The Longest Day (at 33-1/3 rpm)
21 June 2008 marks the sixtieth anniversary of the commercial LP. The first vinyl long players were unveiled by Columbia Records at the Waldorf Astoria in New York in 1948. Columbia chose to launch the LP on the longest day of the year because length was seen as the LP's most obviously saleable improvement over its predecessors. To prove the point, the first 10-inch LP was a reissue of The Voice of Frank Sinatra, the singer's first record, which had previously only available across four 78rpm shellac discs (one song per side, totalling 24 minutes).