Inspired by... blog

30 September 2013

Webinar series for creative businesses with The Design Trust

I've come across a lot of creative businesses run by small teams or one individual. It's a common challenge for these businesses to create new work and take care of the business side.

Elizabeth Carrick, designer of womenswear label Blonde + Ginger, said her biggest challenge is "Needing to do everything yourself and trying to be good enough at it all! I love the designing and the creative side of the business but I need to develop my skills in other areas, such as marketing. You are never going to be great at every role you need to do but you can’t afford to not try your very best."

This afternoon I ran into Eleanor Lewis-Bale of letterpress label Marby & Elm. She's been so busy doing business admin like invoicing and packaging that she hasn't had time to explore and be creative. She finally made it to the Library to look at our typography collection for inspiration.

To help creatives get organised, learn business essentials and stay sane(!) we've partnered up with The Design Trust to deliver a FREE webinar series. These are perfect for pre-start and start-up creative businesses including freelancers, sole traders, practitioners in design, crafts, fashion, photography, video and film.

Webinar 1: Create your business plan for your first year
Thu 17 Oct, 11.00 - 12.00
You can write a business plan to get finance or funding, but also to plan ahead and prioritise your workload.  Think of a business plan as a roadmap for your journey. In the end you will have the tools to create a business plan that you will be proud of and will be using regularly.

Webinar 2: Your first 10 steps in marketing
Thu 31 Oct, 11.00 - 12.00
We'll look at how to do practical market research and why niche marketing is essential for small businesses. You'll get loads of practical tips and marketing actions that you can use to help get your business started on the right track

Webinar 3: How to cost and price your work 
Thu 7 Nov, 11.00 - 12.00
Pricing your products or services isn’t easy. You might not know how to do the maths, or you find it hard to put a value on your creative ideas. This is a step-by-step session on how pricing and costing works. Learn about different models, international pricing, discounting, premiums and more. 

*Webinar 4: First steps to creating your brand and choosing a business name 
Tue 19 Nov, 11.00 - 12.00 
Choosing a business name is a big part of the creative and business process. But naming your business (or even just a new collection!) can be tricky.
We'll cover how to create your own brand based on your values and ideal clients.  We'll share case studies and practical tips. *Part of Global Entrepreneur Week  

We'll end the series with an event at our Business & IP Centre on Selling creatively online (save the date 7 February, booking link coming soon). 


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