29 September 2021
As businesses across the country closed their doors in March of 2020, it was unclear just how long these doors would remain closed. Small businesses found themselves facing a frightening and confusing time, having to pivot and adjust to the continually changing landscape. In many cases, however, this pause in time allowed some to reflect on their career goals and even prompted them to launch their own businesses. We spoke to four such businesses, who either pivoted or started up during the pandemic and explored how they were able to grow despite unpredictable circumstances.
For Carolynn Bain, the pandemic and the civil rights uprising that started to unfold in the summer of 2020 highlighted the importance and need for her to start up her Brighton based business, Afrori Books. Afrori Books is an online bookshop that specialises in books by black authors, their mission statement is simple; to support black authors, create diverse bookshelves and be a voice for justice.
As a National Network business, we were able to assist Carolynn by providing local information and resources to help her grow during this time, specifically ways to source funding to expand the business into a physical shop via our Business & IP Centre Brighton & Hove.
"Starting a business during the pandemic is an unusual thing to do. However, I think what had a bigger impact on us was starting a business during a pandemic and during a civil rights uprising in terms of Black Lives Matter – they can’t be separated for us. Many people were at home, reading books and for the first time ever really the world was sitting still, watching these things unfold before them. That had a massive impact on us and, in a positive sense, bought customers to us who previously maybe would not have considered looking at books by black authors. As we go forward, we are in the middle of crowd funding as we are looking to open a physical shop – working in partnership with a charity in Brighton who have given us a shop space. That has also come off the back of the civil rights movement, as they want to see Brighton change and become a safe space for black authors and black people living in the city. It’s all interconnected."
Another National Network business, who recently took part in our Innovating for Growth programme, that has seen growth during the pandemic is The Woodlife Project. The Norfolk based business, founded by Hazel Russell manufactures beautiful, innovative, eco-friendly wooden products for the family home with a focus on meal times. The Woodlife Project, who got support from BIPC Norfolk, mostly sell online on their own website and wholesale through a variety of different retailers, most notably during the pandemic they are now available on John Lewis and, like Afrori Books, will be looking to have in store product space soon too. "Our proudest moment in business so far has been getting into John Lewis, as they were one of our ideal retailers from the offset. We are online at the moment - in the nursery section with our bear, fox and rabbit plates. If all goes well we will be in store soon."
Jennifer Lam also took part in our Innovating for Growth programme, she is the co-founder and CEO of Stitch and Story based in London, which is an online crafting company on a mission to make crafting simple and easy to learn. During the numerous lock-downs, confined to their homes, people were getting back in touch with their creative side which bode well for this crafting business and allowed them to grow despite the uncertain circumstances.
"We’re here to inspire a new generation of crafters with our DIY kits, yarns and materials. During the pandemic Stitch and Story grew enormously. I think we were one of the lucky companies who were able to grow because everybody was in lockdown, looking for a new skill or hobby to pick up at home. Stitch and Story provided many customers with a new skill in knitting and crocheting and so we expanded very quickly online predominantly, albeit it was very stressful!"
One of the biggest changes to Stitch and Story was the team; they more than doubled the team during the pandemic from seven to 22. "We had to recruit everyone virtually at the time and it was stressful as we had no experience in doing that before - the BIPC really helped in providing us resources for this."
Start-ups in London Libraries business, Delmora, founded by Judy Chicangana-Matthews, offers a variety of beautiful jewellery items and accessories for women. Judy launched her first product at the end of February, weeks before Covid hit. "The impact was huge. In the beginning, people were buying the essentials such as food and toilet paper, so jewellery was considered a luxury. Nowadays, many people are concerned about their jobs and how that is going to impact their finances.
Covid also affects my KPIs in terms of delivery. I use the service Royal Mail 24, and I have had severe delays on the delivery of the parcels. To compensate my customers, sometimes I offer discounts as a part of the customer service. This practice has seriously affected my margins, so surviving has been very difficult."
Thus, the need to pivot and test out new business models to grow her business came about. By adding a loyalty program to her business, she was able to ensure repeat purchases and a loyal customer base. "My response has been offering discounts to my customers and creating programs to increase the brand’s recognition. For example, I offer the Delmora Club discount to all my customers in which the members have exclusive access to special discounts and pre-launch of our collections. We also recently created the program named Delmora Brand Champion that aims to get more positive reviews around our online presence."
Despite the devastating effects of the pandemic, we are pleased to see small businesses surviving, thriving and growing through it - it has highlighted the importance of small businesses, which are innovative, provide jobs and support local communities. In turn, there has been an increase in public support for local small businesses, to help ensure they remained profitable - a trend we hope continues long after the pandemic has ended.
08 December 2020
Teal is a digital platform with a mission to demystify food allergies and empower the estimated 2 million food allergy sufferers in the UK. It provides practical support for allergy-sufferers (and carers) in the event of a reaction with key emergency features including translations, e-commerce access to free-from products, education, and community to bridge the gap between individuals, the medical fraternity; brands and businesses to name a few. The name itself comes from the international colour for food allergies and stands for clarity and communication.
We spoke to Caron, co-founder of Teal, about the very personal story behind the multi-digital support platform including website, web based and native apps and how it came into being, with the support of Start-ups in London Libraries.
‘My three year old daughter suffers from life threatening food allergies and experienced her first anaphylaxis a year ago while abroad - this was a poignant moment in our life as to how we need to protect her future. Suddenly being transported into this world within the last three years, it became apparent how common it is to a have fragmented & long winded journey to diagnosis and management; with reliance on limited offline touch-points for support. Like many others we have spent a lot of time on “Dr Google” and Social Media which may not necessarily provide qualified or correct information. We spotted a gap as it seems there is not many apps in the food allergy space, and none that provide holistic support.
The UK has 2 million allergy sufferers of which 8% of UK children are allergic reactors. The rise in allergic reactions in the last 20 years has cost the NHS £900m in admissions and primary care with reactions peaking at 16-25 year olds and outside the home. Additionally, the Free-From industry has doubled in five years to an estimated £934m in 2019 as reported by Mintel, combined factors of a growing space and market. There is currently limited online and offline support for the UK allergy community; a mobile first; internet driven, tech savvy country as reported by OfCom in 2020.
The motivation to start Teal was to ensure that my daughter and millions others like her are not held back from living their best life as a result of their allergies; and that their parents don’t struggle for information like we did. I wanted to be in control of doing all I can to improve her future and instrumental in driving change. So often they are isolated and excluded as a result of not having the right information or support. As this next generation has been born with technology, it made sense to develop a digital solution so that families like ours and children in their independence have immediate access to the key tools that will help reduce allergic reactions and provide support through emergencies.
Following my daughter’s birth I gave up working to concentrate and care for her various medical conditions and complicated paediatric pathway. My previous professional experience was developing customer strategies so I am passionate about the world from the individual’s point of view. I also spent the last two years up-skilling as a qualified digital marketer through the CIM, as digitisation is driving the future for the next generations and there is a need to be relevant to support them and integrate online and offline experiences.
Pandemic or not, allergies are on the rise. COVID-19 was a massive factor for launching now, as Teal has become more relevant for families - the reliance on digitisation, anxiety around food shortages, external factors as the economy reopens and education resumes. All these highlighted that we need to provide more support in a post-pandemic environment as allergies are increasing and a growing concern. It makes business sense to support the individuals themselves and also the enterprises that serve them; which is packaged within our platform.
I knew I wanted to do something to empower and support others, but was not able to conceptualise or verbalise these ambitions until I started attending the Start-ups in London Libraries workshops. I initially had a few ideas I wanted to develop, but needed to clarify and validate which direction to follow.
Learning about the different ways to start a business and speaking with the facilitators at the SILL workshops gave me confidence to develop and research the validity of TEAL, as it was clear I was passionate about supporting the food allergy community from my discussions.
The timing of my personal experiences and support from the SILL team have been invaluable in setting up my business. The practical considerations and advice in the initial steps on how to get started from an idea to then developing it spring-boarded the birth of Teal. The best first advice was to research, research, research. This is part of my daily mantra now and expanding my knowledge and opportunities for the business.
Sophie [our Start-ups in London Libraries Champion for Croydon] is an absolute gem - and a hidden secret! The value she continues to provide is in her ability to listen to your story and identify your needs. She is proactive about finding solutions and linking you to valid resources and connections that will progress your entrepreneurial journey.
She has been accessible even through lockdown and COVID-19 restrictions and has a wealth of knowledge and a great sounding board. Sophie clearly has an entrepreneurial mindset and has an inbuilt directory of valid contacts and practical sources of information. I have taken advantage of tapping into her 1-2-1 support and feel as if she is poised to help me succeed.
I fear that without starting the SILL project I may still be sitting on my business ideas and further behind where I am, and for that I am incredibly grateful and indebted.
I’ve learnt so much during starting up my business. Most notably that it’s not necessarily an overnight process, it will take time to develop and see the results. It is important to have stamina, so start with a plan and achievable objectives and goals along the way to measure your performance and success.
Testing is important - the idea, how it is communicated, your solutions. This will make the business stronger, because the feedback and data will provide invaluable insights for making informed decisions. Agility is important - with the ever changing socio-economic landscape, this will help leverage your opportunities and mitigate your risks.
Start and grow your network consistently - you never know who you meet and the influence they will have in the future direction and success of your business. Align yourself with people who share your ethos, values and integrity. My Co-Founder Joey; is a life long severe nut allergy sufferer and has been a rock through this year – even though he is based in the US and all our work has been remote. We are also supported by our amazing Champion Ambassador Julianne Ponan, CEO of Creative Nature Superfoods; who through her multiple-allergies created a brand around superfoods and snacks that are top 14 allergen free, vegan and organic.
My final advice to future entrepreneurs who are at the stage of wanting to start a business is to start! Start the process - research - what is the need that you are satisfying, is there a demand? Is someone else doing it, if so what are you doing differently and what is going to make you stand out? Until you start the process it will only remain an idea, so have the courage to initiate - write it down and research it. It may be the best thing you ever do and ignite an exciting and sustainable mission.
As for the website, web and native app versions of Teal, it has just launched! We are really excited about what we are bringing to the market. Keep an eye out on our social channels or sign up to our mailing list so that we can keep you updated on this. Joey and I also host the weekly Teal podcast that sources the best resources so that the allergy community don’t miss out on life’s best moments; and showcase the best of what the international allergy and free-from community has to offer.
We are also passionate about supporting other enterprises in the allergy and free from community, so please do reach out to see how we can work together. We believe in strong collaborations and growing entrepreneurship to better serve individuals impacted by allergies.
For more on Teal, visit www.teal-app.com.
For more on Start-ups in London Libraries and how to register for our upcoming workshop, visit www.bl.uk/SiLL.
01 December 2020
As 2020 draws to a close, we are taking the opportunity to celebrate and support small businesses. And what better opportunity than gift-giving during the festive period? We've rounded up just a selection of businesses who have taken part in Innovating for Growth, Start-ups in London Libraries or used our National Network who may just be able to help you find the perfect gift for that hard to buy for person!
Healthy, glowing skin and a moment of calm. Pamoja® is a conscious skincare brand based in Newcastle upon Tyne. Sarah Taylor, a trained skincare formulator, has created a simple daily skincare routine designed to help multitasking women step back from the stress of a busy, modern lifestyle and care for their skin with premium natural and ethically sourced ingredients, beautiful textures and aromas that leave you feeling radiant and relaxed. Certified cruelty free. Vegan. Palm oil free.
Cost: From £10
Where to buy: Pamoja
This is your life
Turn your past into a Christmas present. Autodotbiography is an online system that makes it easy for anyone, no matter how good or bad at writing, to create a beautifully written and lavishly illustrated hardback book of their life story for their family. Basically, it is a virtual ghost writer and virtual book designer, all the author has to do is answer simple questions about their life and add photographs and documents and autodotbiography turns their words and pictures into a beautiful book. A perfect present that becomes a family heirloom.
Cost: £250 (for a year's access to the online system and one hardback book)
Where to buy: Autodotbiography.
Evolve Beauty products are lovingly handmade in small batches at their studio in Hertfordshire, England to ensure the freshness of the precious antioxidants in the natural oils, butters and extracts. Our products are vegan, cruelty free and eco-friendly.
Evolve's glamorous, golden Bio-Retinol Gold Mask delivers the benefits of retinol without the irritation, and it does this by containing a natural, retinol-like plant extract from Bidens Pilosa that works on the skin to deliver the same rejuvenation benefits and cellular renewal but without the added irritation that some retinol based products can cause. It also contains Rosehip Oil and Argan Oil making it rich in omega 3 and 6 which help to nourish and moisturise, leaving you with glowing skin. The golden shimmers come from sustainably sourced mineral Mica, so it makes for an extremely luxurious face mask!
Where to buy: Evolve
Keep warm, dry and cosy
So very British, my dear! Heating & Plumbing London creates British lifestyle accessories to keep you warm, dry and cosy. Heating & Plumbing love being tongue-in-cheek with everything they do, including their name!
Cost: Various but get 15% off sitewide with code: SoVeryBritishLibrary (valid until Thursday 31 December 2020)
Where to buy: Heating & Plumbing London
On 3 May 2016, an evacuation put 80,000 residents onto Fort McMurray, a sole access road without notice. What followed was a new form of hyper energised anthropogenic fire that burnt uncontrollably through their settlement and industry over three days. These pictures were made along that road as the region recovered six months afterward. On The Line is made from recycled coffee cups and EU Ecolable Certified paper from the Scandinavian Boreal Forest and the ink is 100% plant based by Park Communications, London. Photographs and words by Alan McFetridge. Available at Whitechapel Gallery, The Photographer’s Gallery and Clair De Rouen Books in London.
Cost: Book, £16.50. Framed limited edition prints, from £750
Where to buy: Alan McFetridge
Children's gift bundles
Lemon Ribbon is an inspirational contemporary youth brand sparkling with energy and originality. Based around a series of characters, they have used their background of designing for international childrenswear retailers to create a world of cheerful education encompassing both an online world and physical products such as toys, books, accessories and other educational products. Their online shop sells exclusive toy and backpack bundles, comprising of zipped backpack, pencil case and small plush toy, that make ideal Christmas presents for children aged 4 - 7. The bundles arrive wrapped in tissue paper and can include a personalised gift note.
Cost: £40 + get a free pack of cards with code: BLCARDS (valid until 24.12.20, not valid in conjunction with any other offer)
Where to buy: Lemon Ribbon
Toe-gether at Christmas
Socks are guaranteed to appear as gifts on Christmas Day for someone, luckily for you, we have something a little bit different... ChattyFeet, a funny gift brand that inspires people to get silly with illustrated sock characters, paper models, mugs, enamel pins and more.
Cost: Adult socks from £8
Where to buy: ChattyFeet
For the foodie
Based on age old traditions, The Slow Vinegar Company makes small batches of finely crafted vinegars from scratch. By using a traditional double fermentation process, produce is transformed slowly into unique tasting wine vinegar. All their vinegars are aged and matured to allow further depth and complexity of flavour to develop.
The Slow Vinegar Company uses seasonal fruits, roots, berries and blossoms; grown, foraged or picked from local farms to make their delicious range of 12 exciting flavours. All of their vinegars are raw, unpasteurised, vegan friendly, gluten and preservative free, and packed full of natural goodness. Perfect for all of those festive dishes!
Cost: From £4
Where to buy: The Slow Vinegar Company
For the crafter
Treat a friend or a crafty loved one to a Fold Line gift voucher and give them the gift of choice! If you’re not sure about their handmade style, a e-gift voucher will let them choose from hundreds of sewing patterns on the Fold Line's online shop.
Cost: Gift vouchers can come in the amount of your choice
Where to buy: The Fold Line
And for the craft beer lovers...
indiebeer has a great range of Christmas gift products on their website, including subscription services to last your beer-loving friend the whole year. An ideal present to wrap up under the tree would be their personalised beer box. You choose your budget and the indiebeer team will put together a box of beers for you based on our personal recommendations, whatever your budget. All boxes include a beer menu with descriptions of each beer and a gift note can be included if required.
Cost: Budgets from £20
Where to buy: indiebeer
Let it 'stow
Kitchen Canvas is part of our Waltham Forest Start-ups in London Libraries' community and they are representing all things Walthamstow which this delectable hamper. The purchase of one hamper allows you to support 10 local businesses. Let someone else do the hard work of curating your gifts for you with this beautiful box of goodies.
Where to buy: Kitchen Canvas
A mug of cheer
Victoria Eggs creates playful homewares and gifts, all of which are proudly made in Britain. Her Santa's Sleigh Mug is a beautiful stocking filler gift. With an image of Santa flying his sleigh over a snowy picturesque English town as people below go about their last minute preparations unaware of the magic happening above them, this fine bone china mug is certain to make you smile whilst enjoying your cuppa on Christmas morning. This mug is hand decorated in Britain and printed onto fine bone china.
Cost: £12. Customers can get 10% off all orders over £35 by entering the code BL2020.
Where to buy: Victoria Eggs
Couture combating climate change
Tammam is a sustainable couture fashion studio now offering an exclusive collection of ready-to-wear and accessories to support textile artisans in India. These beautiful scarves are available in organic cotton or peace silk and production of them has helped artisans survive lockdown. The scarves have been woven in the climate stripes (Professor Ed Hawkins, university of Reading) - the scale which depicts the rise of global temperatures over the last 170 years. Not only are these scarves 100% biodegradable, fair trade and carbon neutral in production (all the weaving has been created by hand on traditional looms, using human power), they also hold a message - a reminder of the very real issue of climate change. They're a little piece of couture luxury, delivered.
Cost: £30 to £180 with delivery included
Where to buy: Tammam Climate Stripes Couture Collection
Gift them some get up and go
HAVEN sells coffee with the aim of raising awareness for refugee communities across the UK, from promoting refugee artists to organising events both visual and performing art, as well as providing barista training to those refugees who are looking to build a new professional life for themselves. They have rolled out a range of festive gifts this year including packages that include bags of coffee and branded totes and T-shirts. Or how about a monthly coffee subscription?
Cost: From £22
Where to buy: HAVEN Coffee
And we all know Christmas isn't just for the humans. Treat your furry friend with an upgraded stay at Longcroft’s award winning group of cat hotels.
Kitties can celebrate in style by beginning the big day with a carefully chosen hamper full of toys and goodies. Guests that are allowed will also enjoy a hand prepared breakfast with choices from the hotel’s ‘A La Cat’ Menu. Because Longcroft hotels are located within the hotel owners home gardens they can have a welcome break from the kitchen and enjoy cuddles and play sessions with their guests. The afternoon can be spent relaxing from the comfort of their suites whilst sinking into the finest pillows for a cat nap. Every hotel owner is hand picked and trained by Longcroft founder Abi Purser and her team of experts including Head Vet Chris.
Cost: From £18 per day
Where to buy: Longcroft Luxury Cat Hotel Group
Don't get tied up in knots
Norio Knots offer eco-friendly woven cotton statement necklaces and accessories, and was born after one throwaway purchase too many. This is sustainable fashion, built to last. Each Norio Knots piece is made from 100% recycled cotton, and made to order. They are also a finalist in Kirstie's Handmade Christmas and, as far as we're concerned, if it's good enough for Kirstie....
Cost: From £7
Where to buy: Norio Knots
For the fitness fanatic
Start-ups in London Libraries business, BOXD, have a special edition Healthy Christmas box on offer throughout December which includes a month's supply of their protein based health shakes, as well as some extra goodies to help you glow throughout the Winter months.
Where to buy: Christmas BOXD
And for those who love to kick back on two wheels
The Sormano Cycling Gilet is an essential garment for cycling lovers. The gilet is super light and compact to store in pockets with its own in-built pouch. The Gilet is made in Italy by Cyclists for Cyclists. Extra features included zipped hidden pocket for valuable and reflective tab to increase safety during the hours of darkness.
Where to buy: SaddleDrunk
Spread some sweetness
Bushwood Bees have colonies of bees on the roof of the East London Mosque and create delectable honey-based products. Show someone how much you care by sending them a lovely gift box of raw, pure honey and a lovely lavender hand made bar of honey soap. You can add a personalised message to make it extra special.
Cost: £15 collected or delivery for an extra £2.95
Where to buy: Bushwood Bees
All that glitters
Buy high quality but affordable jewellery for your friends and family this year. Delmora, part of our Start-ups in London Libraries community in Bexley, sells pendants in a wide variety of different shapes and finishes.
Cost: From £8.90
Where to buy: Delmora Etsy
Make mealtimes fun
Looking for a fun way to serve Christmas dinner, or is it difficult to get the little ones to eat their greens? The Wood Life Project's reindeer plate is made in the UK from sustainably grown and harvested wood from the UK. Free personalisation and P&P.
Cost: £35 (mult-buy discounts available)
Where to buy: The Wood Life Project
All wrapped up
Grace, the founder of Anike Titilai designs handcrafted jewellery created using semi-precious crystals, including obsidian and yellow jade with gold vermeil accents to finish. Bespoke pieces can also be made to suit customer requirements so contact Grace if there is anything that you would like but cannot find on our website. The range includes waistbeads, ankle bracelets, bracelets, necklaces and rings.
Cost: From £40
Where to buy: Anike Titilai
Put your best foot forward
Finale is an award winning family run shoe shop in Corbridge, Northumberland. Run by mother and daughter duo Lynn and Faye Clark, who source fabulous boots, shoes, handbags and accessories from around the globe for their shop and website, its shopping how it should be with excellent customer service and great product knowledge.
Cost: Various. Gift vouchers available from £10
Where to buy: Finale
Inspired by growing up in the 1970s and 80s, Louise started Obble Bobble for her daughter, Phoebe, and her crazy, long hair. Obble Bobble hair bobbles are made by hand in Northamptonshire. Not only are they retro cool, they are designed to be super strong yet gentle on hair.
Where to buy: Etsy
20 October 2020
In the Summer of 2019, Aleksandra had just been made redundant: ‘It was a painful experience,’ she says now, ‘and even more painful that I was not able to find a new job. I went to the Job Centre, but they told me they couldn’t help me searching for a job in the field I had worked in before. It was a totally new experience for me.’ Thinking about ways in which she could turn her practical skills and passion for yoga into something that could provide her with a salary, she stumbled across a programme, Start-ups in London Libraries, in her local library in Waltham Forest. ‘I could learn new skills, and get support. I attended all the workshops and it was breath-taking how in no time I learned about all the practicalities so I could move on and test my business idea. So many people have ideas, but they do not know there is a treasure box in the reach of their fingertips. It is free and highly professional, effective and tailored-made for each individual, each business idea.’
Here we spoke to Aleksandra, now the proud owner of the company Happy Stance Yoga Therapy, about her business, her newly discovered purpose in life and her experience of the ‘treasure box’ that is the Start-ups in London Libraries programme.
Can you tell us a bit about your business idea?
My idea was to create a specialised yoga and meditation programme to improve the quality of life for older people. At the moment there are 12 million people aged 65+ in the UK. Among all developed EU countries, the seniors here have the shortest life expectancy and the unhealthiest lifestyle. I definitely thought I could help here. Healthy ageing is the focus of WHO and the UN and they have made a global call to action – for the decade of healthy ageing, 2020-2030. So what better time than now, as we enter into this decade, to create a business that focuses on assisting healthy ageing?
Why did you want to start up a business? What was your motivation?
I really love to help however I can and I like to use my existing skill set, but I also like to learn new things. I can say now that being made redundant was a blessing in disguise. Since I decided not to pursue my journalistic career, it became obvious that I should do something with my yoga teacher role. There are so many already existing yoga studios and gyms, but I have found out from talking to people and a couple of my private students that these venues are usually not age-friendly, the music is too loud, the tempo and energy in the classes is too intimidating and simply not encouraging for the elderly. I thought yoga would be such a nice way to help the elderly stay healthy and socially engaged.
I have always exercised with my grandparents after they suffered from strokes, diabetes, and some reduced mobility issues, and later with my students. Some of who were close to being centenarians! It simply feels good to be able to make positive changes in the lives of older people, their families and their communities.
How did the SiLL programme help?
SiLL was helpful from day one. I gave Sarah [the Waltham Forest Business Champion] permission to remind me of the deadlines for my project schedule we set up together. I tend to get distracted and she was always kind and firm enough in keeping me on track, informing me of any interesting new developments she saw in this field, offering constant supervision and guidance. I was provided with the list of local care homes and organizations I could contact as well as the venues where I could offer my yoga classes.
Defining the process and all its stages were the crucial points for me. I would never have been able to develop my business this quickly without the help of Sarah. She gave me tips for presenting my idea and even kindly offered to go with me to care homes to make an appointment for delivering my trial session as I wasn’t receiving any response. She checked my website, my email signature and my flyers as well as finding and suggesting quiet workspaces in the borough.
Can you tell us a bit about Sarah or the Waltham Forest business community?
I felt thoroughly supported. There was no question I couldn't ask and I always felt that Sarah was really there, in service of the community and I felt complete trust in her guidance and motivation. Her immediate responses to countless emails or LinkedIn messages, networking skills, and also human skills were a huge support for me. She would regularly remind me to take care of myself, have a day off and do something fun and take pride in success I made so far. I would get impatient or unhappy and she would quickly remind me how much I have already progressed, in just two months, in a foreign country, in a foreign language, without family or friends. And then I would take pride in myself and continue my work, my mission of bringing health and happiness to the lives of the elderly.
How did COVID impact your business and how have you pivoted?
Coronavirus affected my business pretty badly. The big studios had resources to adapt much more quickly whereas I was struggling to organise online classes. However, I was able to pivot the business. I opened a Zoom scheduling account to allow me to teach anywhere in the world. This was after years of having an uncompromising belief that yoga requires direct person-to-person connection. Now I see the benefits. My digital sessions focused particularly on elderly people who may have been more isolated than ever during lockdown and centred around mobility and fall prevention to allow for that independence.
What advice would you give anyone looking to start up a business?
I would suggest searching for a mentor is the most valuable asset. Someone who will guide you, support you, but also question your ideas, your strategies, your planning, and priorities. Someone who has soft skills too, to be able not only to instruct you but also tutor, monitor you and tell you that you need counselling if that is the case. Your life experience is also a great asset as you will recognize and accept other people's help and not be too stubborn or too proud to ask for it when needed. Do not be a perfectionist, like me, just start somewhere and work from there.
What are the key things you have learnt while starting up your business?
I have learned that I have strength, capacity, and curiosity to start anew even when the conditions are not very favourable. I must admit that I felt very depressed in summer since I couldn't find a job and I was thinking if I can stay in this country, what will happen with my marriage if I have to go back to Croatia to look for a job. I am going to be 50 next year so that didn't help when looking for a job as everybody was asking for young people. I found my self-worth, I regained self-confidence and I am more engaged than ever with different sectors in the community, searching for the best ways to serve elderly, whom we owe everything, yet they experience a lot of hardship, isolation, even ageism, age-based discrimination, etc. I found out how good I am in networking, doing research and informing people about these issues.
What would you say to anyone looking to go to a SiLL workshop/talk to their local Start-ups Champion?
I would absolutely recommend it. I think of the local start-ups Champions more as leaders since they recognise the potential in everyone, and they offer support during the process, it is not just telling you can do it. They share their authority and accountability, they connect and explore and ask how can we do things better? They listen and they ask the right questions.
To find out more about the Start-ups in London Libraries programme and to register for one of our free workshops, visit bl.uk/SiLL
09 September 2020
Meet Patricia Gurman, founder of Sweet Paper Creations and Start-ups in London Libraries participant
We’ve all been speaking a lot more about our mental health recently. So we love to hear about businesses that are tackling mental health issues in innovative and creative ways. Enter Sweet Paper Creations: a not-for-profit business that is here to support those with poor mental health through crafting and creation. We spoke more to Patty to find out how the business came into being and how Start-ups in London Libraries has helped her to expand her vision...
'At Sweet Paper Creations, we make and sell piñatas, made from recycled materials, for any occasion in our online shop, where customers can also commission their own bespoke character.
The profits from our shop help us to deliver our “Make It and Break It” workshops, where we provide a creative outlet for those suffering from mental health issues, stress, bereavement or those helping support someone going through such issues.
As a Guatemalan who settled in Walthamstow 27 years ago, I have always made piñatas for my children for their birthdays as a way of sharing my Guatemalan cultural heritage with them, and making and breaking them together has become a family tradition.
In recent years, as my eldest child (Ali) had been suffering from depression and social anxiety, we found that making piñatas together was an ideal form of therapy and an opportunity to support her through her journey. Towards the end of last year, with Ali feeling stronger, it struck us that we had stumbled upon a potential support for the growing numbers in our local community who are suffering from poor mental health, as well as their carers and families who feel as I did: inadequate, frustrated and alone.
Our “Make it and Break it” workshops give others the opportunity to engage with a creative outlet, where they can work alongside us, learn a skill in a fun environment and talk about their circumstances should they choose to do so.
We joined SiLL to help develop this idea and since then our business has come alive; we have developed our online shop, sold more piñatas, and delivered three pilot workshops.
From the time I met Sarah at the Walthamstow Library, I felt reassured and confident to be able to develop my ideas into reality. She listened to my ideas, helped me to organise my priorities and to develop an action plan which includes looking at ways to fund-raise in order to deliver our pilot workshops.
Attending the library events and workshops also provided me with the opportunity to learn about legal requirements and to identify new opportunities to continue my business development. As a new business with limited experience, we believe that Sarah’s support and encouragement has helped us to be where we are now.
In starting my business, I learnt a lot, like how to organise my ideas, identify what ideas can work, and how to figure out how to implement them. I also learnt the importance of recognising what I am able to do and to achieve by identifying my limitations and then seeing these as the opportunities to develop in the future.
It is important to understand that everything takes time and does not happen automatically. I learnt to give myself time to learn and develop but also to make mistakes and to learn from them.
And so, if I were to give anyone who was thinking about starting a business advice it would be: attend as many workshops as you can. There is so much that we do not know at the beginning and, even if you are already trading, there is still so much to learn.
If, at the end, you decide to wait to develop your project, or if it is not for you, you will not have wasted your time as you get to meet so many amazing people and develop new friendships, which in itself is a win-win result.
Do not be afraid. Write all your ideas on a piece of paper and mark the ones that make you feel excited and motivated. Share your vision and passion with people like Sarah, who are able to guide you through your adventure.
And to anyone thinking of joining the SiLL programme, don’t think twice! It is the best thing you can do before you start your business adventure. Talking to them really opens your eyes and helps you to avoid mistakes, even though making mistakes is part of the learning.'
To see Patty and Ali's collection of piñatas, visit sweetpapercreations.com.
For more on the Start-ups in London Libraries programme and to book a spot on one of our workshops, visit our webpage.
10 August 2020
Meet Sol Ramos, co-founder of London Basketball Nation and Start-ups in London Libraries participant
There were a strange couple of months in 2020 where team sports were essentially non-existent. As they are slowly creeping back to normality, we wanted to celebrate one of the sports businesses who took part in our Start-ups in London Libraries programme. Here we speak to Sol, co-founder of London Basketball Nation to find out more about her business, how it came into being and her advice for anyone else thinking about starting their own business.
‘We are London Basketball Nation Ltd. We organise basketball tournaments and events related to the sport.
The business came into being after years of unsuccessful attempts to find where to play amateur basketball in London. We started in 2018 with the experience of being unsatisfied customers who could face a challenge. The CEO of the company (and my husband) is the coach of an amateur basketball team. I spent some of my weekends at basketball courts watching games but also listening to almost everyone involved in the activity complaining about the poor quality of the service they were getting. They were paying to do something they loved during the scarce free time they had, and they were having a terrible time! This concern was shared not just by players but by staff working for existing organisations.
What first started as a chat about how bad things were, ended up in more serious talks about how much better things could be, and we took the matter in our own hands. Having experience in the amateur sports sector and a multidisciplinary team on board was really helpful. We got the support of two experienced officials that have been giving valuable insight from day one.
I have a background in Management and I get easily bored. I was motivated by the challenge but also by the potential results. Seeing people doing what they love and making that possible is very satisfying. As someone who has several hobbies herself, I can also identify with our customers.
There was little to no information available online about related services so we conducted some research, talking to other teams and players about what they wanted. They were all looking for the same: good venues, but above all, sensible people behind the activity. We thought of offering an “all-inclusive” format (fixture, staff, venue, etc) – from the players’ perspective, they then just had to be there and do what they do best.
We set up a company (just in case “it worked”) in March 2019 and organised a short tournament in June that year to test the waters. Teams decided to give us a chance and we ended up organising a 7-month tournament for adult men (18+) afterwards. We are looking forward to expanding our reach and have not only more teams but also a Women’s division. We celebrated our first year as a company in March 2019.
I found out about the SiLL project thanks to a British Library newsletter around September 2019 and registered for the ‘Get ready for business’ workshop that was taking place in December. My SME Champion, Loretta, got in touch with me to know a bit more about the business and I shyly accepted a meeting. She talked me through the Business & IP Centre services for new businesses. I was amazed by the number of resources and support given to entrepreneurs.
SiLL helped us see the organisation as a business rather than something to do on weekends. It provided us with key insights and added value to our service. This is my first experience as an entrepreneur and I had to learn a lot about legal and financial aspects of a business in the UK, as well as networking; social media… you name it! There is a lot of information out there, so much that it can be not just overwhelming, but also misleading. The SiLL project served as a guide.
I would have loved to have known about the project from day one as I think it would have saved me tonnes of time and work.
Coronavirus has, of course, been a huge challenge. With people not being able to gather in groups and the basketball courts being closed, we have been forced to stop our operations during this period. It really is just me and my husband running the business alongside other jobs right now, and so we have had a real split focus over the past months.
However, it has given us some space to focus on our brand and the digital aspect of the business. My husband is a web developer and he was able to dedicate time to work on the website and to bring more functionalities on board. We are also currently working on LBN Courts, a portal to find and rate outdoor basketball courts. We think this will help players to get back in shape - both physically and mentally - whilst encouraging people to make the of their local facilities (and that way, diminishing the use of public transport). The portal will not only show the location of courts, but it will allow players to rate their features, and to organise training groups - always according to the latest government advice of course.
I consider myself extremely lucky to be part of the Greenwich business community. Loretta’s insights and support are invaluable. She is a connector, she puts together ideas to create new things, and people to make them come to life. She is always happy to have a one-to-one to talk about the progress of the business, and she makes sure I keep up to date by sending training and promotion opportunities. Not to mention she has such good energy! I am deeply thankful for her support.
I have learnt so much from starting up my own business – the main one being that everything takes at least double the time and the money than you expected/calculated, especially admin work! Reaching people is not as easy as it sounds, especially when you’re new in the game.
However, it has also given me lots of advice that I would p[ass onto anyone else thinking about starting their own business:
- Do your research: know the market, the customers and the competence.
- Someone has already done it: maybe not exactly what you are thinking about doing, but someone has already walked the steps to set up a business. Someone has already made the mistakes and reached success. Use it and share it.
- Be organised and have a plan: Having a plan, even a vague one, and keeping records of things you want and what you are doing to get them is really helpful. It’ll keep you focused, and with time it’ll give you information to analyse and understand what happened and why, and identify what can be improved.
- Be responsive: reply to everything (emails, calls, social media messages, etc) as soon as possible.
- Do not assume anything. It is better to talk about things rather than thinking they are a certain way. Ask for confirmation, repeat things, write down dates and meeting notes.
- You can’t make everyone like you or what you do, and there’s no point in trying to do it. Focus on providing a good service and listen to feedback, let your actions speak louder than words.
- You can’t control everything. Deal with it.
- You can do much more than you think.
- Just start!’
If you’re interested in joining the online Start-ups in London Libraries webinars and workshops, you can find all of the information at bl.uk/SiLL.
08 July 2020
Ahmad is the founder of Baracat Bros, an app company that builds games with hidden educational value. He took part in our Start-ups in London Libraries programme and is part of our SiLL community in Greenwich. We spoke to him about his business and his Start-ups in London Libraries journey.
Tell us about your business. Why did you start it up?
We believe games offer a unique channel to deliver educational messages and foster learning because of their interactive and engaging nature. Yet, many of the popular mobile games are designed for entertainment purposes and the educational games on the market lack engagement and the fun factor. We wanted to address that. We try to create edu-games, which are fun, engaging and educational.
We rely on academic research in the Science of Learning field, which uses cognitive-science research on how students learn, and uses that knowledge to offer practical actions to improve teaching, to guide the design of our games.
From a personal perspective, we believe that working in a corporate environment is not for everyone and, for us, starting up a business was a viable option to gain more freedom over which problems we wanted to solve and how to approach them.
How did the SiLL project help you in setting up your business?
I attended 3 sessions as part of the programme and it helped me gain the needed confidence to set up my business. The workshops also really helped to equip the attendees - I came out of the ‘Get ready for business’ workshop with actionable advice like how to access funding, how to create a business model canvas and where to find resources to continue learning.
What was the most helpful part of the SiLL project for you?
Meeting like-minded people who were trying to build their own businesses. It was eye-opening to see the diversity of their backgrounds as well as their business ideas.
Loretta [our Start-ups in London Libraries Greenwich Business Champion] is building a business community for people who want to pursue their own businesses and need the practical knowledge and the support network to do so successfully. I really believe that such communities are invaluable for anyone building their own business.
What advice would you give anyone looking to start up a business?
Make sure to invest time in building a circle of like-minded people, it really helps when things get tough and you need people to share your experiences with.
I really can’t stress enough having a support network that understand what it takes to start a business and how to navigate the space. I would highly recommend going to the Start-ups in London Libraries’ workshops as they will equip them with a support network and practical advice on how to start a business in the UK.
I would also highly recommend preparing oneself psychologically and mentally that building a business takes time and that there are usually no shortcuts to getting it to be profitable other than putting in the hard work.
What are the key things you have learnt while starting up your business?
When you are starting a business, the main way to think about it is how you are solving valuable problems for customers - the main way to figure out such problems is to actively talk to customers and potential customers. Once a valuable problem is identified, it becomes relatively easy to iterate on a potential solution.
What’s next for you and your business?
A few days ago, Foodology, a game Baracat Bros' created in 2 weeks to help people learn about food, was featured on ProductHunt (the go-to platform for launching new products)
10 June 2020
Last year, Salma Attan decided it was time to turn her hobby into her livelihood and started her beekeeping business Bushwood Bees. She maintains hives on the roof of the East London Mosque, making honey and other bee-based products from her local source. On top of this, Salma offers paid beekeeping courses to beginners and provides guidance to experienced beekeepers. Here she discusses what convinced her to make that transition to business-owner, where the Start-ups in London Libraries' workshops fit into her journey and how she is dealing with the impact of COVID-19 on her business.
Both myself and my husband had been hobbysist beekeepers for 10 years. It got to where our hobby had expanded to the point that it felt like so much more than that. I had been appointed Essex Bee Health Officer, I had been teaching and mentoring new beekeepers as well as raising healthy local colonies of bees through our local Epping Forest Beekeepers Association.
Now that my children were older, the idea of starting up a business seemed more realistic. I also seemed to have more and more friends, family and neighbours knocking on my door wanting a few jars of honey and asking why I don’t sell online or have a shop! So there was certainly the demand, but was this enough to risk a start-up business? I didn’t think so. Honey was not going to pay the bills! However, the question naturally came up: why not use my skills for myself? And get a wage out of it? I have always been an advocate of beekeepers sourcing locally reared bees rather than importing, so it just made sense that I should supply this growing demand for buying local. This was far more of a motivation than anything else.
In the early stages of asking myself “Is this really such a good idea?”, I took part in the Start-ups in London Libraries workshops which made me realise that, actually, it was. The plan was sound, I had the beekeeping skills to execute the practical aspects of my idea and with the SiLL workshops I could focus on the practicalities of starting up a business.
The one area I seemed to have zero skills was technology! This is where Sarah [the Waltham Forest Business Champion] was a great help. She was happy to meet and give me plenty of ideas on how to get started. Sarah also let me know about where to get further free help to improve my use of social media in terms of business promotion – this is something I’m still learning but less anxious about. Sarah also gave me really good ideas for improving my business plan. It was helpful to have someone with fresh eyes looking at my ideas. She was willing to help put a pitch together, gave really practical advice and was able to give me fresh perspective on parts of my plan that I would not have had otherwise. After talking to Sarah, I settled on the name Bushwood Bees and registered my business under this name, an exciting first step after all the ooing and umming!
I set up my 'Beekeeping Experience Days' on both Eventbrite and Airbnb. I also agreed dates with the East London Mosque about hosting my Beginner Beekeeping Courses and listed them on Eventbrite. The website with the online shop was also set up and although it did take considerable time, eventually all my courses/experiences and website went live.
I also decided to give some free beekeeping talks in order to promote Bushwood Bees and all that was on offer. We worked with the council to arrange a schedule of workshops and talks, including family/child friendly workshops every day of the May half term at a different Waltham Forest Library.
Then came along COVID-19 and everything had to be cancelled. All the talks and workshops, the courses and experience days suddenly came to a halt. I did wonder if this was possibly the worst year to start a business! But this was clearly something I had no control over so no point complaining. It was a case of concentrating on what we could do in the business. Fortunately, as bees are livestock, the lockdown rules meant I was obliged, and indeed encouraged, to continue beekeeping. This meant I was able to take orders for rearing and selling colonies of locally produced honeybees. This has not been to the same capacity as it would have - had the courses been running, obviously the bulk of new customers would have come from those we would have been teaching this year - but I can't complain.
The other silver lining of the lockdown rules is the number of new honey customers I have gained. With regular grocery shopping becoming so difficult, it seems many people were looking online and locally for buying produce. After a few mentions on Facebook our lovely local community realised there was local quality honey on their doorstep. As the Ucraft have an Ekwid shop attached, customers could order and pay online and then collect from my doorstep during their daily walk or grocery shop. I was able to provide a completely contactless service and many of these customers helped to spread the word about Bushwood Bees.
Some of the talks we had planned have moved online, including one that was meant to be in Leytonstone Library. This seemed to work well and raised awareness of the business. We've also put up videos of myself and my husband beekeeping and sharing little tips and tricks for the beekeeping community. As my husband is also a beekeeper we are in the very fortunate position to be able to film each other beekeeping without breaking lockdown rules. This has also allowed us to continue offering support through our local beekeeping association and we have had further sales through this voluntary role.
In terms of my advice for anyone thinking of starting a business, make sure you have the support of your family! I could not have taken the first steps without the support of my husband. Think through your idea carefully and realistically. Then go for it.
I've also learnt that things do not always run smoothly! I expected things to go wrong (and they did sometimes) but told myself it’s all part of the journey and an opportunity to improve.
And hasn't 2020 been an example of that?! It has been an unprecedented year and a completely different turn of events in terms of my business plan. Planning is one thing, reality is something else altogether! But we have a lot of hope for 2021.
19 May 2020
Earlier this month, Start-ups in London Libraries - our programme designed to take business support out to high streets across London - turned one year old. We originally launched the project on 2 May 2019 at City Hall with an event chaired by our BIPC ambassador Dr Anne-Marie Imafidon and with a keynote speech from Deputy Mayor for Business, Rajesh Agrawal. Our ambassador, Tim Campbell MBE, who joined our panel discussion on the launch day, summed up the aim of the project: "everyone should have access to this business information and support. Libraries are not only books. They are about connecting people, social mobility, making a real change and impact on people's lives."
Since that day last year, over 1200 aspiring and early-stage entrepreneurs have received support from our team in local libraries across 10 boroughs and have begun to change the face of entrepreneurship across the capital.
Of course, given the current circumstances, we will have to delay our official celebrations for our first birthday, but we couldn't pass up on this opportunity to celebrate some of the incredible early-stage entrepreneurs who have taken part in the programme and become part of the fabric of SiLL. Read on for just some of their stories...
Salma turned her hobby of 10 years - beekeeping - into a successful business. Her company, Bushwood Bees, sells honey, bee-based products and hosts beekeeping experiences at one of her hives on the roof of the East London Mosque. During this period of lockdown, they have been running digital tutorials and demonstrations of beekeeping on social media and continuing to sell their products online.
It was the strong ethos behind her own beekeeping hobby that spurred her to take the leap: "I have always been an advocate of beekeepers sourcing locally reared bees rather then importing so it just made sense that I should supply this growing demand for buying local. This was far more a motivation then anything else."
She used the Start-ups in London Libraries programme to ground her business idea and get it up and running, particularly in terms of technology. About her one-to-ones with our Waltham Forest Business Champion Salma says "Sarah also gave me really good ideas for improving my business plan. It was helpful to have someone with fresh eyes looking at my ideas. She was willing to help put a pitch together, gave really practical advice and was able to give me fresh perspective on parts of my plan that I would not have had otherwise."
"The workshops are immensely helpful when it comes to developing your business ides. The Start-up Champions are great, they have real knowledge and can steer you in the right direction. And if they don’t know, they will they to find out!"
Ahmad's educational app company, Baracat Bros is going from strength to strength and his product, Foodology has recently been featured on ProductHunt, the go-to platform for launching new products. Designed with the aim of fostering learning through their interactive and engaging nature, Ahmad now has two products - Foodology, which focuses on educating children about nutritional value in foods and Bubblo World, designed for preschool-aged children.
He said about his experience with Start-ups in London Libraries: "I came out of the workshops with actionable advice like how to access funding, how to create a business model canvas and where to find resources to continue learning... Loretta [our Start-ups in London Libraries Greenwich Business Champion] is building a business community for people who want to pursue their own businesses and need the practical knowledge and the support network to do so successfully. I really believe that such communities are invaluable for anyone building their own business."
While studying speech therapy, Warda noticed how much of it didn't take into account culture and family background. Aiming to change the one-size-fits-all that she was witnessing, she started Language Waves, providing a fully-accessible and culturally diverse speech therapy service. Since registering her business (after taking part in the Start-ups in London Libraries workshops) she has been able to trademark her training manual, been awarded several funding grants to help further her business and received multiple top notch testimonials for her work.
Her local SiLL Business Champion, Loretta, helped her through the start-up stage: "I see her when I’m at different stages of the business. Her feedback helps me plan, focus and set realistic expectations for myself. Also her belief in my business has motivated me as she has brought out the best in me. I meet lots of people who want to start their own business and I always refer them to the SILL programme and Loretta. This is because it’s so accessible, well set up, and you know that you are getting advice and support from people who know what they are doing."
Charlie Boyd’s business, Firm Feet, focuses on various sessions to achieve movement and connection with your own body: "I recognised that movement was something I required for healing and liberating myself. I love dance and the type where I could feel as free as possible and let go. So I designed a session drawing on my qualifications and experiences that I knew worked for me so would surely help others." Her focus is on improving mental and physical health through movement and she has recently pivoted to develop audio sessions for people to use during this time of heightened anxiety (also designed with the aim of lessening people's screen time!)
Discussing her one-to-one advice sessions with the Waltham Forest Champion, Sarah, she says "Sarah has been instrumental in helping me gain clarity on moving forward and valuing myself. She always goes above and beyond supplying me with important documentation and hints and tips. I would say to anyone to not hesitate going to speak to your latest representative, there are only things to gain by doing so."
Sol and her husband are big fans of amateur basketball and her husband even coaches a team. Trying to rectify the poor experience of amateur basketball tournaments they were experiencing, they started London Basketball Nation. After setting up their company "just in case it worked", Sol organised a short tournament in June that year to test the waters. Teams decided to give them a chance and a 7-month tournament followed. They celebrated their first full year as a company in March. Sol says "we are looking forward to expanding our reach and have not only more teams but also a Women’s division."
"Start-ups in London Libraries' helped us see the organisation as a business rather than something to do on weekends. This is my first experience as an entrepreneur and I had to learn a lot about legal and financial aspects of a business in the UK; networking; social media… you name it! There is a lot of information out there, so much that can be not just overwhelming but also misleading so the SiLL project served as a guide. I would have loved knowing about the project from day one."
Haven Coffee is a socially-conscious coffee company. Each cup of Haven Coffee bought supports refugee communities across the UK, providing barista training for refugees building new lives for themselves in the UK. The Haven team also organise events to promote refugee artists and creatives. Usman, the founder of Haven, has recently introduced a virtual coffee scheme allowing customers to purchase a coffee in advance. And many of their events, including their art exhibition have moved online.
Usman took part in our first round of workshops and has received support from our Waltham Forest Champion, as well as from TERN (The Entrepreneurial Refugee Network).
Oz is the proud owner of The Scissors of Oz, a creative hair and healing Hub in Peckham. Her ethos goes beyond hair, providing a space for other womxn to test business ideas in collaboration with her and her space, exchanging skills and running workshops. A fundamental part of the business's ethos is 'breaking stigmas of conventional pursuits of “beauty”.
Oz is preparing for re-opening when she is able to and explains "my next step for our relaunch is to introduce more sustainable ways of hairdressing , use of products and services. I'm aiming to look into new ways of reusing items for environmental benefits and sustainability, as well as running workshops to empower people through hair."
She used Start-ups in London Libraries in Southwark saying "the SiLL project has given me the confidence and support every new business owner needs especially if you are going at it alone. My mentor Dean is very understanding and experienced and he is there to guide me with every step I take. It’s nice to have someone by your side who really cares about getting you to where you want to be."
As a 21 year old with English as a second language, accessibility was a key consideration for Channing Cloirec when taking part in any sort of business support programme: "I'm not well-placed to start any business without experience in the UK. SiLL is the best way to find exactly what you need with reactivity. Without SiLL I wouldn't have been able to realize the formalities of the company."
Channing's car export business, Channing's Shining Cars, is continuing to grow and develop. Since registering in July 2019 he has built a healthy profit margin, and displayed impressive growth of his business, including recently selling his 15th car! His new venture is called Pops n Bangs, a car lottery.
After being made redundant, Aleksandra was looking for ways of using her practical skills and passion for yoga into something that could provide a salary. Focusing on our ever-increasing older population, her idea was to create a specialised yoga and meditation programme to improve the quality of life for this demographic. She wanted to create a different environment for older yoga lovers, making it less intimidating, more welcoming and focusing on exercises that would help specifically with mobility. She has recently adapted her business, Happy Stance Yoga, to offer Zoom sessions for older isolated people to help with fall prevention and ensure they are getting their daily exercise.
And just a few weeks ago, Aleksandra ran a stretching and meditation session for our SiLL team to help us during this high-pressure time, so we can testify to her ability as a guide!
She says: "I attended all the SiLL workshops and it was breath-taking how in no time I learned about all the practicalities so I could move on and test my business idea. So many people have ideas, but they do not know there is a treasure box in the reach of their fingertips. It is free and highly professional, effective and tailored-made for each individual, each business idea."
Moses launched his Greater BRiTs campaign at the Start-ups in London Libraries Greenwich Christmas start-up market, which took place at Woolwich Library last year, after taking part in the core SiLL workshops. "These two workshops gave me invaluable information on the support available to business start-ups, most of it free of charge. As a result of information I received from the workshops, I was able to successfully trademark and protect my BRiT logo."
Moses explains: "the Greater BRiTs campaign came about as a positive response to heal a divided Britain from the feeling of general anxiety about the future of the UK post the Brexit referendum. The British people have the creativity, inventiveness, energy, perseverance and resilience to see Britain thrive." Moses developed Greater BRiTs with the mission of "celebrating Britain's Unity, Inclusivity and Diversity". Moses has designed a BRiT t-shirt with over 300 customised messages to reflect the diversity of the British lifestyles, personalities, professions and communities.
We may not be currently in your local library but the Start-ups in London Libraries workshops are now all online. Visit the Startup in London Libraries website for all the information and to register for the next round of free webinars.
This programme is run in collaboration with ten London boroughs: Bexley, Croydon, Greenwich, Haringey, Lambeth, Lewisham, Newham, Southwark, Tower Hamlets and Waltham Forest.
04 May 2020
Missing our collections and the lovely members of the team who can help you navigate your way through them? Following on from the book recommendations from our BIPC entrepreneurs for World Book Night last week, we also asked our BIPC team for any suggestions of books, podcasts or online content which you may want to explore during this period. Here are their suggestions of what to get stuck into:
Meron, Business and IP Reference Specialist
In terms of books, She Means Business by Carrie Green is great – it’s insightful, gets you into a 'success' mindset and has amazing 'actions' at the end of every chapter.
For podcasts, I really like Start-up Stories by Andrew Warner. You get to hear the stories of many amazing entrepreneurs, through all the ups and downs. It’s very useful for visualising how you can overcome struggles yourself.
The Influencer Podcast is also very good. It is shorter, which I like, and Julie Solomon covers some great topics that would help any entrepreneur at any stage.
Lola, Subject Librarian in the Business & IP Centre
Testing business ideas: a field guide for rapid experimentation by David J. Bland/Alex Osterwalder. This book explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. The visuals/designs make the book fun to read and easy to understand.
Plus, you can find more information on business ideas at https://startups.co.uk/business-ideas/.
Crafts have surged during this period and as a result Crafts Magazine has selected a range of craft-related podcasts to inspire and inform you.
And then if you discover an undiscovered talent that could be the basis of a business, the winner of the Best Start-Up Inspiration Book Award at the 2019 Business Book Awards, The Creative’s Guide to Starting a Business: How to Turn Your Talent into a Career by Harriet Kelsall takes you through the very first steps of defining creative and financial success to ultimately establishing a rewarding start-up.
Neil, Manager of Business & IP Centre
A couple of oldies but goodies that I recommend are:
- Business as Unusual by Anita Roddick
- What would Google do? by Jeff Jarvis
- Steve Jobs by Walter Isaacson
- Soul Trader by Rasheed Ongalaru
- The Name of the Beast by Neil Taylor
Loretta, Start-ups in London Libraries Champion, Greenwich
In terms of business podcasts that I recommend for people to listen to I would suggest:
- Hustle – I have to admit to a vested interest here, as I host this myself with my co-host Farah, but we aim to focus on exploring the business journeys, trials and wins of underrepresented entrepreneurs.
- Championing Women’s Voices hosted by June Sarpong
- Nick Bradley’s Scale Up Your Business
- Lead to win with Michael Hyatt & Megan Hyatt Miller
I also think Andyshvc (a startup investment coach) is great to follow on Instagram.
Nigel, Research and Business Dev Manager
Two that are worth mentioning, particularly at this moment in time are:
- Value proposition design by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith - a very useful approach to assessing changing needs and priorities at a time of massive disruption and developing products and services that meet these needs. Also an effective process for assessing and revising existing business developments. Feels very topical!
- Lean customer development: building products your customers will buy by Cindy Alvarez – this showcases really practical approaches to engaging with customers to find out how their needs and experiences are changing.
Gloria, National Network Co-ordinator Apprentice
There's a book I recently read She's Back by Lisa Unwin and Deb Khan. It's aimed at women who had taken a break in their career (mostly because of motherhood, but also for those who took a break later in life for any other reason). It’s very uplifting and has plenty of resources and practical tips.
Mark, Start-ups in London Libraries Champion, Lewisham
In terms of books – everyone should read Rich Dad, Poor Dad. I would also recommend following the Financial Times and Bloomberg on Instagram.
Alex, BIPC Sheffield
There are some good podcasts coming from Courier at the moment, especially in reaction to the current situation.
Remi, Business Programmes Manager
I have so many recommendations:
- Profit First by Mike Michalowicz – I think this is a must read for any business. It will have you thinking about finance and operating your business with an exit plan from day dot.
- Any book by by Seth Godin – he makes all businesses think a little further outside of the box.
- The Mom Test by Rob Fitzpatrick – a book on how to talk to customers and figure if your business is a good idea when everyone else is lying to you. For me, this is an absolute must-read before investing into your business.
In terms of podcasts, I like Founders Clinic by Andy Ayim and Nana Parry – a podcast where underrepresented entrepreneurs openly and honestly discuss their companies.
Vanesa, Innovating for Growth Project Manager
I recently watched a Netflix TV series called Self Made about Madam C. J. Walker, the first female self-made millionaire in America. She was an entrepreneur, philanthropist, and a political and social activist. She was also a black lady which back in the 1900s in the US adds even more merit to what she achieved. It's still so topical, it even covers the struggles for women to get funding! I found it very inspirational, so if you were looking for something to watch these days, I strongly recommend it.
Clare, Strategic Partnerships Manager
Some of our BIPC Ambassadors have been involved in some great content. For example, Paul Lindley's book, Little Wins is very apt for current times. Plus, our Entrepreneur in Residence, Julie Deane was interviewed for the BBC podcast The Disruptors. Her discussion with Kamal Ahmed and Rohan Silva really was a great piece - she was on top brutally honest form!
Innovation and enterprise blog recent posts
- The Pandemic Business Boom
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- Support small businesses this Christmas
- Meet Aleksandra Horwood, founder of Happy Stance Yoga and Start-ups in London Libraries participant
- Meet Patricia Gurman, founder of Sweet Paper Creations and Start-ups in London Libraries participant
- Meet Sol Ramos, co-founder of London Basketball Nation and Start-ups in London Libraries participant
- Meet Ahmad Baracat, founder of Baracat Bros and Start-ups in London Libraries participant
- Meet Salma Attan, founder of Bushwood Bees and Start-ups in London Libraries participant
- Happy Birthday Start-ups in London Libraries!
- Book and podcast recommendations from the BIPC team