The changing landscape of radio
The Changing Landscape of Radio is the title of a report commissioned by the British Library into the future of UK radio and radio archiving. The report was commissioned from Rosina Sound with the aim of informing the Library’s developing plan for a national radio archive, which is one of the key strands of the Save our Sounds programme, the goals of which are both to ensure that the Library's existing sound archive is properly preserved, and that there are adequate systems in place for the acquisition of future sound production in the UK. Future heritage matters as much to us as past heritage.
Ford patent for an autonomous vehicle entertainment system (U.S. Patent and Trademark Office, via Jeff McMahon, 'Ford Turns The Driverless Car Into A Driving Movie Theater', Forbes, March 2016, http://bit.ly/2e6TOFM)
The report has been published online on a new British Library project page, The Future of Radio, along with project blog posts and a podcast in which radio experts debate the present and future state of the medium. The report is, we think, an entertaining reading, with stimulating ideas on how radio might evolve in the future which should engage anyone who listens to sounds, whether for pleasure or study. The Library's interest is, of course, primarily in sounds for study, and the report looks at the needs of researchers, and the issues the future archivist of radio will need to consider.
The report considers audiences (who are they? when do they listen? where do they listen?), devices, content, the industry, technology and legal considerations, as well as those researcher needs. Will radio become all catch-up or will the traditional 'linear' mode of broadcasting endure? What is the future for podcasting? What happens to in-car radio if we all end up in driverless cars and feel like watching video instead? In what ways will we be able to interact with radio in the future? Will innovations such as immersive audio change how we think of radio? Will we continue thinking of radio as 'radio', or will it turn into/be absorbed by something else? In ten years' time, what exactly is it that the radio archivist will be archiving?
Here are some snippet observations from the report to whet the appetite:
- "The overall radio audience is stable. The majority of radio listeners have not changed the way they consume their content. Radio audiences are not, at present, being affected as dramatically by the digital revolution as audiences for music, newspapers or television."
- "While linear listening is likely continue, there is a trend for media to be consumed in ever-smaller chunks. Shorter segments do not necessarily result in less linear listening or less listening overall. The shareable, ‘snackable’ nature of segments means they can be used for promotion alongside linear broadcasts, or to reach different audiences."
- "Alongside the car, the home – and in particular the kitchen – remains the place where British people listen most to the radio. This helps explain why breakfast shows tend to have the biggest audiences and budgets, and therefore why these shows should be high on the priority list for inclusion in a national radio archive."
- "Radio apps compete for people’s attention with all the other mobile apps available on a device – audio and otherwise. Streaming audio will quickly burn through most people’s data allowances, a problem that content downloaded over Wi-Fi avoids."
- "The medium of radio is about emotional connection. People like radio for its companionship and for the connection it provides with the wider world. For these reasons the availability of music streaming services has not and will not kill off radio."
- "Content that is related to radio output but provided on other media is becoming increasingly common and important in driving audience behaviour. A national radio archive would ideally include such content (e.g. web pages with further information, social media or live video streamed from the studio)."
- "Increased choice means listeners can turn towards content that is more personal to them. The larger number of DAB stations increases the likelihood that one will be tailored to a specific need. The logical progression is for modular delivery of content to provide highly-personalised stations curated for individuals."
- "Modular delivery mechanisms provide the building blocks for new ways to deliver radio: more personalised, more interactive, more contextually relevant. The BL should note that modular delivery could see the demise of the linear radio channel but we believe this will not be for at least ten years."
- "A key factor for the success of a national radio archive will be accessibility, both in terms of how and where the system can be accessed as well as how easy it is to use the interface. Many archive projects have failed because potential users cannot get to them or if they can they do not understand how to operate them."
The British Library cannot guess the future for radio, but it does want to be informed about the options and the possibilities. Our next step is to start building a pilot national radio archive, the development work for which will begin next year.