SSSHHH! (The Best-Read Office in the World) – featuring PomeGreat
Needless to say the producers of the show couldn’t resist using the oldest and lamest library cliché in the world in their title SSSHHH! (The Best-Read Office in the World).
I was pleased to hear that Robin managed to make it across the (academic) divide from Humanities to Sciences and included an interview with one our earliest Success Stories in the Business & IP Centre. Adam Pritchard spent six months researching his PomeGreat business which first made an appearance on the shelves in 2003, and since then has expanded rapidly.
“Foremost in the minds of its creators was the obsession with creating a great tasting drink, which sounds obvious now, but so many others have made the mistake of assuming people will drink anything if they believe it’s doing them good!
In order to get the taste we wanted, we had to become experts in pomegranates, where to find and harvest them at their best, how to press them to preserve all the goodness in the juice, and how to blend them to create the PomeGreat drinks that so many buy today!
Being able to include PurePlus across our range is just another step in bringing the very finest products to you.”
As always happens in business, success breeds competition, in this case from the supermarket own brands. So Adam has recently re-branded PomeGreat moving it up market and using some creative television advertising.