Are you an inventor or innovator? Our delivery partners Bang Creations, an international product design and innovations agency, started running their workshop, Design and protect your product to maximise sales, over six years ago, alongside London IP, a boutique firm of patent and trademark attorneys that specializes in helping clients acquire, maintain and enforce IP rights. The workshop is split in two halves to help you with the intellectual property (IP) of a product and how to ensure that you design a commercially viable, marketable product.

The first half of the programme is led by Bang Creations, who have worked with multi-nationals through to start-ups and inventors for over 20 years. Bang also share their own experience of inventing, manufacturing and selling their own products internationally via Kickstarter and online via sites such as Amazon.

Stefan Knox, from Bang Creations, on stage at the British Library

It can be very difficult to work out which question you answer first and how to organise all the activity into an efficient plan.

The first part helps you to formulate a plan, covering:

• How to design your product to maximise its unique selling points
• How to evaluate the method of manufacture and production
• What volumes you should work to
• How to cost the product and calculate your retail pricing strategy
• How to ensure the design works through to the branding and how to get your product into the marketplace

The workshop concludes with how to execute that plan, how to brief a design agency, what to expect for your investment and how and when to prototype.

Once your head is buzzing with the images of your product, how it can be designed to be market ready, and the plans of getting it to market are formulating in your head, you will be wondering “How do I protect this idea?” The second half of the workshop is delivered by London IP, who will run through how to obtain registered forms of Intellectual Property (IP) protection for your product, namely patents and design registrations, as well as guidance on avoiding infringement of existing IP rights and avoiding pitfalls with IP ownership.

London IP’s David Warrilow, a chartered patent and trademark attorney, runs the other half of the workshop. Here David explains why IP is critical to consider before launching a new product…

David Warrilow

Avoiding infringement of existing IP rights, protecting a new product, and IP ownership are all crucial matters. The British Library wanted a workshop that can help entrepreneurs and small and start-up businesses who wish to take their idea to market but are confused on what to do next.

• Do you protect your idea, or do you go straight to prototype?
• How do you work out if your idea is any good and worth investing in? Should you even do it?
• How do you engage a product design agency- and if you do, what should you expect?
• How do you plan out a development journey and very importantly what are the costs?

Infringement

Even if a product is completely new it can still infringe existing IP rights.

Our seminar explains why and how you can avoid infringement issues. It is important to consider infringement issues early on when developing new products to avoid wasting money on the detailed design and tooling for a product that can’t be sold.

At the seminar we give the real-life example of ‘Mr T’, who spent over £200,000 before finding out his product infringed a patent and he had to close his start-up business. Had Mr T come to our seminar that might not have happened.

Protection

Many entrepreneurs are not aware that soon as a new product has been non-confidentially disclosed it is impossible to obtain valid patent and design protection in most countries unless applications have already been filed.

At our seminar we provide guidance as to when and where to file both patent and design applications, and run through some useful filing strategies.

We also explain the reality of seeking IP protection in terms of costs and timescales, and reasons why you might wish to consider protection.

For example, did you know that if you have a UK patent granted your business can have its corporation tax (on profits related to the invention) halved?

IP Ownership

If you pay someone to build you a house you own the house once the work is done.

Q: If you pay someone to design you a product (or do any other work that generates IP rights) will you own the IP rights to the product?

A: Not necessarily, and the law is counterintuitive this leads to many disputes.

At our seminar we tell you how to keep ownership of the IP rights that are created as a product and its marketing materials are developed.

From having protected the interior design of the new Routemaster bus, registered the names of Zayn Malik, Sister Sledge and footballer Jamie Vardy as trademarks, patented a new fingerprinting technique for the Metropolitan Police, and helped hundreds of small businesses and individuals with their first forays into the world of intellectual property, London IP has extensive experience working with all sizes of clients from all sectors to provide high quality, affordable IP advice.

Case Study – Improvements In Helmets

J Brett realised her product idea after attending one of our workshops and one-to-one sessions at the British Library. Bang Creations invented her idea and London IP patented it, before J Brett took her licensed product to manufacturers to licence it.

Design by Bang Creations Ltd:

Case Study – Improvements In Helmets

UK Patent Pending No. GB1801734.3 by London IP Ltd:

Case Study – Improvements In Helmets

A helmet 1 comprises a recess 2 adapted to house a head of a user and a chinstrap 6, 8 to secure the helmet to the head of a user. The chinstrap 6, 8 is formed of substantially inelastic material and is securable under a user's chin by releasably attaching a first connector 10 to a second connector 11. Each connector 10, 11 is attached to a portion of chinstrap 6, 8 and the portion of each chinstrap is attached to a portion of elastic material 12, 13 such that the portion of chinstrap 6, 8 is extensible under force applied by a user and retractable by contraction of the portion of elastic material. The helmet further comprises a first clamping mechanism 19 and a second clamping mechanism 21 operable by a user to releasably clamp the chinstraps 6, 8 such that a chosen length of the chinstrap extends from the helmet.

Other businesses who have taken their ideas through to market after attending one of our workshops include a thermoelectric camping stove, a hair tapestry device, and a £35k carbon fibre trimaran sailing boat.

One-to-ones

You can also receive expert confidential advice on your product idea with one-to-one sessions with David and Stefan, which are made up of 30 minutes with David and 30 minutes with Stefan. This is only open to those who have attended the workshop as they come prepared with the relevant questions and information to make the session as efficient as possible.

For more information about Bang Creations, visit their website.

For more information about London IP, visit their website.

You can see all of the British Library’s Business & IP Centre’s upcoming workshops and events here.

We currently have a great exhibition on at the British Library on Buddhism, covering its origins, its art and its relevance today and I was lucky enough, to take a look at it.

Buddhism began in sixth century in north India with the first encounters between Buddhist culture and the West occurring as far back as at least the fourth century. It is the world's fourth-largest religion with over 520 million followers, or over 7% of the global population, known as Buddhists.

Now, being a bit of an intellectual property (IP) nerd, IP is usually in the back of my mind as I wander through the various exhibitions. The recent British Library Writing and Leonardo da Vinci exhibitions were an absolute gift to someone like me who enjoys digging for relevant intellectual property material. However, Buddhism is a slightly more difficult topic methinks!

It didn’t stop me though, I now know that there are 3,881 registered designs to be found though searching the DesignView database (the database holds designs from 65 countries in total). Sadly though, none of the designs were actually still in force, they had all either ’lapsed’ or ‘ended’. Some of them covered very intricate designs such as the design for a pendant shown below.

This Buddha pendant was made to a French design registered by Societe d'initiative commerciale, which lapsed in 1921. Lapsed usually means that the rights holder did not keep up payment of the renewal fees.

And what about patents? Well a quick, top level patent search through the Espacenet database looking for patents for moving Buddha items and using the keywords; statue? and mov* and buddh* resulted in 13 hits including:

1. Adjustable Buddha statue fixing seat - CN107224179 (A)
2. Decorative bronze statue with lighting function - CN209063788 (U)
3. Hollow bronze statue with built-in incense burner - CN209063787 (U)
4. Hanging niche for statue of Buddha - CN204427578 (U)
5. Buddhist melody player - CN204015893 (U)

Unfortunately, these are all either Chinese patents or Chinese utility models (short-term national patents) and the drawings are extremely hard to decipher, so I didn’t feel there was much point in including them here.

Trade marks on the other hand, there were 179 trade marks designating the United Kingdom which included the word ‘Buddha’. These trade marks were registered in classes which cover all sorts of goods and services. EU002695005 ‘Buddha-Bar’ for example is owned by GEORGE V EATERTAINMENT of Paris, France and is protected in various classes including perfumes, soaps etc., jewellery and horological instruments, household/kitchen utensils etc. plus a number of other categories of goods and services.

Looking at the various trade marks and the goods and services covered did make me think about how people choose their trade mark or their company name. As a consumer I have to say that personally I would expect any trade mark containing the word ‘Buddha’ to be connected in some way to Buddhism and the Buddhist religion. Perhaps that is the intention?

Trade marks, generally speaking, are used to indicate the origin of goods or services using “graphic” means. This usually means words, logos, pictures or possibly a combination of all these elements. Since a trade mark is likely to be one of the most valuable assets a company will own, it is worth taking time to choose a good one.

A new trade mark must not only not be the same as an existing mark, but it must also not be confusingly similar. So it’s important to do a thorough search (or to have a professional one done for you) through not only the UK trade mark system, but through all countries or regions in which you want to trade.

You can search trade marks through the Government’s website, which contains details of all UK national trade marks as well as all Community and International trade marks that designate the United Kingdom. For more countries/wider coverage try TM View. 

So some search key pointers;

• A trade mark is a badge of origin, used so that customers can recognise the product of a particular trader. Choose one that is distinctive for the goods or services you are intending to supply for example McDonalds, Wimpey, and Burger King immediately identify the desired burger or other fast food product.
• Making your trade mark up is a good idea - think Adidas, Kodak, and Nike.
• Don’t use words which describe what you do, descriptive marks will be refused registration.
• Don’t try and register a mark which shows quality, quantity, purpose or value, again registration will be refused.
• When searching similar marks it is necessary to take into account how the marks sound when spoken as well as how they appear in print. Just changing, omitting or adding letters to an existing trade mark does not necessarily (in fact it will very rarely) result in a new trade mark.

Whilst trade marks help consumers to differentiate the goods and services of one provider from those of a competitor, they also assure the consumer of a certain level of quality of goods or service.

In the same way company names can also be powerful things and the right name can give you a lead in your chosen area of business. So are my thoughts on choosing a company name;

• Keep it simple, think Apple, Orange, Blackberry. All large electronic companies with small but easily remembered company names.
• Avoid quirky spellings. They might seem trendy or dynamic but constantly having to correct misspellings will simply become old and tiresome after a very short while.
• Think about where you would like your business to be in the next five or ten years and avoid any name that might give the impression your business is a one trick pony. You are bound to want to grow and potentially branch out into other areas of business.
• Think about whether or not you want your company name to also be your trade mark. A company name is not the same as a trade mark so if it’s important in trading, register the wording as a trade mark if possible.
• Think about the image you are trying to portray to your intended market e.g. homely or luxurious or reliable or safe and try and chose a name the fits that image in their minds.

This actually leads me (briefly, I promise!) on to another topic, domain names! It is worth pointing out that trade marks, company names and domain names are three entirely separate things and that ownership of one does not automatically entitle you to ownership of the other two.

A domain name however can sometimes be more effective than a trade mark – think Compare-the-Market.com and the trials and tribulations of Aleksandr, Sergei, Oleg and Ayana!

Compare the Market would not have been accepted for registration as a trade mark as it is descriptive, but clever marketing turned a virtually unknown business into a much loved (by me at least!) TV ad soap opera.

If you are not sure, or if you would like more information please visit your local Business & IP Centre. Most of the BIPCs will offer access to a database called COBRA and from there you can find two business information factsheets that will provide help on the topic of choosing a name for your business or domain. The fact sheets in question are:

• BIF096 “Choosing and registering an internet domain name”
• BIF368 “Choosing business and Company names”

Maria Lampert, Intellectual Property Expert at the Business & IP Centre London

Maria has worked in the field of intellectual property since she joined the British Library in January 1993. She is currently the British Library Business & IP Centre’s Intellectual Property Expert, where she delivers 1-2-1 business and IP advice clinics, as well as intellectual property workshops and webinars on regular basis.

Loretta Awuah is our Start-ups in London Libraries SME Champion for Greenwich. She is based in the borough providing support to aspiring entrepreneurs as part of the Start-ups in London Libraries (SiLL) programme.

Monday

I start the week off by working through my inbox and responding to all the emails from people who are requesting one-to-one sessions and enquiry emails from people wanting to join the SiLL programme. It’s always great to see the wide range of potential businesses who I can register to the project. On this particular Monday it’s a food business and a social enterprise. We also have a weekly meeting with our borough SiLL team to discuss upcoming events and the support they may need. In the SiLL project, we support two types of entrepreneurs – people who have an idea which they haven’t yet developed and those who have been registered for a year or less, so we also look at ways of supporting and reaching these two different groups.

A big part of my job is showing the resources available in the library and supporting businesses in making the most of them. So in the afternoon, I do a COBRA tutorial with a newly registered business who is interested in finding out more information about ethical fashion and industry trade shows. It is amazing how much you can find on these databases so she leaves with a pack of information that will help give her direction and inform her next moves.

Tuesday
One of the best things about being able to offer the one-to-one sessions is that in one morning I can be looking at very different businesses and helping them map very different things, using varying techniques and models. This morning I have two sessions: one with an aspiring entrepreneur where we create a business model canvas and discuss her company structure; and another with someone wanting to start a social enterprise during which we developed a value proposition statement. No two sessions are ever the same and I love hearing how many ideas are springing out of Greenwich – it’s definitely a buzzing borough and that shows in the range of businesses I talk to.

The afternoon brings a presentation I delivered as part of  Black History Month on the history of the black entrepreneurs across the African diaspora (past and present) and the impact of their products and services, combined with a workshop on ‘can you turn your passion into a business idea?’ I think it’s so important to acknowledge the benefits of a diverse business community, and how transformational this can be for the entrepreneurs, customers and their local communities   

Relationship building with local organisations is also a big part of my job and I finish the day by confirming dates to collaborate with GLLaB (Greenwich Local Labour and Business) which is a council run organisation working with employers to promote job vacancies for local people. The aim of this meeting will be to promote the SiLL programme amongst job seekers interested in starting a business in different areas within Greenwich.

Loretta wearing a t-shirt from one of the businesses she has supported in Greenwich - Greater Brits

Wednesday

More meetings today with a presentation to the Plumstead Traders Forum about the SiLL programme and the support they could receive and a meeting with the GCDA (Greenwich Cooperative Development Agency) about the support they provide to aspiring food  entrepreneurs.

The one-to-one I had scheduled in for today was with a potential businesswoman looking at applying for funding for a project she would like to deliver next year, and sourcing a bid writer so again, we are able to make some definite progress in that area.

As I am the midpoint between the Business & IP Centre at the British Library and the borough I also have regular meetings with the Royal Borough of Greenwich’s business engagement team. Today we have one to discuss collaboration opportunities in 2020 and information about business licenses on behalf of SiLL clients

Thursday

Greenwich has a really active Start-ups in London Libraries community, which has been born out of people attending the workshops, receiving one to ones etc, and so we run a monthly session with our SiLL clients and other start-ups. It’s a safe space where they can all share updates on achievements, progress made and discuss challenges they are facing which they would like support. This month we also had Gary Parker, Director from CNT Associates deliver a presentation on funding for small businesses and social enterprises.

A big focus for me this month has been preparing for the Greenwich Christmas Start-up Marketplace we are delivering on 4 and 5 December to enable SiLL clients and other local start-ups to promote their business, trade and test out ideas. A lot of the time, these small businesses can use this sort of platform really effectively, to not only sell their products and services but do some market research and evaluate out the appetite out there.

There are smaller jobs I fit in where I can like arranging catering for the ‘Get ready for business workshop’ on December 11 2019 at West Greenwich Library – not the most exciting job but crucially important. We don’t want our workshop attendees going hungry!

Then there‘s time for one more presentation this week, this time to the Black Female Entrepreneur Greenwich organisation on effective time management tips and an overview of the SiLL programme. I love talking about the programme and getting the name out there as much as possible. People are always so surprised that they can get this support completely free.

Friday

All 10 of the SME Champions from each of the boroughs have monthly training sessions at the British Library to hear from some of the key organisations like HMRC and big banks which ensure that our knowledge of the business support landscape is up to date and relevant. Things are changing so quickly, and there will be lots to learn particularly after Brexit has happened, so these sessions are always really eye-opening. As well as providing the support, we need to make sure we’re signposting other sources as much as possible as well and acting as a convener.

After a full day of training, I pick up my baby son Joshua from the childminder, which is always a perfect end to the work. I’m looking forward to spending a restful weekend with him before getting going again on Monday.

To find out more about the Start-ups in London Libraries programme, visit bl.uk/SiLL.

The Start-ups in London Libraries project is generously supported by the European Regional Development Fund, J.P. Morgan and Arts Council England.

It’s fair to say that 2019 has been a jam-packed one for the BIPC. We wanted to have a look back at some of the highlights this year has provided for us and so without further ado, we present to you the 12 Days of BIPC and first off, our true love (by which we mean our BIPC community) gave to us….

A brand new series of blogs

In January, we started our Week in the Life Of... blogs, taking a look into the weekly tasks of entrepreneurs, staff and others involved in offering business advice services. Since then, we've heard…

🌳 how Jan Kattein Architects are involved in the British Library's Story Garden

🏠 that for Merilee, founder of Under the Doormat, exercise helps to set a positive outlook for the week

🐶 the importance of dog walks to The Foldline’s co-founder Rachel's week

👥 the difficulties in managing a team spread around the country with Superwellness

🏊 how sometimes running your own business means you just have to go to your daughter's swimming gala in a cocktail dress with The Foraging Fox

☕ switching off from work with Sandows

👶 running a business whilst pregnant with Mama Designs

🚆 the amount of travelling involved for a member of the IPO’s Business Outreach Team

🎥 some days are glamourous and involved being filmed for a UK media company with KeriKit

🍸 and finally, how to balance your home and work life with Conker Spirit

In the second month, we got…

A brand new BIPC

In February, we celebrated the launch of our Cambridgeshire and Peterborough BIPC, our 11th BIPC in the UK. The new centre is a hub for entrepreneurs, bringing them together to network, attend events and access a wealth of resources like databases, market research and other business info. On the day, Julie Deane OBE, founder of Cambridge Satchel Co and Entrepreneur in Residence at BIPC London, gave a speech and highlighted the importance the Centre would have on local entrepreneurs: “It’s easy to be put off in the early days of setting up your business. You can’t know everything from the start, but you do need a vision and the will to achieve it. I believe this resource will help entrepreneurs on that journey!’

In the third month, our treat was….

Our sold out Start-up Stars

On the topic of 'How I Disrupted My Market', with a panel of trailblazing entrepreneurs including CompliMed, In A Wish & 33Shake, alumni from the Innovating for Growth: Scale up programme, chaired by motivational speaker and coach Rasheed Ogunlaru. Our audience learnt out how the panel of businesses challenged the status quo and shook up their sector.

On the fourth highlight day, our beautiful National Network gave to us….

A brand new BIPC (again!)

Another month, another launch at the Mitchell Library for BIPC Glasgow. The first BIPC in Scotland, the 12th as part of our National Network, and a partnership between the British Library, Glasgow Life, the National Library of Scotland and Santander. Dr John Scally, National Librarian at the National Library of Scotland, said of the launch: “Creativity and innovation among entrepreneurs and start-ups rely on the most up-to-date information and advice available. We have vast business and intellectual property resources in our collections and want businesses throughout Scotland to know that help and expertise is there. We are pleased to partner with the British Library and the Mitchell Library to open this service in Glasgow. By our combined efforts we will help local businesses thrive.”

Our fifth day brings us to…

Our Start-ups in London Libraries launch

For our latest programme, Start-ups in London Libraries which brings start-up support to 10 London high streets, we had an amazing launch event in City Hall at the beginning of May, where the Deputy Mayor of Business, Rajesh Agrawal, announced that he was going to be the Champion of Champions for the project and threw his support behind the plan. He said “This initiative will deliver vital support to our burgeoning small business community while providing a huge boost for the capital’s libraries.”

Fast forward to now and a total of more than 850 businesses have attended Start-ups in London Libraries workshops and seen our borough support teams for help getting their business off the ground. And it’s onwards and upwards from here!

Which leads us nicely onto the sixth day of the BIPC…

Our new Start-ups in London Libraries look and feel

In June, after our Start-ups in London Libraries launch, we released our brand new campaign for the project, featuring some potentially familiar faces – our London success stories (or BIPs). From cats with cake to coffee with a conscious, these brilliant businesses cover the wide range of companies we’re hoping will also come out of the project, and it provided a great opportunity for us to showcase just some of our BIPC community who were already sitting in specific boroughs, including Lady Dinah’s Cat Emporium, Cyclehoop, Change Please, Sabina Motasem and HR Sports Academy. And as you’ll see, Start-ups in London Libraries wasn’t the only thing getting a makeover this year…

On the seventh day we’re remembering…

How we cemented our reputation with stats in our economic evaluation report (and celebrated it in Westminster!)

July saw us head to the House of Lords to launch our Democratising Entrepreneurship report, which looked at libraries as engines of economic growth, highlighting that the BIPC had helped create 12,288 new businesses, 7,843 jobs and £78m GVA. Out of those we helped start a new business, 22% were from the most deprived areas, 55% were women and 29% were aged 35 and under. We are committed to continue offering accessible business support across our National Network and in London, to help you plan, start and grow your business.

The eighth day of the BIPC brings us..

More makeovers!

We continued to spruce up the BIPC with our new marketing materials, featuring talented entrepreneurs who received business support at the BIPC and also from our network of national hubs. We’re so delighted to have been able to show off the tangible results of the BIPC business support this year in our new campaign and capture the range of people who have been able to start up or scale up in part through our services. Included in our community and photographed for our marketing materials were: Annie from Campbell Medical Illustrations, Gil from ChattyFeet, Amanda from I Can Make Shoes, Abigail and Chloe from Buttercrumble, Joe from Krio Kanteen, Natalie from Acacia and Marcela from Sacpot. We can’t wait to keep growing our business community up and down the country and look forward to adding more faces to these in 2020.

On the ninth day was when we started to realise that 12 is a lot of highlights to pack into one blog, but luckily, we had plenty of exciting events to see us through the last couple of months of 2019… so for our ninth day…

We got inspired

In September, we were thrilled to host another stellar Inspiring Entrepreneurs event with a wider focus on people who are at the forefront of the UK’s creative industries. With our incomparable moderator, Night Czar, Amy Lamé and a panel consisting of Jamal Edwards, Irene Agbontaen and Rick Lowe, no one could leave the auditorium without feeling inspired and energised.

On the tenth day, we find ourselves at…

Our biggest event of the year

Maybe our biggest day of the year was Start-up Day which took place in October. There are too many highlights to mention but include panel discussions on starting up on a shoestring and profit with a purpose, a brilliant presentation and candid chat with the charity, Mind, and Julie Deane OBE about looking after your mental health while getting started, and an epic keynote from Steph McGovern, where she discussed embracing your authenticity and finding business potential in recessions and times of economic hardship. It was a truly inspiring day and we can't wait to hear about the progress of the 400 entrepreneurs who stepped through the doors! We'll be back with Start-up Day 2020 before you know it.

On our penultimate day we received…

The chance to discuss the BIPC in the Anything but Silent podcast

In November, we were featured in the British Library podcast ‘Anything but Silent’, with our Innovating for Growth alumna and Start-ups in London Libraries’ ambassador, Mickela Hall-Ramsay from HR Sports Academy, and were able to discuss and celebrate one of our favourite topics, community in the world of business. It's worth a listen all year round!

Which brings us to, our 12^th day…

A touch of luxury

Our final 2019 Inspiring Entrepreneurs, Leaders in Luxe, took place earlier this month, where we saw our panel – Frieda Gormley from House of Hackney, Clare Hornby from Me and Em, Jennifer Chamandi Boghossian from Jennifer Chamandi, Rupert Holloway from Conker Spirit and Darren Sital Singh from The Jackal, moderated by Walpole’s Helen Brocklebank - discuss the future of British luxury, how they built their brand and overcame challenges along the way. You can watch the catch up discussion on our YouTube channel, link in bio.

And that is it for 2019! What an exciting year and we have particularly loved seeing our support spread to more places and people than ever before.

Stay tuned for even more in 2020…. See you then.

Start-up Day takes place on 11 October and the libraries involved in our brand new Start-ups in London Libraries programme did not want to miss out on being a part of the BIPC's biggest day of the year. For the first time ever, events will not only be taking place across the country in our BIPCs but also in the SiLL London boroughs - Bexley, Croydon, Greenwich, Haringey, Lambeth, Lewisham, Newham, Southwark, Tower Hamlets and Waltham Forest. The London boroughs have drawn on their local resources and localised knowledge to bring specific start-up advice to each of their business communities.

There are activities going on from morning to evening across our partner boroughs. For more details, have a look below and click on any of the links to register our place in your local borough:

Morning

Some of our boroughs are taking part in our co-ordinated coffee morning which is a great chance for networking and to meet your local Champion. If you are close to Walthamstow Library, Brixton Library, the Woolwich Centre or Bexley’s Central Library, register your place at these links and pop along for a coffee and a chat.

If you’re looking for advice on digital marketing, stay on at Woolwich Library for a workshop on the topic, which will aim to help you identify the right channels for your business and give you advice on building your digital community through them. This is followed by a workshop on personal branding between 13.30 and 14.30.

From 10.30-13.00, Croydon will be having a mammoth Start-up Roadshow, with local exhibitors, such as Croydon Enterprise Loan Fund and Croydon Business Hub, and organisations like Santander who will be on-hand to offer guidance and advice. It’s also a great opportunity to network so make sure to book your spot if you are near South London and head to Croydon Central Library for that.

Between 11.00-12.00 and 14.00-15.00, Tower Hamlets will be running introductory sessions to the library business resources at Idea Store Whitechapel. These workshops will take you through key information sources accessible in your library that can help enhance your business performance. Attendees can also use their own smartphones to access the Council website and be guided by staff to some of the services that have moved online. To request more information on Tower Hamlets’ Start-up Day offering, please email the local Champion.

Afternoon

If you aren’t able to make it to the British Library for our jam packed afternoon of talks, some of the borough libraries are live streaming the panels and speeches direct to their libraries. You can find these at:

• Croydon Central Library
• Leytonstone Library
• Lewisham Library (drop in – contact SiLL@lewisham.gov.uk for more information)
• Bexley Central Library

If you need help researching your market and protecting your idea, some of the boroughs are focusing on COBRA – the Complete Business Reference Advisor – Southwark is running a whole day training session on the system which you can book for here, while Newham is running a session on the system as well which is bookable here.

Lambeth’s afternoon session will be between 12.00 and 13.45 and will be led by Drew London, a Lambeth-based branding and digital communications agency. The masterclass will be on branding and digital communications so head to Brixton Library if this is an area you are looking to focus on and are looking for tried and tested advice.

Lewisham will be hosting Santander who will give a talk on several topics such as cybersecurity (14.00 – 14.45), funding and finance (15.00 – 15.45) and starting a business on a shoestring (16.00 – 16.45) at Lewisham Library. With time for questions, it is sure to be a comprehensive afternoon with expert advice on starting up.

Evening

We are not 9-5 people in the boroughs so we also have some events taking place in the evening. If you are based near Haringey, there will be a talk on how to grow your Business and Client Base using Digital Media with local partners from Visual Marvelry, 4U2 and Frame Perfect

SEO is a term that can be thrown around yet still remain a bit of a mystery, yet it's integral to getting your business' name out there. Newham aim to help debunk it by running an evening talk by SEO expert, Mike Loomey, on making the most of Google for your business.

Lewisham will be hosting evening networking drinks between 17.00-18.00, while Lambeth’s drinks event is in collaboration with Brixton Bid until 18.30.

So whether you decide to hop around different boroughs on the day or choose one and soak up everything that borough has to offer, Start-up Day is sure to have something that will set you on the road to making your idea a reality.

You can find a round up each of the borough’s booking links (where applicable) below:

• Bexley
• Croydon
• Greenwich
• Haringey
• Lambeth - Coffee Morning, Digital Marketing Workshop and Drinks Networking Reception
• Lewisham
• Newham - Introduction to COBRA and Google SEO session
• Southwark
• Tower Hamlets (drop in sessions only – contact startups@towerhamlets.gov.uk for more information)
• Waltham Forest - Coffee morning and Livestreaming

Each quarter, we pick 18 high-growth businesses to take part in our Innovating for Growth: Scale-ups programme, where businesses receive £10,000 worth of tailored and bespoke business support and advice. Not only do businesses gain three months of guidance, they also receive automatic membership to our Growth Club and their own Relationship Manager.

This quarter, we’re following Haroun, Director of JRPass, a train travel company for those exploring Japan by rail. Haroun will talk us through each session as he progresses through the programme to get the successes and challenges of what it’s like to run a growing businesses. You can see Haroun's previous posts about marketing, branding, intellectual property, financial management, product innovation, marketing strategy, branding and research and developing a growth strategy on our blog. In his latest diary entry, Haroun has his second session on intellectual property with Briffa...

In the previous session we chatted about IP and Data Protection issues in general (you can see what I got out of the session in my previous blog on IP) and since then I have ensured that our agreements with third-parties and employee contracts reflect the IP and data considerations that were raised. This week we concentrated fully on trademark registration as we have been trading a while across many territories and it is something we have dipped our toe into, but only in the UK.

Photo courtesy of JRPass

For the UK we covered the steps needed to successfully pass an UKIPO examiner and which classes we should be considering (you can see more guidance on trade marks on the .Gov website). We then talked about international trademarks as the market for JRPass is worldwide, with customers across the US, EU and Asia, so this is a logical step for us. The requirements vary widely according to national authority and some may be prohibitive cost-wise so you need to pick and choose carefully. The most cost-effective way of seeking protection in a number of territories (more than one or two) is to go through the World Intellectual Property Office or WIPO, which offers international trade mark protection. To do so you need an existing trade mark application in any one jurisdiction (EU or UK for example) to use as a ‘base filing’, you then pay a fixed fee to WIPO to access their system, and you can then choose to ‘designate’ any of the WIPO signatory states. Your base filing will then effectively be duplicated in these territories. 

The adviser told me that going through WIPO allows you to save considerable fees if you are filing in a large number of territories, as it is often cheaper than applying directly to the relevant IPO, and instructing local counsel. A WIPO mark can be filed here in the UK, which means that you do not have only have to deal with offices for each individual territory. If you only need one or two foreign registrations then it may be best to apply directly. Most IP firms work with foreign filing agents who can act as representatives in that case.

Not related to the session, but still talking about logos... I have been using the design marketplace 99designs recently and had a good experience, so would recommend giving it a go if anyone is in the market for new branding. Also, as I write this, it is the eve of the Rugby World Cup with Japan vs Russia kicking off the opening game! It is already an incredibly busy time for us in the office. Hoping it will be a great tournament for all. To find out more about how JRPass can help with travel during the World Cup, you can visit our website for more information.

 

Visit our website for more information about Innovating for Growth and how to register your interest for the next application round.

Each quarter, we pick 18 high-growth businesses to take part in our Innovating for Growth: Scale-ups programme, where businesses receive £10,000 worth of tailored and bespoke business support and advice. Not only do businesses gain three months of guidance, they also receive automatic membership to our Growth Club and their own Relationship Manager.

This quarter, we’re following Haroun, Director of JRPass, a train travel company for those exploring Japan by rail. Haroun will talk us through each session as he progresses through the programme to get the successes and challenges of what it’s like to run a growing businesses. You can see Haroun's previous posts about financial management, product innovation, marketing strategy, branding and research and developing a growth strategy on our blog. In his latest diary entry, Haroun discusses what he learnt in his one-on-one session on intellectual property and how it’s important to every business...

Again this session was really packed and I had a lot of questions for our advisor from Briffa who are Intellectual Property legal specialists. We covered the following main areas:

Copyright – Since the founding of the company we have used a lot of designers for our website. Many get caught by this, but the default position for designs is that copyright remains with the designer unless signed over. We discussed having everything in place contractually for our external contributors to sign over rights as necessary.

Trademarks – We discussed our current situation with regards to current trademarks and opportunities going forward both in the UK and US now that our website is well established. This is really important when you have spent a lot of time and money in creating a brand. You need to protect that goodwill and mind-space effectively.

Commercial Contracts – We reviewed our external contracts with third parties e.g. developers to ensure that our IP is fully protected and cannot be exploited by others.

Data Protection – I’m sure we have all been grappling with GDPR ad nauseam and Data Privacy! Once again we reviewed and ensured that we had proper policies in place that are tailored for your specific company, and reflected this in our terms and conditions and on our website. For us, as a company who depends on online payments, this also feeds into PSD2 and SCA changes which are coming in September (you can read more about the changes here: https://www.visa.co.uk/dam/VCOM/regional/ve/unitedkingdom/PDF/visa-preparing-for-psd2-sca-publication-version-1-1-05-12-18-002-final.pdf).

HR – We agreed to review and incorporate IP and Data Protection in our employee contracts. This is something that did not occur to me previously so was good to catch this one.

As you can see there was a ton covered here and a lot of i’s to dot and t’s to cross that can affect your daily working practices. I think we have been ok with these areas previously, but as any company expands rapidly it is easy to lose sight of these basic legal protections and responsibilities to the point that it could easily prove to be a banana skin down the road. It’s the type of thing that many companies just kick down the road or ignore until it’s too late as we all would prefer to concentrate on the fundamental nuts and bolts of our companies. However it is really important to make sure this is all organised competently and safely, and this session really brought that home.

Visit our website for more information about the programme and how to apply.

Rose Hill is a graphic artist who has garnered renown for her personal commissions and her 'Make Your Pet Famous' series. She trained as a textile designer at the Chelsea University of Arts and took part in the BIPC's Innovating for Growth programme in 2015. Here, in celebration of International Cat Day, she shares how furry friends have shaped her work and business. 

What is your business? 

I'm Rose, a graphic artist. I create award-winning Pop Art designs - from painted murals to my personally commissioned 'Make Your Pet Famous' artworks which are now sold in Harrods. My 'Make Your Pet Famous' collection is where I illustrate your pet in my Pop Art style. Each piece is lovingly designed in North London and made in England. 

What inspires your work?

I love creating art and am particularly keen that my work brings people joy and pleasure. The art I create is fun and approachable and it aims to reflect what you like best about the world around you, which, let's face it, more often that not, is your pets! The colour palettes I use are very bright, which is important because of the effect that colour can have on your mood. 

Pattern and texture is also a big inspiration in my work. Each piece of artwork has 64 geometric patterns layered into it. I hand draw every pet using a Surface Pro laptop. It allows me to draw straight onto the computer screen as if it was a pen and paper. Using a variety of drawing techniques including line drawings, I assemble together every element of their face and body and then insert the different colours and tones of patterns in each feature and change the opacity of each of them to give depth and tone. All have at least 10 layers and most have considerably more. I love mixing the modern technology with the traditional style of craftmanship. To add to that, each work is printed onto brushed paper to make it look like it is on fabric.

Seeing the customer's reaction after I've taken them on the creative journey with me from start to finish is also very inspirational.

How did you put your offer together and find customers?

The process of getting customers for Make Your Pet Famous was very organic. A customer commissioned me to draw their dog, Lola. At that time I had 11 dogs in my card and stationery collection and needed 12 for my first Trade Show. So I asked if I could use Lola in my collection. They loved the idea and so did everyone else! When I was at trade shows and would explain about Lola, people would ask if I could draw their dog too and add to my next collection. This continued to happen and after five more commissions I thought there was something in this. They would say ‘You’ll make my dog famous’ and so that's how the name came about.

I got some lovely recommendations and positive feedback and the word began to spread more. Word of mouth has been a big part of me finding customers because normally when people get their works, they are so delighted they immediately tell their friends about it! This led to my 'Make Your Pet Famous' exhibitions which built on this relationship between humans and pets at a live event. And of course, social media is a wonderful way to meet people and connect with people. 

How did the Business & IP Centre fit in to your business journey?

I completed the Innovating for Growth programme which was incredible and would 100% recommend it. When doing your market research at the Business & IP Centre you can look at the Mintel and Keynote reports - which are normally hugely expensive and filled with important data - completely for free. They are an incredible tool and you can even send 10% of them to yourself for free, which is so helpful for continuing your research. Irini and all the staff at the Business & IP Centre are a fountain of knowledge and will help you with any question you may have. There are other great search tools for funding and other valuable information!

What advice would you give someone trying to find their niche?

Try stuff! Experiment and play. It’s really important to enjoy what you are doing. When you work for yourself and/ or have your own business it can be incredibly tough and it’s so important to truly LOVE what you are doing otherwise you may as work for someone else and know the income you will get each month. Create something you're passionate about and there are other people who are passionate about it too. Resilience and grit are key qualities to have.

How have you been able to grow the business?

Growing the business is really important but the most important thing is how you want it to grow! It’s very easy to go down the garden path of what is selling the best and where you're making money which is of course very important. But more important, I believe, is to go where you will feel satisfied creatively, financially and mentally. It’s a great idea to keep checking in with yourself regularly to see if your goals are still your goals. Artistic freedom has always been number one for me! So in my case, it meant letting the cards and stationery side of the business go so that I could concentrate on the creative side and personal commissions. I licensed my designs and got others to sell products for me so that I could concentrate on that.

What's been your best/most rewarding/most surreal moment in business so far?

Probably doing my ‘Make Your Pet Famous’ exhibitions in the last year, one in Warren Street and another in Japan. The private views for these were so special and among the best nights of my life. 

I've also been so lucky to have done so many amazing commissions and collaborations, for example getting a commission from Charles Saatchi (to illustrate and make his daughter a dress) straight from my degree show. I feel very proud to have drawn two artworks for Sadie Frost which has been featured in magazines like Red. There was also a commission to do a portrait for Robert Webb and his family. As I'm such an animal lover, doing a collaboration with ZSL London Zoo and Whipsnade Zoo was wonderful, as was a collaboration with the British Museum. Finally, having Harrods as a stockist to many items including the 'Make Your Pet Famous' range and designing a print and accessories especially for them under their own name has been incredible. Being able to sell my art and stationery across the world, places like Japan, America and Australia is an amazing feeling! It's an honour to be able to create a life and business that people love and want to be a part of.

How did cats start becoming a key part of your work?

When starting the 'Make Your Pet Famous' collection it began with dogs but very soon after everyone wanted cats. I was always asked 'where are the cats?' because everyone loves cats! They became an integral part of my offering from that point on, with Tupac as the first #MakeYourPetFamous cat.

Do you have any notes about intellectual property and your work?

The Business & IP Centre are very helpful in this area and would recommend you go and speak to them if you have any questions on intellectual property! They can direct you to specialists. They have all the details on copyright, trademark and registered designs and can help you to get protected, which they certainly did with me. 

You can find Rose's work at https://www.rosehilldesigns.co.uk/. She has recently put on another #MakeYourPetFamous exhibition in Islington and will be doing another one in October 2019 in Hackney. You can find all the details on her website. 

Business & IP Centre Hull, part of our National Network, recently visit Porto, Portugal for the first PATLIB Summit. Sue Pleasance, Enterprise and IP Lead Officer attended, along with other representatives of national patent offices of the European Patent Office’s (EPO) member states, their PATLIB centres, and their host organisations, European and international organisations involved in IP, technology transfer and innovation. The Summit gave attendees a chance to learn from each other and plan the way forward for PATLIBs across Europe. But first, what are PATLIBs?

The EPO supports a network of patent information centres (PATLIB centres) throughout Europe and has evolved from a grouping of national patent libraries, widely distributed in the member states.  PATLIB is an acronym for a PATent LIBrary, however not all PATLIB centres are actually libraries; a number of them are located in national patent offices, universities and chambers of commerce. The main aim of the network is to enable patent information centres to communicate with each other in a feasible and convenient way.

PATLIB Centres provide patent information and, depending on the national system for intellectual property rights, many also provide information on other intellectual property rights like trademarks, designs and models. PATLIB staff provide advice and guidance on searches for IP, some also perform searches for their clients.

Back to the Summit, my journey went well and I arrived stress free thanks to fabulous organisation skills of the team at the EPO and was ready to get involved with the Summit’s activities and meet many friendly people from all over Europe to discuss and debate how we deliver intellectual property support and guidance.

How stunning the conference venue was Palacia da Bolsa! In particular the Arabian Room where our UK IPO representative Laura Phillips did a great job presenting on how we deliver PATLIB support. Over the two days we attended talks and took part discussions and workshops to discuss, debate and agree on actions needed to strengthen the network and improve and enhance services. Shout out to fellow PATLIB teams’ Mel (Plymouth), Tony (Glasgow) and Ben (Leeds), the latter are also part of the National Network, for great company, lots of laughs and their adventurous spirit!

It wasn’t all work and no play, Grelhador da Boavista was a hidden gem of fresh tasty traditional Portuguese food with HUGE portions, a great atmosphere, humour and quirkiness, which I’ll remember for a long time.  Tasting the local beer, Superboc, was a bit hit and miss, had we known there was a whole lounge dedicated to it at the airport we may have waited!

We were also able to find out more about the history of the port, and what better way than by boat, with a trip up the river Douro from the Estiva Quay, followed by dinner at the Alfandega, with a traditional Fado performance.

I was glad we stayed in the city centre in the evening following Day 2 of the conference, where we made a trip to the famous exquisite bookshop Livraria Lello and experienced the traditional celebration Queima das Fitas do Porto, (Porto Burning of the Ribbons).

A lovely end to the evening was when Danielle from the Czech Republic spotted a fabulous local restaurant overlooking the river, serving excellent food, which we enjoyed whilst finding out more about each other’s work and lives.

If it sounds like we had a lot of fun – we did! The fantastic hospitality of the EPO and the Porto community encouraged us to make the most of our stay. But we did work hard and I’m not sure how we managed to cram quite so much in!

The outcome of the event was a set of strategic recommendations to the EPO in a document called the Porto Paper. The Porto Paper can be found here.

Finally I arrived home shattered but with a firm sense of achievement and proud that the UK had contributed well towards the future developments of PATLIBs. It was a privilege to be involved in the summit and how it will benefit Business & IP Centre users from around the country, including Hull. At the Business & IP Centre Hull, we offer free access to databases, market research, journals, directories and reports; a programme of free and low-cost events including workshops on a range of topics such as business planning, social media, market research and intellectual property. Through ERDF funding we are also able to provide free workshops, events, seminars, expert clinics and one to one coaching and mentoring for anyone in Hull who wants to start or grow a business.

Sue Pleasance, Enterprise and IP Lead Officer at the Business & IP Centre Hull

Sue has been the Lead Officer for the PATLIB and Business & IP Centre based in Hull Central Library since 2016. She leads a team of trained staff to provide intellectual property support and guidance, workshops, events and seminars to support potential entrepreneurs and businesses in the area.

The Intellectual Property Office (IPO) is the official UK government body responsible for intellectual property (IP) rights including patents, designs, trade marks and copyright. The IPO operates and maintains a clear and accessible intellectual property system in the UK, which encourages innovation and helps the economy and society to benefit from knowledge and ideas, as well as helping people get the right type of protection for their creation or invention. Here the IPO outlines the basics of IP and explains how you can discover your IP rights.

Intellectual property (IP) rights grant you the ability to take legal action if others attempt to make, use, import, copy or sell your creation.

The four main types of IP rights are:

• Copyright
• Designs
• Patents
• Trade marks

Protecting creativity

Work in the creative sector? You’ve probably heard a lot about copyright but may not fully understand how it protects your work.

Copyright is a property right which is intended to reward the making of, and investment in, creative works. Copyright protects literary, dramatic, musical and artistic works, sound recordings, films, broadcasts and published editions.

In the UK, copyright comes into being automatically when a qualifying work is created; there is no formal registration. The term of protection for most copyright material is the life of the creator, plus 70 years from the date of their death. Please check our website for more information on how long copyright lasts.

Copyright grants the creator the right to authorise or prohibit copying, distribution to the public, rental/lending, public performance, adaptation, and communication to the public.

You can find out more about the rights granted by copyright on our website.

A flair for design

Crafter or designer?

Design refers to the appearance or ‘look’ of products. The look of your design includes the appearance, physical shape, configuration and decoration. This can be 2D patterns or 3D designs.

Registering your design allows you to gain a marketing edge by preventing others from using it without your permission.

Automatic design rights do exist in the UK (UK Unregistered Design Right) and in Europe (Unregistered Community Designs).

Unregistered UK design right automatically protects your work for 10 years from when it was sold, or 15 years from when it was created, whichever is earliest. However, it only protects the shape and configuration of a design and does not include 2-dimensional designs like textiles and wallpaper.

Unregistered designs offer limited protection and can be difficult to enforce. Where disputes arise, you may have to prove the existence of your rights. Unlike registered designs, it will be your responsibility to prove intentional copying.

The IPO has an Instagram account with lots of useful information to help creatives know their rights, protect and champion their products. Follow us @ipforbusiness and use the hashtag #IP4biz.

The ‘lightbulb’ moment

Think you may have invented a market sell-out or something that could even change the world? Or perhaps something simple that just makes everyday life that little bit easier?

A patent protects new inventions and lets you take legal action against anyone who makes, uses, sells or imports your invention without your permission. You can only apply for a patent if you have created something that is inventive, new and useful.

A patent specification is a legal document and requires specialist skills to draft properly. Your chances of obtaining a patent are significantly greater if you use an attorney. You can find out more about why it’s worthwhile here.

The most common mistake made by inventors is revealing their invention before applying for a patent. It is your choice on whether you decide to take your product straight to market or apply for patent protection. However, if you have made your invention public, you could lose the possibility of obtaining a granted patent.

Sometimes, you may need help from a third party to create or distribute your products. Non-disclosure agreements (NDAs) are created when a business owner is speaking to potential partners such as investors, manufacturers and stockists.

NDAs are important when applying for patent protection. If a third party is helping you to create your product, make sure they sign an NDA, or it could affect your chances of gaining a patent. Read our guidance on non-disclosure agreements here.

Building a brand

Creating a brand that encompasses what you and your business offers is an important aspect of your business plan.

You may want something distinctive and unique that sets you apart in a crowded market. A trade mark protects your company name, logo, or a phrase. It can even protect a shape, colour, sound, aspect of packaging or any combination of these.

The registration of your company name with Companies House doesn’t automatically protect it. You have the legal right to the name, but it doesn’t stop other businesses from trading under very similar names.

The most effective trade marks are those ‘distinctive’ to the goods and services they protect. This allows consumers to identify your goods or service from your competitors. So, if your company name describes the products you sell or the services you offer, there’s a good chance it won’t be distinctive enough to be a registered trade mark!

It is recommended you search our trade marks database before applying to see if a similar trade mark to your brand already exists.

Sharing out the IP

A licence grants a third-party permission to do something that would be an infringement of your IP rights without the licence.

IP can be “licensed-out” or “licensed-in”. You can “license-out” to another company in return for a fee. You can “license-in” if you want to use another company’s IP to develop your own business and products.

Free online learning

The Intellectual Property Office’s has a range of online learning tools to help you better understand your IP rights.

Our IP Health Check free online tool can help you identify what IP you own. Answer a series of questions and receive a tailored confidential report, based on what you have told us.

IP Equip tool is a free online CPD-accredited training tool. It takes your through four short modules and uses case studies to show why intellectual property is important.

More of a visual learner? Our IP Basics videos provide short, simple explanations of the various IP rights. They also cover licensing and franchising, how to avoid infringing IP and what to do if your business is a victim of IP crime.

Don’t forget to sign up to our e-alerts to receive IP advice, events and updates direct to your inbox.