Innovation and enterprise blog

45 posts categorized "Trade marks"

21 September 2022

Gold and the alchemy of Intellectual Property

Our obsession with one metal has inspired some of the greatest art and creativity in history. Why are we so enamoured with it?


Gold is rare, malleable, remoulded and reinvented into countless forms, throughout many different cultures and civilisations. It is also incredibly beautiful.


We extract it from the earth to form objects that are coveted and often become more valuable over time until they become treasures. This process inspires great innovation and creativity. All in the pursuit of one, precious metal.


The British Library’s Gold exhibition showcases its own collection of golden treasures. On display are manuscripts, treaties and book covers of varying ages and from different places, cultures and civilisations from all over the world.


Here we see how this valuable commodity, when combined with innovation, creates new objects that can be protected, valued and resold. As we’ll discover, it’s a kind of intellectual property alchemy.


Innovation to extract beauty


Over the centuries there have been various places where people have literally, ‘struck gold’. These have become renowned; from the ancient mines of Egypt, India and Anatolia to parts of Europe, where explorers obsessed over a mythical place in the new world called El Dorado, the city of gold. More recently, it is the 19th century that springs to mind, with its gold rushes in Australia, New Zealand and North America as well as Canada’s famous Klondike gold rush in the Yukon province, immortalised in novels and film.


Each gold rush generated new migrations, economic development and new technology. It’s here that the patent system gives an interesting snapshot into what was going on technologically as speculators were investing in sophisticated ways to extract more and more from the same mine.


A patent is an intellectual property right that will protect new and original inventions and processes. The British patent GB1853 no.997, Apparatus for Washing Earths containing Gold, is one such example. Here, two mining engineers from France sought protection for a new technique to ‘dredge’ and ‘wash’ earth and materials derived from rivers to extract more gold. We can see an illustration of how their patent worked in practice here:

Gold

There were many other such patents at the time related to mining and metallurgy to keep up with the demands of the industrial age’s hunger for minerals and metals.


Innovation in transformation


Once sufficient quantities of gold are gathered, they can then be transformed into objects of various kinds. How the gold is used has inspired many different techniques over time that have lasted through to today. The use of gold leaf is over 5,000 years old. Ancient Egyptians developed techniques to hammer gold into a thin layer, which created just the same appearance as the solid material but with a more economical use.


Gold leaf can also be finely ground into gold paint combined with a pigment to create ‘shell gold’. Again, another economical use of gold which means that the gold, in its leaf and shell forms, can be used in as varied works as wooden sculptures to gilded porcelain to illustrated manuscripts; such as the British Library’s Harley Gospels.


But the value is not just in the commodity, it’s in the artistic creation. Many jewellers have registered designs for unique pieces made of gold and other precious metals. A well-known brand like Bulgari have a number of watches registered as a design, presumably as they are unique signature pieces of great value to the brand and its design heritage. Here is one such UK registered design:

GB70201380800720005000-0001-001a


Main illustration for design number 80800720005000


Registered design is an intellectual property right that gives companies or individuals the right to protect the appearance of a product, such as its shape or pattern. These are ordinarily for more than one piece that is in production.


But what about one of a kind creations using gold? Can they also acquire extra protection and value?


The golden rule of copyright


Each of the works on display in the Gold exhibition is a unique work of craftsmanship and art. Among the most modern is an Art Deco binding by Pierre-Émile Legrain (1889– 1929) of Colette’s La Vagabonde Paris, 1927. Like nearly all of Legrain’s work, they are one-off, original creations and so are automatically protected by copyright at the time of creation. You can call it the golden rule of copyright: if you create an original work it’s automatically yours to own (or sell). However, as Legrain died over 70 years ago, his work is now in the public domain so can be copied and reused. However, this doesn’t lessen the value of his originals, which sell at impressive prices at auction due to their recognised skill and scarcity.

Legrain

Pierre-Émile Legrain binding on Colette, La vagabonde Paris, 1927. British Library, C.108.w.8


All that glitters isn’t exactly gold


Gold is so valuable and treasured that anything associated with gold, almost unconsciously takes on this value, conveying a meaning that taps into our shared cultural experience and memory. This is where the modern world of branding has lifted this golden association and taken it into new places, in every kind of trade conceivable!


What do you think of, when you hear ‘golden arches’?


A search on existing registered trade marks is a fascinating look at how everybody wants to be associated with all that’s golden. There are over 1,000 trade marks that begin with the word, ‘gold’. From estate agents to media companies, the tourism sector to restaurants, to name but a few.

This goes to illustrate just how we love all things golden, that the value of a trade mark and its reputation is enough for businesses to invest in their brands with the hope of one day selling or licensing their name. This is IP alchemy taken to another level!


Why gold will always hold its value


But it’s not just the value of gold as a commodity, it’s the versatility of gold that exponentially increases its value. Its value may be in a beautiful jewellery design, a one-off work of art that features gold, an invention to find more gold or the power of association that makes us love a brand or business.


Gold carries a symbolism seen in every culture and time. It’s been considered sacred and it’s been considered profane. It’s inspired the best of our creativity (and sadly the worst of our greed). It is truly timeless and its varying forms are endless.


So next time you see anything golden, remember there’s more than meets the eye when it comes to its value. There’s creative alchemy, and sometimes a little IP.


Jeremy O'Hare, Business & IP Centre IP expert

 

29 April 2022

Spotlight On... our IP experts!

To mark World IP Day this week, we're shining a spotlight on the intellectual property experts of the Business & IP Centre in London to learn about their favourite inventors, weird and wonderful IP queries they've helped to solve, and more.

Neil Infield, Business and IP Centre Manager

Portrait photo of Neil, wearing a suit on yellow background

If you come into the Business & IP Centre at the British Library you'll see Neil's friendly face! He's there to guide you through the complex material we have. Since joining the British Library 17 years ago, Neil has become an expert on trade marks and has supported thousands of aspiring entrepreneurs develop their IP. Let's hear more from Neil now.

What's a weird and wonderful IP related query you’ve had?

"I met with someone who wanted us to arrange a meeting with the head of Transport for London. His invention would remove air from underground tunnels, which would remove air friction from the tube trains. This would massively reduce energy consumption on the underground system. We didn’t resolve the issue of how passengers would breathe on the trains."

What form of IP should every business have?

"I’m a bit biased as I deliver the workshop on Trade Marks. But on the basis that if you are successful, you will definitely have competitors, you need to be able to differentiate yourself from them. And owning a distinctive registered trade mark is the way to do it."

What piece of classic/pop culture will have a big impact when it comes out of copyright?

"I guess the biggest name to go into the public domain will be Micky Mouse next year (2023). But it will be only the original version of Micky (think Steam Boat Willy) will be coming out of copyright. You can find out who came out this year on Wikipedia 

Who is your favourite inventor or invention?

"I think I will go for inventors I have actually met, but I can’t get below three people!

  1. Mark Sheahan, our Inventor in Residence at the Business & IP Centre for over 15 years. He has helped hundreds of inventors through his free, one to one advice clinics.
  2. Ian Harrison, who I met at my first British Invention Show in 2006. His Milli Grip adjustable spanner is sheer genius. And I am the happy owner of both the original and updated versions. You can see Ian demonstrate the spanner here.
    Like many great inventions it hasn’t had the success it deserves. It is currently available through Monument Tools.
  3. An equally brilliant invention is the Kikka Digga developed by Nick Skaliotis. I first met Nick demonstrating his tool at a local agricultural show at Plumpton College. In conversation while buying an early version of the Kikka Digga, I discovered he had already been helped by the Business & IP Centre. Again this product is still waiting to mainstream, but if you read this review on Amazon you (like me) will wonder why every keen gardener doesn’t yet own one."

Seema Rampersad, Senior Research and Service Manager

Photo of Seema in a public setting

Seema has been with the Business & IP Centre for 9 years and has built a reputation as one of our top notch presenters and speed-mentors. She has worked as an information professional for over 25 years, most of this time has been as a business librarian in the corporate sector. 

What's a weird and wonderful IP related query you’ve had?

"We frequently get asked for patents from the 19th century which are not available to find easily or free on the internet. We usually must research some aspects of the query using our specialist resources and even patent indices to find the patent number, year and actual patent with drawings. Some of the 19th century inventions are baffling but also interesting such as one on a physiognotrace for drawing portraits. There was one international government department from another country who were extremely pleased when I provided them with a culturally significant patent which they had previously spent about 10 years trying to trace. I found it in about 10 minutes using our patent resources!"

What form of IP should every business have?

"Trade marks and copyright are forms of IP that most companies have for trading and doing business. As a member of staff who uses a lot of digital content as well as a consumer of content in everyday life, I am reminded of copyright very often. Copyright for creative works is an automatic right but I still would recommend that you are explicit that the right belongs to you and your business to ensure that your copyright is protected and not infringed. I also recommend that you do your due diligence and research copyright owned but others in the onset of your startup to avoid infringing the rights of others."

What piece of classic/pop culture will have a big impact when it comes out of copyright?

"The book Winnie the Pooh came out of copyright in 2022 and there are various artist pieces of works in music, sound and films that are out of copyright which I am less familiar with. However, music like Gershwin's 'Rhapsody in Blue' and songs like 'Long Road to Tipperary', 'Til we meet again' and 'Pack up your troubles in an old kit bag' are still being sung freely nowadays with Eliza Doolitte doing a remake of the latter in 2010. 

Who is your favourite inventor or invention?

"I am an avid Apple Inc fan from my iMac, iPhone, Apple Music and I still aspire to get an Applewatch one day. These items have truly revolutionised the way I work, socialise, relax and consume content. I particularly like that Jony Ive, Chief Design Officer (CDO) at Apple, is from my neck of the woods in London. His journey to greatness is truly remarkable as an industrial designer. I also thank Apple for making me more connected in my personal and professional life with these innovations. Not to mention our amazing successful customers who inspire us with their motivations and business ideas in the Business & IP Centre."

Jeremy O'Hare, Information Expert

Photo of Jeremy on white background

Next up we have Jeremy, who has worked at the British Library in a number of roles since 2006. His background is in business information and was previously a Relationship Manager for our scale-up programme, Innovating for Growth Scale-ups. If you've attended some of our webinars, you may recognise him from his intellectual property workshops and one to one clinics.

What's a weird and wonderful IP related query you’ve had?

"Without revealing too much as a lot of people I see require confidentiality, I have worked with performing artists such as dancers and musicians who compose, choreograph and create pieces that become a live art installation. So the IP creation with multiple creators and collaborators (as well as producers) can become very complex but absolutely fascinating. It also demonstrates how IP is in so many different endeavours and is not just about inventions and brands."

What form of IP should every business have?

"I think every business should have at least one trade secret. And I’m saying that in a broad way, such as what is the process to do things that’s better or cheaper than anyone else? Do you have a special network that provides an advantage or have you innovated something so new and unique with value that you can build a business off it? Whatever it is that you wouldn’t want to lose that helps your business should be named and valued."

What piece of classic/pop culture will have a big impact when it comes out of copyright?

"Most of George Orwell’s work is out of copyright from last year, so expect a whole range of work coming out based on his work. There’s already an Animal Farm game. Watch out for adaptations of his established works on stage, film and literature. It’s interesting to note that some of his recently discovered work, may be still subject to copyright restrictions which is why copyright can be a little confusing at times."

Who is your favourite inventor or invention?

"I love looking at the history of patents and how certain inventions have come to create the world we live in. I do think the invention of the first jet engine invented by Frank Whittle, paved the way for the world we know today (GB347206 Improvements relating to the propulsion of aircraft and other vehicles). We can travel to destinations once the preserve of only a few, form closer business relationships, bring long separated families back together and to form new relationships! The world is so much smaller because distance is not an obstacle. It’s just now the price of an air fare!"

Steven Campion, Subject Librarian (Business and IP)

Photo of Steven on a natural background

Steven works alongside Business & IP Centre colleagues as the curator of the IP collection. He has worked at the library for 9 years and can often be found in the reading room helping researchers access our world-leading collection of historical IP documentation.

What's a weird and wonderful IP related query you’ve had?

"I quite enjoy a ‘what is this thing’ enquiry. It’s amazing how often a mystery object will have a patent number somewhere on it."

What form of IP should every business have?

"Always protect a strong business name or logo with a trade mark. Plenty of information on our web pages on how to do this – or pop into your local BIPC for advice."

What piece of classic/pop culture will have a big impact when it comes out of copyright?

"Micky Mouse – but only the version as depicted in Steamboat Willie, as the short film will enter the public domain in January 2024. Later iterations of the character will still be in copyright, and Disney have many trade marks on the character (and many, many, lawyers), but I’m interested to see what happens."

Who is your favourite inventor or invention?

"My favourite inventor is Melitta Bentz who invented the coffee filter (and with it the coffee connoisseur’s favourite – pour over coffee) in 1908.

Before Bentz, coffee was usually brewed by pouring ground coffee into hot water and then waiting for the grounds to settle to the bottom. Sieves and cloth bags were available but they either let too many coffee grounds through, or would be so narrow that the coffee would be cold by the time it was filtered. Bentz’s solution was simple yet brilliant – a perforated brass cup lined with a piece of blotting paper from her son's exercise book.

Bentz became one of the first female German patentees and would go on to found the still hugely successful Melitta company. We have a Melitta brand pour over coffee set in our house and every time I see it I am reminded that we all have the potential to have an idea that can not only make our own lives better, but perhaps also change the world a little for the better as well.

…My favourite invention however is Lego. My bank balance is testament to this."

 

Got an IP query of your own? Head to our website to learn more about how we can support you and get in touch with our IP experts now!

25 April 2022

Ten Things I wish I knew about Intellectual Property when I was younger

Every generation of young people wants to change the world. And they do, in some way.

Right now in someone’s studio flat, or halls of residence or on a gap year adventure is the next founder of a tech giant, a publishing phenomenon or an inventing genius. Of that, there is no doubt. But some may not get the success or recognition they deserve for their originality, creativity or inventiveness. The one thing that can often make or break an entrepreneur or business venture is getting their intellectual property right, first time.

This year’s theme for World Intellectual Property Day is IP and youth: innovating for a better future.

Here is a list of the most common mistakes that I’ve come across in helping thousands of entrepreneurs, creatives and inventors. I’m a little older now having helped so many but I hope what you read here will make all of us that much wiser not matter how young we are.

  1. Knowing how important Intellectual Property actually is.

You don’t know what you don’t know and that’s the point of our first tip. For any new business (or established) not understanding how IP can protect your creations and innovations is a fundamental mistake. There are two sides to IP; one is preventing unauthorised use of what you create and the other is maximising your existing IP as an asset that can acquire value. And if you come to sell your business, a lot of its value potentially resides in your IP. Understanding this and building it into your business strategy will maximise your IP, and therefore, your business impact. But how? That’s the next point.

  1. Getting to know the IP family

Want to patent your idea? Re brand your design? Copyright your invention? Mixing metaphors is one thing but not understanding the different forms of IP and what they do is like being stuck in a maze without an exit. What’s more, knowing a thing you create in your business or a creative pursuit can often be protected by more than one form of Intellectual Property is a great help. I like to call them the IP family. Knowing the difference between them and the job they do will provide clarity, and help you formulate your IP strategy clearly. So, for the record, you patent your invention, register your design and copyright your artistic expression. You trade mark your brand, keep quiet your trade secret and everything else is know-how known only to you. And as we’ll see, timing for all of this is key.

  1. Don’t be late to register or protect your Intellectual Property.

I’ve been an agony Uncle to many downhearted, once enthusiastic, start-ups. What has been the most common problem? ‘I started trading with this amazing brand only to find someone else was using it’. It’s a fundamental mistake. What you think is an amazing name for a product or business is probably so amazing that someone else has got there first. So do your research online but also for the register of existing trade marks in the UK here. Our team in the Business & IP Centre’s around the country can assist you with how to do a basic search. This of course as relevant to all the other forms of IP, so it’s always good to register or protect as soon as you can establish originality.

  1. Don’t overshare and the importance of confidentiality

We’ve all done it. It’s irresistible. We’re so excited and captured by our new business proposition or new gizmo that will change the world that we ‘overshare’. Pub environments are particularly risky. If you do have something of real potential, why tell the world, or just anyone else you know? The other thing I hear often is that ‘so and so stole my idea’. Unfortunately, the idea shouldn’t have been shared in the first place. Knowing what a non-disclosure agreement is and when to use them, is a good first step to securing your idea if you need to share it with interested parties. In fact, when it comes to inventions, anything already known in the world invalidates your application. So, as a rule of thumb, share nothing with no one, unless necessary, and with the right protection in place.

  1. Assuming a good idea is a commercial idea is the easiest mistake.

This is a big one but I have to say it. Lots of people have amazing ideas for inventions or services and create incredible things, but not all of these will be commercially successful. Why? Because there’s no market value to them. The thing you create doesn’t satisfy a big enough demand where people are prepared to pay for it. So a good exercise early on is to ask yourself three questions; what problem am I trying to solve? How big a problem is it really? And does my invention or business provide a good enough solution? Inventors very often fall into this trap. They discover a solution to something without considering the size, and therefore commercial value of the problem. History proves this, as there are piles and piles of granted patents which never made it to market. Anybody care for spray on hair? Electric shoe polishers? But at least we can be reassured that even the biggest and boldest companies can fall into the same trap. Anyone own a Betamax?

  1. Not market testing your new product or service.

With this in mind, it’s just good practice to do prepare a robust business plan that includes some evidence of potential demand for your innovative product or service. Market research and testing are fundamental steps to get right early before properly launching. This helps to safeguard any future investment, both time and resource and IP, that you subsequently put into the business. At the British Library’s Business & IP Centre you can do market research with some of the best researchers and publishers in any given industry. That will help to demonstrate that you’re on the right track (or not).

  1. Not setting an IP budget.

There is a cost to registering some forms of IP, those that are known as registered rights. Specifically, these are patents, trademarks and design. The most costly are patents but you should do all your IP research early and work out what the most cost effective options are balanced with maximum protection (supported by a sound business case). That way you’re on track to make judicious IP decisions that pay off. It’s also very helpful to list IP as a necessary cost alongside other costs such as marketing spend, operational and staffing. Ultimately, if your IP is effective, the asset should pay for itself.

  1. Not factoring in infringement costs

First, some bad news. There are no IP police. You will need to be alert to anyone else copying your invention, using your brand or selling a different version of the same product you created. And it’s up to you then to act. Sadly, as your brand grows with your product or service, you should expect copycats. Imitation, they say, is the sincerest form of flattery, except when it takes out your bottom line or ruins your hard earned reputation. Early and tough action on infringement is the best way to shut down any threats and that will almost always involve some legal expertise. So set aside a war chest in your IP defence but be reassured that there is professional help out there. And that’s when IP lawyers are there to fight for your interests. IP lawyers should be members of professional bodies such as CIPA or CITMA. Also be aware of trading standards for some circumstances of infringement.

  1. Not knowing what to ask an IP attorney

Ignorance is never a good thing, especially when trying to solve a complex problem like IP infringement or a new application for protection. That doesn’t mean you have to be an expert, by any stretch. But at least by having a good solid grounding and understanding of how IP works for you and your business means you can maximise the time and effort of any professional advice you seek. Knowing enough about something to ask really good questions and to evaluate the reply is more power to you and encouragement that your IP budget is paying back. Time is money (especially legal time) so cut out the IP small talk and get to the crux of the IP issue and its possible resolution.

  1. Not starting with your Business & IP Centre or Patlib!

How could I not conclude by inviting anyone with an IP issue or question to get in touch with their local Business & IP Centre or Patlib (patent library) network? You’ll be able to talk with staff who have experience and are able to be a sounding board for you to make informed decisions that support your business. No matter what your age (but especially if you’re young), you deserve to be rewarded for your new and innovative creations! And intellectual property is there to ensure you do just that.  

20 April 2022

Inventors of the Month: John Waddington and Anthony Pratt

If you were to hear the names, Professor Plum, Colonel Mustard or Miss Scarlet, the board game Cluedo, might immediately come to mind. And for good reason too. The game is a part of so many of our childhoods.

It’s almost eighty years since the idea for what we now know as Cluedo was first pitched to Waddington games by Anthony Pratt, musician and factory worker at the time. Yet, would you think of it as a Leeds innovation?

Illustration of Cluedo board game from trade mark GB50000000001364562
Illustration of Cluedo board game from trade mark GB50000000001364562

The story goes that he was inspired with his wife, Elva Pratt, to create a board game based on some of the live murder mystery games played in country houses that were popular at the time. The Leeds games company saw the potential of the idea right away and did a deal with Pratt.

The eponymous company was founded by John Waddington in Leeds. Its brand has been a household name in Britain for much of the 20th Century. If you could time travel back to any post war decade and take a peek into any games cupboard in any home in Britain, you’d likely find at least one Waddingtons’ game. Probably more. A household name is not an over statement.

So this was certainly a magnificent opportunity for both games inventor and manufacturer. Waddingtons was becoming a local Leeds institution and their reach would be pivotal to the success of Pratt’s invention.

But what was really the key to making Cluedo such a household name around the world? The answer is in three rather forgettable words, intellectual property rights. Here we see Cluedo’s widespread success and the collaboration between Anthony Pratt and Waddingtons as a fascinating case study in intellectual property (IP) and why these rights are so important.

We’ll see how and what lessons we can learn for a new generation of games inventors (and anyone else).

Monopoly right?

Waddingtons built their early success on another game, which also just happened to become a household name. The new American game, Monopoly. They had the exclusive licence from US maker and rights holder, Parker Brothers, to make and sell in the UK. A very savvy move as it turned out, as the favour was swapped with Parker Brothers eventually obtaining the licence for Cluedo (or Clue as it was rebranded in the US).

So the first lesson here is that being a licensor (the owner of the IP rights) and the licensee can (and should) work in both party’s interests.

It certainly worked for Waddingtons, as Monopoly’s success put them in a strong position to develop more games. Cluedo (and Anthony Pratt’s idea) came at just the right time in the company’s growth potential.

But what of the inventor; how would Pratt protect his idea?

Patently obvious answer

Interestingly, Pratt patented the idea for Cluedo back in 1944. Though if you search for any patent called Cluedo, you won’t find it (for reasons to be explained).

Pratt’s patent specification GB586817, Improvements in Board Games, is a fascinating patent. You can view the original here. A patent is a particular type of IP protection for inventions and/or processes. It is usually technical or mechanical in nature, so it’s interesting to read how a game could be considered as such.

Illustration of cards and weapons from patent GB_586817_A
Illustration of cards and weapons from patent GB_586817_A

Here’s an extract from Pratt’s original patent, outlining the process in playing Cluedo. Anyone who’s played it may well understand the selected extracts;

A board game comprises a board divided into areas representing rooms of a house connected by small squares… ten differently coloured movable pieces representing persons, nine tokens each representing a weapon, and a pack of cards having three suits, one suit containing nine cards which correspond with nine of the rooms… The object of the game is to identify a hidden combination of three cards, one from each suit, as a result of information accumulated during play.

The patent for what we know as Cluedo was granted (meaning finally approved by the Patent Office) in 1947.

This gave Pratt, ownership and rights over the game and the ability to sell or licence the process behind the game to any games maker. Owning the patent also provided him a way to oppose any unauthorised copying.

It raises the question, can you still patent a board game today?

Patents and games

The bar is much higher today to be able to patent a board game. That’s because the same criteria apply, that is the games’ process, or method have to be non-obvious and never been done before. It’s actually more difficult to come up with a really new games process that is truly an innovative step.

It’s also the more costly of the IP rights and takes the most time. There are other IP options, the same ones that Waddingtons also used.

Illustration of Cluedo board from patent GB_586817_A
Illustration of Cluedo board from patent GB_586817_A

Copyrighting a game

Copyright is an automatic and unregistered right, meaning the creator owns it as soon as it’s created. Putting a copyright sign, naming the owner and year of creation on the game is a simple and legally recognised way of asserting your IP rights.

Copyright applies to all artistic and written creations. It includes visual elements, wording and designs incorporated into the whole board game, and all can be considered copyright. If, there was ever any copying of a games look or distinctive elements, the creator can seek redress as an infringement of their copyright.

One other IP right called registered design, can sometimes be used. Especially if there is an element of the game that is three dimensional, such as player tokens.

The other very important IP right in relation to games is the trade mark. You can find more information about IP and board games by reading our Industry Guide.

Protecting the name of the game

The appeal to the game Cluedo is in the name, Cluedo. That may sound like stating the obvious but the creation and use of the name is another very important ingredient in a game’s success. The original name for Pratt’s game was Murder! But the one of Waddington’s company executives, Norman Watson, who ran with the idea promptly changed the name to Cluedo. Which was an apparent play on a Latin word ludo, meaning ‘I play’. A clever games title and eventually a brilliant, valuable trade mark.

Here is a wonderful marriage of concept and process (the patent) with the branding and name (the trade mark), topped with a visually appealing board design and unforgettable player names (the copyright). All of these forms of IP protection acts as bricks in a defensive wall of 'idea protection'.

But if you own the trade mark, in practice you pretty much own the game.

Cluedo today

Our Leeds story goes global, as Waddingtons was purchased by American games giant, Hasbro in 1994. And so, Hasbro obtained all the IP rights to Cluedo. We can see that the registered trade mark for Cluedo is still active today. As well as the trade mark for the board game.

Hasbro have taken Cluedo into new directions. Interestingly, the design of the board game, with its various rooms and names is also now a trade mark. The company is using all means of protection to extend the life of the game and retain IP rights over it. It’s a way to safeguard the investment in its purchase. Is it hardly surprising when we see what a timeless success Cluedo has become?

In recent times there have been many Cluedo spin offs, including novelty versions of the game for the Simpsons and TV comedy Big Bang Theory. Back in the 1980s there were even computer game versions and film as well as a TV show in the 1990s.

It all goes to show how a great games idea, playing on our love of old fashioned parlour games, mixed with Agatha Christie style characters can create something as novel as a board game, lifting a name like Cluedo, to the status of iconic.

So who dunnit?

It was a Leeds inventor and games maker that brought hours of fun to families, down generations, around the world.

Jeremy O'Hare, Business & IP Centre IP expert

24 April 2021

A week in the life of Edward Draper, founder of Ortheia

Edward Draper is an alumna of the Innovating for Growth: Scale-ups programme and a founder of Ortheia Ltd, a start-up company in the early stages of development of new medical technologies. He leads on commercialising novel products in collaboration with UK-based Universities and other technology-based SMEs, Small and Medium-sized Enterprises. The current flagship product they are developing is a new biomaterial that, when implanted into the body, does two things: helps bones to heal, and fights infection without the need for antibiotics. This is especially important at a time when there is a world-wide increase in resistance to antibiotics.

Edward leads the small but talented team of three that make up Ortheia, which has only been trading for three years. He has a lot of experience of R&D in the MedTech sector and has worked in Universities such as Imperial College and UCL, as well as leading innovation teams in industry. He has led on the technical aspects of product launches in the UK and across the globe and has his name on many patents. The whole Ortheia team share his passion for the challenges of getting new MedTech innovations into the clinics and onto the markets across the world.

Today the team are all working from their homes in different parts of the country because of the COVID19 Lockdown. We spoke to Edward to find out more about what a typical week looks like for him. 

Monday

Welcome to my Lockdown Lair. It’s an ex-bedroom that I have converted into an office/workshop (I am an inveterate maker). Most of my work is collaborative and is about making sure all the aspects of the work are progressing, despite the restrictions imposed by COVID19. Today I had three major tasks.

First, I am working with my three fellow directors on our Business Risk Register, which may sound a little boring, but in fact it makes us can go through all aspects of the business in quite a lot of detail. This is so important right now because we know from the statistics that Companies at the stage we are in now are most likely to fail. Going through the Business Risks will not guarantee us success, but it is more likely we can spot things early before they go wrong. The meeting was done by the inevitable video call sharing documents over three hours. It was tiring but productive. We are about a quarter of the way through the Register.

Second was the final tasks needed before filing our next patent. This involves chasing up our collaborators for the necessary paperwork and finalising the Figures we need to add.

Third and final, there was some consultancy work I am doing with an exciting Oxford-based company who want to launch new 3D-printed metal implants and I am helping them get regulatory approval here the UK and in the USA. The current work was deciding how best to explain the quite complicated case to the Regulatory Authorities.

Edward holding Ortheia's biomaterial-min

Tuesday

We are leading a large project with University of Cambridge and two other SMEs on a grant funded by Innovate UK. Today was the monthly meeting so it was yet another videoconference. The product we are developing looks a bit like granulated sugar (you can see it in the image above), but it is technically quite advanced. This is our flagship product design to speed up bone healing and damping down infection. Today’s meeting was to go through where we were with the manufacture and the lab testing. This needed some preparation time before the meeting and then quite some time in the meeting picking the best option to go forward. I also did some more work on the patent.

Wednesday

I have been elbow deep in Excel. I had two quite critical tasks that I needed to progress quite urgently. The lab results from Cambridge looked as if we’d had a ‘bad cell’ day and I was looking at how the data compare with previous work. It is quite common that data need to be scrutinised in detail like this. We exchanged a lot of emails and we did come to an agreement as to what to do next (wait for the next lot of data that should arrive in a week or so). Once that was settled, I was back in Excel looking at the biomaterials formulations to make sure we have the specifications right. Last part of the day was spent trying to find slots in peoples’ diaries before the end of the week so I can help resolve any issues before they become problems.

Edward reviewing laboratory data

Thursday

We have several months left in the current Innovate UK grant. This has been fabulous and has allowed us to really test out the early formulations of the biomaterials. However, at the end of the grant we will still have a long way to go before we will be investment ready. This means we must plan the next grant in detail. Today we were mapping the technology development out to clinical launch and beyond. To attract the next round of grant funding we have to package up the next few years work in a way that will be attractive to the viewers. So it was another long video call with the three of us sharing big virtual whiteboards. It was very productive, but we still have much further to go before we have an application that is strong enough. Fortunately for us we have some time. The next suitable grant call from Innovate UK will be announced in a few months.

I also had a call with an Academic in the University of Sheffield about an academic project we are planning together to help us understand the underlying phenomena associated with some work we have done in the past on early joint disease and healing cartilage. It is good to keep it progressing. Today also saw my take 30 minutes off to dash to my GP’s surgery for the first of my COVID19 vaccinations; a miraculous technology that hopefully sees the world getting out of this ongoing craziness.

Friday

This was a day in which I was being pulled into different directions. We had a call with our Patent Attorney about the final stages of preparing the new patent; we were very nearly there. I just needed to chase up comments from our Collaborators on the patent wording and sort out some Figures. It is not unreasonable to think that we will file in the next month or so. Then a sharp pivot in attention. The consultancy work I am doing needs for me to define what is known to the Regulators as a ‘predicate device’. It needs a detailed search through the FDA’s database, which are all online, and find a product that is currently being sold that is like my client’s. I have come up with a choice of three, which I will work on next week.

I finished the day preparing for next week’s business planning. We have adopted a graphical approach to the five years, and I need to prepare to facilitate the big meeting next week, Yet another video call with a complex ‘Orbit’ on a virtual whiteboard. This afternoon’s efforts were handwritten notes on an A3 copy. I am looking forward to working through this with the team next week.

09 March 2021

Seven female patent pioneers you should know

This Women's History Month we, at the Business & IP Centre, are shining the light on female inventors. Let's hear more from the curator from our historical patent collection, Steven Campion, on just some of his favourite inventions patented by women. 

'Although women have always found solutions to the problems around them, social and historical factors mean little of this was recorded. Women inventors would have had fewer resources and faced discriminatory barriers at every step of their journey – often having their contributions downplayed or overlooked entirely.

Therefore just 62 out of the 14,359 patents granted in England between 1617 and 1852 were awarded to women. In fact before 1965, the proportion of women in the UK patent system was generally between 2% and 3%. The proportion has since risen at an accelerating pace, having reached 6.8% in 1998, and then almost doubling to reach 12.7% in 2017. As the number of women working within the STEM sector increases, we can hopefully look forward to this number rising further.

But as for those patents that have already been filed, I have collated some of the most notable and fascinating examples of problem-solving women who were at the forefront of innovation.

Before we begin, a quick caveat. Earlier patents may exist for some of the inventions given in this list but the following women are widely considered the inventor of their ‘thing’ because it worked (earlier versions didn't in some cases), or it was popular, or it is recognisable to the form as it exists today, and so on. It is also worth saying that there are many other female innovators and inventors we could have mentioned. Not all acquired patents, some weren’t given credit, many were trapped by the conditions of their time. However this is a selection of some notable examples

Mary Anderson – windscreen wiper

Window Cleaning Device patent

A copy of the U.S. patent can be seen here.

Mary Anderson visited New York City in the winter of 1903. This was the year before the subway opened and the streetcar was a popular way to get around town. During her trip it snowed heavily, forcing the streetcar drivers to frequently stop to clear the snow and ice from their windscreens. When this became unmanageable, they would instead drive with their head sticking out of an open window.

Delays and open windows of course meant discomfort for the passengers, especially someone like Anderson who was not used to the chill of a New York winter.

Knowing there had to be a solution, Anderson began work as soon as she returned to Alabama. Her finished prototype was a radially swinging rubber blade which would wipe the windscreen clear of obstruction. Fairly similar to the modern-day windscreen wiper, except Anderson’s invention was manually operated by a handle inside by the driver (in 1917 another female inventor, Charlotte Bridgwood, was granted a patent for the first electrically powered windscreen wiper).

On the 10th November 1903, U.S. patent no. 743,801 was granted to Anderson for her ‘window-cleaning device’. Unfortunately not many people saw the worth in her invention, saying it would be a dangerous distraction to the driver. Cars were also not particularly common and Ford’s Model T was still 5 years away. Anderson therefore made no money from her patent and it eventually lapsed.

As driving became more commonplace, the windscreen wiper was eventually adapted for automotive use, today being an important safety device that is a legal requirement in most countries.

 

Mary Walton – pollution reducing devices

Patent for Elevated Railway

A copy of U.S. patent no. 221,880 can be seen here; the historic IP collection at the library contains a paper copy of the GB version of the patent (GB 3,512 of 1879).

A copy of U.S. patent no. 237,422 can be seen here.

Elevated trains were installed throughout the larger U.S. cities in the second half of the 19th century, unfortunately bringing a large amount of air and noise pollution for those living nearby. Mary Walton, who lived beside the tracks in Brooklyn, worked to solve both problems, earning herself a place in history as a STEM female pioneer.

In 1879 she was granted U.S. patent no. 221,880 for ‘Improvement in locomotive and other chimneys’. Her invention reduced air pollution by diverting chimney smoke through water tanks. This process dissolved and trapped the pollutants in the water, which would later be flushed into the sewer system.

Next, she realised that wooden elements of the track were amplifying the noise of the trains. Using a model railway she built in her basement, she came up with a working solution – encasing specific sections of the track in weatherproof wooden boxes filled with sand. This successfully absorbed the majority of the vibrations; greatly reducing the noise levels. Before Anderson, many noted engineers and inventors tried and failed to find a solution, including Thomas Edison.

After successful trials, Walton was granted U.S. patent no. 237,422 in 1881. She sold the patent rights to New York City’s Metropolitan Railroad, and before long the system was in place throughout America.

 

Josephine Cochrane - first commercially successful dishwashing machine

Dishwashing machine patent

A copy of the U.S. patent can be seen here; the historic IP collection at the library contains a paper copy of the GB version of the patent (GB 9,895 of 1887).

Josephine Cochrane, a 19th century socialite, often hosted grand dinner parties at her mansion in Illinois. She was fortunate enough to have servants to wash up afterwards, but Cochrane was unhappy to discover the occasional chip in her heirloom china. She therefore decided to wash the dishes herself, though soon became bored of the task.

So bored in fact, that Cochrane designed a machine to take over. Her machine used water pressure to clean dishes held in place by wire racks – a system recognisable to anyone with a modern dishwasher.

The first few male engineers she hired predictably insisted on changing her design. They were convinced they knew better than an untrained woman, but their changes never worked. Eventually her design was built and U.S. patent no. 335,139 was granted for her ‘Dish washing machine’ in 1886.

At the time the machine was too expensive for most homeowners and required more hot water than the typical home could generate. But after winning a top prize at the 1893 World’s Fair in Chicago, orders poured in from hotels, restaurants, and hospitals.

In 1898 Cochrane started her own company which she managed until her death in 1913. In 1926 the company was acquired by Hobart, which went on to produce the first successful home dishwashers under the KitchenAid brand in the 1940s.

Today half of all UK households have a dishwasher thanks to the pioneering work of Josephine Cochrane – presumably the other half wishes they had room for one.

 

Margaret Knight - machine for making flat-bottomed paper bags

Patent for Bag Machine

A copy of the U.S. patent can be seen here.

In 1867 Margaret Knight started work at a paper bag factory. At the time, mass produced paper bags had envelope style bottoms, which were both weak and narrow. Flat-bottomed bags were stronger and made packing easier, but there was no machine that could make these. Instead a production line of 30 women were employed to cut, fold, and glue these together. Flat-bottomed bags were therefore expensive and uncommon.

Knight was an inventor at heart. At the age of just 12 she had invented a loom safety device that was used extensively by the cotton industry (but unfortunately not patented). She therefore soon developed a machine that could manufacture flat-bottomed bags from start to finish – something male inventors had been trying and failing to do for years. In 1871 Knight applied for a patent, but was rejected as a similar machine was recently patented by Charles Annan.

Before her application, Knight had visited several machine shops in order to create an iron prototype. At one of these, Annan saw the plans and decided to steal the invention. Knight filed a patent interference lawsuit, with a mass of documentation and witness testimony on her side. Annan could only really state that no woman could design such a machine. Knight of course won, and U.S. patent no. 116,842 was granted for her ‘Improvement in paper-bag machines’ in 1871.

Knight would continue to innovate, being awarded many more patents over the course of her lifetime.

 

Melitta Bentz – the coffee filter

Journal entry that includes the industrial property right for Melitta Bentz's coffee filter patent

The industrial property right was granted with registration on page 1145 of the 8th July 1908 edition of the patent gazette of the Imperial Patent Office in Berlin – see image.

Like many of us, Melitta Bentz enjoyed starting her morning with a cup of coffee. What she didn’t enjoy was the bitter tasting coffee grounds still left floating in her cup.

At the time, coffee was usually brewed by pouring ground coffee into hot water and then waiting for the grounds to settle to the bottom. Sieves and cloth bags would help, but they either let too many coffee grounds through, or would be so narrow that the coffee would be cold by the time it was filtered.

One day Bentz had a flash of inspiration. She drilled holes into the bottom of a brass pot, which she then sat on top of a cup. Next, she placed a piece of blotting paper from her son’s school exercise book into the bottom of the pot, adding freshly ground coffee on top. Bentz then poured hot water into the pot and watched as clean, filtered coffee dripped into the cup below – she had invented pour-over coffee and the coffee filter.

In 1908 Bentz was granted utility model 343,556 for her ‘Coffee filter with a domed underside, recessed bottom and inclined flow holes’ from the patent office in Berlin. The same year she founded the company ‘Melitta’ and began to sell her pot and filter paper. In the 1930s Melitta would go on to create the cone shaped filter and today, the still family owned business, produces over 50 million filters a day.

Despite the ease of modern coffee brewing methods, pour over coffee has remained popular amongst coffee lovers, who appreciate the high level of control it provides.

 

Elizabeth Magie – the landlord’s game

Patent for The Landlord's Game, precursor to Monopoly

A copy of the U.S. patent can be seen here.

For the longest time it was an accepted fact that Monopoly was invented by Charles Darrow in 1933. It wasn’t until the 1970s that a decade long trademark infringement lawsuit revealed the actual truth – Monopoly was heavily based on another board game patented decades earlier by a progressive woman called Elizabeth Magie.

Magie was granted U.S. patent no. 748,626 in 1904 for her board game ‘The Landlord's Game’. It was designed to illustrate the anti-monopolist theories of 19th century economist Henry George, and as such it came with two rule sets – one monopolist, the other anti-monopolist. The idea being players would see the latter was the morally correct choice.

Failing to find a publisher, Magie self-published the game in 1906. It sold poorly, but a local economics professor picked up a copy and played it with his students. At the time it was not uncommon to create handmade versions of published games, and that’s exactly what several of these students did, and it’s exactly what several friends of these students did, and so on.

As the homemade versions spread, the game would change a little here and there. New house rules would be added and the street names would be updated to reflect local towns. Ironically, people thought it was more fun to own land, charge rent, and bankrupt friends and family, and so the anti-monopolist rules were left permanently to one-side.

Fast forward to 1932, and Charles Darrow is introduced to a home-made version of the game. He immediately creates his own copy and starts to sell it under the name ‘Monopoly’. It does well and he sells the board game rights, becoming the first millionaire game designer in history. By contrast, Magie is said to have earned only $500 from her board game.

 

Hedy Lamarr – frequency-hopping

Patent for Hedy Lamarr's Secret Communincation System

A copy of the U.S. patent can be seen here.

Hedy Lamarr was a Hollywood icon who was promoted as ‘the most beautiful woman in film’. She was so startlingly beautiful in fact, that her brilliant mind was largely overlooked her entire life. It wasn’t until her later years, and sadly really only after her death that the world would learn of her part in the development of the wireless technologies we take for granted today.

It was World War Two, and Lamarr had heard that German U-boats were easily jamming the signals that guided the radio-controlled Allied torpedoes. She hit on a brilliant solution – if the signal hopped from frequency to frequency rapidly, then it would be near impossible to detect and jam.

She asked a composer called George Antheil to help realise her invention, and together they created a system that used paper piano rolls, perforated with a complex and random pattern, to make a signal hop rapidly between 88 frequencies – the same number of keys on a piano.

U.S. patent no. 2,292,387 was granted for their ‘Secret communication system’ in 1942, however the Navy declined taking their idea forward. It is thought the invention was not taken seriously as it was created by an actor who was world famous for her beauty.

However during the Cuban Missile Crisis in 1962, about three years after the patent had expired, the technology was adapted and in use. Fast forward many more years and frequency-hopping would be foundational to modern wireless technologies, such as GPS, Bluetooth, and secure Wi-Fi.'

For more on intellectual property and female founders, you can visit at the Business & IP Centre resources at bl.uk/bipc.

15 September 2020

A week in the life of… Peter Hill, founder of Petvictus

This month's blog follows Peter Hill, who in 2018 appeared on BBC's Dragons' Den and won an offer of investment for his inventions, Pedaldish: The Lunchbox for Pets and Katfone: The Ultrasonic Whistle for Cats. Peter used BIPC Birmingham to get advice on registering his trade mark. Since then, Peter has gradually reduced his day job hours and this week he's got a big decision to make...

Peter Hill in a factory with Pedaldish

As well as the product side of my business, I’ve developed a series of lectures, team games and skills workshops to guide people through the core skills needed to start a new business. This summer, I have a decision to make: do I sell my inventions and focus on public speaking? This is the week I made my decision.

Monday 10.00. Wake up. As a night owl, I’m rarely asleep before 01.00. A product order came through, last week, for 210 Pedaldishes and 500 Katfones. I said I’d ship the order this week, without having double checked that I’ve got the stock ready, and the clock’s ticking. I might have to spend today assembling Pedaldishes from parts, to make up the order.

13.00. The warehouse guys are being amazing. We’re just six products short, so with a quick bit of assembly and a quality check, the shipment is ready to go.

16.00. I email the warehouse the shipping documents and confirm with the customer the order will be with them on Thursday.

17.00. I log off the computer feeling I’ve forgotten something. I haven’t, but being a one-man band, I’m always asking myself whether I’ve missed anything.

19.00. The weather is getting hotter. I go for a country walk and make plans for next weekend. Coronavirus restrictions have lifted in Wales and I’ve made plans to go camping.

Daily score: Usefulness: 75%, Enjoyment: 30%

Tuesday 11.00. I still have a part-time job at the local council. My trade is as a community worker. This is less glamourous than being an inventor and entrepreneur but it has a guaranteed income, and is much more interesting than handling stock shipments. I’m now working from home; Skype is my only means of interaction with my colleagues. It’s a rubbish substitute for real contact.

Daily score : Usefulness: 50% Enjoyment: 60%

Wednesday 16.00. The Library of Birmingham's BIPC has asked if I’d be interested in doing some more business presentations. The most enjoyable parts of my business have been conducting lectures, team games and skills workshops.  Since winning investment on the BBC’s Dragons’ Den, I’ve been in demand as the most minor level celebrity you can imagine. I spend today designing a new business team game around eggs. The teams have to buy materials to protect an egg, which is then thrown out of the window. The team who protect their egg, and spend the least amount of money win; this is great for teaching planning and budget management, but I need to think about health and safety.

Daily score: Usefulness: 65% Enjoyment 70%

Thursday 15.30. I get confirmation the shipment, I sent on Monday, has arrived. I quickly cut and paste an invoice and email it. My thoughts turn to the weekend ahead and my greatest passion: the outdoors.

18.00. One of the great things about being in business, is that you network and hear about new ideas and products. This February, I found out about a product called Tent Box. It’s a solid frame pop-up tent which fits onto a roof-rack. With one fitted on top of my car I now have an instant place to sleep in isolation, even if the campsites are not open.

22.00. The car is packed and my kayak strapped down on the roof.

A view over a north Wales tidal estuary

Daily score: Usefulness: 40% Enjoyment 40%

Friday 6.00. I discover there is a 6am, as well as a 6pm! I’ll tell someone when I’m more awake; for now the beaches, rivers and hills of North Wales are calling.

14.00. I park on a pathway on the edge of a deserted tidal estuary, Snowden in the distance. Checking the tide times, I can see how far the water will come tonight. As long as I park up at high tide, I’ll have 12 hours without the risk of being carried away. Having been in self-isolation since March, I’m finally in true isolation. My phone is turned off. And my thoughts switch on.

16.00. I’m walking along a deserted sandy beach. I invented my last business team building game here, maybe I’ll find inspiration again. After walking in the surf for two miles, passing one person, I’ve come up with an idea for my egg dropping team building game; what if I tell the participants, the week before, what the game is? The really astute ones can go online and look up the best ways to protect an egg and maybe even practice. This will show how valuable prior knowledge and experience is when approaching a business task. I begin to wonder if I sent an invoice for the last order of Pedaldishes and Katfones? My inspiration, like the sun, is falling.

20.00. I’m sat by a river with a coffee made in the local pub. Dyslexia means that I rarely read books, but since the invention of Audible.com, I can listen to the world’s finest literature. Today, I’m listening to the autobiography of comedian Eddie Izzard. I gave up hosting my own stand-up comedy show to invent products. Maybe I should combine the two and focus just on business presentation.

23.30. With the high tide come and gone, I pop open my roof top tent, modified since purchase with every gadget and comfort, and drift asleep on the four-inch memory foam mattress to the sound of the waves.

Daily score: Usefulness: 35% Enjoyment 85%

Saturday 8.30. Worried that I might be breaking some obscure by-law, I wake up quickly, compress down my tent and watch the rising sun. Today I can walk, kayak and swim, with my phone switched off and no one to speak to.

18.00. With a day spent on the beach and trekking into the hills, I wonder if I should focus my efforts on being a business speaker 100%; it feels like the right direction.

21.00. I may have miscalculated the tide. With the water rising I’m in danger of being flooded. Always have a plan B: I can retreat to higher ground. The tide licks the car wheels, and finding them not to its taste, retreats. Time to relax again and watch the sky turn every shade of blue to black.

Peter Hill with his kayak on a river

Daily score: Usefulness: 5% Enjoyment: 90%

Sunday 16.00 With the risk of rain forecast, I make my way home, via a night-stay in Shropshire at my parents’ house. I walk through the pine woods and cross the place where I first thought up the name Katfone. A wholesaler has emailed me an offer to buy the brand, and the remaining stock. My designer wants to run with Pedaldish. Maybe it’s time to move on.

Daily score: Usefulness: 20% Enjoyment 70%

Monday 11.00. I drive to the River Severn outside Shrewsbury and kayak 12 miles, downstream. I always imagined, when I didn’t have to work full-time, that I would spend my Monday mornings on the river. In the last four years, I’ve managed it three times.

21.00. I’m back home. I have a name for my new venture as a business presenter: Peter the Speaker. I’ve bought the .com and drafted a logo. Now all I have to do is agree to sell Katfone and walk away. I’ll leave it until tomorrow or maybe the day after…

Daily score: Usefulness: 20% Enjoyment 80%

10 August 2020

Meet Sol Ramos, co-founder of London Basketball Nation and Start-ups in London Libraries participant

There were a strange couple of months in 2020 where team sports were essentially non-existent. As they are slowly creeping back to normality, we wanted to celebrate one of the sports businesses who took part in our Start-ups in London Libraries programme.  Here we speak to Sol, co-founder of London Basketball Nation to find out more about her business, how it came into being and her advice for anyone else thinking about starting their own business.

‘We are London Basketball Nation Ltd. We organise basketball tournaments and events related to the sport.

The business came into being after years of unsuccessful attempts to find where to play amateur basketball in London. We started in 2018 with the experience of being unsatisfied customers who could face a challenge. The CEO of the company (and my husband) is the coach of an amateur basketball team. I spent some of my weekends at basketball courts watching games but also listening to almost everyone involved in the activity complaining about the poor quality of the service they were getting. They were paying to do something they loved during the scarce free time they had, and they were having a terrible time! This concern was shared not just by players but by staff working for existing organisations.

What first started as a chat about how bad things were, ended up in more serious talks about how much better things could be, and we took the matter in our own hands. Having experience in the amateur sports sector and a multidisciplinary team on board was really helpful. We got the support of two experienced officials that have been giving valuable insight from day one.

The London Basketball team

I have a background in Management and I get easily bored.  I was motivated by the challenge but also by the potential results.  Seeing people doing what they love and making that possible is very satisfying. As someone who has several hobbies herself, I can also identify with our customers.

There was little to no information available online about related services so we conducted some research, talking to other teams and players about what they wanted. They were all looking for the same: good venues, but above all, sensible people behind the activity. We thought of offering an “all-inclusive” format (fixture, staff, venue, etc) – from the players’ perspective, they then just had to be there and do what they do best.

We set up a company (just in case “it worked”) in March 2019 and organised a short tournament in June that year to test the waters. Teams decided to give us a chance and we ended up organising a 7-month tournament for adult men (18+) afterwards. We are looking forward to expanding our reach and have not only more teams but also a Women’s division. We celebrated our first year as a company in March 2019.

I found out about the SiLL project thanks to a British Library newsletter around September 2019 and registered for the ‘Get ready for business’ workshop that was taking place in December. My SME Champion, Loretta, got in touch with me to know a bit more about the business and I shyly accepted a meeting. She talked me through the Business & IP Centre services for new businesses. I was amazed by the number of resources and support given to entrepreneurs.

SiLL helped us see the organisation as a business rather than something to do on weekends. It provided us with key insights and added value to our service.  This is my first experience as an entrepreneur and I had to learn a lot about legal and financial aspects of a business in the UK, as well as networking; social media… you name it! There is a lot of information out there, so much that it can be not just overwhelming, but also misleading. The SiLL project served as a guide.
I would have loved to have known about the project from day one as I think it would have saved me tonnes of time and work.

Two teams at a London Basketball Nation event

Coronavirus has, of course, been a huge challenge. With people not being able to gather in groups and the basketball courts being closed, we have been forced to stop our operations during this period. It really is just me and my husband running the business alongside other jobs right now, and so we have had a real split focus over the past months.

However, it has given us some space to focus on our brand and the digital aspect of the business. My husband is a web developer and he was able to dedicate time to work on the website and to bring more functionalities on board. We are also currently working on LBN Courts, a portal to find and rate outdoor basketball courts. We think this will help players to get back in shape - both physically and mentally - whilst encouraging people to make the of their local facilities (and that way, diminishing the use of public transport). The portal will not only show the location of courts, but it will allow players to rate their features, and to organise training groups - always according to the latest government advice of course.  

I consider myself extremely lucky to be part of the Greenwich business community. Loretta’s insights and support are invaluable. She is a connector, she puts together ideas to create new things, and people to make them come to life. She is always happy to have a one-to-one to talk about the progress of the business, and she makes sure I keep up to date by sending training and promotion opportunities. Not to mention she has such good energy! I am deeply thankful for her support.

A basketball game at a London Basketball Nation event

I have learnt so much from starting up my own business – the main one being that everything takes at least double the time and the money than you expected/calculated, especially admin work! Reaching people is not as easy as it sounds, especially when you’re new in the game.

However, it has also given me lots of advice that I would p[ass onto anyone else thinking about starting their own business:

  • Do your research: know the market, the customers and the competence.
  • Someone has already done it: maybe not exactly what you are thinking about doing, but someone has already walked the steps to set up a business. Someone has already made the mistakes and reached success. Use it and share it.
  • Be organised and have a plan: Having a plan, even a vague one, and keeping records of things you want and what you are doing to get them is really helpful. It’ll keep you focused, and with time it’ll give you information to analyse and understand what happened and why, and identify what can be improved.
  • Be responsive: reply to everything (emails, calls, social media messages, etc) as soon as possible.
  • Do not assume anything. It is better to talk about things rather than thinking they are a certain way. Ask for confirmation, repeat things, write down dates and meeting notes.
  • You can’t make everyone like you or what you do, and there’s no point in trying to do it. Focus on providing a good service and listen to feedback, let your actions speak louder than words.
  • You can’t control everything. Deal with it.
  • You can do much more than you think.
  • Just start!’

Find out more about London Basketball Nation.

If you’re interested in joining the online Start-ups in London Libraries webinars and workshops, you can find all of the information at bl.uk/SiLL.

SiLL funder logos - ERDF, Arts Council and J.P. Morgan)

 

06 August 2020

The beer lover’s guide to the perfect IP brew

Since Babylonian times, humans have been in search of the perfect beer brew. The brewing business today is a testament to the originality and passionate dedication of its forebears.

Each generation has created beers that have inspired the next while building a major industry.

Beer and commerce are an easy blend but what’s the one key secret to brewing success? Earning from your brewing creations by protecting the Intellectual Property that made them.

If you have developed a novel invention to brewing, a unique brand or a secret brew that gets people at the bar talking, then Intellectual Property is something you should invest in to reap the rewards you deserve.

Here are four different forms of intellectual property every new brewer should consider.

Brewing breakthroughs with technology

The sheer size and volume (literally) of the brewing industry means that it’s constantly innovating. So it’s not surprising that there’s some pretty clever technical innovation happening around the brewing and bottling process too.

If you’re a keen inventor, find out what some of the big problems that need ‘fixing’ in brewing today and ask ‘could you engineer a solution’?

If so, you’ll soon encounter the remarkable world of patents. A patent is an exclusive right granted to the maker of invention. It is a form of Intellectual Property that protects technical innovations. The innovation is eventually made public in exchange for the owner having a monopoly on the idea for a period of time (usually 20 years).

My favourite example from a past brewing patent is the story of William Painter. You may not have heard of him but without doubt you will have benefitted greatly from his invention, the ‘Crown Cap’ bottle top. Or in patent speak, ‘a bottle sealing device’.

William Painter was an accomplished inventor with a keen commercial eye. His devised a way to effectively seal a bottle of beer to prevent it from going flat. This involved a sealing disk topped with a metal cap. The advantage too was it could be opened easily. Perhaps you’ll recognise this from the patent image below?

Patent for William Painter's bottle sealing device

We’re still using the same basic technology on bottled beer and soft drinks today.

In 1894, when Painter was granted his patent, there was no shortage of bottle sealing devices but his particular patent (US468258) ensured bottling could be mass produced, increasing supply and meeting demand from a very thirsty public.

Painter himself went on to found the Crown Cork and Seal Company and quickly developed manufacturing technology to enable his patent’s potential to be fully realised. The company was immensely successful and is trading today as Crown Holdings Inc.

The lesson here is that if you find the right problem with the right solution and obtain effective Intellectual Property protection with a well drafted patent, it can be a significant advantage in a highly competitive market place.

Brewing up an awesome beer brand

Beer has personality. It has unique characteristics all to its own particular brew. It has heritage and modern edge with everything in between. Local, global, national. There’s a beer brand to suit every taste.

There are thousands and thousands of them. And a registered trademark for each.

You may have heard of the beer brand Bass. That brand has heritage, and is also UK trademark number UK00000000001 from the 1st January, 1876. The registered trademark is still in force today and no doubt worth more than every penny of the original registration fee!

Bass beer logo

 

The Bass brand also benefitted from what we nowadays call product placement. It’s not too discreetly featured in the French artist Édouard Manet’s famous, “A Bar at the Folies-Bergère”.

But beer brands rarely demure.

If we look at a modern brand such as Beavertown, they like so many beer brands, have registered their trademark too. The name is just too recognisable not to.

You can do this too. There’s a database of existing marks to check your own mark is original and to help decide what classifications of trade to choose.

Because it’s not uncommon for beer brands to produce all manner of merchandise and marketing material, so why not maximise the reach of your trademark by applying in a number of different trademark classifications?

With so many beers on offer, the beer brand you want to brew will need to be your unique identifier. Your trademark is, to put it simply, the legally registered name and/or image of your brand. It protects you by preventing others from blatantly copying or ‘trading off’ your good name and reputation. If you find yourself in that unenviable situation (and plenty have), the registered trademark is your comeback to cease and desist unfair imitation.

It also represents the incredible value of your brand. And because your trademark is your intellectual property, you can sell it or licence it to whomever you choose. It’s what will earn your reward in the future for all the thousands of hours of hard brewing.

To discover more about patents or trademarks, visit our website.

Beer that creates a first impression.

To own a registered design is to have rights over the appearance of a functional object that can include colour, shape or even texture. The form is what creates its appeal as a marketable object, instantly recognisable.

As one form of Intellectual Property, registered design is worth considering. Especially if you’re producing a beer product that wants to be distinctive.

For example there are many distinctive shapes of beer bottles that are themselves an identifier for the brand just as much as a trademark is.

And this is not only something for new beer brands striking out to get noticed, registered design is used by older established brewers as well.

Affligem, is a beer brand with an astonishing heritage, coming close to one thousand years of brewing history. But a brand with such pedigree still values other Intellectual Property assets, even if the taste of its brew is so famous.

They too have a registered design on their classic bottle shape.

Affligem beer bottle

If it’s something a thousand year brewer would have, why not consider it as a new brewer?

You can register a design with the Intellectual Property office and the Business & IP Centre runs regular webinars on it. See our upcoming webinar schedule.

The secret bit behind the beer magic.

If you’ve spent hundreds of hours in the quest of brewing perfection, and you think you’ve found it, what’s the best way to protect it from the rival brewer next door?

The answer is disarmingly simple; keep it a secret.

Don’t underestimate the importance of keeping trade secrets in the brewing business. Plenty of brewers rely on it.

A proper definition of a trade secret is a technique, process, formula or method of creating something that has commercial value and is known to only a limited number of persons. It is often kept secret through the use of legal agreements (such as employment contracts) or non-disclosure agreements (NDAs).

Unlike all of the other forms of IP mentioned, this is known as an unregistered right. Meaning you don’t have to register the secret with a governing body. It is yours to keep and the length of time is how long you want the secret to be kept.

A good trade secret is also good for the brand. It helps create a mystery around the product and keeps people guessing to how it was made.

Four cheers for IP

These are four forms of Intellectual Property every beer lover and maker should consider. You can pick and choose which of these works best for you. Maybe all of them. It’s all up to how you innovate, create and ultimately protect your most valuable asset, your own unique IP brew.

Jeremy O'Hare is the Business & IP Centre's Information Expert. You can find more information on intellectual property and the Business & IP Centre's upcoming events, by visit bl.uk/bipc.

08 July 2020

Meet Ahmad Baracat, founder of Baracat Bros and Start-ups in London Libraries participant

Ahmad is the founder of Baracat Bros, an app company that builds games with hidden educational value. He took part in our Start-ups in London Libraries programme and is part of our SiLL community in Greenwich. We spoke to him about his business and his Start-ups in London Libraries journey.

Tell us about your business. Why did you start it up?

We believe games offer a unique channel to deliver educational messages and foster learning because of their interactive and engaging nature. Yet, many of the popular mobile games are designed for entertainment purposes and the educational games on the market lack engagement and the fun factor. We wanted to address that. We try to create edu-games, which are fun, engaging and educational.

We rely on academic research in the Science of Learning field, which uses cognitive-science research on how students learn, and uses that knowledge to offer practical actions to improve teaching, to guide the design of our games.

From a personal perspective, we believe that working in a corporate environment is not for everyone and, for us, starting up a business was a viable option to gain more freedom over which problems we wanted to solve and how to approach them.

App screenshot of Baracat Bros Water Content
App screenshot of Baracat Bros Sugar Content

How did the SiLL project help you in setting up your business?

I attended 3 sessions as part of the programme and it helped me gain the needed confidence to set up my business. The workshops also really helped to equip the attendees - I came out of the ‘Get ready for business’ workshop with actionable advice like how to access funding, how to create a business model canvas and where to find resources to continue learning.

What was the most helpful part of the SiLL project for you?

Meeting like-minded people who were trying to build their own businesses. It was eye-opening to see the diversity of their backgrounds as well as their business ideas.

Loretta [our Start-ups in London Libraries Greenwich Business Champion] is building a business community for people who want to pursue their own businesses and need the practical knowledge and the support network to do so successfully. I really believe that such communities are invaluable for anyone building their own business.

What advice would you give anyone looking to start up a business?

Make sure to invest time in building a circle of like-minded people, it really helps when things get tough and you need people to share your experiences with.

I really can’t stress enough having a support network that understand what it takes to start a business and how to navigate the space. I would highly recommend going to the Start-ups in London Libraries’ workshops as they will equip them with a support network and practical advice on how to start a business in the UK.

I would also highly recommend preparing oneself psychologically and mentally that building a business takes time and that there are usually no shortcuts to getting it to be profitable other than putting in the hard work.

Ahmad founder of Baracat Bros

What are the key things you have learnt while starting up your business?

When you are starting a business, the main way to think about it is how you are solving valuable problems for customers - the main way to figure out such problems is to actively talk to customers and potential customers. Once a valuable problem is identified, it becomes relatively easy to iterate on a potential solution.

What’s next for you and your business?

A few days ago, Foodology, a game Baracat Bros' created in 2 weeks to help people learn about food, was featured on ProductHunt (the go-to platform for launching new products)

Visit Baracat Bro's website to find out more about their games. 

Visit the Start-ups in London Libraries website to find out more about and workshops, which are now all taking place online. 

SiLL_logo_lockups_CMYK

 

 

 

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