Social Science blog

10 June 2011


How many people does it take to market a website? At the moment, four of us are busy firing off e-leaflets to all our contacts (and many putative ones) with the aim of getting the Sport and Society website ‘out there’.

 This is the first marketing push we’ve made for the site, which had a soft launch last year and has since accumulated lots more content. We’ve also become more technically adept at editing and putting stuff online (helped by the BL’s patient and hardworking web management team) so it’s more than time to give the site the oxygen of publicity!

 Part of the process has entailed creating a leaflet which can be sent online, as well as distributed in print at events; in addition, we have a poster on the starting blocks, and this will eventually be sent to university sports departments to put on their notice boards for faculty and students to see.  

 It’s clear that lots of people are beavering away all over the UK (and elsewhere) creating what they hope will be a 2012 research legacy similar to our own. One of the most interesting of these is ‘The People’s Record’ which aims to “create a record of the impact of the Games on people across the nation”. As such, it will be the first coordinated record by a host nation of the public’s attitude to the Games, and it will encompass various projects right across the UK, all of which are dedicated to providing a platform for people’s reactions and experiences, and archiving these for the future. The result will be a range of research resources (some of which are already available online, including oral histories and photographs). The website is here:


The momentum for London 2012 is definitely building up in the DCMS sector, with cultural institutions looking to showcase national treasures for the expected influx of visitors. I’m particularly looking forward to the Shakespeare festival - in which the RSC and the British Museum will both play their part. And let’s hope that these aren’t just ephemeral events but that they leave their own legacy in the form of archived film and artefacts.


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