A Summary of the Annual Equality Lecture 2017 by Professor Mary Evans
At the end of October 2017 we hosted our seventh annual Equality Lecture in partnership with the British Sociological Association. We were really delighted that the lecture this year was given by Professor Mary Evans, who has been central to the development of womenâs and gender studies in the UK, and a prolific writer and academic on all aspects of gender in society. Her work has covered diverse topics such as love, detective fiction, austerity, autobiography, social class and higher education, Jane Austen, and has examined how social actions and actors are formed and structured within the social world.
Professor Evans drew on her recent book âThe Persistence of Gender Inequalityâ (Polity, 2016) to show how gender inequality is being reproduced in contemporary society, but is taking new forms. She began by making the point that gender as well as race, have been largely ignored in those major recent works (for example, by Thomas Piketty) which seek to address inequality. She argued that the connection between class inequalities, as shaped by gender and race, need to be brought to the fore if we are to understand the forms that unequal social relationships take in the contemporary western world.

Professor Mary Evans taking audience questions with event chair, Professor John Horne. Photo credit Sam Lane for The British Library Board.
She suggested that in the past forty years particular forms of social change have enlarged and reshaped inequality including:
âthe dissolution of some forms of class boundaries; the creation of a new social contract and with it a new version of the âideal citizenâ and the expectations of womenâs appearance and conduct.â
Evans described these latter two changes as constituting a form of âaspirational coercionâ which has a particular effect on four central forms of inequality between men and women, which are:
âinequalities of income, public power, responsibility for care and; forms and means of representation, all of which are experienced in different ways according to difference in class and race.â
The notion of who counts as âmiddle-classâ and assumptions about middle-class personhood and values in contemporary neoliberal western societies such as the UK, were shown by Evans to be important to her idea of âaspirational coercionâ.
On the one hand traditional markers of âmiddle-classnessâ are increasingly uncertain; on the other, the middle-class to whom politicians often refer could be more accurately described as the âupper middle-classâ.
Evans argued that in the UK, it is in fact, upper middle-class white men who remain dominant in elite professions, âhighâ culture and politics. Yet, it is this particular version of elite autonomy, financial reward and social mastery that have become central to the notion of the ideal contemporary citizen whom she named: âthe master of the universeâ.
âBeing a commander of men has always dominated the aspirations of the ruling class but what interests me here is that we get to the point here where it intersects with gender in the way in which this idea of the powerful autonomous individual, replete with choice and agency has now become generalised as a human ideal.â
Evans suggested that very few people, men or women, of any race, ever get to occupy the position of âmaster of the universeâ but that this fantasy has a very real impact on the way in which people, and especially women, are recognised and ascribed social value. As paid work becomes the âgold standardâ as part of the fantasy status of âautonomous subjectâ, the unpaid work of caring for others, which remains overwhelmingly work done by women, becomes value-less:
âThe âmaster of the universeâ [âŚ] the specialist, the highly skilled, is essentially [âŚ] care-less. So with âsuccessâ goes distance from care: a social association which establishes a connection between high achievement and being care-less, and being a low achiever and doing care.â

Audience questions at the Equality Lecture. Photo credit Sam Lane for The British Library Board.
The second issue of âaspirational coercionâ is around consumption as a route to, and marker of, female emancipation. The inability to participate in social expectations around consumption become a marker of lacking, and therefore source of personal shame, such that for women living in poverty, consumption has done very little to narrow class difference or experience. At the same time, consumption is a site for control and coercion around the shape and appearance of the female body. In this, the standards about the appearance of the female body are presented in ways which are connected to an ideal about an autonomous, emancipated, culturally hegemonic female subject. An ideal subject very far removed from the reality of most womenâs lives, both in the west and in developing nations.
Professor Evans finished her lecture with a reminder of the need to think about gender and social inequality together, to enable us to understand what is being called the ânew form of capitalismâ. The idea of âaspirational coercionâ is important to understanding the relationship between individuals and capitalism which shape who is able to participate as an autonomous subject. And autonomy remains largely determined by new forms of this interplay between class, gender and race.
Further information;
Watch a video of Maryâs lecture here.
Listen to a podcast of Mary's lecture here.
Read a short piece by Mary on her lecture here.