starts as usual, with exercise, Instagram post and tracking sales. Today I catch up with a new factory we are working with. We have some new products they are going to be producing for us and some existing products that they are going to take over production of. There are lots of details we need to confirm with them but I am really excited about the new stuff and working with them! I have a mentoring client tomorrow so I prep for that. This involves going over the information she has sent me, writing down any questions that come up and making some recommendations and advising on potential opportunities. The Snoodies launch today so I write our email newsletter mentioning that and post additional stories for Instagram and Facebook to accompany the main post. I warned the warehouse we use that they may be busier than usual, so they are expecting it.

POS IMAGE3

Friday On Fridays I plan the Instagram schedule for the week ahead. Instagram is a key part of our business, we have almost 50,000 followers and get a lot of sales this way. Planning ahead makes my life a lot easier, as well as making sure that the feed looks as good as possible visually. I also arrange for Vicki to send out Snoodies to some of the influencers we collaborate with. I add listings to our Amazon account for a new line, our art prints (which I have been meaning to do for ages but never seem to get round to!). I do some more planning for my course launch, which is getting closer and I am equal parts very nervous and very excited! I have a great mentoring session (via FaceTime) and my client is really pleased with the ideas, suggestion and motivation. A lovely end to the week, followed by the fact that Friday school run means it is treat day and I finish early and have some time (and some chocolate!) with the children.

Weekend I have done my fair share of weekend working, but now I try and avoid it and keep the weekends as family time.

29 May 2019

An introduction to intellectual property (IP)

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The Intellectual Property Office (IPO) is the official UK government body responsible for intellectual property (IP) rights including patents, designs, trade marks and copyright. The IPO operates and maintains a clear and accessible intellectual property system in the UK, which encourages innovation and helps the economy and society to benefit from knowledge and ideas, as well as helping people get the right type of protection for their creation or invention. Here the IPO outlines the basics of IP and explains how you can discover your IP rights.

Intellectual property (IP) rights grant you the ability to take legal action if others attempt to make, use, import, copy or sell your creation.

The four main types of IP rights are:

  • Copyright
  • Designs
  • Patents
  • Trade marks

Protecting creativity

Work in the creative sector? You’ve probably heard a lot about copyright but may not fully understand how it protects your work.

Copyright is a property right which is intended to reward the making of, and investment in, creative works. Copyright protects literary, dramatic, musical and artistic works, sound recordings, films, broadcasts and published editions.

In the UK, copyright comes into being automatically when a qualifying work is created; there is no formal registration. The term of protection for most copyright material is the life of the creator, plus 70 years from the date of their death. Please check our website for more information on how long copyright lasts.

Copyright grants the creator the right to authorise or prohibit copying, distribution to the public, rental/lending, public performance, adaptation, and communication to the public.

You can find out more about the rights granted by copyright on our website.

A flair for design

Crafter or designer?

Design refers to the appearance or ‘look’ of products. The look of your design includes the appearance, physical shape, configuration and decoration. This can be 2D patterns or 3D designs.

Registering your design allows you to gain a marketing edge by preventing others from using it without your permission.

Automatic design rights do exist in the UK (UK Unregistered Design Right) and in Europe (Unregistered Community Designs).

Unregistered UK design right automatically protects your work for 10 years from when it was sold, or 15 years from when it was created, whichever is earliest. However, it only protects the shape and configuration of a design and does not include 2-dimensional designs like textiles and wallpaper.

Unregistered designs offer limited protection and can be difficult to enforce. Where disputes arise, you may have to prove the existence of your rights. Unlike registered designs, it will be your responsibility to prove intentional copying.

The IPO has an Instagram account with lots of useful information to help creatives know their rights, protect and champion their products. Follow us @ipforbusiness and use the hashtag #IP4biz.

The ‘lightbulb’ moment

Think you may have invented a market sell-out or something that could even change the world? Or perhaps something simple that just makes everyday life that little bit easier?

A patent protects new inventions and lets you take legal action against anyone who makes, uses, sells or imports your invention without your permission. You can only apply for a patent if you have created something that is inventive, new and useful.

A patent specification is a legal document and requires specialist skills to draft properly. Your chances of obtaining a patent are significantly greater if you use an attorney. You can find out more about why it’s worthwhile here.

The most common mistake made by inventors is revealing their invention before applying for a patent. It is your choice on whether you decide to take your product straight to market or apply for patent protection. However, if you have made your invention public, you could lose the possibility of obtaining a granted patent.

Sometimes, you may need help from a third party to create or distribute your products. Non-disclosure agreements (NDAs) are created when a business owner is speaking to potential partners such as investors, manufacturers and stockists.

NDAs are important when applying for patent protection. If a third party is helping you to create your product, make sure they sign an NDA, or it could affect your chances of gaining a patent. Read our guidance on non-disclosure agreements here.

Building a brand

Creating a brand that encompasses what you and your business offers is an important aspect of your business plan.

You may want something distinctive and unique that sets you apart in a crowded market. A trade mark protects your company name, logo, or a phrase. It can even protect a shape, colour, sound, aspect of packaging or any combination of these.

The registration of your company name with Companies House doesn’t automatically protect it. You have the legal right to the name, but it doesn’t stop other businesses from trading under very similar names.

The most effective trade marks are those ‘distinctive’ to the goods and services they protect. This allows consumers to identify your goods or service from your competitors. So, if your company name describes the products you sell or the services you offer, there’s a good chance it won’t be distinctive enough to be a registered trade mark!

It is recommended you search our trade marks database before applying to see if a similar trade mark to your brand already exists.

Sharing out the IP

A licence grants a third-party permission to do something that would be an infringement of your IP rights without the licence.

IP can be “licensed-out” or “licensed-in”. You can “license-out” to another company in return for a fee. You can “license-in” if you want to use another company’s IP to develop your own business and products.

Free online learning

The Intellectual Property Office’s has a range of online learning tools to help you better understand your IP rights.

Our IP Health Check free online tool can help you identify what IP you own. Answer a series of questions and receive a tailored confidential report, based on what you have told us.

IP Equip tool is a free online CPD-accredited training tool. It takes your through four short modules and uses case studies to show why intellectual property is important.

More of a visual learner? Our IP Basics videos provide short, simple explanations of the various IP rights. They also cover licensing and franchising, how to avoid infringing IP and what to do if your business is a victim of IP crime.

Don’t forget to sign up to our e-alerts to receive IP advice, events and updates direct to your inbox.

10 May 2019

How to build a brand?

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Michael Murdoch, CEO of The House, one of the Business & IP Centre's workshop partners, gives some top tips to help you build your brand...

Build a brand and sell your story Michael Murdoch workshop image 2019

Why is Branding important?
In today’s modern world it’s more competitive than ever, so brands need to do more to stand out. It’s no longer good enough just to have a great product or service and a talented team, the brand needs to connect on an emotional level too evoking feelings which are often intangible.

Storytelling is key, as it has been since the dawn of man (and woman), as it’s the most effective way to communicate messages, build trust, connect, coerce and convince the listener to ultimately believe. This must be consistent across all touch-points with the audience and honest as authenticity is paramount. Just think about your favourite brand and why you love them? John Lewis, Apple, Airbnb and Innocent often come to mind, but it could be anything.

What are the most common challenges?

  1. Budget is tight. Many start-ups have so many things to pay for and little investment or revenue to play with. But good branding does not need to cost the earth. Focus on the Brand Story, the strategy and thinking behind to style, and the rest will fall into place. If your message is clear the look and feel will be easier, quicker and therefore cheaper to produce. And the best bit is that strategy is about time and thought, so if you truly believe in what you’re doing and you have an experienced guide, you’ll be able to get things in order pretty quickly and affordably.
  2. Form over function. Too many start-ups focus on the styling of the brand before they really understand what they want and need to communicate. This often means that the brand does not quite connect with the audience, despite it looking good. It does not set itself apart from the competition and doesn’t have a strong brand position, so again, think strategically and take time to get this right before the pretty stuff happens!
  3. Start-ups often look for perfection overnight. If funding or sales of a substantial amount are not in place, don’t be afraid to try minimum viable products for your brand. This could be as simple as using online logo generators or working with a freelancer in another country. The key is to make sure this is not the end of the road and that plans for success are made. Start-up life is a journey, it often take 1–2 years to establish a new start-up (and that’s quick) so use this time to experiment and iterate so when the world is really looking, you are ready.

Top tips when building a brand?

Start with your Value Proposition 
The first step of budget friendly brand building is understanding your Value Proposition before designing anything. This is simply the offer you have e.g. your product or service and the customer segment you want to attract. What is your gift and who will receive it? From this, a designed identity and other visuals will be more appropriate and easier to create.

Conduct Market Research 
You’ll want to get things right first time so follow the old rule, measure twice and cut once. Conducting research like online surveys, focus groups (with 10 people and some pizza), one-to-one interviews, start talking with your audience via social media or just simple desktop Google searches, help to line up your ducks in a row so you know the audience and your customer problem to solve inside out!

Get Inspired
You may need a professional designer to complete your project, but by finding examples and understanding what works and what doesn’t, you’ll help speed up the process and hence reduce costs. The better the brief, the more likely it is your brand will be effective and the less time you’ll spend getting there.

Be Brave 
You need to take risks to do great things. This might be as simple as networking to make the right connections, or speaking in public at events to stand out from the crowd. Try not to list too many tasks as incremental improvements win the day…there is no such thing as an overnight success.

Focus on your Wow!
The things you decide to emphasise as your differentiator can depend on many things, including your industry and your work so far. Some examples could include amazing statistics, case studies, the number of happy customers, testimonials; it could also be an impressive innovation or award, or even the expertise of your leadership or staff. Whatever it is, be different. Make it easier for your customer to make the choice over you or your nearest rival…if it doesn’t matter it’s just a 50/50 coin toss.

Michael Murdoch

Michael founded The House creative agency in 2009 and has been a Brand Strategist for nearly 20 years working with emerging and established organisations around the world like NHS, MTV, Diabetes UK, Sanyo, Fairtrade and Nokia to smaller startups like Franklin Scholars, Mixcloud and Olive Branch. Michael has won awards for his work and helps clients find their full potential, taking them step-by-step through their projects in partnership with them. Graduating from courses at Central Saint Martins, UWE and Oxford University, Michael loves working with entrepreneurs and hopes to pass on his skills and expertise on to help them be the top 10% of organisations that succeed.

To view all of our upcoming events, including The House's next workshop, visit our events page

02 May 2019

Start-ups in London Libraries: Business support on ten London borough high streets

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The British Library’s Business & IP Centre has launched a major new initiative, Start-ups in London Libraries, a three-year project to support London entrepreneurs from all walks of life get their business idea off the ground.

Where can I find this service?

The project is launching in the boroughs of Bexley, Croydon, Greenwich, Haringey, Lambeth, Lewisham, Newham, Southwark, Tower Hamlets and Waltham Forest.

Who is this for?

Open to early-stage entrepreneurs, including start-ups, pre-start-ups and those who have simply dreamed of being their own boss, the new services will provide a grass roots solution to business support by equipping visitors with the skills, information, confidence and connections they need to turn their ideas into viable businesses.

In a launch event at City Hall today, Roly Keating, Chief Executive of the British Library, said: “For the past 13 years, our Business & IP Centre has worked tirelessly to try and democratise entrepreneurship across the country. From fashion designers to digital innovators and social enterprises, tackling homelessness in our capital, the wonderfully eclectic cohort of businesses that we have supported through our National Network shows that all libraries have the potential to be hubs where ideas of any kind, dreamt up by anyone, can become a reality. We are delighted to be awarded ERDF funding to continue breaking down barriers to entrepreneurship across some of London’s most diverse communities.”

What will the libraries offer?

The participating libraries will offer free, walk-in access to business information resources including COBRA (the Complete Online Business Reference Advisor), a programme of live webinars, practical fact-sheets and market research reports.

What if I need further business support?

Further support is available at the Business & IP Centre in the British Library, which is home to over £5 million worth of market research reports and IP intelligence including the UK’s national patent library, as well as a dedicated scale-ups programme, Innovating for Growth, offering £10,000 worth of support and tailored advice to help London-based SMEs grow.

I’m not based in London, what help can I get?

The project is modelled on the Business & IP Centre’s National Network of 13 Centres located in major UK libraries.

Did you know: Over the past two years, the Business & IP Centre has helped create more than 1,800 new businesses and 3,600 new jobs. Of these businesses, 64% are owned by women and 42% are owned by people from a black and Asian minority ethnic background, compared to just 20% and 5% of UK business owners respectively.

To find out more about Start-ups in London Libraries or to book on to a workshop, click here.

01 May 2019

National Pet Month: Pawfect pet businesses

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National Pet Month was set up to raise money for UK pet charities and promote responsible pet ownership. We caught up with three Innovating for Growth: Scale-ups alumni whose businesses are formed around our furry friends.

According to Mintel, the pet industry is going from strength to strength, with pet services one of the fastest-growing areas, reaching £717 million in 2017, as pet owners are looking for more ways to treat their pets.

One business in this sector is Longcroft Cat Hotel, the UK’s first luxury hotel group for cats, founded in 2010. Longcroft Luxury Cat Hotel Group is the vision of founder and cat lover, Abi Purser, who recognised the demand for a higher standard of feline boarding in the UK. It all began with a chat over a coffee between Abi and her mother, which developed into the concept for the first five-star luxury cat hotel. Abi, struggling to find suitable accommodation for her own beloved cat, Norman, and felt that the industry approach to cat boarding was outdated. Cats were too often housed in small cages or kept in veterinary surgeries. Owners struggled to find adequate care for their beloved pets when they went away. After beginning in Abi’s back garden, with space for six feline guests, the business has now expanded to 20 hotels, which Abi runs as a franchise and has won awards including The Guardian’s Most Innovating Home Business. This rapid growth led Abi to apply for Innovating for Growth: Scale-ups.

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Longcroft Cat Hotel after their win with the Business & IP Centre's Nigel Spencer and Ian Gibbs, head of commercial insight at the Guardian

Abi explains, “Demand for Longcroft’s five-star level of service quickly outstripped the number of rooms available, so we sought support and guidance for the best way to grow the business, how to develop a successful franchise and open more hotels following the same model. The global pet care market has grown 3% on average over the past five years. In the UK specifically, there has been an explosion in the pet care market, and change in culture. There has been a strong trend towards premiumisation, which is reflected in the success and growth of the Longcroft brand.”

The trend for luxury and a premium experience for pets could be for a number of reasons, but Abi believes certain groups are key to this, “Millennials have emerged as a major driver for growth in the UK pet care market, more likely than others to view their cat as a member of their family and willing to spend more on them, i.e. trading up the quality of pet foods, matching owners’ own dietary habits. Tech savvy customers are also better informed and have access to a greater breadth of services and reviews than ever before. They consequently demand a higher quality of experience for their pets as well as greater convenience.”

To keep ahead of the competition and to ensure the cats’ experience and welfare is as high as possible, Longcroft offers a range of features which benefit both the guest and their owner. “Longcroft has rewritten the rules on feline accommodation, our innovative and forward-thinking approach limits the number of feline guests in any of our hotels offering a far higher human to cat ratio. Animal welfare is the number one priority, which gives owners complete confidence their beloved pets will be well cared for.

“Longcroft offers a home-from-home experience and provides one-on-one handling and care from hotel owners for every cat. The five-star, fully licensed accommodation offers each feline their very own climate-controlled bedroom, leading onto a private, safe, garden play area, complete with multi-storey viewing platforms. Each suite provides the highest standards of hygiene and luxury, which includes Longcroft’s bespoke wrought iron cat beds with soft pillows. Hotels put owners’ minds at rest by sending them regular updates and photographs of their feline friends enjoying their kitty retreats. Longcroft offers a tailored service with a host of added extras, including a cat chauffeur service, room service with a choice of dishes from the ‘A La Cat Menu’, kitty pampering experiences and the Milky Whiskers Turn Down Service.”

Longcroft Letchworth

Lady Dinah’s Cat Emporium is another Innovating for Growth: Scale-ups alumni who is putting welfare at the heart of their business. Lady Dinah’s Cat Emporium is a cat café, where guests can dine with 14 rescued felines in wonderland-themed tea rooms. To ensure the cats are puur-fectly happy, the Chief Cat Carer monitors best cat care practices and trains all staff.

Founder, Lauren Pears explains, “We employ a committed and caring workforce who love the cats and are driven to safeguard their best interests. Policies are necessary, but the key is having people who will enforce them and who will follow them willingly and with an understanding of why they matter.” The surroundings are also extremely important to make sure the cats are happy and happened to be one of Lauren’s favourite moments in business so far, “We took a week off to build a paper mâché tree in the basement for the cats. It has become a beautiful defining symbol of the café that we are all super proud of, and it was also wonderful to have that time with the team and create something special together. When it’s business as usual we don’t get that kind of time together as we’re always quite busy.”

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It’s not just the staff who love interacting with the cats, customers can also see a benefit as Lauren states, “Cats are an icebreaker! I think the gift the café gives people is the ability to be distracted and unselfconscious. Guests tend to chat with each other and are more open and friendly because they’re starting from a shared love of animals. It’s a rare place in London where people are naturally inclined to chat away with strangers!”

Another business catering for the pet market is CT Vets, a mobile service providing visits for pets in their own homes. After working as a vet for more than 20 years, the founder, Martina Emiliani, has met clients who were unable to bring their pets in or who had pets so scared of new environments, that they developed the idea to offer a more comfortable way to see the vet. This brings multiple benefits to both the pet and the owner as Martina confirms, “It suits all types of owners, including those who have mobility issues, and we are the only chance they have to take care of their pets. We spend up to an hour to address all of the owners' concerns and we provide free unlimited follow-up calls by phone or video. Another benefit is that pets are safer, they don't risk meeting infectious animals, they don't have to move if they are in pain/uncomfortable, if they have diseases which deteriorate with stress (cardiopathic for example) it is absolutely contradictory to put them in a carrier or a car and bring them anywhere, and the list goes on… Ultimately, pets and owners are happier and less stressed in the environment of their home.”

Vet near me

Martina started using the Business & IP Centre for different workshops and made the switch between vet and entrepreneur. Once her business was up and running, the Innovating for Growth: Scale-ups programme became vital in helping CT Vets scale up, “I didn't know the impact that this programme would have on my business [when I applied]. Since completing the programme we have reorganised all protocols, hired two new members of staff, changed management system, rebuilt the website, focusing on a better user experience, we have started sending emails for clients, and we are launching live events, alongside other significant changes. All of this in the last six months!”

National Pet Month - top tips

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If you are already running a business and are looking to take it to the next level, our three-month Innovating for Growth programme can help turn your growth idea into a reality. Find out more here and register your interest!