Social Science blog

Exploring Social Science at the British Library

19 November 2013

A final note on the iPod generation

Abiola Olanipekun recently finished an internship at the British Library. In her final blog post she summarises her previous posts about the iPod generation and bids adieu!

In my final months at the British Library I have been a busy bee! I have written a series of blog posts about the Reform reports on the ‘iPod generation’ which were published in 2007 and 2008. If you have not read my previous posts, please take a look at the links below:

For the 1st one, click here.

For the 2nd one, click here.

For the 3rd one, click here.

If you wish to find out more, please visit our Management & Business Portal for in-depth pieces by Reform and others that will stimulate your brain juices!

Once you’ve done that folks, I hope you might read my final post.

The series of reports analysed the situation for the classes of 2005 and 2006 and made predictions about the financial future for people of my generation. The reports wrote about how the 18-34 generation may pay higher taxes than previous generations, will need to support a generation of long-living retirees, have lost the ‘benefits bargain’ and are generally in a dire mess when it comes to a healthy financial future. You may find this to be pessimistic, but in my own case, as a 26 year old living alone in London, I feel the unsettling reality of some of the findings and predictions in this set of reports.

Despite this, I am determined to take a guarded view and not be completely devoid of optimism. It is also possible to take a retrospective view, since a few years have passed since the publication of the reports: there have been changes to the economy since 2008 and while, for example, the number of graduates in non-graduate jobs has recently been reported to have risen, ONS data also shows that in the last quarter, employment levels have improved.

I like to think that maybe prospects might change and who knows, maybe we will come to read fewer articles about the iPod generation being financially challenged!

In the meantime, I hope that you all found what has been documented in these blogs useful – the Reform reports or what I have written or maybe both?! (Just being hopeful!). Thanks for reading.

Postscript: Abiola recently started a new job working in communications. We wish her the best of luck!


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